A partnership for pets: Simon Cowell and Trupanion team up. The new partnership between Trupanion and Cowell aims to raise awareness about growing needs within the pet community. SEATTLE, Oct. 08, 2026 (GLOBE NEWSWIRE) - Trupanion, North America's leading pet insurer, announced today a new partnership with television personality and music executive Simon Cowell to raise awareness about the importance of protecting pets with pet insurance. Long known for his impeccable taste and eye for quality, Cowell says he decided to work with Trupanion after thoroughly reviewing the company and taking out a policy for each of his four dogs. "I've got to really trust something or love something to put my name behind it. I love animals and I love what Trupanion is doing. There's a reason nearly 99% of their customers are happy, it's because what they do for pets is working," said Simon Cowell. As part of the partnership, Trupanion and Cowell will create a series of media initiatives highlighting the importance of pet insurance and celebrating the unique bond between pets and the people who love and care for them. "From the moment I met Simon, it was clear he takes his dogs' care as seriously as anyone I've ever met. He came to us with hard questions, did his own homework, and took out a Trupanion policy for his four dogs. At Trupanion, our mission is to remove barriers to care so pets can get what they need, when they need it. Simon believes in that mission and sees the value of pet insurance and the impact Trupanion is making on pets' lives. Together, we can help more people understand why pet insurance is so important," said Margi Tooth, CEO and President of Trupanion. The Growing Importance of Pet Insurance Right now, there are more than 180 million pets across the United States and Canada. However, less than 5% of people have pet insurance. This is a growing problem because the cost of care, driven largely by advancements in veterinary medicine, means that without high-quality pet insurance, bills for unexpected accidents and illnesses can be thousands or even tens of thousands of dollars. Meanwhile, a recent survey found that a bill of around $1,500 would force many pet parents to choose between their financial health and the health, or even life, of their pet. "We need to start talking more about what it really costs to care for a pet over their lifetime. Veterinary care in many ways is akin to human medicine, which when used as intended, leads to pets living longer and healthier lives. But that care comes at a cost. Pet insurance is the best way to budget for those unexpected vet bills, while getting access to extraordinary veterinary care," said Tooth. "I love the peace of mind pet insurance brings because now you know you can afford to have your vet bills covered. And what's especially important with Trupanion is that they can pay your vet directly, so you don't have the stress of waiting to be paid back. How cool is that?" said Cowell. Raising Awareness about Protecting Pets Trupanion's partnership with Cowell is the latest initiative by the company to raise awareness about the importance of pet insurance. To highlight Trupanion's new partnership with Cowell, Trupanion has launched a dedicated landing spot on Trupanion.com highlighting Simon's passion for animals, his journey with Trupanion, and how pet insurance has helped him prepare for the unexpected. "This partnership is about bringing visibility to pet insurance as a whole. If Simon can help more pet parents understand the value of being prepared, that's a win for the pets we all love," said Tooth. About Trupanion Trupanion is a leader in medical insurance for cats and dogs throughout the United States, Canada, and certain countries in Continental Europe with over 1,000,000 pets currently enrolled. For over two decades, Trupanion has given pet owners peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet parents with the highest value in pet medical insurance with unlimited payouts for the life of their pets. With its patented process, Trupanion is the only North American provider with the technology to pay veterinarians directly in seconds at the time of checkout. Trupanion is listed on NASDAQ under the symbol "TRUP." The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued, in the United States, by its wholly-owned insurance entity American Pet Insurance Company and, in Canada, by GPIC Insurance Company or Accelerant Insurance Company of Canada. Policies are sold and administered in Canada by Canada Pet Health Insurance Services, Inc. dba Trupanion 309-1277 Lynn Valley Road, North Vancouver, BC V7J 0A2 and in the United States by Trupanion Managers USA, Inc. (in California, Trupanion Insurance Services, #0G22803, NPN 9588590). Canada Pet Health Insurance Services, Inc. is a registered damage insurance agency and claims adjuster in Quebec #603927. For more information, please visit Trupanion.com. [email protected]

Trupanion joins Home To Home to support pets through life's transitions. Alex Corbit PRISM MarketView Key points. * Trupanion has partnered with Home To Home(R), a nonprofit direct pet-rehoming platform, to reach adopters right when a pet changes households. * Home To Home adopters now get Trupanion's educational resources on veterinary costs and pet insurance, plus an exclusive Exam Day Offer that activates coverage right after a pet's first vet visit. * Home To Home posts more than 100,000 animals a year and achieves an approximately 86% positive-outcome rate, giving Trupanion a new, high-volume channel of newly bonded pet owners. * The tie-up extends Trupanion's existing playbook: embedding itself with breeders, shelters, and veterinary hospitals at the earliest point in the pet-ownership journey. * Trupanion disclosed no financial terms. The partnership is a customer-acquisition and brand initiative, not a material transaction. Partnership targets a high-intent moment in the adoption journey. Trupanion, Inc. (Nasdaq: TRUP), North America's largest pet insurer by enrolled pets, is expanding its reach through a new partnership with Home To Home(R), a nonprofit platform that connects pet guardians directly with adopters and fosters. Most insurers court customers through breeders or shelters. Trupanion is taking a different approach: it's reaching adopters at the exact moment a pet settles into a new home - often the same window when new owners first consider insurance. Home To Home adopters now get free access to Trupanion's educational content on unexpected veterinary costs and the value of medical coverage. Trupanion is also offering an exclusive Exam Day Offer that activates comprehensive coverage right after a pet's first veterinary exam. The offer mirrors acquisition tactics Trupanion already runs with breeder networks, where early, low-friction enrollment windows have historically converted new pet owners into paying policyholders. Scale of the rehoming channel supports lead volume. Home To Home lists more than 100,000 animals every year, and roughly 86% of those postings end in a successful rehoming. For shelter partners, the model delivers an average 26% reduction in owner surrenders. That eases capacity pressure on shelters and directs more pet transitions through a channel where Trupanion now has visibility. For Trupanion, this volume isn't a one-time opportunity - it's a recurring source of new leads. Each successful rehoming creates a new pet owner who must budget for veterinary care. That's the exact decision point Trupanion's enrollment strategy targets. Consistent with Trupanion's broader acquisition strategy. The Home To Home partnership builds on, rather than reinvents, Trupanion's playbook. For years, the company has embedded its brand with breeders, shelters, and veterinary hospitals instead of relying solely on direct-to-consumer marketing. These distribution partnerships typically cost less than paid acquisition channels. Investors should track enrollment and retention data, not immediate revenue, to gauge success. Investor takeaway. This is a brand and customer-acquisition move, not a financial catalyst. Trupanion disclosed no revenue, enrollment, or cost terms, so the near-term impact on the top line is likely immaterial. The more relevant signal is strategic: Trupanion keeps diversifying its funnel of newly bonded pet owners at low incremental cost. That reinforces a distribution model built on partnerships rather than dependence on any single acquisition channel. Sustained execution across these partnerships - not any single announcement - will ultimately drive pet enrollment growth and lifetime value. Investor items to watch. * Total pets enrolled and net pet acquisition trends in upcoming quarterly reports * Retention and lifetime value across rehoming, shelter, and breeder channels versus direct marketing * Customer acquisition cost trends as Trupanion adds lower-cost partnership channels * New distribution partnerships across breeders, shelters, and adoption platforms * Pet insurance category growth in the U.S. and Canada, where Trupanion leads the market Trupanion has not disclosed financial terms, projected enrollment volumes, or revenue expectations tied to the Home To Home partnership.