TrustEngine

TrustEngine

Borrower intelligence platform for lenders

Overview

TrustEngine provides a Borrower Intelligence Platform for mortgage and lending that helps banks, lenders, and loan officers grow loan applications by turning data into actionable insights. The platform continuously analyzes a lender’s data to identify borrowers who are ready for a loan and guides outreach, with monthly ROI calculations delivered through a subscription. It combines the capabilities of Sales Boomerang and Mortgage Coach to offer targeted borrower identification, engagement workflows, and performance tracking in one system. The goal is to increase loan volume and improve ROI by making the loan origination process more data-driven and predictable.

About TrustEngine

Simplify's Rating
Why TrustEngine is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Financial Services

Company Size

51-200

Company Stage

N/A

Total Funding

$5M

Headquarters

Owings Mills, Maryland

Founded

2022

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Simplify's Take

What believers are saying

  • NAMB partnership opens MortgageCoach to thousands of brokers nationwide.
  • May 2026 AI tools generate personalized borrower presentations in under 30 seconds.
  • Lender integrations like ICE Encompass reduce friction and expand embedded workflow adoption.

What critics are saying

  • AI-generated presentations create compliance exposure through inaccurate comparisons or misleading borrower advice.
  • Pricing vendors can bundle similar borrower guidance and commoditize TrustEngine's standalone product.
  • Weak refinance volumes shrink high-intent alerts, undermining ROI-driven renewals.

What makes TrustEngine unique

  • TrustEngine combines Sales Boomerang alerts with MortgageCoach borrower presentations.
  • Its Borrower Intelligence Platform predicts loan needs using behavior analysis and segmentation.
  • MortgageCoach turns complex mortgage data into borrower-ready guidance at scale.

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Funding

Total Funding

$5M

Above

Industry Average

Funded Over

0 Rounds

Company News

TrustEngine
Dec 1st, 2023
Lender Price Announces Integration with TrustEngine's Mortgage Coach to Create an Unrivaled Experience for Mortgage Originators

Lender Price, a leading provider of mortgage pricing technology and cloud-native digital lending solutions, recently announced its latest integration partnership with TrustEngine(TM), a provider of data-driven homebuyer engagement and education solutions for lenders.

Massachusetts Newswire
Aug 3rd, 2023
Trustengine Vp Rachel Cunningham Named To 2023 Women Of Influence List

TrustEngine achieves 98% customer satisfaction score under Cunningham’s leadershipELLICOTT CITY, Md. /Massachusetts Newswire – National News/ — TrustEngine™, a provider of data-driven homebuyer engagement and education solutions for lenders, today announced Vice President of Customer Success Rachel Cunningham has been named a HousingWire 2023 Women of Influence award honoree. The Women of Influence awards program recognizes the achievements of women who are shaping the U.S. housing economy.Cunningham was recognized for making an outstanding impact on TrustEngine and its lender clients during her multi-year tenure leading customer success at the company. During the merger of Sales Boomerang and Mortgage Coach, now TrustEngine, Cunningham restructured customer success into three divisions to better serve clients under a unified brand. Her enhancements to the company’s onboarding procedures greatly accelerated implementation timelines and her coaching of the customer success team to take on an advisory approach to account management led TrustEngine to exceed retention targets

California Newswire
Aug 1st, 2023
Housingwire Honors Trustengine Vice President Rachel Cunningham As A 2023 Women Of Influence

ELLICOTT CITY, Md., Aug 01, 2023 (SEND2PRESS NEWSWIRE) — TrustEngine™, a provider of data-driven homebuyer engagement and education solutions for lenders, today announced Vice President of Customer Success Rachel Cunningham has been named a HousingWire 2023 Women of Influence award honoree. The Women of Influence awards program recognizes the achievements of women who are shaping the U.S. housing economy.Cunningham was recognized for making an outstanding impact on TrustEngine and its lender clients during her multi-year tenure leading customer success at the company. During the merger of Sales Boomerang and Mortgage Coach, now TrustEngine, Cunningham restructured customer success into three divisions to better serve clients under a unified brand. Her enhancements to the company’s onboarding procedures greatly accelerated implementation timelines and her coaching of the customer success team to take on an advisory approach to account management led TrustEngine to exceed retention targets. Under Cunningham’s leadership, TrustEngine has achieved a 98% customer satisfaction score.As interest rates began to rise, Cunningham took proactive measures to both support lenders through a steep drop in volume as well as prevent client churn

Massachusetts Newswire
Jul 28th, 2023
Trustengine Announced The Release Of Its Latest Mortgage Market Opportunities Report Through June 2023

Growing purchase mortgage opportunity highlights homebuyers' need for mortgage advisors who can help them navigate a low-inventory marketELLICOTT CITY, Md. /Massachusetts Newswire – National News/ — TrustEngine™, a provider of data-driven homebuyer engagement and education solutions for lenders, today announced the release of its latest Mortgage Market Opportunities Report analyzing trends in the frequency of different types of mortgage opportunity alerts through June 2023.TrustEngine Chief Visionary Officer Alex Kutsishin summarized three top takeaways for mortgage lenders from this quarter’s report::* TODAY’S SELLERS ARE TOMORROW’S HOMEBUYERSNew Listing Alerts from existing mortgage customers jumped 26.23% quarter-over-quarter, signaling opportunity on the horizon for purchase-focused lenders at a time when the median existing-home sales price of $410,200 is within spitting-distance of its all-time high. But with housing inventory as tight as it is, where will these home sellers go? Real estate agents are in desperate need of lenders who can execute on strategies like these. Armed with TrustEngine’s Mortgage Coach Advice Engine, loan officers can bring creative home financing options to life in visual presentations that speed borrower understanding and commitment.* CONSUMERS ARE EAGER TO GET A HANDLE ON THEIR DEBTSRisk and Retention Alerts are down for a second consecutive quarter, echoing a macroeconomic trend of decelerating credit card debt growth as consumers try to rein in average household credit card debt of over $5,000 and total household debt of more than $100,000. Cashing out home equity to pay off higher-interest debts remains one of today’s most compelling use cases for a refinance – but do consumers still have equity to tap? While Equity Alerts fell in Q2 (down 67.79%), context is key. According to ATTOM, the overall portion of equity-rich homes (properties with loan balances less than or equal to 50% of their market value) is still about twice as high as it was three years ago, meaning almost half of homeowners still have considerable untapped wealth in their properties.* RATES ARE LOOKING A LITTLE FRIENDLIERWhile Rate Alerts and Rate-and-Term Alerts accounted for a relatively small fraction of total opportunities in Q2, their frequency increased significantly on a quarter-over-quarter basis as mortgage rates skirted just shy of 7% throughout Q2

California Newswire
Jul 26th, 2023
Trustengine Releases Q2 2023 Mortgage Market Opportunities Report

ELLICOTT CITY, Md., Jul 26, 2023 (SEND2PRESS NEWSWIRE) — TrustEngine(TM), a provider of data-driven homebuyer engagement and education solutions for lenders, today announced the release of its latest Mortgage Market Opportunities Report analyzing trends in the frequency of different types of mortgage opportunity alerts through June 2023.TrustEngine Chief Visionary Officer Alex Kutsishin summarized three top takeaways for mortgage lenders from this quarter’s report::* TODAY’S SELLERS ARE TOMORROW’S HOMEBUYERSNew Listing Alerts from existing mortgage customers jumped 26.23% quarter-over-quarter, signaling opportunity on the horizon for purchase-focused lenders at a time when the median existing-home sales price of $410,200 is within spitting-distance of its all-time high. But with housing inventory as tight as it is, where will these home sellers go? Real estate agents are in desperate need of lenders who can execute on strategies like these. Armed with TrustEngine’s Mortgage Coach Advice Engine, loan officers can bring creative home financing options to life in visual presentations that speed borrower understanding and commitment.* CONSUMERS ARE EAGER TO GET A HANDLE ON THEIR DEBTSRisk and Retention Alerts are down for a second consecutive quarter, echoing a macroeconomic trend of decelerating credit card debt growth as consumers try to rein in average household credit card debt of over $5,000 and total household debt of more than $100,000. Cashing out home equity to pay off higher-interest debts remains one of today’s most compelling use cases for a refinance – but do consumers still have equity to tap? While Equity Alerts fell in Q2 (down 67.79%), context is key. According to ATTOM, the overall portion of equity-rich homes (properties with loan balances less than or equal to 50% of their market value) is still about twice as high as it was three years ago, meaning almost half of homeowners still have considerable untapped wealth in their properties.* RATES ARE LOOKING A LITTLE FRIENDLIERWhile Rate Alerts and Rate-and-Term Alerts accounted for a relatively small fraction of total opportunities in Q2, their frequency increased significantly on a quarter-over-quarter basis as mortgage rates skirted just shy of 7% throughout Q2. After months of uncertainty in the analyst community, consensus opinion now calls for interest rates to drop back below 6% sometime next year – so the frequency of rate-related opportunity alerts should only continue to increase in the coming quarters.“In a market this competitive, lenders can’t afford a scattershot marketing strategy

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