Truv

Truv

Consumer-permissioned financial data platform

About Truv

Simplify's Rating
Why Truv is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Fintech

Financial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$28.5M

Headquarters

New York City, New York

Founded

2020

Overview

Truv provides a platform that allows financial organizations to access consumer-permissioned data, which includes income and employment verification, direct deposit switching, and employment history verification. Its products work by integrating various data sources, enabling organizations to make informed decisions while reducing risks and costs associated with customer acquisition and verification processes. What sets Truv apart from its competitors is its comprehensive access to all consumer-permissioned financial data sources, which allows for quicker launches and a more efficient workflow. The goal of Truv is to empower financial organizations to operate more confidently and effectively by streamlining data access and improving decision-making.

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Simplify's Take

What believers are saying

  • Truv's partnerships streamline mortgage processes, reducing costs by 60-80% for lenders.
  • The platform supports 95% of the U.S. workforce, enhancing verification accuracy and speed.
  • Truv's integration with Fannie Mae's DU service offers lenders Day 1 Certainty.

What critics are saying

  • Increased competition from Plaid and Finicity threatens Truv's market share.
  • Data privacy concerns could arise due to handling sensitive financial information.
  • Economic downturns may reduce demand for mortgage-related verification services.

What makes Truv unique

  • Truv offers unmatched coverage with access to every consumer-permissioned financial data source.
  • Truv's platform integrates seamlessly with leading mortgage POS systems like Lodasoft and BeSmartee.
  • Truv provides a rich developer experience, enabling quick launches for financial organizations.

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Funding

Total Funding

$28.5M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$25M
Truv
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Remote Work Options

Paid Vacation

Professional Development Budget

Stock Options

401(k) Retirement Plan

Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

2%

2 year growth

2%
PR Newswire
Nov 7th, 2024
Truv And Lodasoft Announce Strategic Integration To Streamline Mortgage Verifications

NEW YORK, Nov. 7, 2024 /PRNewswire/ -- Truv, a leading provider of income, employment, asset and home insurance verification solutions, and Lodasoft, an innovative digital workflow platform designed by mortgage experts to automate the lending process, announced a strategic integration that will empower mortgage lenders with seamless, real-time verification capabilities directly within the loan application. Partnership Highlights Real-time Verification: Eliminate manual document gathering and reduce processing times with consumer-permissioned data retrieved directly from payroll providers. Seamless Integration: Enhance the borrower journey with a smooth, native experience within the Lodasoft platform, taking borrowers 30 seconds to complete on average

Send2Press
Aug 1st, 2024
LenderLogix Integrates Income, Employment Verification Services from Truv into LiteSpeed Mortgage Point-of-Sale

BUFFALO, N.Y., Aug. 1, 2024 (SEND2PRESS NEWSWIRE) - LenderLogix, a leading provider of mortgage point-of-sale and automation software for banks, credit unions, independent mortgage banks, and brokers, today announced its integration with automated employment and income technology provider Truv.

PR Newswire
Apr 24th, 2024
Truv Integrates With Besmartee To Transform The Mortgage Experience

Leading consumer-permissioned platform syncs with powerful POS to deliver fast, affordable borrower verifications for mortgage lendersNEW YORK, April 24, 2024 /PRNewswire/ -- Truv, a GSE-approved direct-to-source income, employment and asset verification provider is thrilled to announce its pivotal partnership with BeSmartee, provider of an award-winning Point-of-Sale (POS) platform for mortgage lenders.Truv has seamlessly integrated with BeSmartee's mortgage POS platform, Bright POS, to automate manual verification processes and transform the mortgage experience for lenders and borrowers with easier mortgage approvals, heightened data transparency and faster closings. Through their aligned missions to streamline the mortgage process and reduce costs for lenders, Bright POS is unlocking the power of Truv's consumer-permissioned data to deliver lenders a cost-effective, all-in-one platform."Our partnership with Truv elevates BeSmartee's mission of transforming borrowers into data verifiers vs. data providers," says BeSmartee Co-Founder & CEO Tim Nyguen. "Truv and Bright POS also put the power in originators' hands." He added, "Loan officers can capture a borrower in seconds, verify income and employment in seconds, and zoom to the closing table with more confidence and less legwork for all players in the process."Truv's industry-leading coverage of 92+% of the U.S. workforce, coupled with its success rates surpassing competitors in verification accuracy, empowers lenders using right POS to replace costly third-party verification services and unreliable methods. Through this powerful integration, lenders are positioned for expedited closing times, more efficient operational workflows, and significant reduction in costs, with proven savings of 60-80% compared to traditional verification methods."Truv's integration with Bright POS is paving the way for mortgage lenders to tap into unparalleled cost savings and enhanced profitability," said Kirill Klokov, Co-Founder & CEO of Truv

Massachusetts Newswire
Apr 19th, 2024
Floify Announces An Integration With Truv, A Consumer-Permissioned Data Platform

Direct integration with Truv enables lenders to support an enhanced borrower application/verification experience at a lower cost-point per loanBOULDER, Colo. /Massachusetts Newswire – National News/ — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced an integration with Truv, a consumer-permissioned data platform. The integration enables borrowers to electronically verify their income and employment as they apply for a mortgage loan.Manual verification of income (VOI) and verification of employment (VOE) is a frustrating and time-consuming process for borrowers and a major source of production friction for mortgage lenders. Truv’s ability to electronically verify income and employment for 95% of the U.S. workforce supports a better borrower experience while helping lenders make faster and more cost-effective underwriting decisions.Floify allows lenders to create customizable borrower journeys without costly development work and automated task workflows that promote lending efficiency. When borrowers opt to electronically verify income and employment through Floify’s borrower portal, Truv automatically retrieves two years of W-2s, paystubs, bank statements and 1099s, providing lenders with information needed to pre-approve borrowers

Send2Press
Apr 17th, 2024
Floify supports Truv's verification of borrower income and employment service via new integration

BOULDER, Colo., April 17, 2024 (SEND2PRESS NEWSWIRE) - Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced an integration with Truv, a consumer-permissioned data platform.

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