Truv

Truv

Consumer-permissioned financial data platform and tools

About Truv

Simplify's Rating
Why Truv is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Financial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$28.5M

Headquarters

New York City, New York

Founded

2020

Overview

Truv provides a consumer-permissioned data platform for financial organizations, offering income and employment verification, direct deposit switching, and employment history verification. It connects to consumer-permissioned data sources and delivers verifiable information through a developer-friendly interface with reporting, user invitations, and production access. It differentiates by offering access to every consumer-permissioned financial data source, enabling rapid deployment and a broad set of verification tools to reduce time, cost, and risk. Its goal is to help lenders close deals faster, grow their customer base, and manage risk using high-quality, comprehensive data.

Simplify Jobs

Simplify's Take

What believers are saying

  • Integrations with Floify, BeSmartee, nCino, Lodasoft drive adoption.
  • Saves lenders $350+ per loan, cuts closing times by two days.
  • AI document upload and bank verification expand use cases.

What critics are saying

  • Work Number erodes Truv's coverage, displacing mortgage integrations.
  • Plaid undercuts pricing in consumer lending, causes client churn.
  • CFPB open banking rule in July 2026 obliterates paid model.

What makes Truv unique

  • Truv covers 96% of US workforce via 12,800 payroll integrations.
  • GSE-approved for Fannie Mae DU and Freddie Mac AIM validation.
  • All-in-one platform verifies income, employment, assets, insurance.

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Funding

Total Funding

$28.5M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$25M
Truv
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Remote Work Options

Paid Vacation

Professional Development Budget

Stock Options

401(k) Retirement Plan

Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
Southeast News Channel Nebraska
May 15th, 2025
Vesta partners with Truv to enhance borrower verification processes for mortgage lenders

SAN FRANCISCO, CA, UNITED STATES, May 15, 2025 /EINPresswire.com/ - Vesta, the next-generation mortgage LOS, is proud to announce its partnership with Truv, a leading provider of income, employment, and asset verification solutions.

PR Newswire
Nov 7th, 2024
Truv And Lodasoft Announce Strategic Integration To Streamline Mortgage Verifications

NEW YORK, Nov. 7, 2024 /PRNewswire/ -- Truv, a leading provider of income, employment, asset and home insurance verification solutions, and Lodasoft, an innovative digital workflow platform designed by mortgage experts to automate the lending process, announced a strategic integration that will empower mortgage lenders with seamless, real-time verification capabilities directly within the loan application. Partnership Highlights Real-time Verification: Eliminate manual document gathering and reduce processing times with consumer-permissioned data retrieved directly from payroll providers. Seamless Integration: Enhance the borrower journey with a smooth, native experience within the Lodasoft platform, taking borrowers 30 seconds to complete on average

Send2Press
Aug 1st, 2024
LenderLogix Integrates Income, Employment Verification Services from Truv into LiteSpeed Mortgage Point-of-Sale

BUFFALO, N.Y., Aug. 1, 2024 (SEND2PRESS NEWSWIRE) - LenderLogix, a leading provider of mortgage point-of-sale and automation software for banks, credit unions, independent mortgage banks, and brokers, today announced its integration with automated employment and income technology provider Truv.

PR Newswire
Apr 24th, 2024
Truv Integrates With Besmartee To Transform The Mortgage Experience

Leading consumer-permissioned platform syncs with powerful POS to deliver fast, affordable borrower verifications for mortgage lendersNEW YORK, April 24, 2024 /PRNewswire/ -- Truv, a GSE-approved direct-to-source income, employment and asset verification provider is thrilled to announce its pivotal partnership with BeSmartee, provider of an award-winning Point-of-Sale (POS) platform for mortgage lenders.Truv has seamlessly integrated with BeSmartee's mortgage POS platform, Bright POS, to automate manual verification processes and transform the mortgage experience for lenders and borrowers with easier mortgage approvals, heightened data transparency and faster closings. Through their aligned missions to streamline the mortgage process and reduce costs for lenders, Bright POS is unlocking the power of Truv's consumer-permissioned data to deliver lenders a cost-effective, all-in-one platform."Our partnership with Truv elevates BeSmartee's mission of transforming borrowers into data verifiers vs. data providers," says BeSmartee Co-Founder & CEO Tim Nyguen. "Truv and Bright POS also put the power in originators' hands." He added, "Loan officers can capture a borrower in seconds, verify income and employment in seconds, and zoom to the closing table with more confidence and less legwork for all players in the process."Truv's industry-leading coverage of 92+% of the U.S. workforce, coupled with its success rates surpassing competitors in verification accuracy, empowers lenders using right POS to replace costly third-party verification services and unreliable methods. Through this powerful integration, lenders are positioned for expedited closing times, more efficient operational workflows, and significant reduction in costs, with proven savings of 60-80% compared to traditional verification methods."Truv's integration with Bright POS is paving the way for mortgage lenders to tap into unparalleled cost savings and enhanced profitability," said Kirill Klokov, Co-Founder & CEO of Truv

Massachusetts Newswire
Apr 19th, 2024
Floify Announces An Integration With Truv, A Consumer-Permissioned Data Platform

Direct integration with Truv enables lenders to support an enhanced borrower application/verification experience at a lower cost-point per loanBOULDER, Colo. /Massachusetts Newswire – National News/ — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced an integration with Truv, a consumer-permissioned data platform. The integration enables borrowers to electronically verify their income and employment as they apply for a mortgage loan.Manual verification of income (VOI) and verification of employment (VOE) is a frustrating and time-consuming process for borrowers and a major source of production friction for mortgage lenders. Truv’s ability to electronically verify income and employment for 95% of the U.S. workforce supports a better borrower experience while helping lenders make faster and more cost-effective underwriting decisions.Floify allows lenders to create customizable borrower journeys without costly development work and automated task workflows that promote lending efficiency. When borrowers opt to electronically verify income and employment through Floify’s borrower portal, Truv automatically retrieves two years of W-2s, paystubs, bank statements and 1099s, providing lenders with information needed to pre-approve borrowers

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