Halifax car owners are earning additional income through Turo as summer travel demand surges. Vehicle bookings on the car rental marketplace are up 43% for July–August 2026 compared to last year. Demand is strongest around major events. Bookings during the Halifax Busker Festival rose 48%, whilst TD Halifax Jazz Festival bookings increased over 50% year-on-year. Canada Day long weekend bookings climbed 12%. Last summer, Halifax hosts earned more than $2.2 million cumulatively through completed trips in July and August alone. With bookings outpacing last year, local hosts are expected to earn even more this summer. The growth reflects Nova Scotia's record tourism performance. The sector generated $3.7 billion in revenue in 2025, an 8% increase that exceeded the national average.

Turo launches 'Carfished' campaign highlighting common rental car booking experience. * 2 hrs ago Turo's latest campaign, in partnership with ad agency L&C, reminds travelers that the car they book should be the car they drive. Sir Jeffrey Donaldson leaves Newry Crown Court With Turo, the exact car you rent is the exact car you get." - David Corns, Chief Marketing Officer at Turo SAN FRANCISCO, CA, UNITED STATES, July 9, 2026 /EINPresswire.com/ - Anyone who's rented a car knows the feeling. You reserve the sleek SUV shown online, wait in line at the rental counter, and drive away in something completely different. Turo, the car rental marketplace, is giving that all-too-common experience a name. Today, Turo launches "Carfished," a new global campaign created with independent award-winning creative agency, L&C, that shines a light on one of traditional car rental's biggest frustrations: booking one vehicle but receiving another. Borrowing from the familiar idea of being "catfished," the campaign introduces "carfished" as the feeling of expecting one car and ending up with something entirely different. Through the campaign, Turo highlights a feature of its marketplace model in which travelers reserve a specific vehicle offered by an individual host, rather than selecting a vehicle category. The campaign contrasts that experience with the vehicle substitutions that can occur through traditional rental models. That guarantee is especially valuable as more than half of Americans have plans to hit the road for their summer vacations this year, and nearly all of those travelers expect to be in the car for at least 10 hours. "The traditional rental car industry has spent decades conditioning travelers to accept the bait-and-switch as a standard cost of business. We've all experienced that dread at the counter - showing up only to be handed a completely different vehicle than the one we booked," says David Corns, Chief Marketing Officer at Turo. "With Turo, the exact car you rent is the exact car you get." "The beauty of this campaign lies in the insight," said Gian Carlo Lanfranco, Co-Founder and Co-Chief Creative Officer at L&C. "Almost everyone has experienced the disappointment of arriving at a traditional rental counter only to be handed a car that looks nothing like the one they booked - smaller, older, or simply different. We've all been 'carfished' at some point. By tapping into that universal experience, we're able to highlight a benefit that aligns with Turo's marketplace model. We believe it's a simple, relatable idea that can resonate with audiences around the world." The campaign also extends to social media. In one example, TikTok creator Regional Jet Regular shared a video describing an experience in which the vehicle he received from a traditional rental company differed from the one he had reserved. Turo later worked with the creator on a follow-up video featuring a vehicle booked through its marketplace. "Carfished" launches across Turo's key global markets and will appear across digital video, connected TV, social media and online channels. The campaign continues the company's broader brand platform highlighting its marketplace model, in which travelers reserve a specific vehicle rather than a vehicle category. Emma Swanson +1 716-225-1186 Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Mycarrollcountynews do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above. Media gallery

A Miami couple has grown their car rental side hustle into a six-figure family business. Gerardo Aletti and Sofia Escarra started in 2020 by renting out a single Nissan Infiniti on Turo, a car-sharing app. Six years later, they operate 63 vehicles and are on track to earn $500,000 in 2025. The Venezuelan immigrants leveraged Aletti's transportation industry background and their Spanish language skills to serve Latin American travellers, who comprise 30% of their clientele. They've capitalised on increased tourism from the 2026 FIFA World Cup, which features seven matches in Miami. The business became their primary income source in 2024. They now employ family members, including their son, daughter and niece, each handling different operational aspects from customer service to fleet management.