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About Turo
Industries
Automotive & Transportation
Consumer Goods
Company Size
1,001-5,000
Company Stage
Post IPO Equity
Headquarters
San Francisco, California
Founded
2009
Overview
Turo operates a peer-to-peer car sharing platform that allows private car owners to rent out their vehicles to others. Car owners can list their vehicles, set rental prices, and determine availability, while renters can browse these listings to find a car that meets their needs for a short period. Turo facilitates the rental process by providing insurance coverage and customer support, ensuring a smooth experience for both parties. The company earns revenue by taking a percentage of the rental fees, which aligns its interests with those of its users. Turo stands out from competitors by offering a diverse range of vehicles, including everyday cars and luxury options, making it a flexible and cost-effective alternative to traditional car rental services. The goal of Turo is to connect car owners with renters, enhancing the sharing economy and providing a convenient solution for both sides.
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Simplify's Take
What believers are saying
- Partnership with United Airlines offers unique perks, increasing user engagement and loyalty.
- Integration with Priceline's AI tools enhances user experience with personalized travel recommendations.
- The 'Way To Go' campaign strengthens Turo's brand presence in international markets.
What critics are saying
- Recent high-profile incidents could damage Turo's reputation and lead to regulatory challenges.
- Layoffs and IPO withdrawal may indicate financial instability, affecting investor confidence.
- Emergence of new car-sharing models like ZEV co-op increases competition in the market.
What makes Turo unique
- Turo offers a wide variety of vehicles, from everyday to luxury options.
- The platform allows car owners to set their own rental prices and availability.
- Turo provides insurance coverage and customer support, ensuring a smooth rental experience.
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Funding
Total Funding
$499M
Above
Industry Average
Funded Over
7 Rounds
Kleiner PerkinsGrowth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 1%Car rental platform Turo laid off 150 employees, reducing 15% of its workforce, after it withdrew its plans for an IPO in february 2025.
Priceline has launched artificial intelligence (AI)-powered neighborhood-based exploration features and a partnership with car-sharing marketplace Turo.The suite of tools are part of Priceline’s latest product release, “Trip Intelligence: The Neighborhood Edition,” which includes AI features that help users find locations that match their personal interests, preferences and overall “vibe.”. Priceline said its Turo integration will allow travelers to explore by booking the car of their choice, in the neighborhood of their choice. It will also give users the ability to engage in a smooth pickup process since it’s a peer-to-peer marketplace, bypassing traditional car rental counter interactions.The features come on the heels of Priceline’s 2025 Travel Trends Report, which identified “Awayborhoods” as an interest point for travelers, highlighting the importance of the neighborhood travelers choose to stay in
Turo has issued a statement, following the New Orleans terror attack and the Cybertruck vehicle explosion in Las Vegas.
The Tesla Cybertruck that exploded Wednesday in Las Vegas was rented on Turo, the same car-sharing app used to rent the pickup truck used in the New Orleans attack earlier Wednesday.
Topline. A truck that drove into a New Orleans crowd, killing 14 people, and a Tesla Cybertruck that exploded outside the Trump Hotel in Las Vegas on New Year’s Day were both rented through Turo, an app that allows vehicle owners to rent out their cars or trucks, according to the company. The company said it was not aware of any information that may link the two incidents.AFP via Getty Images Key Facts
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About Turo
Industries
Automotive & Transportation
Consumer Goods
Company Size
1,001-5,000
Company Stage
Post IPO Equity
Headquarters
San Francisco, California
Founded
2009
There are no jobs for Turo right now.
Find jobs on Simplify and start your career today
People Also Viewed
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