Turo

Turo

Peer-to-peer car sharing platform for rentals

About Turo

Simplify's Rating
Why Turo is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Automotive & Transportation

Consumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

$451.3M

Headquarters

San Francisco, California

Founded

2009

Overview

Turo operates a peer-to-peer car sharing platform that allows private car owners to rent out their vehicles to others. Car owners can list their vehicles, set rental prices, and determine availability, while renters can browse these listings to find a car that meets their needs for a short period. Turo facilitates the rental process by providing insurance coverage and customer support, ensuring a smooth transaction for both parties. The company earns revenue by taking a percentage of the rental fees, which aligns its interests with those of its users. Turo stands out from traditional car rental companies and other peer-to-peer platforms by offering a diverse range of vehicles, including everyday cars, luxury options, and specialty vehicles. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rentals, leveraging the sharing economy to connect car owners with renters.

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Simplify's Take

What believers are saying

  • Turo's partnership with United Airlines enhances customer acquisition and retention.
  • Expansion in Australia indicates potential for further international market penetration.
  • Winning the unitQ Quality Excellence Award highlights Turo's commitment to customer experience.

What critics are saying

  • Negative incidents involving rented vehicles could damage Turo's reputation.
  • New competitors like ZEV co-op could capture market share with eco-friendly models.
  • Market volatility could impact Turo's IPO plans and investor confidence.

What makes Turo unique

  • Turo offers a wide variety of vehicles, from everyday to luxury models.
  • The platform provides a cost-effective alternative to traditional car rental services.
  • Turo's commission-based model aligns its interests with users' successful transactions.

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Funding

Total Funding

$451.3M

Above

Industry Average

Funded Over

7 Rounds

Notable Investors:
Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

-1%
iPhone in Canada
Jan 2nd, 2025
Turo Confirms its Vehicles Were Used in New Orleans and Las Vegas Incedents

Turo has issued a statement, following the New Orleans terror attack and the Cybertruck vehicle explosion in Las Vegas.

Business Insider
Jan 2nd, 2025
Both the Tesla Cybertruck that exploded and the New Orleans attack vehicle were rented using the Turo app

The Tesla Cybertruck that exploded Wednesday in Las Vegas was rented on Turo, the same car-sharing app used to rent the pickup truck used in the New Orleans attack earlier Wednesday.

Forbes
Jan 2nd, 2025
What Is Turo? Here'S What To Know About Car Rental App Used In New Orleans Attack And Las Vegas Explosion.

Topline. A truck that drove into a New Orleans crowd, killing 14 people, and a Tesla Cybertruck that exploded outside the Trump Hotel in Las Vegas on New Year’s Day were both rented through Turo, an app that allows vehicle owners to rent out their cars or trucks, according to the company. The company said it was not aware of any information that may link the two incidents.AFP via Getty Images Key Facts

Smart Meetings
Dec 6th, 2024
Smart Travel: Latest Sailing Trends, New Data Reveals Best U.S. Airports, United Partners with Turo and More

Turo partners with United Airlines to offer mileageplus members perks.

Campaign Brief
Nov 14th, 2024
Turo highlights the future of car rental in new 'Way To Go' Campaign via The General Store

World's largest car sharing marketplace Turo has partnered with The General Store to launch a new campaign platform, amplifying the company's continued growth in australia since launching in 2022.

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