T

Turo

Platform for peer-to-peer car rentals

Overview

Turo is a peer-to-peer car rental marketplace that connects people who need a vehicle with local hosts who share theirs. Guests search by location, dates, price, and vehicle type, then book from a catalog of 1,600+ makes and models in the Turo app, with pickup, delivery, and in-app messaging handling the process. Hosts set prices and availability, can offer delivery and extras, and choose an earnings plan; trips include liability insurance and optional protection plans, plus 24/7 support. The company earns by taking a share of trip prices and collecting guest fees and protection plans as its revenue.

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About Turo

Simplify's Rating
Why Turo is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & TransportationConsumer Software

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$499.3M

Headquarters

San Francisco, CA

Founded

2009

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Simplify's take

What believers are saying

  • Halifax July-August 2026 bookings rose 43%, signaling strong demand.
  • Turo Delivered launches in November 2026 for hotels, homes, airports, and train stations.
  • Direct co-host payments and passive-income tools reduce host friction and support fleet growth.

What critics are saying

  • Turo’s April 2025 layoffs cut about 150 jobs, exposing cost pressure.
  • Crossett v. Turo keeps arbitration and account-termination disputes active through 2026.
  • Airport-authority fights threaten access; losing curb rights would cripple supply and bookings.

What makes Turo unique

  • Turo’s Uber and Priceline integrations distribute inventory beyond its app.
  • YUL launch and 100-plus airports create a hard-to-replicate airport pickup network.
  • Tesla FSD verification and in-app self-driving labels create differentiated EV experiences.

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Funding

Total Funding

$499.3M

Above

Industry Average

Funded Over

12 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Company Equity
  • Phone/Internet Stipend
  • Paid Vacation
  • Parental Leave
  • Hybrid Work Options
  • Paid Holidays
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
MooveTrax
Oct 27th, 2026
Co-Host agreement checklist: what owners and operators should put in writing.

Co-Host agreement checklist: what owners and operators should put in writing. Turo's summer 2026 update added direct co-host payments, splitting trip earnings automatically inside the app. That solves the easy part. Everything that actually goes wrong in a co-host deal lives in the part the app doesn't touch. This is a checklist, not legal advice or contract language - have a licensed attorney in your state draft or review your actual agreement. If you're looking for the agreement between a host and a guest, see the private rental agreement checklist instead - this one covers you and a business partner, not you and a renter. 1. Name which Turo structure you're actually in. A hosting team on the owner's own account, Turo's passive income program (car listed on the co-host's profile, Turo's own standardized agreement applies), or a fully informal deal - each has different built-in protections. Put the actual structure in writing, not just the money split. 2. The revenue split - and what it's a split of. Turo's passive income program sets 70% to the owner, 30% to the host. Private arrangements commonly run 20-40% to the operator, with 50/50 usually meaning the operator also shares in costs. The percentage is meaningless until the agreement defines gross vs. net and who eats reimbursable costs like tolls and cleaning. Be clear about what MooveTrax is here: it doesn't split revenue, process payments, or do two-party accounting. What it provides is the independent record a split gets verified against - trip counts, mileage, and commands that either match the reported numbers or don't. Record-keeping, not bookkeeping. See how to actually verify activity against what's reported. 3. Whose name is on the loan and the insurance. This is the one that actually hurts people. One party financing a car on their credit while another operates it is a real, sometimes legitimate arrangement - it's structurally close to Turo's own passive income model. It's also the exact setup behind a documented Miami fraud case: a Turo-fleet operator recruited straw buyers with good credit to finance roughly 90 vehicles, promised 50/50 profit splits, paid loans for a while, then stopped - leaving the credit-holders on the hook for $3.6 million in lender losses, per Florida's Office of Financial Regulation. The operator was sentenced to 99 months in federal prison. The honest lesson isn't that every co-host deal is a scam - it's that whoever's name is on the note carries the downside regardless of who holds the keys. Never falsify anything on a loan application; that's the line between a risky business arrangement and a felony. Check your loan and insurance terms for commercial-use restrictions (see what happens when an insurer finds out about hosting). And if your credit is on the line for a car you don't physically control, you - not the operator - should hold the GPS account. 4. Who owns the telemetry. State this directly: the owner installs a hardwired tracker and holds the primary MooveTrax account; the co-host, if they need day-to-day access, gets a sub-account scoped to that vehicle. Every command they send is logged under their name. There's no "read-only" tier to promise here - what exists is a full audit log of every lock, unlock, and kill switch event, which does the same job in practice. 5. Operating boundaries. A geographic radius and mileage expectations, enforced with geofences and mileage exports - see the full verification guide for exactly how. Who pays for what, and who files. Worth knowing: inside a formal Turo hosting team, co-hosts generally cannot file claims, and Turo holds the primary host responsible for a co-host's actions. See the full damage claim workflow. 7. Guest communication standards. Reviews land on whichever profile the car is listed under - agree on tone and response expectations before a bad review becomes a bigger argument. 8. Reporting cadence. Reconcile monthly: Turo's earnings statement against exported mileage and trip data side by side. Detailed history runs up to 3 months depending on plan - export on a schedule, don't rely on it being there indefinitely. 9. Exit terms. A notice period, who de-lists the car, and handing back digital access, not just keys - deactivating the sub-account and removing hosting-team permissions on the way out. See MooveTrax's tier pricing - the agreement sets the rules; the audit log is what proves whether they were followed. This checklist is general information, not legal advice. Have a licensed attorney in your state draft or review your actual co-host agreement. Sources: Turo passive income hosting program and summer 2026 host release (turo.com); Turo hosting teams permissions documentation (help.turo.com); Florida Office of Financial Regulation, case summary on a $3.6 million auto lending fraud scheme tied to a Turo rental fleet; moovetrax.com homepage and FAQ.

Yahoo
Oct 26th, 2026
Tesla turns to Turo to boost adoption of Full Self-Driving (Supervised).

Tesla turns to Turo to boost adoption of Full Self-Driving (Supervised). Sean O'Kane Updated Mon, October 26, 2026 at 5:58 AM PDT Car rental giant Turo will start advertising which Teslas on its marketplace are outfitted with the automaker's advanced driver assistance system, Full Self-Driving (Supervised) - or FSD, a collaboration that could boost further adoption of the driving software. Eligible Turo "hosts" who rent out their cars on the platform will also receive a free one-month trial of FSD. Turo said it is working with Tesla to directly access the automaker's API to verify which cars have FSD enabled. The announcement comes just a few days after Tesla offered updated figures that show the carmaker is finally getting more customers to pay for the software, which can handle most driving tasks but still requires human supervision. Last week, Tesla revealed that around 1.7 million customers have paid for FSD globally, out of more than 10 million cars built and sold to date. The company said more than 75% of customers who took delivery of a car in North America during the third-quarter paid for an FSD subscription. That was a roughly 20% increase from the second quarter, though the company's U.S. sales have been in decline. Tesla has spent much of the last year re-working some of its showrooms to focus more on FSD as a selling point. In a post last week, the company's chief executive Elon Musk said the effort is working. "People are buying FSD with a car attached, not the other way around," wrote Musk. "Customers are now coming in and saying: 'Can we get into an FSD drive?' They're not asking for [Model] 3, [Model] Y, or Cybertruck," Tesla's finance chief Vaibhav Taneja said on last week's earnings call. For Turo, the addition of FSD rentals gives the company a chance to boost what are already some of its most heavily-rented vehicles. Turo said Tesla's Model 3 and Model Y are the third and fourth-most popular vehicles on its platform this year. "[T]his integration further increases host earning opportunities as interest in self-driving technology grows," said Turo. "This industry-first integration with Tesla is another example of how Turo is redefining what car rental and access can look like," Turo chief executive Andre Haddad said in a statement. "Most travelers have had limited opportunity to experience driver's assistance technology, but the demand is clear. Our own research shows that 55% of Americans are interested in driverless technology for travel, growing to 71% for Gen Z. Turo's marketplace model is uniquely positioned to close the gap between consumer curiosity and hands-on access." Customers who rent an FSD-enabled Tesla through Turo will be served cautionary language that requires drivers to monitor the software, and be ready to take over at any moment. Drivers will also have the option to view a Tesla-created tutorial. "When enabled, your vehicle will drive you almost anywhere with your active supervision, requiring minimal intervention," a screenshot of the Turo app reads. The listings themselves, meanwhile, allow owners to promote their cars as "Self-Driving," according to another screenshot provided by Turo.

iPhone in Canada
Oct 20th, 2026
Wealthsimple credit card now gets 7% Cash Back on Turo rentals.

Wealthsimple credit card now gets 7% Cash Back on Turo rentals. Wealthsimple has added Turo to its credit card partner cash back program, giving eligible cardholders 7% back on car rentals booked through the Turo app or turo.com. The offer started October 19, 2026 and runs until October 19, 2027. That total is the card's standard 2% cash back plus an extra 5% funded by Turo. It's only open to Wealthsimple Visa Infinite, Visa Infinite+ and Visa Infinite Privilege cardholders on the 2% rate whose accounts are in good standing. Anyone on the 1% cash back card can't get the extra cash back for now, although Wealthsimple says it's working with partners to expand eligibility. Say you book a Turo car for a weekend drive up the Sea-to-Sky or out to cottage country, and it comes to $400. You'd get about $28 back instead of the usual $8, which won't cover the gas but should handle the Tim Hortons run on the way. How to activate the Turo offer. Like the other partner offers, Turo's bonus has to be switched on in the Wealthsimple app before you book, since purchases made before activation only earn the regular 2%. Here's how: * Open the Wealthsimple app and go to the Cash Back Hub or your credit card page. * Find the Turo offer and tap to activate it. It turns green once it's on. * Book on Turo with your Wealthsimple credit card. The extra cash back is paid automatically once the purchase settles, with no minimum spend and no cap listed in the terms. Gift cards, cash-like transactions, fees and adjustments don't qualify, and refunded bookings lose their cash back. Bookings in another currency earn on the Canadian dollar equivalent, which helps on a US trip. Turo may also have its own partner terms in the app. Other partners, and Sephora ends soon. Turo joins the partners that launched with the program on October 1, which we covered earlier this month. Here are the current total rates, including the 2% base: * Silk & Snow: 8% until May 18, 2027 * Sephora: 5% until October 25, 2026 * Altitude Sports: 5% until January 1, 2027 * Clothing brand 437: 4% until May 27, 2027 If you've been meaning to restock at Sephora, that offer ends this Sunday, October 25, and Wealthsimple says more partners are coming. It's been a busy fall for the company, which launched kids and teens accounts last month and is moving its chequing card from Mastercard to Visa. Have you rented a car on Turo yet, or would the extra cash back get you to try it? P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!

Inside Retail
Oct 20th, 2026
New Stax owners announce CEO, credit programme for lost orders.

New Stax owners announce CEO, credit programme for lost orders. Activewear brand Stax is returning under new ownership. The investors behind the sneaker-reselling marketplace Pushas, who emerged as the successful buyers, have begun to build its new-look C-suite while announcing a credit programme for customers caught out by unfulfilled orders. Inside Retail reported in August that Justin and Sandy Li-Truong had emerged as Stax's buyers. Building their success through the Sydney-based online Pushas brand, the pair said their ownership will start "with bringing in a team that can rebuild the business on strong foundations, invest in quality and deliver the experience customers expect from the brand." Anger was expressed by Stax's customer base following its collapse in June. The company - founded by Don and Maltilda Robertson - had continued to take orders until the moment of its collapse. Many customers claimed on social media that Stax never fulfilled these orders, despite taking payments. The new leadership wants to rectify this issue, despite previously saying they have no legal obligation to do so. New CEO Anna Cheng, who joins as a former national marketing director of car rental marketplace Turo, announced a credit programme for disenfranchised customers. "We're making things right with customers who had unfulfilled orders under previous management by issuing them credit equivalent to the amount they paid," Cheng said in a statement. "Thank you to Justin Truong and Sandy Li-Truong for trusting me with this, and to the Stax community for your patience. I can't wait to show you what we've been building." Cheng also announced that Stax's first collection will be launching on November 6. At the same time, she confirmed that the head of product under the old leadership, Georgia Bachmann, will be the new creative director. "Stax has been such a significant part of my career and something I've poured so much of myself into. I've had the privilege of growing alongside the brand, its team and its community, and seeing firsthand what has made Stax so special. "For me, this role is about more than what comes next creatively," Bachmann said. "It's about protecting the DNA of Stax and carrying forward the core values that built the brand, and honouring everything that made our community fall in love with it in the first place, while bringing a fresh perspective to where we take it next."

Boston Globe Media Partners
Oct 8th, 2026
Car-sharing service RelayRides expands into Boston from Cambridge, adds new funding

RelayRides, the "neighbor-to-neighbor" car-sharing service, is jumping the Charles this month, using $3.6 million in new funds to expand from Cambridge, where the company was...

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