Twelve Labs

Twelve Labs

AI system for video content understanding

About Twelve Labs

Simplify's Rating
Why Twelve Labs is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Enterprise Software

AI & Machine Learning

Education

Company Size

51-200

Company Stage

Early VC

Total Funding

$107.1M

Headquarters

San Francisco, California

Founded

2021

Overview

Twelve Labs focuses on artificial intelligence and video understanding by developing a system that analyzes videos to extract key features like actions, objects, and speech. This information is transformed into vector representations, enabling fast semantic search within large video datasets. The company differentiates itself by providing a platform that is faster and more effective than many existing models, allowing developers and product managers to easily integrate the technology into their products through an API. Twelve Labs aims to make video content easily searchable and accessible across various industries.

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Simplify's Take

What believers are saying

  • Twelve Labs secured $30 million from major investors to enhance video AI technology.
  • The company is recognized on the CB Insights AI100 List for three consecutive years.
  • Growing demand for AI-driven video analytics in education boosts Twelve Labs' market potential.

What critics are saying

  • Emerging competition from Google DeepMind and Cohere threatens Twelve Labs' market share.
  • Rapid AI model development pressures Twelve Labs to continuously innovate.
  • Investment from SK Telecom increases expectations for rapid advancements and returns.

What makes Twelve Labs unique

  • Twelve Labs offers a comprehensive AI system for multimodal video understanding.
  • Their technology transforms video content into vector representations for fast semantic search.
  • The platform's API allows easy integration into clients' systems with minimal effort.

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Funding

Total Funding

$107.1M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↑ 0%

2 year growth

↑ 5%
TechCrunch
Jun 3rd, 2025
Just 2 Days Until Techcrunch Sessions: Ai At Uc Berkeley — Where The Future Of Ai Takes Shape

In just 2 days, TechCrunch Sessions: AI takes over UC Berkeley’s Zellerbach Hall for a one-day summit built for the minds shaping AI. Expect hard questions, bold ideas, and real insight—designed to challenge your assumptions, sharpen your competitive edge, and maybe — just maybe — redefine the trajectory of your research, your product, or your company.Whether you’re an AI researcher, engineer, or founder, this summit offers insights into the forefront of AI development and its applications. Don’t miss the opportunity to engage with leaders shaping the future of artificial intelligence.Experience it all at a low rate while you still can: Save $300 on your ticket and get a second pass for 50% off. Prices jump when the event doors open. Register your tickets now.Voices shaping the future of AI — live on our main stage and in breakouts. Jared Kaplan, Co-founder and Chief Science Officer, Anthropic — On building responsibly with frontier models.Artemis Seaford, Head of AI Safety, ElevenLabs — On real-world safety protocols and ethical architecture.Jae Lee, CEO, Twelve Labs — Redefining what’s possible in multimodal AI.Sara Ittelson, Partner, Accel — Where investors see the next wave of AI opportunity.Logan Kilpatrick, Senior PM, Google DeepMind — On developer tooling and scaling responsibly.Ann Bordetsky, Partner, NEA — How operators-turned-investors think about the current AI boom.Oliver Cameron, CEO, Odyssey — Lessons from launching against incumbents in frontier tech.Iliana Quinonez, Director, Google Cloud — Infrastructure deep dives for AI startups.Ion Stoica, Co-founder, Databricks and Professor, UC Berkeley — On data infrastructure at massive scale.Kanu Gulati, Partner, Khosla Ventures — The tactical VC perspective on AI product-market fit.Astasia Myers, General Partner, Felicis — On founder storytelling and strategic capital

TechCrunch
May 20th, 2025
Twelve Labs Ceo Jae Lee Is Coming To Techcrunch Sessions: Ai

When you claim to have the world’s most powerful video intelligence platform, you probably know a thing or two about foundational models. We’re pleased to announce that Twelve Labs’ CEO, Jae Lee, will be joining us on the main stage at TechCrunch Sessions: AI, happening June 5th at UC Berkeley’s Zellerbach Hall.One of the biggest pioneers in AI is taking the stage on June 5 at UC Berkeley’s Zellerbach Hall — and for a limited time, we’re rolling back ticket prices to make sure everyone in the AI community is there. Whether you lead, fund, build, or simply love AI, insights and meaningful connections shouldn’t come with barriers. Save up to $300 on your ticket, and get 50% off a second, so you can bring a friend, colleague, or partner along for the ride.About Jae Lee’s sessionWith new, more powerful AI models launching seemingly every week, the pace of innovation is both thrilling and overwhelming. In this dynamic conversation, Logan Kilpatrick, Senior Product Manager at Google DeepMind, Jae Lee, CEO of Twelve Labs, and Danielle Perszyk, PhD, Cognitive Scientist and Member of Technical Staff, Amazon AGI SF Lab will share firsthand insights from the frontlines of AI development.Together, they’ll explore how startups can not only build on top of today’s leading foundation models, but also adapt and scale in a rapidly evolving landscape. From choosing the right models to anticipating future shifts, this session will equip founders, builders, and product leaders with strategies to stay ahead, stay relevant, and seize the opportunities of the AI era.Get the details on this session and check out all the AI industry leaders joining us on the TC Sessions: AI agenda page.Get to know LeeJae Lee is the co-founder and CEO of Twelve Labs, a pioneering company building state-of-the-art multimodal foundation models that empower developers and enterprises to extract deep insights from complex video data

TechCrunch
Mar 6th, 2025
Google DeepMind, Cohere, and Twelve Labs explain how founders can build with their AI models at TechCrunch Sessions: AI

Google DeepMind, Cohere, and Twelve Labs explain how founders can build with their AI models at TechCrunch Sessions: AI.

World Economic Forum
Feb 22nd, 2025
World Economic Forum

Recognized for its innovation and impact, Twelve Labs has been featured on the prestigious CB Insights AI100 List for three consecutive years (2022-2024) and was named one of Fast Company's Most Innovative Companies in 2023.

KED Global
Dec 13th, 2024
SK Telecom invests $3 mn in AI-powered video analysis startup Twelve Labs

In March, Twelve Labs released the multimodal model Marengo-2.6, which enables various video, text, image and audio search tasks and also launched a beta version of Pegasus-1, which is specifically designed to understand and articulate video content.

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