Twelve Labs

Twelve Labs

AI system for video content understanding

About Twelve Labs

Simplify's Rating
Why Twelve Labs is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Enterprise Software

AI & Machine Learning

Education

Company Size

51-200

Company Stage

Early VC

Total Funding

$107.1M

Headquarters

San Francisco, California

Founded

2021

Overview

Twelve Labs focuses on artificial intelligence and video understanding by developing a system that analyzes videos to extract key features like actions, objects, and speech. This information is transformed into vector representations, enabling fast semantic search within large video datasets. The company differentiates itself by providing a platform that is faster and more effective than many existing models, allowing developers and product managers to easily integrate the technology into their products through an API. Twelve Labs aims to make video content easily searchable and accessible across various industries.

📈
Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing interest in multimodal AI models boosts demand for Twelve Labs' technology.
  • AI adoption in edtech presents expansion opportunities for Twelve Labs' client base.
  • Strategic investments enhance Twelve Labs' multimodal video understanding technology.

What critics are saying

  • Competition from major tech companies threatens Twelve Labs' market share.
  • Rapid AI development may render Twelve Labs' models obsolete without continuous innovation.
  • Regulatory changes in AI technology could impact Twelve Labs' operations significantly.

What makes Twelve Labs unique

  • Twelve Labs offers a unique multimodal video understanding platform for developers.
  • Their technology transforms video content into vector representations for fast semantic search.
  • The company provides an end-to-end infrastructure with easy API integration for clients.

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Funding

Total Funding

$107.1M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

↑ 1%

1 year growth

↑ 5%

2 year growth

↑ 5%
TechCrunch
Mar 6th, 2025
Google DeepMind, Cohere, and Twelve Labs explain how founders can build with their AI models at TechCrunch Sessions: AI

Google DeepMind, Cohere, and Twelve Labs explain how founders can build with their AI models at TechCrunch Sessions: AI.

World Economic Forum
Feb 22nd, 2025
World Economic Forum

Recognized for its innovation and impact, Twelve Labs has been featured on the prestigious CB Insights AI100 List for three consecutive years (2022-2024) and was named one of Fast Company's Most Innovative Companies in 2023.

KED Global
Dec 13th, 2024
SK Telecom invests $3 mn in AI-powered video analysis startup Twelve Labs

In March, Twelve Labs released the multimodal model Marengo-2.6, which enables various video, text, image and audio search tasks and also launched a beta version of Pegasus-1, which is specifically designed to understand and articulate video content.

MarketScreener
Dec 13th, 2024
SK Telecom Invests $3 Million in Twelve Labs, Company Building Multimodal AI for Videos

SK Telecom (NYSE: SKM) announced today that it will invest $3 Million in Twelve Labs, a video understanding company gaining major attention in the global AI industry.

WowTale
Dec 13th, 2024
Twelve Labs Secures $30 Million from Top Investors to Enhance Video AI Technology

Twelve Labs, a pioneering video understanding company, has announced a significant strategic investment of $30 million from major players including Databricks, SK Telecom, Snowflake Ventures, HubSpot Ventures, and In-Q-Tel(IQT).

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