Typeform has launched Growth Flow, an AI-powered customer lifecycle solution that transforms form responses into automated workflows. The platform connects lead capture, enrichment, nurturing, conversion, feedback and retention in a single system. Growth Flow enables businesses to automatically enrich responses with third-party data, route submissions to appropriate systems, and trigger real-time actions across channels including email, SMS and Slack. The platform includes native features for signatures and scheduling, allowing customers to complete transactions without leaving the workflow. Trusted by over 150,000 customers including 95% of the Fortune 500, Typeform reports its conversational forms collect up to 3.5 times more data than traditional forms. The launch marks Typeform's evolution from form builder to AI engagement platform, with AI-powered contact mapping and insights reducing setup time from hours to minutes.

Typeform powers real-time AI data enrichment with Scalestack's agentic platform. Typeform partnered with Scalestack to power real-time AI data enrichment for their product "Typeform for Growth", achieving 92% B2B match rates with sub-3 second response times. Learn how agentic orchestration and multi-source validation transformed the form experience for their customers. Scalestack The Autonomous Revenue Engine March 25, 2026 92%. B2B match rate average latency 1m+. forms enriched The ability to break apart problems differently with agents doing the work is really compelling. It's not just matching, it's reasoning. It's doing something that is novel and really clever and means that Scalestack Inc. can be really proud of the enrichment capabilities. Daniel Barker Head of Product at Typeform Typeform is an intuitive form builder that helps over 150,000 customers collect and validate the data they need to grow their businesses. Designed with striking visuals, a conversational flow, and powerful data capabilities, Typeform changes how brands get to know people. Typeform drives more than 600 million interactions each year and integrates with essential tools including Zapier, HubSpot, and Slack. The challenge for Typeform for Growth. Typeform wanted to pair its beautiful, human-first design with native AI capabilities. The company, known for helping customers build expert forms that collect up to 3.5 times more data and turn every form response into a personalized customer journey, wanted to release a new enrichment feature for its customers that would automatically enhance form responses with actionable data in real time. This capability had to work reliably across a wide range of use cases, from qualifying B2B leads to personalizing B2C experiences. But existing third-party enrichment tools weren't meeting the bar. Match rates were inconsistent, scalability too unreliable, and there was no clear way to increase data quality (e.g. autonomously distinguish between B2B and B2C respondents), which undermined trust and limited how much customers could automate. The Product Management team at Typeform, defined the success criteria: * 75%+ match rate to support reliable business processes (up from prior ~50%) * <2.5 second latency for real-time form personalization * Production-grade reliability at scale These were the basis for a new, foundational, product feature that would be made available to Typeform's entire customer base. The solution. Typeform chose Scalestack as the agentic engine powering their AI data enrichment capabilities. To that end, Scalestack Inc. deployed an agentic orchestration layer that would meet or exceed Typeform's requirements. The architecture uses a two-layer approach: * Orchestration Layer: For speed-critical lookups, Scalestack queries multiple data sources in parallel, achieving sub-second responses for high-confidence matches. Its orchestration engine processes millions of records across data providers while managing API rate limits, retry logic, full audit trails and conflict resolution automatically. Typeform got the scale of automation with the control of a bespoke process (thanks to its reasoning agents). * Agentic Layer: When standard enrichment falls short, Scalestack's AI agents autonomously research contacts across the public web, validating data against multiple sources and reasoning through ambiguity. For example, when a Typeform submission contains only a name and email, agents cross-reference the web, corporate websites, and public records to resolve identity, and enrich the record with confidence scores. Each agent decision includes full reasoning trails, so ops teams can audit why a match was made or rejected. This is how Typeform achieves 92% B2B match rates on 250K+ records per month, even when form inputs are sparse. Today, Typeform leverages Scalestack for their core AI contact data enrichment use case, with expansion planned into additional AI features including agent-based products for sales development and user research. The system automatically classifies each submission as B2B or B2C, applying different enrichment strategies. B2B leads get company firmographics, headcount, funding data, and decision-maker context. B2C submissions receive personal data without irrelevant business fields. Scalestack products. The AI workflows deployed for Typeform leverage a series of Scalestack modules including: * Agentic Waterfall Enrichment: AI agents autonomously search, validate, and cross-reference data across multiple sources to find accurate matches * Data Sources Endpoints and third-party providers: To ensure data is accurate and up to date, the AI agent doesn't rely on a single source of information, it cross-references data from multiple providers and then validates it through its quality assurance process. * Custom Enrichment Workflows: 43 configurable properties that users can select or not, providing the flexibility to enrich only the data points relevant to their specific business needs. The properties, which represent the data points its agents operate on, were previously defined by the Typeform team. These are the same properties that their customers can select today within the platform to be enriched according to their use cases. * Real-Time API: Less than 3 second response times enable in-form personalization and real-time routing * B2B/B2C Classification: Automatic detection determines lead type and applies appropriate enrichment strategy Data Quality agent validation layer. Following enrichment, Scalestack runs a post-processing Data Quality (DQ) agent designed to verify whether the enriched profile truly corresponds to the original input entity. This layer evaluates cross-signal consistency across name, email, company, domain, country, and supporting third-party evidence. Rather than validating a record based solely on the presence of returned data, the DQ agent assesses whether multiple identity signals align logically and consistently. It detects mismatches, conflicting attributes, and weak attribution patterns to prevent false positives from being classified as valid enrichment. * Valid Match - Strong multi-signal alignment confirms the enriched profile corresponds to the intended entity. * False Positive - Clear evidence indicates the enriched data belongs to a different individual or organization. * Could Not Verify - Insufficient or inconclusive evidence to confidently confirm or reject the match. This conservative validation layer prioritizes identity accuracy over raw match rate and serves as a structured feedback mechanism to continuously refine agentic matching logic over time. Key benefits & results. * Real-time form personalization: Enrichment completes fast enough to customize form flows mid-submission * Intelligent lead routing: B2B prospects automatically surface for sales, others route to self-serve * Eliminated manual research: Users no longer spend hours enriching leads before first contact * Scalable unit economics: Modular architecture allows different enrichment tiers for different customer segments * Reliable Match Rate and Data Quality: reaching 92% for B2B and 71% for B2C based on real product usage Next steps. After Typeform's Winter Product Release in February '26, both companies are exploring how Scalestack's agentic platform can power additional AI features, including agent-based products for sales development and user research, such as configurable agentic enrichment workflows for different customer segments. Assets. Reliable Match Rate and Data Quality reaching 92% for B2B and 71% for B2C based on real product usage Real-time form personalization Enrichment completes fast enough to customize form flows mid-submission Eliminated manual research Users no longer spend hours enriching leads before first contact Get the AI engine that fuels your next phase of growth. You knew there had to be a better way Request an AI summary of Scalestack

Typeform names Aleks Bass Chief Product and Technology Officer to accelerate ai-driven product development. New appointment unifies product and technology to drive speed, quality, and end-to-end accountability SAN FRANCISCO, March 17, 2026 - Typeform, the AI engagement platform that turns forms into workflows, today announced the appointment of Aleks Bass to the newly created role of Chief Product and Technology Officer (CPTO). Bass will lead Typeform's Research & Development team, unifying both product and technology disciplines to streamline cross-team collaboration and accelerate delivery while continuing to advance meaningful product innovation. As AI accelerates how software is built, traditional product development models built around sequential handoffs between teams can slow innovation. Typeform's decision to unify product and technology under a single leader reflects this shift, enabling faster experimentation and tighter collaboration as the company continues to evolve its AI-powered platform. "Over the last few years, we've seen how powerful it can be when product, design, and engineering work closely together around shared goals and customer outcomes," said Bass. "Bringing these teams together allows us to move faster, experiment more freely, and deliver better experiences for the people who rely on Typeform every day." Under Bass' leadership, Typeform will continue to build upon notable recent innovations and improvements to AI-powered workflows and automation, including: * Platform expansion beyond forms: Typeform has evolved from a form builder into an AI engagement platform that goes beyond data collection to power end-to-end workflows. Customer acquisition, feedback, and market research can now run seamlessly within Typeform, turning every submission into automated action. * Industry-leading AI innovation: Typeform AI is now embedded across the entire product experience, from creation to interaction to analysis. Users can build forms from a natural language prompt in seconds, use Clarify with AI to automatically ask dynamic follow-up questions that surface richer responses, and instantly analyze open-ended results for sentiment and actionable insights. Today, more than half of all questions (53%) are created by Typeform AI, and more than 60% of new sign-ups use Typeform AI within their first 31 days. AI users are 60% more likely to create forms, have a 2.5x higher publication rate, and activate 2.5x more than non-AI users. * Improved customer experience: Overall UX and product health scores have improved 68% across 28 measured categories, reflecting the increased health of Typeform's design (e.g., discoverability, accessibility, ease of use), as well as product functionality (e.g., innovation, overall value, performance relative to competitors). * Research & Development velocity: Significant enhancements across tooling, process, training, and architecture have materially increased delivery speed. Cycle time dropped from 38 hours to 12, PRs merged per engineer per month increased by 168%, review speed is 300% faster, and engineering's average individual velocity metrics grew 47% year-over-year. "For more than a decade, Typeform has helped businesses ask better questions. Our next chapter is about helping them do more with the answers," said Jay Choi, CEO of Typeform. "We see a clear shift from standalone forms to intelligent workflows that turn responses into action. Bringing product and technology together allows us to accelerate that evolution, embedding AI across the experience and building a platform that helps customers move seamlessly from collecting data to activating it. Aleks has been instrumental in helping drive this transformation." During her nearly three years at Typeform, Bass has played a central role in the company's evolution from a form builder into an AI engagement platform, most recently serving as Interim CPTO. She brings more than 20 years of experience across product management, marketing, and consumer insights. Prior to Typeform, Bass held senior product leadership roles at SurveyMonkey, overseeing a portfolio responsible for $500 million in annual revenue, and at Adobe, Workfront, and Qualtrics, where she launched a new line of business that scaled from $5 million in services to $60 million in technology sales within a year. She has also advised startups that were later acquired by Google and Walmart, and one that reached an IPO. Discover Typeform's AI engagement platform at typeform.com. About Typeform Typeform is a refreshingly different form builder and automations platform. Originally known for making forms worth filling out, TypeForm now combine beautiful, human-first design with robust AI capabilities that turn every form response into a personalized customer journey. Trusted by over 150,000 customers, including 60% of the Fortune 500, Typeform integrates with essential tools like Slack, Zapier, Canva, and Klaviyo. For more information, visit www.typeform.com. TypeForm is Typeform - a team on a mission to transform data collection by bringing you refreshingly different forms.