Typeform

Typeform

Creates user-friendly online forms and surveys

About Typeform

Simplify's Rating
Why Typeform is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

501-1,000

Company Stage

Series C

Total Funding

$187M

Headquarters

Barcelona, Spain

Founded

2012

Overview

Typeform creates user-friendly online forms and surveys that help businesses and organizations collect and analyze data effectively. Their products include form builders, survey makers, quiz creators, and the VideoAsk tool for interactive video conversations. These tools are designed to be engaging, which leads to better response rates and more meaningful data. Typeform serves a wide range of clients across various industries, including automotive, education, healthcare, and marketing, catering to different roles such as marketing and human resources. The company operates on a subscription-based model, offering different pricing tiers to accommodate businesses of all sizes. Typeform also partners with agencies to help clients integrate their tools into existing workflows, ensuring they maximize the platform's potential.

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Simplify's Take

What believers are saying

  • Growing demand for AI-driven data collection aligns with Typeform's AI Suite launch.
  • Increased focus on authenticity in digital interactions enhances Typeform's brand positioning.
  • Rising interest in hyper-personalized experiences supports Typeform's new B2C features.

What critics are saying

  • Emerging AI-driven form builders offer similar features at lower costs, threatening market share.
  • Data privacy regulations like GDPR may impact Typeform's data collection capabilities.
  • Economic downturns could lead to reduced spending on SaaS tools, affecting revenue.

What makes Typeform unique

  • Typeform offers a no-code platform for user-friendly form and survey creation.
  • The company integrates with tools like HubSpot, Calendly, and Slack for seamless workflows.
  • Typeform's VideoAsk tool provides asynchronous video solutions for enhanced digital interactions.

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Funding

Total Funding

$187M

Above

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$135M
Typeform

Benefits

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 1%
PR Newswire
May 28th, 2025
Is Influencer Marketing Facing A Credibility Crisis? New Report From Typeform Says Yes

Powered by Typeform's new video capabilities, the report captures candid video answers, unfiltered perspectives, and richer data, bringing human nuance back to survey-based research. The report reveals a clear shift in audience expectations: authenticity outweighs aesthetics, and connection matters more than clout and curated content."At Typeform, we believe real connection starts with real conversation," said Jay Choi, CEO of Typeform. "Everything comes down to trust, and today people are tuning out anything that feels scripted or artificial. It's a clear signal to brands: authenticity isn't optional. With this report, we're bringing real voices and human insight to the surface, showing how honest stories can cut through and help build trust in the digital age."The report, which features direct insights from notable creators like Corporate Natalie , Gigi Robinson, and Brandon Smithwrick , outlines a path forward for those seeking to restore trust in an era shaped by AI fatigue, scripted content, and the overproduction of online experiences. Key findings include:Reach doesn't equal resonance: As marketers shift from chasing scale to building connection, trust is becoming the new currency

Benzinga
May 12th, 2025
Ux On A Budget: How Startups Can Build Better Ux Without Breaking The Bank

In today's digital economy, sleek user experiences aren't a luxury, they're a requirement. But for early-stage startups and lean teams, hiring a full-time designer or licensing high-end UX software often feels out of reach. When resources are tight, how do you build a product that doesn't just function, but delights?The good news: UX on a budget is not only possible, it's often smarter. A wave of lean, iterative practices and accessible tools is helping startups compete with industry giants, creating customer experiences that punch far above their weight.The Hidden Cost of Ignoring UXLet's start with the cost of skipping user experience. According to Forrester, every $1 invested in UX brings up to $100 in return. Poor design, on the other hand, can cripple growth causing user frustration, support churn, and damaged brand trust.Research by the Design Management Institute found that design-driven companies outperformed the S&P 500 by 219% over 10 years

PR Newswire
May 8th, 2025
Typeform Appoints Benoit Aguila As Chief Financial Officer

Veteran finance leader brings proven experience guiding global companies through rapid growth, transformation, and scaleSAN FRANCISCO, May 8, 2025 /PRNewswire/ -- Typeform , the leading AI form builder and conversational data collection platform, today announced the appointment of Benoit Aguila as its Chief Financial Officer. Aguila will lead Typeform's finance organization, driving financial strategy to support the company's continued growth and innovation.Aguila joins at a pivotal moment for Typeform, as the company builds on strong market momentum driven by recent milestones such as the launch of its AI Suite for smarter data collection and the introduction of new solutions, including video-powered form experiences , to help businesses engage customers more effectively. His proven expertise in capital allocation and financial planning will strengthen Typeform's ability to invest and pursue growth opportunities on its mission to change how brands get to know their customers."Benoit's track record in channeling resources toward the highest-impact opportunities is exactly what Typeform needs at this stage," said Jay Choi, CEO of Typeform. "His leadership will empower us to activate new, efficient growth levers—scaling our platform and delivering more innovation for our customers."With more than 20 years of international finance leadership spanning technology, e-commerce, data science, and financial services, Aguila brings a proven record of scaling complex, high-growth businesses and driving operational efficiency. Most recently, he served as Group CFO at SellerX. Earlier in his career, Aguila held senior finance roles at Gaming1, Dreamlines, Catalina Marketing, Groupon, and General Electric, where he started his career in the Financial Management Program.Aguila holds an MBA from TRIUM Global Executive MBA, a joint program of NYU Stern School of Business, LSE London, and HEC Paris

BambuUp
May 8th, 2025
Typeform Appoints Benoit Aguila as Chief Financial Officer

SAN FRANCISCO, May 8, 2025 /PRNewswire/ - Typeform, the leading AI form builder and conversational data collection platform, today announced the appointment of Benoit Aguila as its Chief Financial Officer.

PR Newswire
Feb 20th, 2025
Typeform Launches Ai Suite To Power Smarter Data Collection

"At Typeform, we're transforming data collection from a passive experience into a dynamic, two-way conversation," said Aleks Bass, Chief Product Officer, Typeform. "With our latest AI capabilities, businesses can create engaging forms in minutes, uncover insights instantly, and act faster—so they can spend less time managing data and more time delivering real impact."From intelligent questions to interactions that feel conversational, natural, and human-like, Typeform AI is designed to help brands better understand their audience effectively and effortlessly. The suite of AI features includes:Creator AI: Typeform's Creator AI streamlines and enhances form creation and design. For example, an e-commerce brand looking to gather customer feedback can enter a prompt like "Create a short customer satisfaction survey," and instantly receive a form optimized for actionable insights.AI Form Builder: Generate questions and structure forms instantly with a simple prompt.Generate questions and structure forms instantly with a simple prompt. AI Form Import: Easily import questions by copying, pasting, or uploading a Google Form.Easily import questions by copying, pasting, or uploading a Google Form. AI Brand Kit: Automatically apply brand colors, logos, and design elements using only a company URL.Automatically apply brand colors, logos, and design elements using only a company URL

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