TyrAds, a mobile growth and monetisation solutions provider, has opened a new office in Barcelona's 22@ Innovation District. The office is headed by Carlo Biondo, who joins as chief operating officer from Audience Serv, where he previously served as COO and CEO. The Barcelona location houses a team of 10 employees, with plans to expand further to support TyrAds' growing European customer base. The company's proprietary rewards platform connects with over 50 million monthly active users worldwide. As COO, Biondo will oversee operational excellence and lead AI-powered automation and analytics to optimise campaign performance. He will also serve as country manager for Spain, supporting the company's European growth and regional partnerships. TyrAds works with gaming companies including Scopely, Huuuge Games, NetEase, Original Games, and My.Games.

TyrAds announces exclusive strategic partnership with Nordeus. The partnership will power 'player-first' rewarded engagement in Top Eleven May 26, 2026 | Date | Type | Companies Involved | Size | | May 26, 2026 | partnership | Nordeus TyrAds | Not disclosed | * TyrAds will integrate its proprietary SDK into Top Eleven. * Partnership will drive long-term player retention and quality engagement. * Monetisation becomes a natural extension of the gameplay loop. TyrAds, a global leader in mobile growth and monetisation solutions, is proud to announce an exclusive partnership with Nordeus, the award-winning developer behind the world's most successful mobile football manager game, Top Eleven. Under this new agreement, TyrAds will integrate its proprietary SDK into Top Eleven, providing millions of managers worldwide with a more seamless and rewarding gaming experience. This collaboration focuses on driving long-term player retention and high-quality engagement through TyrAds' innovative rewarded discovery platform. For over a decade, Top Eleven has set the gold standard for sports simulation on mobile. By leveraging the TyrAds SDK, Nordeus will offer its players new, non-intrusive ways to earn in-game rewards by engaging with curated content. This 'player-first' approach ensures that monetisation feels like a natural extension of the gameplay loop rather than an interruption. Elevating the manager experience For over a decade, Top Eleven has set the gold standard for sports simulation on mobile. By leveraging the TyrAds SDK, Nordeus will offer its players new, non-intrusive ways to earn in-game rewards by engaging with curated content. This "player-first" approach ensures that monetisation feels like a natural extension of the gameplay loop rather than an interruption. Executive commentary "We are thrilled to partner with Nordeus, a company that shares our passion for quality and innovation," said Zino Rost van Tonningen, founder of TyrAds. "Integrating our SDK into a title as iconic as Top Eleven allows us to demonstrate the power of our engagement-led model. We aren't just delivering ads; we are delivering value to the players and sustainable growth to the developer." Key partnership highlights: * Exclusive integration: TyrAds becomes the primary partner for rewarded SDK engagement within the Top Eleven ecosystem. * Optimised performance: The lightweight TyrAds SDK ensures peak game performance while maximising global fill rates. * Enhanced retention: Targeted, rewarded offers are designed to keep managers invested in their club's journey toward league glory. TyrAds is a premier mobile advertising platform specialising in high-ROAS user acquisition and sophisticated monetisation for app developers. By focusing on deep-funnel engagement and transparent data, TyrAds helps developers turn players into lifelong fans. Companies.