UNTUCKit

UNTUCKit

Direct-to-consumer menswear shirts brand

Overview

UNTUCKit is a fashion brand that sells men’s apparel directly to consumers through its website and a growing network of physical stores, now expanding to women’s and children’s lines. Its core product is a casual shirt engineered with a specific length and contoured hem to be worn untucked, paired with reinforced collars and multiple fits. The company also offers polos, t-shirts, pants, sweaters, jackets, and accessories, with a historically strong emphasis on in-person retail to let customers touch and feel the product before buying. UNTUCKit differentiates itself by focusing on the untucked look—designing shirts that fall halfway between the belt and pant zipper—and by combining online sales with a robust brick-and-mortar presence to support omnichannel shopping. The goal is to grow a broad, easy-to-wear menswear (and family) brand across North America and beyond, expanding store footprint, product lines, and wholesale partnerships to reach more customers.

About UNTUCKit

Simplify's Rating
Why UNTUCKit is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

201-500

Company Stage

Early VC

Total Funding

$39M

Headquarters

New York City, New York

Founded

2011

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Simplify's Take

What believers are saying

  • Gerrit Cole’s 2026 ambassador campaign gives UNTUCKit a nationally recognizable marketing face.
  • CreateMe plans 50,000 bonded shirts yearly from Q3 2026, expanding domestic supply.
  • UNTUCKit launched denim and hybrid pants in 2026, widening basket size beyond shirts.

What critics are saying

  • UNTUCKit’s headcount fell from 536 in 2023 to 448 in March 2026.
  • Active job postings dropped 77.5% in 2026, signaling a slower growth engine.
  • Denim and tee extensions face Levi’s, J.Crew, and Vuori on crowded shelves.

What makes UNTUCKit unique

  • UNTUCKit owns the untucked-fit shirt category, still its clearest 2026 brand hook.
  • Its 85-plus stores and e-commerce give customers fit confidence before buying.
  • The CreateMe partnership tests differentiated, U.S.-made bonded apparel with Supima cotton.

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Funding

Total Funding

$39M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Training Programs

Professional Development Budget

Wellness Program

Employee Discounts

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Gym Membership

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
YarnsandFibers.com (YnFx)
Aug 18th, 2026
Untuckit launches first men's denim collection.

Untuckit launches first men's denim collection. YarnsandFibers News Bureau 2026-08-18 13:41:12 - USA Untuckit is entering the competitive denim market with the launch of its first collection of men's jeans. The brand, which is known for its shirts designed to be worn untucked, is introducing a small range of denim styles this week as it expands into another major category of men's clothing. The first collection will include slim-straight jeans in three washes. The jeans are designed to offer a neat and polished fit that sits between skinny and relaxed styles. They are made from indigo denim using a three-by-one twill weave, a traditional construction commonly used for denim. The jeans will be available in dark, light and rinse washes and are designed to be worn with Untuckit's existing range of shirts, polos, sweaters, jackets and outerwear. They will be priced at $148 and offered in sizes 30 to 40 through the company's stores and online platform.

AiThority
Feb 19th, 2026
CreateMe Partners with UNTUCKit and Supima(R) to Launch the First Commercially Available Digitally Bonded Garments - Using Automation and Digital Bonding

CreateMe partners with UNTUCKit and Supima(R) to launch the first commercially available digitally bonded garments - using automation and digital bonding. CreateMe Technologies, a company pioneering automated apparel manufacturing through advanced bonding and robotics, announced a strategic partnership with UNTUCKit, the New York-based apparel brand known for rethinking the traditional button-down. Through this collaboration, CreateMe will introduce its first commercially available digitally bonded men's t-shirt with a brand partner, produced in the U.S. using its Pixel(TM) bonding and MeRA(TM) automated assembly system. The t-shirts will be made with Supima(R) cotton, a U.S. grown premium cotton known for its extra-long staple fiber, which results in a softer, stronger, and more color-retentive fabric than regular cotton. The upcoming commercial partnership with UNTUCKit marks a milestone in demonstrating the maturity and commercial readiness of digitally bonded clothing and a robotics-based manufacturing process at scale by meeting the high standards required by a leading retail apparel brand. With this partnership, CreateMe will introduce its first commercially available t-shirt with a brand partner, offering consumers a versatile new garment option engineered for enhanced durability through CreateMe's bonded-construction process. CreateMe is advancing its mission to bring scalable manufacturing solutions to the ecosystem - anchored by Pixel(TM), the company's breakthrough digital adhesive application system. Pixel(TM) enables unmatched precision, responsiveness, and flexibility in garment construction, serving as the foundation for a new era of adaptive, on-demand manufacturing. "Partnering with UNTUCKit accelerates the shift toward a more modern way of making clothes," said Cam Myers, founder & CEO of CreateMe. "UNTUCKit built its brand by challenging convention, and this collaboration brings that same mindset into manufacturing. It proves that high-quality apparel can be produced competitively in the U.S. at scale while giving consumers a better, more durable product. This is the first of many bonded garments we'll bring to market." Feb 19, 2026 Prev Next 1 of 41,924 The partnership follows a structured commercialization roadmap, beginning with product development and pilot testing ahead of broader market availability, and the companies are aligning on plans that anticipate commercially scaling production to up to 50,000 bonded t-shirts per year beginning in Q3 2026. "At UNTUCKit, we're always exploring innovations that enhance product performance and the customer experience," said Bjorn Bengtsson, Chief Product & Supply Chain Officer at UNTUCKit. "CreateMe's adhesive bonding technology opens exciting new opportunities to rethink how we approach apparel construction in a more efficient and responsible way." "Supima could not be more excited to work with fashion technology innovator CreateMe and our longtime partner and fashion disrupter UNTUCKit to bring innovation and style to the fashion market," said Buxton S. Midyette, Vice President of Marketing & Promotions at Supima(R). As brands navigate rising production costs and supply chain pressures, automated domestic manufacturing is creating new opportunities for stability and speed. CreateMe's bonding and robotic assembly technology reduces reliance on overseas production, helps stabilize margins, and brings manufacturing closer to demand. The partnership underscores how U.S.-based automated production can match or exceed the consistency and efficiency of offshore operations. Building on the momentum of this collaboration, CreateMe will expand bonded apparel production from men's tees into women's styles and additional t-shirt variations as part of its broader 2026 roadmap. Working alongside trusted partners, CreateMe is helping accelerate a shift toward more sustainable, efficient, and resilient apparel production.

PR Newswire
Feb 19th, 2026
CreateMe and UNTUCKit launch first commercially available digitally bonded t-shirts in US using robotic assembly

CreateMe Technologies has partnered with UNTUCKit to launch the first commercially available digitally bonded t-shirts, manufactured in the US using CreateMe's Pixel bonding and MeRA automated assembly system. The shirts will be made with Supima cotton. The partnership marks a milestone in demonstrating the commercial readiness of digitally bonded clothing at scale. CreateMe's Pixel system enables precise adhesive application, replacing traditional sewing with bonding technology that enhances durability. The companies plan to scale production to 50,000 bonded t-shirts annually beginning in Q3 2026, with expansion into women's styles planned for later in the year. The collaboration aims to reduce reliance on overseas production whilst maintaining quality and efficiency. CreateMe holds over 95 patents across robotics, adhesives and automation.

MR Magazine
Apr 3rd, 2025
EXECUTIVE MOVES: DAN MICHEL NAMED NEW VP AT UNTUCKIT

Dan Michel has been promoted to VP, Creative at casual style retailer UNTUCKit.

Yahoo
Nov 8th, 2024
Untuckit Creates Shirt to Honor Veterans, First Responders

In honor of Veteran's Day, Untuckit partnered with Folds of Honor to create a special shirt to honor the military and first responders.

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