Uber Freight is expanding its European logistics business with a new control tower and operations hub in Krakow, Poland, set to open in 2027. The facility will be the company's second European location alongside its operations in the Netherlands. The expansion is driven by North American customers seeking to consolidate transportation management with fewer logistics providers. Uber Freight sees significant opportunity in Europe's road freight market, valued at roughly $520 billion, with trucks transporting 13.3 billion tonnes of goods across the EU in 2025. The company doubled its new fourth-party logistics deals in Europe last year. Chemical manufacturer OXEA recently selected Uber Freight to manage transportation across the US, Canada, Mexico and Europe. Mike Doucleff will lead the European expansion as head of Europe, starting 28 September.

Uber Freight has appointed Amir Pelleg as chief product officer to advance its AI-driven transportation management platform. Pelleg brings over 25 years of experience leading product, engineering and operations teams at companies including Amazon, Convoy and Dandy. The appointment reflects Uber Freight's focus on technology that helps customers make faster decisions and reduce supply chain complexity. Pelleg said AI can connect fragmented data across disconnected systems, enabling more proactive network management. He emphasised that effective products must address actual customer problems rather than simply deploy new technology. Pelleg cited fragmentation as a major obstacle facing modern supply chains, with data often siloed across different systems. San Francisco-based Uber Technologies operates three platforms: Uber ride-hailing, Uber Freight logistics, and Uber Eats delivery services.