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Ubiquiti

Delivers enterprise and consumer networking gear

Overview

Ubiquiti designs and sells networking equipment for enterprises, service providers, and consumers. Its products include the UniFi line (access points, switches, routers, cameras) managed by UniFi OS for centralized control; airMAX, airFiber, and UFiber for WISPs to build long-distance wireless links; and AmpliFi for home mesh networks. The company uses a direct-to-consumer, lean distribution model with a global network of distributors and a strong online user community that helps steer product development. Its goal is to provide affordable, high-performance networking hardware that expands internet access in underserved and emerging markets while supporting a broad ecosystem of users and partners.

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About Ubiquiti

Simplify's Rating
Why Ubiquiti is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

HardwareConsumer SoftwareEnterprise Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2003

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Simplify's take

What believers are saying

  • Fiscal 2026 revenue rose 27.2% to $3.3 billion, led by Enterprise Technology.
  • September 2026 Enterprise Campus Core delivered 3.2 Tbps and 100G, expanding enterprise depth.
  • August 2026 Travel Router Long-Range and a $1 dividend signal product and cash strength.

What critics are saying

  • July 2026 UniFi OS CVEs exposed internet-facing controllers to unauthenticated remote compromise.
  • August 2026 Russia-sanctions lawsuits threaten export scrutiny, channel loss, and brand damage.
  • Q4 2026 component shortages and higher shipping costs can crush gross margins quickly.

What makes Ubiquiti unique

  • Robert Pera’s bootstrapped, direct-to-consumer model keeps overhead and channel bloat low.
  • UniFi bundles hardware, local software, and management without recurring licensing fees.
  • The community-driven product loop ships enterprise gear with prosumer simplicity and aesthetics.

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Funding

Total Funding

$106.8M

Above

Industry Average

Funded Over

2 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Flexible Work Hours
  • Conference Attendance Budget
  • Training Programs

Stock Price

Company News

Dutch IT Channel
Oct 26th, 2026
Threat intelligence from Q-Feeds available on UniFi gateways.

Threat intelligence from Q-Feeds available on UniFi gateways. With UniFi Network 11, UniFi gateways can for the first time use threat intelligence from external parties, in addition to manufacturer Ubiquiti's paid security service. The Dutch company Q-Feeds is responding to this and is making available an integration for UniFi gateways with which administrators and IT service providers can block traffic to and from known malicious IP addresses, without scripts or additional hardware. Until now, anyone who wanted to block IP addresses of known attackers on a UniFi gateway had to rely on CyberSecure Enhanced, Ubiquiti's paid security subscription. Other sources could only be added using manually maintained lists or custom scripts on the gateway, which sometimes stopped working after an update. In the latest network software, a network list can be populated from an external URL. The gateway keeps that list up to date itself, so administrators can choose which threat intelligence they use. Blocking in two directions. A blocklist with threat information works in two directions, according to Q-Feeds. Incoming traffic from known scanners, brute-force sources and attack infrastructure is refused at the edge of the network, before it reaches an open port, VPN entry point or web service. Outgoing connections are blocked if an infected device, such as a laptop or camera, tries to contact a known command-and-control server. That is often the moment when an infection grows into a data breach or ransomware incident. The Q-Feeds list is compiled from more than 2,500 sources, including its own honeypots, and is linked to the MITRE ATT&CK framework. It can be used alongside CyberSecure Enhanced and also on gateways without that subscription. UniFi's IDS/IPS recognizes patterns in traffic, while the blocklist blocks based on the reputation of an IP address. According to Q-Feeds, a second, independent source reduces the chance of blind spots, because no single source sees all threats. Setup in five steps. Administrators first create an account on the Q-Feeds Threat Intelligence Portal and copy the feed URL with their personal API token there. They then update the gateway to the latest network software; the system requirements are in the manual. In the network settings, under Networks > Network Lists, they create a dynamic IP list, paste the URL and set a refresh every 24 hours. Next, they block traffic with two firewall rules: one for traffic from the list to their own network and one for traffic in the opposite direction. Finally, they check that it works. The gateway itself reports if retrieving the list fails, so Q-Feeds advises keeping an eye on the notifications after the first day. The company mentions a number of points to note. Many administrators block only incoming traffic, while the outgoing rule can expose infected devices on their own network. A very large list can also exceed the limits of entry-level models. In that case, the number of addresses in the feed URL can be limited, while retaining the most recent threats. Those managing multiple locations apply the same configuration per gateway: one list and two rules. Resellers and MSPs manage licenses per customer centrally in the Threat Intelligence Portal. 'No single layer sees everything' "UniFi is hugely popular among SMEs and IT service providers that manage dozens of customer locations," says Stefan Sprenkels, founder of Q-Feeds. "It is precisely those organizations that are increasingly being targeted, while professional threat intelligence was long too expensive or too complex for them. By opening the platform to external parties, Ubiquiti has opened the door. For an administrator, it is now about fifteen minutes of work to keep known attackers out and recognize infected devices. No single layer sees everything, so layering remains the key." The integration is available immediately and works with all Q-Feeds licenses, from Community to Plus and Premium. Those who want to try the integration first can do so in their own environment with the free Community edition or with a Premium trial period. The full manual is available here. About Wouter Hoeffnagel. Wouter Hoeffnagel is manager online content at Dutch IT Media. He is an expert in the field of ICT and has been writing about it for years in the form of news reports and insightful articles.

BUZY Networks Australia
Oct 13th, 2026
UniFi Network 11 adds live traffic flows, WiFi WAN and Matter.

UniFi Network 11 adds live traffic flows, WiFi WAN and Matter. Ubiquiti has announced UniFi Network 11, a major controller release built around deeper visibility, smarter routing and a first pass at smart-home device awareness. The headline change is a rebuilt telemetry engine that Ubiquiti says delivers over 30% better scalability, which flows through to real-time traffic data and historical network insight. Alongside that, UniFi gateways pick up expanded VLAN capacity, new SD-WAN policy controls and WiFi WAN, which lets a supported model use an existing wireless network - including a phone hotspot - as a primary or backup uplink. There is also a genuinely new direction here: UniFi can now sit alongside your existing Matter controller and surface Matter and Thread devices inside the same topology view as your IP clients. Telemetry rebuilt for larger sites. The telemetry work is the foundation of the release. Better scalability is the stated benefit for growing networks, but the user-facing payoff is Live Traffic Flows for every client connected to a UniFi Gateway, rather than aggregated counters after the fact. Ubiquiti has also added Time Machine Topology, which lets you step back through how the network looked at earlier points in time. For anyone who has tried to work out when a device moved ports or when a rogue client appeared, that is a practical troubleshooting aid. * More than 30% improvement in scalability from the re-engineered telemetry engine * Per-device live traffic flows behind a UniFi Gateway * Historical topology playback to visualise network changes Routing, WAN flexibility and SD-WAN policies. Gateway capabilities get a solid lift. VLAN capacity has been expanded for more complex segmentation, and Routing Policies have been simplified through Network Lists, which can now pull from an external URL so firewall rules and VPN resources stay current without manual edits. WiFi WAN is the attention-grabber. On supported models, any available wireless network can be pressed into service as a WAN link, which is a neat option for temporary sites or as a stopgap when the fixed service drops. On the multi-site side, new SD-WAN policies allow custom failover behaviour and application-based routing, applied consistently across sites from one place. AI-assisted threat detail and Matter awareness. Cybersecure Enhanced continues to receive daily Proofpoint threat signature updates, and those detections now come with AI-assisted explanations covering scope, risk and impact, plus recommended actions. For small teams without a security analyst on staff, clearer triage information is worth more than another raw alert count. The Matter integration works by entering a pairing code so UniFi can observe the device alongside your existing Matter controller. From there you get battery level, firmware version, signal strength and a view of how each device is connected. * IP and Thread devices shown together in a single UniFi Topology view * Custom alerts available for critical devices on either network type * Custom device icons created from the mobile app camera or uploaded via browser BUZY's take. This is one of the more substantial UniFi Network releases BUZY has seen in a while, and the telemetry rework is the part that matters most. Visibility improvements are easy to undersell in a release note, but live per-client flow data and historical topology are the sorts of features that save real hours when something breaks. For prosumers running a home or small office setup, the standouts are WiFi WAN and the Matter work. Hotspot failover is a sensible safety net for anyone on a single fixed service, and the Matter observability finally gives UniFi something useful to say about the growing pile of smart devices sitting on your wireless coverage. Worth noting it complements rather than replaces your existing Matter controller. Integrators and SMB IT get the most from the SD-WAN policy controls and Network Lists with external URL support. Application-based routing and custom failover across multiple sites, managed consistently, removes a lot of per-site fiddling - and dynamically updating lists means fewer stale firewall rules. A note of realism: the Matter and Thread features are early, and custom device icons are a nice touch rather than a reason to upgrade. As always with a point-zero release, BUZY would let it settle on a non-critical site first, particularly if you are running larger stacks of switches and access points where a controller issue is disruptive. Ubiquiti has not detailed which gateway models support WiFi WAN beyond saying it applies to supported hardware, so check your own kit before planning around it. If you are already reviewing the wider UniFi ecosystem, this release strengthens the argument for consolidating management rather than running parallel tools. Read the full announcement at blog.ui.com. Frequently asked questions. What is new in UniFi Network 11? UniFi Network 11 introduces a re-engineered telemetry engine with more than 30% better scalability, Live Traffic Flows for every client behind a UniFi Gateway, and Time Machine Topology for viewing historical network changes. It also adds WiFi WAN, expanded VLAN capacity, advanced SD-WAN failover and application routing policies, AI-assisted threat explanations, and Matter device awareness. Custom device icons can now be created from the mobile app camera or uploaded through a browser. What does WiFi WAN do in UniFi Network 11? Does UniFi Network 11 replace my Matter controller? Can UniFi Network 11 show Thread devices? How much does UniFi Network 11 cost? What are the new SD-WAN features in UniFi Network 11? Is UniFi Network 11 available in Australia? BUZY Networks stocks the full Ubiquiti range with a 2-year Advanced Replacement Warranty.

NexusCT
Oct 12th, 2026
UniFi this week: october 12, 2026.

UniFi this week: october 12, 2026. Ubiquiti expands the UniFi Industrial product line and releases updates for the UniFi Protect application. UniFi Industrial. * Industrial Product Line Expansion: Ubiquiti has introduced new additions to the UniFi Industrial family. This expansion provides additional hardware options for deployments in challenging environments requiring ruggedized networking equipment. UniFi Protect. * Protect Application 7.3: The company has introduced Protect 7.3, which includes updates to the surveillance management software. This release provides functional improvements for administrators managing video security across commercial or hospitality sites. Nexus Communications Technology rigorously evaluates all new UniFi hardware and software releases in its lab before deploying them into managed client environments. If you are interested in a comprehensive audit of your current infrastructure, please contact Nexusct to schedule a NXS UniFi360 network assessment. Sources. Let's talk about your project. Get a free assessment and proposal from the Nexus team - typically within one business day.

RouterCVE
Sep 28th, 2026
Router CVE Weekly Digest - Sep 21-27, 2026.

Router CVE Weekly Digest - Sep 21-27, 2026. Published September 28, 2026 · Covering Sep 21-27, 2026 · RouterCVE Weekly Digest 25 CVEs 11 Critical 11 High Affected vendors. * Lantronix: 13 CVEs (10 critical, 3 high) * Ubiquiti: 6 CVEs (all high) * OpenWrt / DD-WRT: 2 CVEs (all high) * ASUS: 2 CVEs (unscored) * Fortinet: 1 CVE (critical) * Cisco: 1 CVE (unscored) Critical alert: Lantronix serial console servers under siege. This week saw a critical vulnerability flood affecting Lantronix serial console and embedded management devices. Ten critical vulnerabilities have been disclosed, affecting the SLC8000, SLC9000, EMG8500, EMG7500, SLB882, and SLCx-series devices. Organizations managing remote infrastructure with Lantronix appliances should treat this as an urgent priority. The most severe issue is CVE-2026-80155 (CVSS 10.0), an authentication bypass in the web management portal affecting SLC8000 before v9.7.0.5, SLC9000 before v9.7.0.2, EMG8500/EMG7500 before v9.7.0.1, and all firmware versions of SLB882, SLCx-03, and SLCx-02. A perfect 10.0 score means unauthenticated remote attackers can gain full administrative access. Compounding the problem are multiple command injection flaws - CVE-2026-80143, CVE-2026-80144, CVE-2026-80151, and CVE-2026-80152 (all CVSS 9.1-9.9) - plus stack-based buffer overflow vulnerabilities (CVE-2026-80146 and CVE-2026-80147, both CVSS 9.9) and path traversal exposure (CVE-2026-80156, CVSS 9.1). An unauthenticated attacker could chain these for complete device compromise. Critical devices with "all firmware versions" exposure (SLB882, SLCx-03, SLCx-02) have no patch available yet. For SLC8000 and SLC9000 users, firmware updates to v9.7.0.5 and v9.7.0.2 respectively are now available and should be deployed immediately. EMG8500/EMG7500 users should update to v9.7.0.1 or later. Immediate action items: * Audit your network for exposed Lantronix devices; these are typically management appliances and should never be internet-facing * Check firmware versions immediately against the thresholds listed above * Apply available patches without delay * For devices with no patch available, implement strict network access controls and consider disabling web management if out-of-band access is available * Review access logs for any unauthorized access attempts Ubiquiti UniFi gateways: six memory safety issues. Ubiquiti released six high-severity vulnerabilities (all CVSS 7.5) affecting UniFi gateway devices. These include uncontrolled recursion (CVE-2026-95861), out-of-bounds write flaws (CVE-2026-95862, CVE-2026-77544, CVE-2026-77555), and out-of-bounds read vulnerabilities (CVE-2026-77556, CVE-2026-77558). While rated "high" rather than critical, these memory safety issues could allow local network attackers to execute code on gateway devices. Check your UniFi controller for available firmware patches and schedule updates for affected gateways in your fleet. OpenWrt and Fortinet extensions. CVE-2026-55159 (CVSS 8.8) affects luci-app-adblock-fast before v1.2.4, and CVE-2026-55897 (CVSS 8.8) impacts luci-app-advanced-reboot on OpenWrt. Both are high-severity and warrant updates if you use these community packages. Fortinet's CVE-2026-84388 (CVSS 9.6) is a clickjacking vulnerability in FortiPAM Chrome Extension versions 7.4 and 8.0. While not a router CVE directly, it affects managed infrastructure. Update the extension to the patched version.

Chester Standard
Sep 26th, 2026
North Wales IT firm shortlisted for three customer awards.

North Wales IT firm shortlisted for three customer awards. 25th September The Layer 4 team (Image: "PAUL WORPOLE 07740076765") An IT company has been recognised for its personal approach to customer service. Layer 4, based in North Wales, has been shortlisted in three categories at the North Wales, Chester & Wirral Customer Experience Awards. The company is a finalist for Best Customer-Centred Culture, Best B2B Customer Experience, and Best Small Business Customer Experience. Mark Hill, managing director of Layer 4, said: "To be shortlisted in three categories at the first North Wales, Chester & Wirral Customer Experience Awards is something the whole team can be proud of. "Layer 4 was created because we believed business technology support could be more personal. "When a customer contacts us, there is a business, an employee or an important service behind that request. "Understanding that wider impact shapes how we respond." Layer 4 provides managed IT support, cloud computing, cybersecurity, connectivity, phone systems and business mobiles. The company was founded on the belief that no customer should ever feel like "just another ticket." Directors work alongside the wider team in an open-plan environment and remain closely involved in customers' day-to-day experiences. This approach has helped the company achieve a Net Promoter Score of 84 over the past 12 months, maintain 100 per cent customer retention since its inception, and earn more than 40 five-star Google reviews. Layer 4 is a Microsoft partner and works with leading technology providers including WatchGuard, Barracuda, Datto, Dell, Ubiquiti, Gamma and RingCentral. The company also holds Cyber Essentials Plus certification. A spokesperson said the three nominations reflect the company's commitment to delivering responsive, personal support while helping organisations across the UK, Ireland and Europe use technology securely and effectively.

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