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Undertone is a digital advertising technology company that creates and manages ad campaigns across video, advanced TV, rich media, and social platforms. It uses proprietary data and targeting to deliver ads to the right audience at the right time, offering services for custom display ads, video—including Connected TV and Advanced TV—and social content. A key difference is its ability to launch campaigns in under 72 hours and its strong engagement metrics, such as long average interaction times and lifts in brand recall and purchase intent. The company aims to help brands reach their target audiences more effectively, boost engagement, and achieve measurable campaign results.
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series A
Total Funding
$40M
Headquarters
New York City, New York
Founded
2002
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Total Funding
$40M
Above
Industry Average
Funded Over
1 Rounds
Industry standards
Remote Work Options
NEW YORK--(BUSINESS WIRE)--Perion Network Ltd. (Nasdaq TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced the results of a digital advertising campaign for Mercedes-Benz USA (MBUSA), a vehicle automotive brand responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States
NEW YORK--(BUSINESS WIRE)--Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Ben Flaccus as Managing Director of Retail. In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners. Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years. Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies. He played a key role in developing a solution to demonstrate the efficacy of video in delivering performance against omnichannel outcomes while helping retailers deliver metrics they care about, including return on advertising spend (ROAS)
In addition, Undertone has partnered with Givsly, a social impact corporation that helps companies turn their existing resources into tools for social good to give back to local communities through in-person and virtual events.
Perion Network Ltd. announced that Undertone, the developer of Synchronized Digital Branding – which enables the world’s best brands to connect more systemically and relevantly to consumers – and The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform, announced that Undertone has adopted the Unified ID Solution.
Undertone, cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that be supporting the Ad Council
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Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series A
Total Funding
$40M
Headquarters
New York City, New York
Founded
2002
Find jobs on Simplify and start your career today