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Undertone

High-impact digital advertising technology platform

Overview

Undertone helps brands run digital advertising campaigns across video, advanced TV, rich media, and social platforms. It uses proprietary data and targeting to deliver ads at the right time, offering services to create, manage, and deliver campaigns including custom display ads, video (Connected TV/Advanced TV), and social content. It differentiates itself with rapid execution—campaigns can launch in under 72 hours—and strong engagement metrics like around 28 seconds per interaction and lifts in brand recall and purchase intent. Its goal is to enable advertisers to reach target audiences more effectively and achieve measurable campaign results through data-driven, timely campaigns.

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About Undertone

Simplify's Rating
Why Undertone is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Acquired

Total Funding

$40M

Headquarters

New York City, New York

Founded

2002

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Simplify's take

What believers are saying

  • Perion Q2 2026 showed Retail Media spend up 60%, validating Undertone’s direction.
  • Undertone hired Ben Flaccus in 2025 to expand retail and CPG commerce sales.
  • Perion won June 9, 2026 securities litigation, removing a major legal overhang.

What critics are saying

  • Affle’s $420 million Perion acquisition closes in early 2027, ending Undertone autonomy.
  • Microsoft’s 2024 search-policy change already crushed Perion revenue, exposing partner dependence.
  • If retail media fails to scale, Undertone becomes a commoditized creative unit inside Perion.

What makes Undertone unique

  • Undertone sells high-impact creative units across CTV, rich media, and retail media.
  • Perion launched Undertone’s retail and CPG commerce division on February 9, 2025.
  • Undertone pairs creative production with performance metrics like ROAS and brand lift.

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Funding

Total Funding

$40M

Above

Industry Average

Funded Over

2 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Remote Work Options

Company News

Business Wire
Sep 21st, 2022
Mercedes-Benz Usa Achieves Digital Success With Perion’S Innovative Sort™ Technology

NEW YORK--(BUSINESS WIRE)--Perion Network Ltd. (Nasdaq TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced the results of a digital advertising campaign for Mercedes-Benz USA (MBUSA), a vehicle automotive brand responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States

Business Wire
Sep 7th, 2022
Undertone Hires Ben Flaccus To Lead New Retail And Cpg Commerce Division

NEW YORK--(BUSINESS WIRE)--Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Ben Flaccus as Managing Director of Retail. In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners. Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years. Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies. He played a key role in developing a solution to demonstrate the efficacy of video in delivering performance against omnichannel outcomes while helping retailers deliver metrics they care about, including return on advertising spend (ROAS)

Business Wire
Jun 10th, 2021
Undertone Networks partners with Givsly

In addition, Undertone has partnered with Givsly, a social impact corporation that helps companies turn their existing resources into tools for social good to give back to local communities through in-person and virtual events.

SalesTechStar
Jun 16th, 2020
Undertone Adds The Trade Desk’s Unified ID Solution to its Advanced Synchronized Digital Branding Platform

Perion Network Ltd. announced that Undertone, the developer of Synchronized Digital Branding – which enables the world’s best brands to connect more systemically and relevantly to consumers – and The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform, announced that Undertone has adopted the Unified ID Solution.

SalesTechStar
May 22nd, 2020
Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19 Campaign

Undertone, cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that be supporting the Ad Council

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