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Industries
Data & Analytics
Consumer Goods
Company Size
201-500
Company Stage
Series A
Total Funding
$38.9M
Headquarters
New York City, New York
Founded
2002
Undertone specializes in creating engaging advertising experiences across platforms like video, advanced TV, rich media, and social media. They use proprietary data and advanced targeting techniques to deliver custom ads that meet specific performance goals, often launching campaigns in less than 72 hours. Their unique approach combines creativity with data analysis, resulting in impressive metrics such as an average interaction time of 28 seconds. The goal is to lead in digital advertising by providing effective, data-driven solutions that enhance client engagement.
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Total Funding
$38.9M
Above
Industry Average
Funded Over
1 Rounds
Industry standards
Remote Work Options
NEW YORK--(BUSINESS WIRE)--Perion Network Ltd. (Nasdaq TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced the results of a digital advertising campaign for Mercedes-Benz USA (MBUSA), a vehicle automotive brand responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States
NEW YORK--(BUSINESS WIRE)--Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Ben Flaccus as Managing Director of Retail. In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners. Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years. Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies. He played a key role in developing a solution to demonstrate the efficacy of video in delivering performance against omnichannel outcomes while helping retailers deliver metrics they care about, including return on advertising spend (ROAS)
In addition, Undertone has partnered with Givsly, a social impact corporation that helps companies turn their existing resources into tools for social good to give back to local communities through in-person and virtual events.
Perion Network Ltd. announced that Undertone, the developer of Synchronized Digital Branding – which enables the world’s best brands to connect more systemically and relevantly to consumers – and The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform, announced that Undertone has adopted the Unified ID Solution.
Undertone, cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that be supporting the Ad Council
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Industries
Data & Analytics
Consumer Goods
Company Size
201-500
Company Stage
Series A
Total Funding
$38.9M
Headquarters
New York City, New York
Founded
2002
Find jobs on Simplify and start your career today