Undertone

Undertone

High-impact digital advertising technology platform

Overview

Undertone is a digital advertising technology company that creates and manages ad campaigns across video, advanced TV, rich media, and social platforms. It uses proprietary data and targeting to deliver ads to the right audience at the right time, offering services for custom display ads, video—including Connected TV and Advanced TV—and social content. A key difference is its ability to launch campaigns in under 72 hours and its strong engagement metrics, such as long average interaction times and lifts in brand recall and purchase intent. The company aims to help brands reach their target audiences more effectively, boost engagement, and achieve measurable campaign results.

About Undertone

Simplify's Rating
Why Undertone is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$40M

Headquarters

New York City, New York

Founded

2002

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Simplify's Take

What believers are saying

  • Ben Flaccus leadership expands retail and CPG division with omnichannel ROAS solutions.
  • Givsly partnership positions Undertone as social impact advertising leader.
  • CTV and advanced TV offerings capture growing connected television advertising budgets.

What critics are saying

  • CPRA enforcement blocks third-party data targeting, reducing campaign precision by 25-30%.
  • Google Performance Max captures 40% more CTV spend with cheaper automation.
  • Amazon and Trade Desk generative AI commoditize creative services faster than Undertone scales.

What makes Undertone unique

  • High-impact ad formats deliver 28-second average interaction time versus industry benchmarks.
  • 72-hour campaign launch speed enables rapid response to market changes.
  • Cookieless SORT targeting and Uplift Collective advance privacy-compliant, socially-conscious advertising.

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Funding

Total Funding

$40M

Above

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$30M
Kalshi
$40M
Undertone

Benefits

Remote Work Options

Company News

Business Wire
Sep 21st, 2022
Mercedes-Benz Usa Achieves Digital Success With Perion’S Innovative Sort™ Technology

NEW YORK--(BUSINESS WIRE)--Perion Network Ltd. (Nasdaq TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced the results of a digital advertising campaign for Mercedes-Benz USA (MBUSA), a vehicle automotive brand responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States

Business Wire
Sep 7th, 2022
Undertone Hires Ben Flaccus To Lead New Retail And Cpg Commerce Division

NEW YORK--(BUSINESS WIRE)--Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Ben Flaccus as Managing Director of Retail. In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners. Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years. Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies. He played a key role in developing a solution to demonstrate the efficacy of video in delivering performance against omnichannel outcomes while helping retailers deliver metrics they care about, including return on advertising spend (ROAS)

Business Wire
Jun 10th, 2021
Undertone Networks partners with Givsly

In addition, Undertone has partnered with Givsly, a social impact corporation that helps companies turn their existing resources into tools for social good to give back to local communities through in-person and virtual events.

SalesTechStar
Jun 16th, 2020
Undertone Adds The Trade Desk’s Unified ID Solution to its Advanced Synchronized Digital Branding Platform

Perion Network Ltd. announced that Undertone, the developer of Synchronized Digital Branding – which enables the world’s best brands to connect more systemically and relevantly to consumers – and The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform, announced that Undertone has adopted the Unified ID Solution.

SalesTechStar
May 22nd, 2020
Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19 Campaign

Undertone, cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that be supporting the Ad Council

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