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Overview
Up&Up replaces the traditional security deposit with an Up&Up Wallet funded by at least two times the monthly rent, letting renters participate in profits and property appreciation as they live there. Leases are two years or longer, and the wallet can be used at the end of the term to buy the home, transfer to another rental, or cash out. The model rewards tenants for caring for the property and uses a curated set of rental homes across multiple cities to reduce maintenance costs and improve the community. The goal is to help renters save and invest toward homeownership while providing a stable, long-term rental experience.
About Up&Up
Industries
Consumer Software
Fintech
Real Estate
Company Size
11-50
Company Stage
Early VC
Total Funding
$284.3M
Headquarters
New York City, New York
Founded
2017
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Simplify's Take
What believers are saying
- Up&Up said in 2021 it raised over $300M, funding scale and inventory.
- Careers pages updated June 2026 show active hiring and ongoing operational expansion.
- Customers reportedly saw 2.5x wallet growth after two years, strengthening referral economics.
What critics are saying
- Up&Up still depends on expensive real-estate balance-sheet capital from Goldman Sachs and others.
- A 2026 housing downturn would crush portfolio values and customer returns within months.
- Its strict credit and income filters exclude most renters, limiting growth and adoption.
What makes Up&Up unique
- Up&Up converts rent deposits into equity-like wealth building for two-year renters.
- Its 2025 support rules require 600+ credit, 3x income, and 2x rent contributions.
- The platform targets starter homes in stable Sun Belt and Midwest neighborhoods.
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Funding
Total Funding
$284.3M
Above
Industry Average
Funded Over
2 Rounds
Founders FundBenefits
Competitive salary and health package
Team offsites
Parental leave
Monthly wellness reimbursement
Annual funds towards self-development
Required and unlimited vacation
Team outings and dinners
Work from home flexibility
Growth & Insights and Company News
6 month growth
↑ 6%1 year growth
↑ 9%2 year growth
↑ 3%Six deals totaling $750M+ in new funding including two NYC startup deals that you will not find anywhere else.
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About Up&Up
Industries
Consumer Software
Fintech
Real Estate
Company Size
11-50
Company Stage
Early VC
Total Funding
$284.3M
Headquarters
New York City, New York
Founded
2017
There are no jobs for Up&Up right now.
Find jobs on Simplify and start your career today