Up&Up

Up&Up

Real estate rental with wealth-sharing wallet

Overview

Up&Up replaces the traditional security deposit with an Up&Up Wallet funded by at least two times the monthly rent, letting renters participate in profits and property appreciation as they live there. Leases are two years or longer, and the wallet can be used at the end of the term to buy the home, transfer to another rental, or cash out. The model rewards tenants for caring for the property and uses a curated set of rental homes across multiple cities to reduce maintenance costs and improve the community. The goal is to help renters save and invest toward homeownership while providing a stable, long-term rental experience.

About Up&Up

Simplify's Rating
Why Up&Up is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Fintech

Real Estate

Company Size

11-50

Company Stage

Early VC

Total Funding

$284.3M

Headquarters

New York City, New York

Founded

2017

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Simplify's Take

What believers are saying

  • Proptech funding surged 18% to $2.3B in Q1 2026, aiding Series A from Fifth Wall.
  • Atlanta rents grew 12% in 2025, fueling Up&Up expansion via migration trends.
  • RealT tokenized $50M properties by Q1 2026, boosting wallet liquidity partnerships.

What critics are saying

  • Ownify grants actual LLC stakes, eroding Up&Up's profit-sharing model in 12-24 months.
  • New York AG deems wallet agreements unlicensed securities, shutting operations in 18-36 months.
  • Zillow's 1-2% home appreciation stagnates wallets, triggering mass cash-outs in 12-18 months.

What makes Up&Up unique

  • Up&Up replaces security deposits with Up&Up Wallet contributions for profit sharing.
  • Renters gain fractional ownership in chosen homes via minimum twice-monthly-rent investments.
  • Two-year leases enable wallet use to buy, transfer, or cash out at lease end.

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Funding

Total Funding

$284.3M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Competitive salary and health package

Team offsites

Parental leave

Monthly wellness reimbursement

Annual funds towards self-development

Required and unlimited vacation

Team outings and dinners

Work from home flexibility

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-5%

2 year growth

-2%
AlleyWatch
Nov 22nd, 2021
The AlleyWatch Startup Daily Funding Report: 11/22/2021

Six deals totaling $750M+ in new funding including two NYC startup deals that you will not find anywhere else.

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