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Overview
Upfield makes plant-based foods, especially margarines, spreads, and butters, using plant ingredients to replace dairy. Its products are sold through supermarkets and online channels to health‑conscious consumers and aim to be nutritious, tasty, and environmentally friendly. The company differentiates itself by pursuing large‑scale global leadership in plant-based products, prioritizing sustainable packaging and ethical partnerships (e.g., Starling Earthworm and Global Shea Alliance) to support environmental stewardship. Its goal is to improve people’s health and the planet by expanding access to plant-based, eco-friendly food options.
About Upfield
Industries
Food & Agriculture
Consumer Goods
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Amsterdam, Netherlands
Founded
2018
Simplify's Take
What believers are saying
- Packaging innovation drives consumer preference as sustainability becomes competitive advantage in retail.
- Plant-based spreads reduce 6 million metric tonnes CO2-equivalent emissions versus dairy butter annually.
- Heura investment positions Upfield in high-growth plant-based protein expanding into spreads category.
What critics are saying
- KKR ownership limits capital allocation as PE firm seeks exit amid cooling valuations.
- Heura's additive-free technology directly threatens Upfield's spreads market share within 12-24 months.
- Plant-based category contraction post-2023 peak exposes Upfield to structural demand decline risk.
What makes Upfield unique
- World's first oil-resistant, plastic-free recyclable paper tubs eliminate 25,000 tons annual plastic waste.
- Largest plant-based CPG company globally operating in 95 countries with 150 years oil expertise.
- Strategic venture investor in Heura Foods, accessing thermo-mechanical technology eliminating food additives.
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Company News
Flora Food Group to spend $90 Million to expand in Hugoton Kansas. Flora Food Group to spend $90 Million to expand in Hugoton Kansas.Hugoton, Kansas — According to state and local development sources, Flora Food Group plans to invest $90,000,000.00 to build out new space in Hugoton. The company plans to occupy the new space in Hugoton, on or about October 1, 2025. According to the company website The driving force behind our success as a global leader in plant-based food are the circa 4,800 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an Always Day 1 mindset
Greenvolt Group has entered into partnership with Flora Food Group to develop two decentralised solar energy generation projects.
Singapore, 29 June 2024 - SUTL Food Industries, a wholly-owned subsidiary of SUTL Corporation, is pleased to announce the commencement of a new partnership with Upfield.
KKR paid €6.8 billion (around $7.3 billion) to acquire Upfield from Unilever, which sold the unit under pressure from investors to accelerate growth and increase profitability after an abortive takeover attempt by U.S. rival Kraft Heinz Co. (Nasdaq: KHC).
Two days after Beyond Meat posted an 18% decline in sales to $343.4 million coupled with a $338.1 million net loss in 2023, Spanish plant-based meat startup Heura posted a 22% increase in sales to €38.3 million ($41.5 million) and says it’s on course to turn a profit next year. While solidifying its leadership in its home market of Spain, Heura’s international sales grew 63% in 2023, with moves into high-profile European retailers including Intermarche in France, Auchan in Portugal, Pam in Italy, Colruyt in Belgium and Waitrose in the UK. It also struck foodservice deals with Vueling, Hilton and Royal Caribbean, and Serunion. Barcelona-based Heura, which has raised €56 million ($61 million) since it was founded by Bernat Añaños and Marc Coloma in 2017, also announced a partnership with plant-based spreads and cheese maker Upfield and unveiled plans to license patent-pending technology it claims is cheaper and more effective than extrusion at texturizing plant proteins
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About Upfield
Industries
Food & Agriculture
Consumer Goods
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Amsterdam, Netherlands
Founded
2018
There are no jobs for Upfield right now.
Find jobs on Simplify and start your career today