Upfield

Upfield

Produces plant-based margarines, spreads, butters

Overview

Upfield makes plant-based foods, especially margarines, spreads, and butters, using plant ingredients to replace dairy. Its products are sold through supermarkets and online channels to health‑conscious consumers and aim to be nutritious, tasty, and environmentally friendly. The company differentiates itself by pursuing large‑scale global leadership in plant-based products, prioritizing sustainable packaging and ethical partnerships (e.g., Starling Earthworm and Global Shea Alliance) to support environmental stewardship. Its goal is to improve people’s health and the planet by expanding access to plant-based, eco-friendly food options.

About Upfield

Simplify's Rating
Why Upfield is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

2018

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Simplify's Take

What believers are saying

  • SUTL became exclusive distributor for Planta margarines in Singapore on June 29, 2024.
  • Upfield led Heura's €40 million Series B in February 2024, expanding plant-based partnerships.
  • The company employed around 4,600 people worldwide in 2025, supporting broad execution capacity.

What critics are saying

  • KKR shelved Upfield's $10 billion sale after ADQ talks collapsed in April 2024.
  • Flora Food Group's 2025 net sales were only €3.0 billion, with 1% CAGR since 2019.
  • Sweden's Helsingborg factory closed in February 2025, cutting 62 jobs and concentrating production.

What makes Upfield unique

  • Upfield, renamed Flora Food Group in 2024, owns Flora, Becel, Country Crock, Blue Band.
  • It generated about €3.0 billion net sales in 2025 across roughly 100 countries.
  • Its 2024 paper, oil-proof spread tubs target 25,000 tons annual plastic waste reduction.

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Company News

Intelligence360 News
Jan 22nd, 2025
Flora Food Group To Spend $90 Million To Expand In Hugoton Kansas.

Flora Food Group to spend $90 Million to expand in Hugoton Kansas. Flora Food Group to spend $90 Million to expand in Hugoton Kansas.Hugoton, Kansas — According to state and local development sources, Flora Food Group plans to invest $90,000,000.00 to build out new space in Hugoton. The company plans to occupy the new space in Hugoton, on or about October 1, 2025. According to the company website The driving force behind our success as a global leader in plant-based food are the circa 4,800 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an Always Day 1 mindset

Clean Energy Pipeline
Dec 2nd, 2024
Greenvolt Next brings decentralised solar to Flora Food in Portugal and Germany

Greenvolt Group has entered into partnership with Flora Food Group to develop two decentralised solar energy generation projects.

SUTL
Sep 11th, 2024
SUTL Group Announces Partnership with Upfield to be the Exclusive Distributor of Planta Multi-Purpose Margarine

Singapore, 29 June 2024 - SUTL Food Industries, a wholly-owned subsidiary of SUTL Corporation, is pleased to announce the commencement of a new partnership with Upfield.

The Middle Market
Apr 24th, 2024
KKR Reportedly Shelves $10B Upfield Sale After ADQ Talks Fall Apart

KKR paid €6.8 billion (around $7.3 billion) to acquire Upfield from Unilever, which sold the unit under pressure from investors to accelerate growth and increase profitability after an abortive takeover attempt by U.S. rival Kraft Heinz Co. (Nasdaq: KHC).

AgFunder
Feb 29th, 2024
Heura Posts Double-Digit Growth In 2023: ‘Our Vision Is To Become The European Champion Of Plant-Based Meats’

Two days after Beyond Meat posted an 18% decline in sales to $343.4 million coupled with a $338.1 million net loss in 2023, Spanish plant-based meat startup Heura posted a 22% increase in sales to €38.3 million ($41.5 million) and says it’s on course to turn a profit next year. While solidifying its leadership in its home market of Spain, Heura’s international sales grew 63% in 2023, with moves into high-profile European retailers including Intermarche in France, Auchan in Portugal, Pam in Italy, Colruyt in Belgium and Waitrose in the UK. It also struck foodservice deals with Vueling, Hilton and Royal Caribbean, and Serunion. Barcelona-based Heura, which has raised €56 million ($61 million) since it was founded by Bernat Añaños and Marc Coloma in 2017, also announced a partnership with plant-based spreads and cheese maker Upfield and unveiled plans to license patent-pending technology it claims is cheaper and more effective than extrusion at texturizing plant proteins

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