Upfield

Upfield

Produces plant-based food products and spreads

About Upfield

Simplify's Rating
Why Upfield is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Food & Agriculture

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

2018

Overview

Upfield specializes in creating plant-based food products, including margarines, spreads, and butters. Their products are made from all-natural ingredients and are designed to be nutritious and tasty, appealing to health-conscious consumers. Upfield operates in the growing plant-based food market, selling its products through supermarkets and online platforms. What sets Upfield apart from its competitors is its commitment to sustainability, not only in the ingredients used but also in eco-friendly packaging. The company aims to improve individual health and promote environmental sustainability, making it a leader in the plant-based consumer products industry.

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Simplify's Take

What believers are saying

  • Growing consumer interest in plant-based diets boosts demand for Upfield's products.
  • Partnership with SUTL Group expands Upfield's market reach in Asian regions.
  • Innovative packaging solutions align with increasing demand for sustainable products.

What critics are saying

  • Increased competition from Heura Foods may challenge Upfield's market position.
  • Shelving of the $10B sale by KKR suggests potential strategic challenges for Upfield.
  • Flora Food Group's expansion could intensify competition in the plant-based market.

What makes Upfield unique

  • Upfield is the largest global producer of plant-based spreads and margarines.
  • The company focuses on eco-friendly packaging, reducing plastic waste by 25,000 tons annually.
  • Upfield's strategic partnerships enhance its commitment to sustainability and ethical practices.

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Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Intelligence360
Jan 22nd, 2025
Flora Food Group To Spend $90 Million To Expand In Hugoton Kansas.

Flora Food Group to spend $90 Million to expand in Hugoton Kansas. Flora Food Group to spend $90 Million to expand in Hugoton Kansas.Hugoton, Kansas — According to state and local development sources, Flora Food Group plans to invest $90,000,000.00 to build out new space in Hugoton. The company plans to occupy the new space in Hugoton, on or about October 1, 2025. According to the company website The driving force behind our success as a global leader in plant-based food are the circa 4,800 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an Always Day 1 mindset

Clean Energy Pipeline
Dec 2nd, 2024
Greenvolt Next brings decentralised solar to Flora Food in Portugal and Germany

Greenvolt Group has entered into partnership with Flora Food Group to develop two decentralised solar energy generation projects.

Sutl
Sep 11th, 2024
SUTL Group Announces Partnership with Upfield to be the Exclusive Distributor of Planta Multi-Purpose Margarine

Singapore, 29 June 2024 - SUTL Food Industries, a wholly-owned subsidiary of SUTL Corporation, is pleased to announce the commencement of a new partnership with Upfield.

The Middle Market
Apr 24th, 2024
KKR Reportedly Shelves $10B Upfield Sale After ADQ Talks Fall Apart

KKR paid €6.8 billion (around $7.3 billion) to acquire Upfield from Unilever, which sold the unit under pressure from investors to accelerate growth and increase profitability after an abortive takeover attempt by U.S. rival Kraft Heinz Co. (Nasdaq: KHC).

AgFunder News
Feb 29th, 2024
Heura Posts Double-Digit Growth In 2023: ‘Our Vision Is To Become The European Champion Of Plant-Based Meats’

Two days after Beyond Meat posted an 18% decline in sales to $343.4 million coupled with a $338.1 million net loss in 2023, Spanish plant-based meat startup Heura posted a 22% increase in sales to €38.3 million ($41.5 million) and says it’s on course to turn a profit next year. While solidifying its leadership in its home market of Spain, Heura’s international sales grew 63% in 2023, with moves into high-profile European retailers including Intermarche in France, Auchan in Portugal, Pam in Italy, Colruyt in Belgium and Waitrose in the UK. It also struck foodservice deals with Vueling, Hilton and Royal Caribbean, and Serunion. Barcelona-based Heura, which has raised €56 million ($61 million) since it was founded by Bernat Añaños and Marc Coloma in 2017, also announced a partnership with plant-based spreads and cheese maker Upfield and unveiled plans to license patent-pending technology it claims is cheaper and more effective than extrusion at texturizing plant proteins

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