Uplift

Uplift

Fintech providing installment travel financing options

Overview

Uplift provides travel financing by offering installment loans that cover travel costs. Travelers can book experiences now and pay over time through financing integrated at the booking stage with partner travel providers. The loans carry APRs from 4.01% to 35.99% based on creditworthiness and may include origination fees. Revenue comes from the interest on loans and upfront origination fees. Uplift differentiates itself by embedding financing directly into the travel booking flow and serving both individual travelers and travel providers (agencies and tour operators) to offer flexible payment options in the travel and tourism market. The company aims to make travel more affordable and accessible by allowing customers to spread trip expenses over several months while providing partners with a ready-made financing option.

About Uplift

Simplify's Rating
Why Uplift is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

Acquired

Total Funding

$440.5M

Headquarters

Menlo Park, California

Founded

2014

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Simplify's Take

What believers are saying

  • Upgrade launched Expedia cruise financing in March 2025, expanding Flex Pay's addressable bookings.
  • Uplift's website still cites 0% offers and ticket sizes up to $25,000.
  • Partner testimonials on Uplift's 2025 site report double-digit AOV gains and longer stays.

What critics are saying

  • Upgrade is migrating Uplift accounts into Flex Pay, risking churn and partner confusion in 2026.
  • Finder's 2026 review says Flex Pay APRs reach 36%, inviting regulation and complaint risk.
  • Credit losses or funding stress at Upgrade can shut down travel BNPL originations entirely.

What makes Uplift unique

  • Upgrade bought Uplift for $100 million in 2025, combining travel BNPL with banking.
  • Flex Pay now powers 750-plus travel and retail partners, including Expedia and United.
  • Uplift remains embedded at checkout on partner sites, enabling instant underwriting and fixed installments.

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Funding

Total Funding

$440.5M

Above

Industry Average

Funded Over

8 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Medical, dental, & vision insurance

401(k) plan

Flexible, remote-first work culture

Competitive salary

Pre-IPO stock options

Health & Wellness Perks

Professional Development

Pick-A-Perk: money that can go towards something of your choosing within tuition reimbursement, student loan payment reimbursement, vacation savings account, charitable donations, or home office expenses

Company News

Yahoo Finance
May 21st, 2024
Sabre and Uplift collaborate to offer flexible hotel payments

Sabre Hospitality, a division of travel technology company Sabre Corporation, has partnered with travel-focused Buy Now Pay Later (BNPL) outfit Uplift.

Travel And Tour World
May 20th, 2024
Sabre Hospitality and Uplift Launch New Payment Flexibility Initiatives for the Hospitality Industry

Sabre Hospitality and Uplift launch new payment flexibility initiatives for the hospitality industry.

Rigzone
Dec 18th, 2023
Suits Want UK to Cancel Rosebank Field Approval

Greenpeace and Uplift filed separate legal challenges in Scotland against the Rosebank oil development.

Rigzone
Dec 18th, 2023
Suits Want UK to Cancel Rosebank Field Approval

Greenpeace and Uplift filed separate legal challenges in Scotland against the Rosebank oil development.

Payment Plans for WooCommerce
Dec 15th, 2023
How E-Commerce Installment Plans Revolutionize Businesses

For instance, Play, a leading airline from Iceland, has partnered with Uplift to provide its customers with impactful BNPL services.

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