Uptempo has launched Uptempo Marketing Analytics, Powered by OptiMine, a new marketing mix modelling tier that enables marketers to measure incremental revenue impact using existing data. The solution addresses a gap in the market between expensive consulting-based MMM solutions and unproven attribution models. The platform allows marketers to analyse channel-level data without requiring granular information, and can scale as measurement capabilities mature. It includes features for running budget allocation scenarios, saturation curves, and media experiment validation using privacy-safe models that avoid cookies or personally identifiable information. Research from Harvard Business Review Analytic Services shows that whilst 87% of marketers consider MMM important, only 28% effectively translate insights into timely action. Data integration challenges affect 46% of organisations. Uptempo manages over $30 billion across more than 250 global enterprises. The company acquired OptiMine in 2025.

The renowned leader in agile marketing measurement and optimization, OptiMine Software, has officially been purchased by Uptempo, a global provider of enterprise marketing performance solutions.