Upwards

Upwards

Tech platform for licensed daycare access

Overview

Upwards connects families with licensed, affordable daycare and in-home preschools in urban markets like Los Angeles, New York City, and San Diego. It uses technology to simplify finding reliable childcare and to help providers run their businesses, especially empowering women who start in-home daycare operations. Families browse and book care through a network of trusted daycare centers and in-home preschools, while providers pay subscription fees to list their services and parent clients pay service fees. A key feature is health status tracking to monitor child safety. The platform differentiates itself by combining a marketplace for care with provider support and health tracking, aiming to offer convenient, licensed options in dense cities, with a focus on empowering women and scaling small daycare businesses through tech.

About Upwards

Simplify's Rating
Why Upwards is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Social Impact

Education

Healthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$39.7M

Headquarters

Ensenada, Mexico

Founded

2017

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Simplify's Take

What believers are saying

  • Upwards won Massachusetts ECCIF work on July 24, 2026, validating public-sector demand.
  • Park City and Summit County reported $4.25 returned per dollar in April 2026.
  • The company used July 2026 website updates to market 3-5x lower employee turnover.

What critics are saying

  • Massachusetts ECCIF funding ends after pilots, threatening Upwards programs by 2027.
  • Employers can switch to internal benefits vendors, compressing margins and renewal rates.
  • Childcare marketplaces fail if provider supply tightens, killing matching quality and company demand.

What makes Upwards unique

  • Upwards combines care matching, subsidy administration, and provider payments in one platform.
  • It operates tri-share programs with employers, governments, and families across multiple states.
  • Its network spans 100,000 providers and nontraditional hours for hospital workers.

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Funding

Total Funding

$39.7M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-2%

2 year growth

-10%
Business Wire
Feb 16th, 2024
Upwards Raises $21M in Series B Funding to Scale Childcare Solutions and Accelerate Impact for Families, Employers, and Communities Nationwide

Upwards (formerly WeeCare), the leading national childcare network and care benefits company, today announced that it has closed a $21 million Series

DomainGang LLC
Aug 20th, 2023
Upwards.com has been sold by Telepathy, Inc.

Although no information is available regarding the amount that WeeCare spent to acquire Upwards.com, it should be a solid number.

PR Newswire
Jun 21st, 2023
Chobani Invests In Expanded Employee Benefits To Enhance Values-Driven, People-First Culture

Raises minimum wage for all hourly employees to $20 per hourPartners with WeeCare to provide employees with affordable, high-quality childcare options and a stipend to assist with child and elder careNEW BERLIN, N.Y., June 21, 2023 /PRNewswire/ -- Chobani, the food maker with a mission of making high-quality and nutritious food accessible to more people, today announced new, enhanced benefits to reward and recognize its employees and some of the challenges they face in today's macro-economic environment.Chobani, a perennial leader who recognizes that employees deserve to be rewarded for their hard work and dedication, increased the minimum starting wage for all full-time employees in manufacturing and corporate hourly positions to $20 per hour, well above the U.S. minimum wage average. This follows the Company's multiple minimum wage increases over the last three years, from a starting wage of $13 per hour in 2020. Chobani will also increase its match for employee's 401(k) contributions, helping make retirement planning easier."When Hamdi Ulukaya founded Chobani back in 2005, he instilled a people-first culture that drew me and so many others and continues to permeate every aspect of our company today," said Shari Eaton, Chief People Officer, Chobani. "As part of that ethos, we are focused on continued investment in our people and listening to ensure we meet the needs of our diverse and evolving workforce. The moves to increase our competitive wages and provide access to affordable and flexible care options were made to address key priorities we know are top of mind for our team and so many others in the workplace today."Chobani is also proudly partnering with WeeCare, an organization whose mission is to make childcare accessible to all families, helping to alleviate the long-standing and growing issue of quality childcare

The Hechinger Report
May 5th, 2022
Hy-Vee partners with Weecare

Companies like Hy-Vee, a retail and supermarket chain in the Midwest, and cities like Los Angeles have also partnered with WeeCare to start offering child care for employees, many of whom have been essential workers during the pandemic.

Business Wire
Apr 11th, 2022
Weecare Raises $12 Million Series A To Deliver Affordable Childcare To Employees

LOS ANGELES--(BUSINESS WIRE)-- #AffordableChildcare--WeeCare, the largest childcare network in the U.S., announces $12M in Series A funding to scale childcare benefits for the evolving future of work.

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