UrbanStems

UrbanStems

Delivers fresh flowers and curated gifts

About UrbanStems

Simplify's Rating
Why UrbanStems is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

51-200

Company Stage

Series C

Total Funding

$51.3M

Headquarters

Washington DC, District of Columbia

Founded

2014

Overview

UrbanStems specializes in delivering fresh flowers, plants, and curated gift sets, primarily in the United States. The company offers same-day delivery in major cities like Washington D.C., New York City, and Brooklyn, with next-day delivery available nationwide. Customers can browse various collections on the UrbanStems website, where in-house florists design unique bouquets and gift sets. The company generates revenue through direct sales of these products and offers subscription services for regular deliveries. UrbanStems stands out from competitors by emphasizing quality and customer experience, ensuring timely deliveries that meet high standards. The goal of UrbanStems is to create connections and help people express their feelings through beautifully designed floral arrangements and gifts.

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Simplify's Take

What believers are saying

  • Subscription model growth boosts recurring income, leveraging consumer 'inertia' for revenue.
  • Flexible subscription options increase customer retention and satisfaction, enhancing loyalty.
  • Digital marketing and e-commerce growth expand UrbanStems' online presence and audience reach.

What critics are saying

  • Increased competition from online floral services like Bloom & Wild may impact market share.
  • New CEO Ana Mollinedo Mims may lead to strategic shifts disrupting current operations.
  • Economic pressures may lead consumers to scrutinize spending, affecting subscription model reliance.

What makes UrbanStems unique

  • UrbanStems offers personalized gifting with notes and care instructions, enhancing customer experience.
  • The company collaborates with popular brands like Starbucks and Budweiser for unique offerings.
  • UrbanStems provides same-day delivery in major cities, meeting rising demand for quick service.

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Funding

Total Funding

$51.3M

Below

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$5M
UrbanStems
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Healthcare

Employee discount

Family planning

Time off

Volunteer time off

Commuter program

Savings and retirement

Stock options

Employee assistance program

Family and friends discount

Donation matching fund

Employee giving fund

Developmental spending

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

1%
Trend Hunter
Sep 25th, 2024
Pumpkin Spice Latte-Inspired Bouquets

UrbanStems has teamed up with Starbucks Reserve(R) to offer a unique seasonal product - the PSL Bouquet.

The New York Times
Apr 30th, 2024
The Best Online Flower Delivery Service

Whether you're sending a bouquet to mark a holiday, celebrate a milestone, or make nice after an argument, we recommend UrbanStems as the best flower delivery service.

Finsmes
Jan 4th, 2024
UrbanStems Raises $5M in Series C Funding

UrbanStems, a NYC-based floral gifting company, raised $5M in Series C funding.

Bizjournals
Jan 4th, 2024
D.C. flower-delivery startup UrbanStems secures $5M in fresh funding under new CEO

This local e-commerce company just raised $5 million even as it changed CEOs for the second time since September. Here's what we know about its plans for 2024.

PYMNTS
Oct 9th, 2023
Study: Consumer ‘Inertia’ Boosts Subscription Firms’ Revenues By 200%

Set it and forget it has proven to be a massive top line benefit for subscription companies. A recent study by Stanford economists estimated that auto-renewals, customer “inertia” and “inattention” has helped boost the revenues of some subscription companies by a range of 14% to 200%.  . And only when it comes time to change subscribers’ details — say, when a new debit or credit card is in hand — do consumers take a moment to reflect, and act, on decisions tied to those subscriptions

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