VSCO

VSCO

Photo and video editing platform

About VSCO

Simplify's Rating
Why VSCO is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Consumer Software

Entertainment

Company Size

201-500

Company Stage

Series B

Total Funding

$68.1M

Headquarters

Oakland, California

Founded

2011

Overview

VSCO offers a platform for photo and video editing that includes a variety of premium presets and quality editing tools. Users can enhance their images and videos using these tools, which allow for adjustments in color, contrast, and other visual elements. What sets VSCO apart from other editing apps is its strong focus on building a creative community where users can share their work and find inspiration from others. The goal of VSCO is to nurture creativity, enabling users to express themselves through their visual content.

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Simplify's Take

What believers are saying

  • Growing demand for user-friendly editing tools boosts VSCO's market potential.
  • VSCO Hub aligns with the trend of creator marketplaces connecting brands and creators.
  • New editing features enhance user experience, attracting more subscribers.

What critics are saying

  • Emerging competitors like Tezza threaten VSCO's market share with innovative features.
  • Introducing ads may alienate VSCO's core user base valuing an ad-free experience.
  • Recent layoffs could hinder VSCO's ability to innovate and stay competitive.

What makes VSCO unique

  • VSCO offers a unique ad-free platform for creative self-expression.
  • The VSCO Hub connects photographers with brands, similar to LinkedIn for creatives.
  • VSCO's innovative editing tools include infrared filters and object removal features.

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Funding

Total Funding

$68.1M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
VSCO
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Stock options

Flexible time off

401K retirement plan

Medical, dental, vision, life & disability insurance

Paid sick leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Adweek
Oct 1st, 2024
Photographer-Heavy Platform VSCO Starts Selling Ads With Liquid IV Campaign

VSCO has secured $100 million in funding to date, with investors including Accel Partners, Glynn Capital, Icon Ventures, Goldcrest Capital, and Obvious Ventures, according to Bloomberg.

TechCrunch
May 7th, 2024
Photo Editing App Vsco Launches Marketplace To Connect Photographers With Brands

Working with brands is one of the primary ways artists and content creators can earn substantial income today. However, it’s not easy for creators to connect with brands, and companies looking for new or specialized talent also have a difficult time finding them. Photo editing app VSCO is trying to solve this problem for its primary audience, professional photographers, with a new marketplace called VSCO Hub that aims to connects them with brands.VSCO’s platform is similar to other social platforms like Instagram, YouTube and TikTok, which already offer creator marketplaces to help businesses discover content creators and strike partnerships with them.VSCO’s CEO, Eric Wittman, who joined the company last September, equates the new portal to LinkedIn. “The VSCO Hub is almost like LinkedIn. Brands act as recruiters, and they can easily find someone for their projects and connect with them,” he told TechCrunch over a call.To get access to VSCO Hub, photographers will have to sign up for the $59.99 Pro plan, which has more than 160,000 subscribers. For businesses, the platform offers filters like location, category, price, and availability that they can use to narrow down their search for photographers.The platform has a cool marquee feature, too: It allows creative directors to upload a reference image and search for photographers who might have similar work in their portfolios.VSCO doesn’t take a cut from the project payments and just acts as a connection layer.Wittman blames social network algorithms for the lack of discoverability in the photography community, saying marketers spend many hours on Google or Instagram trying to find photographers whose work matches their creative vision

TechCrunch
Sep 19th, 2023
Startup Tezza Takes On Vsco With Easy-To-Use Photo And Video Editing Tools

Photo editing tools are becoming essential for content creators who want to establish their brands and stand apart from other creators. Tezza, the photo and video editing app founded by husband-and-wife team Tezza Barton and Cole Herrmann, now aims to be the go-to tool for influencers, offering hundreds of editorial templates as well as over 40 curated presets, overlays, Instagram feed management tools and more.Barton, a photographer and influencer with 1.2 million Instagram followers, exclusively told TechCrunch that Tezza (which is entirely self-funded, by the way) is on track to achieve its highest-performing year as it approaches $32 million in annual recurring revenue. The company also publicly announced today that it has reached 20 million downloads since launching its app in 2018. Tezza currently has over 2.5 million active monthly users.Tezza works very similarly to VSCO. Users simply upload a picture or video and choose from a selection of filters, giving their content a professionally edited look without spending money on all those influencer-created presets that we see trending nowadays.Image Credits: TezzaAdditionally, Tezza recently launched “Tezza Studio,” a video-editing feature that lets content creators easily edit full-feature videos with vintage-inspired film effects, music and an array of presets and fonts. VSCO rolled out its first video editing tool in 2017.“While there are several apps that are great for piecing together videos, we didn’t feel like there was anything that allowed people to create something truly beautiful,” Barton told us

Startupi
Dec 17th, 2022
Férias: Dicas De Apps Para Usar Em Viagens Neste Fim De Ano

* Por Letícia BufarahViajar é praticamente uma unanimidade quando diz respeito aos desejos das pessoas e, hoje em dia, a vida do viajante ficou muito mais fácil com os smartphones e os aplicativos de viagem, que transformaram a forma com que viajamos hoje em dia.Os apps ajudam a economizar tempo e dinheiro e são uma tremenda mão na roda desde o planejamento até o momento de registrar uma foto que vai ficar na memória. Essas ferramentas estão cada vez mais presentes na vida das pessoas e quase tudo pode ser resolvido na palma da mão: ligações, fotografias, mapas, motoristas, roteiro da viagem etc., tornando as experiências muito mais fáceis.Acontece que existem inúmeros aplicativos de viagem disponíveis e, às vezes, fica difícil saber quais realmente são úteis e confiáveis. Se você está pensando no seu próximo destino, ou se já está se preparando para o embarque, conheça os melhores apps de e aproveite as férias de fim de ano.Confira aqui o Mídia Kit do Startupi!Apps para fotos1.PicsartUm dos melhores aplicativos gratuitos para editar fotos e fazer colagens. O sistema conta com recursos como filtros, efeitos, texturas e máscaras, além de ferramentas de ajuste.2. SnapseedO Snapseed é o editor de fotos do Google. O aplicativo apresenta layout simples, com três telas, e reúne recursos de edição presentes em softwares profissionais.3

Popular Photography
Jan 23rd, 2022
VSCO launches two new sets of “infrared” filters

Adding on to its impressive list of app-based editing features and functions—including effects built from actual film scans —VSCO has released two new sets of “infrared” filters that create dreamy blue and pink hues.

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