DMA Awards 2025: email marketing's most magical night. on December 12, 2025 Every December, Validity, Inc. look forward to the DMA Awards hosted by the Data & Marketing Association in London. It's a night to celebrate the year's most groundbreaking marketing work - and an excuse to finally dust off its black-tie attire. It's always exciting to see Validity customers get their moment in the spotlight for their achievements! Here's a look at the impressive lineup that took home awards this year: * Santander UK (B2C, Bronze) (Launch, Silver) (Financial Services, Bronze) * Vitality (Financial Services, Silver) * Pets at Home (Email, Silver) (AI, Bronze) * Shelter (Mail, Bronze) * Jaguar Land Rover (Customer Journey, Silver) (Mail, Gold) * Transport for London (Sustainability, Silver) * RSPCA (Sustainability, Bronze) * Compare the Market (Data & Insight, Silver) (Marketing Automation, Gold) (Customer Acquisition, Gold) (AI, Gold) (Financial Services, Gold) Compare the Market also achieved runner-up status in the Grand Prix (best of the best!). One of its favorite full-circle moments from this year involved one of its agency partners, Flourish. When Validity, Inc. hosted Flourish previously, they were inspired to enter the contest. Not only did they enter this year, but they excelled! Partnering with their customer Nissan, Flourish won Bronze in the Automotive category, Gold in the Email category, and Bronze in the Launch category. Congrats, Flourish! Good thing this group didn't have to share the same cab on the way home - that's a lot of hardware! You can see the full list of winners here. End-to-end marketing success for the win! Email marketing is never as simple as hitting send. Countless tasks at every step, rapid industry changes due to AI, new privacy laws, and inbox fatigue are enough to overwhelm anyone. This list of blue-chip brands all run top-notch campaigns tailored specifically to their audiences. Another thing they all have in common? End-to-end support from Validity solutions. From campaign planning to post-send analytics, Validity works alongside stellar marketers as a campaign co-pilot to ensure they reach the right people at the right moment. Pets at Home is a fantastic example of a brand who excelled in the email category and uses Everest, Sender Certification, AND Litmus from Validity to strengthen their sending. Way to go, everyone! Congratulations to its customers for your success at the DMA Awards this year. As always, Validity, Inc. is thrilled to play even a small part in your journey. What to read next. December 15, 2025 November 5, 2025 October 29, 2025 By: Julie Stuck (Senior Email Strategist)

Validity, the leading provider of marketing success and customer data intelligence solutions, has completed the acquisition of Litmus.

BOSTON, April 10, 2025 /PRNewswire/ - Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, the leading global provider of email optimization and testing solutions.