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Vanilla

Estate planning software for professionals

Overview

Vanilla offers a software platform for estate planning tailored to wealth management professionals like advisors, planners, and attorneys. The platform helps users visualize, model, and create estate plans, identify gaps, and deliver holistic advice to clients. It turns estate planning into a repeatable service so professionals can retain assets across generations, win new clients, and grow their practice. The product works by providing visualization and scenario modeling tools plus document creation, and it integrates with other wealth-management tools while maintaining enterprise-grade security. Vanilla differentiates itself by targeting professionals and enabling a repeatable planning process that delivers differentiated legacy planning. The company’s goal is to empower professionals to provide the most important advice on crafting and managing clients’ legacies, expanding their advisory offerings and client base.

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About Vanilla

Simplify's Rating
Why Vanilla is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFinancial Services

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$81.4M

Headquarters

Bellevue, WA

Founded

2019

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What believers are saying

  • October 2026 Mobile Notary with Snapdocs removes unsigned-plan delay and monetizes execution workflows.
  • August 2026 Vanilla Safe expands household penetration beyond advisors, increasing client retention and referrals.
  • September 2026 awards and Insight-backed growth strengthen distribution credibility with RIAs and family offices.

What critics are saying

  • Vanilla Safe and Mobile Notary still depend on client follow-through, witnesses, and scheduling friction.
  • Concierge explicitly disclaims legal advice; attorneys own final judgments, limiting platform control and margin expansion.
  • Wealth.com, eMoney, and advisors' in-house teams can displace Vanilla if estate planning commoditizes.

What makes Vanilla unique

  • October 2026 Brentmark validation makes Vanilla the only independently validated estate-calculation engine.
  • September 2026 VAI agentic workflow turns document review into advisor-approved actions across books.
  • November 2026 Concierge embeds 15+ trust professionals, creating software-plus-services moat for complex cases.

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Funding

Total Funding

$81.4M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Unlimited Paid Time Off
  • Paid Holidays
  • Parental Leave
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Professional Development Budget
  • Commuter Benefits

Growth & Insights and Company News

6 month growth

1%

1 year growth

0%

2 year growth

1%
Yahoo Finance
Oct 1st, 2026
Vanilla and Snapdocs launch Mobile Notary with 140,000+ notaries for faster estate plan signing

Vanilla, an estate planning platform for financial advisors, has launched Mobile Notary, powered by Snapdocs. The service sends a background-checked notary to a client's chosen time and place. It is available now to all Vanilla clients with a finalized plan. Clients book through a Snapdocs integration on their Vanilla dashboard, then upload the signed documents so the advisor can see them. Snapdocs' network has more than 140,000 credentialed notaries across all 50 states and more than 70 languages. Vanilla says finding witnesses and a notary can leave finished plans unsigned for weeks. "Mobile Notary gives advisors one less thing to chase," said chief executive officer Gene Farrell. Advisors need no setup.

Associated Press
Aug 25th, 2026
Vanilla launches Vanilla Safe to help families organise emergency documents and financial preparedness

Vanilla, an estate planning platform for wealth management firms, has launched the beta version of Vanilla Safe, a product that helps families organise critical documents and financial information for emergencies. The tool addresses a common problem where one partner manages household finances, leaving surviving family members unable to locate important documents when needed. Vanilla Safe allows advisors to enable the product for clients with a single click. It provides document storage for wills, trusts, and healthcare directives, whilst monitoring family preparedness. Clients can link additional accounts through Plaid and choose which family members can access specific information. The platform sends monthly updates highlighting what documentation exists and what requires attention. Advisors already using Vanilla can request beta access immediately, whilst others can sign up for notifications at general availability.

Associated Press
Jul 15th, 2026
Vanilla launches Concierge service with 15+ trust professionals for estate planning support

Vanilla has launched Vanilla Concierge, a professional services offering that provides wealth management advisors with direct access to its team of trust and estate professionals. The service includes abstraction services, where Vanilla's in-house team reads and analyses estate documents to create visual plans. The company's abstraction work has produced over 10,000 client profiles representing more than $140 billion in client assets across the US. Vanilla employs over 15 trust and estate professionals, including 10 non-practising attorneys, with a combined 190-plus years of experience. Vanilla Concierge offers guided sessions where advisors can review client plans with the team, as well as multi-session training for firms building profiles themselves. The service is available to all Vanilla subscribers as an added offering.

Connect Money
Jul 1st, 2026
Vanilla, Callan Family Office partner on UHNW estate planning tech

Estate planning technology firm Vanilla has partnered with Callan Family Office, a registered investment advisor serving ultra-high-net-worth families and family offices. The agreement includes a strategic investment by Callan in Vanilla, joint product development, and a coordinated go-to-market strategy. The partnership addresses gaps in wealth planning software for ultra-high-net-worth families with complex entity structures, multigenerational wealth transfers and institutional system integrations. Joint development will focus on consolidated multigenerational planning visualisations, sophisticated entity and asset ownership reporting, and enhanced data connectivity across family office systems. Callan Family Office chief executive Jack Ginter said the firm has witnessed limitations in existing systems for handling complex estate planning needs, viewing the partnership as combining technology with practitioner expertise to help families preserve wealth across generations.

Callan Family Office
Jun 30th, 2026
Callan Family Office announces strategic partnership with Vanilla to advance estate planning for ultra-high-net-worth families.

Callan Family Office announces strategic partnership with Vanilla to advance estate planning for ultra-high-net-worth families. Callan Family Office today announced a strategic partnership with Vanilla, combining Callan Family Office's decades of experience serving ultra-high-net-worth families with Vanilla's leading estate planning technology platform. As family wealth becomes increasingly complex, estate planning technology must evolve alongside it. Many of today's tools were built for traditional wealth planning, while ultra-high-net-worth families often require support for multigenerational wealth transfers, trusts, family entities, private investments, and sophisticated ownership structures. Through this partnership, Callan Family Office LLC is investing in the future of estate planning technology and collaborating with Vanilla to develop capabilities designed specifically for the needs of ultra-high-net-worth families, family offices, and their advisors.

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