Vanilla

Vanilla

Estate planning software for professionals

Overview

Vanilla offers a software platform for estate planning tailored to wealth management professionals like advisors, planners, and attorneys. The platform helps users visualize, model, and create estate plans, identify gaps, and deliver holistic advice to clients. It turns estate planning into a repeatable service so professionals can retain assets across generations, win new clients, and grow their practice. The product works by providing visualization and scenario modeling tools plus document creation, and it integrates with other wealth-management tools while maintaining enterprise-grade security. Vanilla differentiates itself by targeting professionals and enabling a repeatable planning process that delivers differentiated legacy planning. The company’s goal is to empower professionals to provide the most important advice on crafting and managing clients’ legacies, expanding their advisory offerings and client base.

About Vanilla

Simplify's Rating
Why Vanilla is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Financial Services

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$81.4M

Headquarters

Salt Lake City, Utah

Founded

2019

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Simplify's Take

What believers are saying

  • May 20, 2026, Carson Group gave Vanilla access to 600-plus advisors.
  • July 15, 2026 Concierge expands monetization beyond software licenses into services revenue.
  • April 2026 product releases added CLAT, CRUT, Addepar, and estate diagram upgrades.

What critics are saying

  • Wealth.com raised $65M in April 2026, targeting Vanilla's advisor niche aggressively.
  • June 24, 2026 subscription terms reduce switching and increase churn pressure for smaller firms.
  • If eMoney, Wealth.com, or Osaic internalize estate planning, Vanilla loses its core wedge.

What makes Vanilla unique

  • Vanilla's V/AI and source tracking turn estate planning into auditable advisor workflows.
  • On July 15, 2026, Vanilla Concierge added in-house trust professionals to subscriptions.
  • Osaic, Carson Group, and Vanguard validate Vanilla's advisor distribution and integration depth.

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Funding

Total Funding

$81.4M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Unlimited Paid Time Off

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Professional Development Budget

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-1%
Associated Press
Jul 15th, 2026
Vanilla launches Concierge service with 15+ trust professionals for estate planning support

Vanilla has launched Vanilla Concierge, a professional services offering that provides wealth management advisors with direct access to its team of trust and estate professionals. The service includes abstraction services, where Vanilla's in-house team reads and analyses estate documents to create visual plans. The company's abstraction work has produced over 10,000 client profiles representing more than $140 billion in client assets across the US. Vanilla employs over 15 trust and estate professionals, including 10 non-practising attorneys, with a combined 190-plus years of experience. Vanilla Concierge offers guided sessions where advisors can review client plans with the team, as well as multi-session training for firms building profiles themselves. The service is available to all Vanilla subscribers as an added offering.

Connect Money
Jul 1st, 2026
Vanilla, Callan Family Office partner on UHNW estate planning tech

Estate planning technology firm Vanilla has partnered with Callan Family Office, a registered investment advisor serving ultra-high-net-worth families and family offices. The agreement includes a strategic investment by Callan in Vanilla, joint product development, and a coordinated go-to-market strategy. The partnership addresses gaps in wealth planning software for ultra-high-net-worth families with complex entity structures, multigenerational wealth transfers and institutional system integrations. Joint development will focus on consolidated multigenerational planning visualisations, sophisticated entity and asset ownership reporting, and enhanced data connectivity across family office systems. Callan Family Office chief executive Jack Ginter said the firm has witnessed limitations in existing systems for handling complex estate planning needs, viewing the partnership as combining technology with practitioner expertise to help families preserve wealth across generations.

Callan Family Office
Jun 30th, 2026
Callan Family Office announces strategic partnership with Vanilla to advance estate planning for ultra-high-net-worth families.

Callan Family Office announces strategic partnership with Vanilla to advance estate planning for ultra-high-net-worth families. Callan Family Office today announced a strategic partnership with Vanilla, combining Callan Family Office's decades of experience serving ultra-high-net-worth families with Vanilla's leading estate planning technology platform. As family wealth becomes increasingly complex, estate planning technology must evolve alongside it. Many of today's tools were built for traditional wealth planning, while ultra-high-net-worth families often require support for multigenerational wealth transfers, trusts, family entities, private investments, and sophisticated ownership structures. Through this partnership, Callan Family Office LLC is investing in the future of estate planning technology and collaborating with Vanilla to develop capabilities designed specifically for the needs of ultra-high-net-worth families, family offices, and their advisors.

The Tech Outlook
May 26th, 2026
The Oasis Group publishes 2026 Peaks report on Estate Planning Platforms, highlighting market leaders and industry transformation.

The Oasis Group publishes 2026 Peaks report on Estate Planning Platforms, highlighting market leaders and industry transformation. New research underscores estate planning's evolution into a core driver of advisor growth, client engagement, and competitive differentiation FORT MILL, S.C., May 26, 2026 (GLOBE NEWSWIRE) - The Oasis Group, the leading research and consulting firm specializing in the wealth management and financial technology sectors, today announced the release of its 2026 Peaks for Estate Planning Platforms report, a comprehensive analysis of the rapidly evolving estate planning technology landscape within wealth management. The research provides financial advisory firms, family offices, and broker-dealers with a practical framework for evaluating leading platforms and aligning technology decisions with their business models, client complexity, and growth strategies. The proprietary research reflects a fundamental shift in how estate planning is delivered and perceived across the industry. Once a fragmented, document-heavy process typically outsourced to attorneys, estate planning is increasingly becoming a digitally enabled, advisor-led capability integrated directly into the wealth management experience. As a result, firms are leveraging modern platforms to deliver more sophisticated advice, deepen client relationships, and unlock new asset growth opportunities. "Estate planning has moved from a peripheral service to a central pillar of holistic wealth management," said John O'Connell, Chief Executive Officer of The Oasis Group. "The firms that embrace modern platforms are transforming how they engage clients and differentiate in a competitive market." At the core of the report is The Oasis Group's proprietary "Peaks" framework, which categorizes platforms based on their current capabilities and ability to execute. Rather than identifying a single "winner," the framework is designed to help firms identify the best-fit solution based on their specific needs. * Summiteers - Leading platforms with comprehensive capabilities and strong execution * Mountaineers - Solid, competitive solutions with areas for further development * Climbers - Foundational tools with more limited feature breadth or scalability In the 2026 report, Luminary, Vanilla, and Wealth.com were recognized as Summiteers, reflecting their strong combination of advanced functionality, innovation, and market execution. fpAlpha and EncorEstate Plans were categorized as Mountaineers, offering differentiated capabilities with continued growth potential. eMoney and MoneyGuide Wealth Studios were identified as Climbers, providing value within broader planning ecosystems but with more limited estate-specific functionality. Key Market Insights The research highlights several major trends shaping the estate planning technology market: * Shift to advisor-led, technology-enabled workflows: Platforms are enabling advisors to take greater ownership of estate planning, reducing reliance on external providers while improving consistency and scalability. * Rise of estate planning as a growth engine: Firms are increasingly using estate planning to drive client acquisition, deepen relationships, and expand wallet share. * Integration with the broader wealth tech stack: Modern solutions are designed to connect with CRM systems, financial planning tools, and portfolio platforms, creating a more unified advisory ecosystem. * Advancements in AI and automation: Capabilities such as document ingestion, data extraction, and AI-driven insights are reducing manual effort and enhancing advisor productivity. * Improved client experience through visualization: Platforms are delivering clearer, more interactive representations of estate structures, helping clients better understand complex planning strategies. The report also emphasizes that no single platform is universally optimal. Instead, the right solution depends on factors such as firm size, client demographics, planning complexity, and operational priorities. For example, some firms may prioritize document creation, while others focus on analysis, modeling, or visualization. The 2026 Peaks report evaluates estate planning platforms using a rigorous, evidence-based methodology designed to reflect real-world advisory workflows. The Oasis Group assessed each solution's ability to capture and analyze estate data, model complex planning scenarios, generate documents, integrate with broader technology ecosystems, and support effective client engagement. The evaluation draws on a combination of live product demonstrations, hands-on platform testing, client reference interviews, and extensive rubric scoring across key functional areas such as estate data collection, document creation and extraction, scenario modeling, integrations, client experience, and innovation. Importantly, the report emphasizes practical usability over theoretical feature sets, focusing on how platforms perform in live advisory environments and how effectively they enable advisors to deliver high-value advice at scale. "Estate planning technology is no longer optional for firms seeking to deliver comprehensive wealth management," O'Connell said. "It is a foundational capability that enables advisors to move from reactive conversations to continuous, advice-driven engagement." About The Oasis Group The Oasis Group is a leading research and consulting firm specializing in the wealth management and financial technology sectors. The firm provides in-depth market analysis, strategic guidance, and implementation expertise to help organizations evaluate technology solutions and drive business growth. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. TheTechOutlook.com takes no editorial responsibility for the same.

Business Wire
Mar 9th, 2026
Vanilla partners with Worthy to bring AI-native tax intelligence to financial advisors

Vanilla, an estate planning platform for financial advisors, has partnered with Worthy, an AI-native tax intelligence platform, to integrate tax and estate planning services. Vanilla customers will receive special pricing for Worthy's platform. The partnership addresses the interconnection between tax and estate planning, enabling advisors to evaluate complex scenarios including estate tax implications, trust taxation and multi-generational wealth optimisation. Worthy's AI-native platform ingests client tax data and allows advisors to model Roth conversions, equity compensation decisions and trust structures dynamically. Unlike legacy tax tools offering static snapshots, Worthy provides real-time planning capabilities. When combined with Vanilla's estate planning features, advisors can deliver comprehensive wealth planning with client-ready reports. The integration aims to help advisors surface opportunities and deepen client conversations across both estate and tax planning domains.

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