Vendors are advancing cloud platforms. By Michelle Ryder on 16th September 2026 Quocirca's Cloud Print Services Vendor Landscape 2026 report highlights how vendors are advancing cloud print, capture and workflow platforms and differentiating through platform breadth, hybrid cloud support, security capabilities and integration with wider digitisation initiatives The report provides an in-depth assessment of how OEMs and ISVs are evolving their cloud print, capture, workflow and analytics offerings to meet rising customer demand for secure, scalable and AI-ready document infrastructure. Quocirca's primary research data from its 2025 Managed Print Services study of IT decision- makers in the UK, France, Germany and the US, provides market context on buyer priorities and adoption trends. Vendors are responding to mainstream cloud print management adoption by expanding secure cloud-native services, strengthening hybrid deployment options and broadening support for distributed print environments. Quocirca's research shows that 78% of organisations now use cloud print management either extensively (35%) or partially (43%), with a further 16% actively evaluating it, underscoring the scale of the opportunity for providers that can address cost, control and security requirements. Quocirca CEO Louella Fernandes said: "Organisations are increasingly recognising the benefits of cloud print management in reducing the administrative burden on IT teams and cutting costs related to power, maintenance, and on-premise servers. However, our study finds that concerns remain around security and reliability, pointing to a need for more customer education on the advantages and capabilities of cloud print management solutions." Hybrid architectures The landscape highlights vendors' focus on hybrid architectures to address security and sovereignty demands. Suppliers are refining hybrid cloud strategies, security messaging andmulti-vendor fleet support in response to persistent customer concerns around adoption. 34% of respondents say data security is a top concern, 25% are concerned about the reliability and uptime of cloud services and 22% are worried about achieving consistent printing across a multi-vendor fleet. For vendors, these findings reinforce the importance of offering flexible hybrid models that balance innovation with control. The report shows that SMBs are most concerned about performance (28%), while data sovereignty concerns peak among large enterprises (20%), creating clear segmentation opportunities for providers tailoring their propositions by customer profile. Quocirca's analysis shows that vendors are increasingly positioning cloud print as part of a broader document workflow platform, extending into intelligent document processing, cloud capture and digital integration services. This reflects customer demand for more connected print and scan environments and supports growing investment in cloud- based document capture. The research found that 77% of organisations expect growth in cloud capture adoption, with 35% anticipating significant increases; 66% expect MFP scan volumes to rise; 78% are increasing digitisation efforts, and 88% believe digitisation will be critically important in their organisation by 2027. Louella added: "As the drive for digitisation accelerates, cloud print management and cloud capture are converging into a unified, AI-enabled document infrastructure, creating opportunities for OEMs and ISVs that can deliver integrated platformsspanning print, capture, workflow, and analytics." MPS providers broadening their role The report shows how MPS providers are broadening their role as organisations look for help navigating cloud transitions. 40% of MPS customers say cloud transition support is a very important factor in supplier selection (up from 30% in 2024). Satisfaction levels are encouraging, with 42% stating their MPS partner has been very effective in supporting cloud migration, yet ongoing concerns about performance and security suggest providers still have an opportunity to sharpen their value proposition and customer education efforts. "Cloud print has reached a tipping point," Louella said, adding: "Customers want the flexibility and efficiency of the cloud, but they also expect providers to deliver clear security, sovereignty and reliability assurance. "The winners in this fragmented market will be those who deliver clarity, providing clear architectures, clear roadmaps and clear value, while enabling customers to build AI-ready, integrated document ecosystems," she concluded. Canon, HP, Konica Minolta, Ricoh, Xerox, PaperCut, Tungsten Automation and Vasion are designated as Leaders in the Cloud Print Services market landscape and Epson and Sharp are designated Major Players.

Vasion, a cloud-native print management company, has launched Intelligent Print Automation (IPA) to address the enterprise "dark data" problem created when employees use traditional print workflows. The technology prevents documents from becoming unstructured and unmanaged by intelligently routing them to appropriate destinations whilst maintaining compliance controls. According to Gartner, roughly 80% of enterprise information is unstructured, with large enterprises expected to triple their unstructured data capacity by 2028. The issue is particularly critical in healthcare, where patient data locked in unmanaged documents can compromise care decisions and HIPAA compliance. Vasion serves over 14,000 customers globally with 30 million agents deployed. The company's platform integrates eForms, eSignature, intelligent document processing and workflow automation, built to security standards including FedRAMP High Authorization.

Print creates an enterprise dark data problem. Vasion innovated again to find the solution. Every time employees click File > Print to send documents to printers, save them to PDFs or scan them to unmanaged folders, enterprise data becomes unstructured and quietly goes dark. Dark data escapes compliance controls, bypasses AI workflow and quickly becomes a liability. Gartner reports that "roughly 80% of enterprise information is unstructured, spread across documents, files, and rich content in dozens of systems." Gartner also predicts that "by 2028, large enterprises will triple their unstructured data capacity across their on-premises, edge and public cloud locations." AI is accelerating the trend, not reversing it: As employees use AI tools to generate larger documents in higher volume and continue to send them through the broken File > Print workflow the problem is getting worse. Dark data has become one of the fastest-growing challenges in enterprise IT. Vasion announces the availability of Intelligent Print Automation (IPA) so organizations can leverage that File > Print muscle memory of the workforce to keep data from going dark by seamlessly integrating with any application to intelligently route documents to virtually any destination, ensuring your organization's business intelligence does not go dark. Nowhere are the stakes higher than in healthcare, where patient data locked in unmanaged documents can compromise care decisions, HIPAA compliance, and clinical outcomes. "Rural health organizations face the same challenge as every enterprise, critical information locked in documents that never make it into the systems driving care decisions. Vasion's Intelligent Print Automation addresses exactly that gap. We're excited to see Vasion bringing this kind of innovation to an infrastructure problem that has been overlooked for too long," said Kasey Shakespear, Executive Director, Rural Health Association of Utah. The pattern extends well beyond healthcare. Industry analysts see the same trajectory across every sector where compliance pressure is rising and AI is reshaping how documents move. "As the management of documents, both print and digital, increasingly requires adherence to complex and evolving compliance requirements, organizations looking to modernize their document management are expected to increasingly rely on secure, seamlessly integrated, AI-driven compliance solutions for print and digital workflows," said Geoffrey Wilbur, Research Manager, Imaging Domain, IDC. That convergence is exactly what Intelligent Print Automation was built to address, and the company's leadership is candid about why others in the space can't follow. "The market that was supposed to solve this problem was full of companies rolling up acquisitions, squeezing margins, killing innovation, and calling old hosted software SaaS. We took a different path: a substantial, multi-year R&D investment to build a cloud-native, multi-tenant platform with fully immutable microservices that was ready for single-click AI integration. Intelligent Print Automation is here, and we built it," said Ryan Wedig, Co-Founder and CEO, Vasion. For existing Vasion customers, the path to IPA starts with infrastructure they already have. For new customers, it's a single platform entry point that replaces what would otherwise require multiple vendors and months of integration work. The result is the same: eForms, eSignature, intelligent document processing, and no-code workflow automation, cloud-native and built to the security standards demanded by the most regulated industries in the world, including FedRAMP High Authorization. David Marshall has been involved in the technology industry for over 30 years, and he's been working with virtualization software since 1999. He became a pioneer in the virtualization and cloud computing field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).Through the years, he has invented, marketed and helped launch a number of successful software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and was the technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent modern data center publications, VMblog.com. And co-founded CloudCow.com, a publication dedicated to Cloud Computing. Since 2009, and each year thereafter, David has been honored with the vExpert distinction by VMware by Broadcom for his evangelism.Connect on LinkedIn: https://www.linkedin.com/in/davidmarshall/