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About Vendelux
Industries
Data & Analytics
Consulting
Company Size
51-200
Company Stage
Series A
Total Funding
$17.5M
Headquarters
New York City, New York
Founded
2021
Overview
Vendelux provides a platform that helps businesses improve their in-person marketing efforts at B2B events such as conferences and trade shows. The platform offers access to a vast database containing detailed information on over 160,000 B2B events and 10 million profiles of attendees and companies. Users can easily research and identify the most beneficial events to attend or sponsor, which saves time compared to traditional search methods. Vendelux operates on a subscription model, allowing clients to continuously access updated event and attendee data. This helps businesses demonstrate the value of their event participation to financial decision-makers and optimize their marketing strategies. Vendelux stands out from competitors by focusing on providing actionable insights that enhance coordination between sales and marketing teams, ultimately helping companies generate leads and build their brand presence.
Simplify's Take
What believers are saying
- Vendelux raised $14 million in Series A funding, boosting its growth potential.
- The resurgence of in-person events increases demand for Vendelux's data-driven insights.
- AI-driven personalization enhances Vendelux's ability to offer tailored event recommendations.
What critics are saying
- Emerging competitors in AI event intelligence could erode Vendelux's market share.
- Reliance on in-person events is risky if virtual events gain popularity again.
- Regulatory changes in data protection could pose operational challenges for Vendelux.
What makes Vendelux unique
- Vendelux offers AI-powered event intelligence, a first in the B2B marketing sector.
- The platform provides insights into over 160,000 events and 10 million attendee profiles.
- Vendelux integrates with CRM systems like Salesforce and HubSpot for enhanced ROI tracking.
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Funding
Total Funding
$17.5M
Meets
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Health Insurance
Unlimited Paid Time Off
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 24%1 year growth
↑ 24%2 year growth
↑ 43%NEW YORK, May 1, 2024 /PRNewswire/ -- Vendelux has been named in the Forrester Best Practice Report "Reimagine B2B Events With AI". The recent report references 12 vendors offering AI-powered event capabilities.Vendelux Enables Data-Driven Event MarketingEvents are often the single biggest line item in a B2B marketing budget, yet nearly every aspect of event marketing planning and impact measurement is opaque."Ask any B2B CMO how they find and select the events they invest in, how they know who is going to be there, how they coordinate with sales, and what their ROI is. Most often you are led to a manual spreadsheet with incomplete data. It's shocking that, in an era of data-driven marketing strategies and tech-enabled CMOs, multi-million dollar budget decisions are still being determined via guesswork. Vendelux is the first AI-powered event intelligence platform that enables any enterprise customer to plan, execute, and systematically evaluate their event strategy," said Alex Reynolds, Vendelux CEO.Pre-Event Phase Critical for Success"Event success is largely determined during the pre-event phase," notes the Forrester report. Marketers must identify the right audience and engage them with customized, engaging communications
Vendelux created the Event ROI Index as countless enterprise brands used the platform to derive a better understanding of where competitors were investing their event budgets.
Vendelux, the first AI-powered event intelligence platform, announced it raised a $14 million Series A led by FirstMark Capital with participation from Cervin Ventures, the founders of HLTH, ShopTalk, Money20/20 (Jonathan Weiner), Manifest, Blueprint (Jay Weintraub), and SaaStock (Alex Theuma).
Vendelux, a NYC-based provider of an AI-powered event intelligence platform, raised $14M in Series A funding
In-person events are back, baby, and Vendelux’s AI-powered event intelligence platform tells event marketers which important people will be at what event.The company was started by two former Shutterstock executives, Alex Reynolds and Stefan Deeran. They wanted to provide event marketers and chief marketing officers with a way to see which events customers and competitors would be at so they could make better decisions about what to attend or sponsor.Using artificial intelligence and predictive modeling, Vendelux offers 65 million data points on over 160,000 global events, tradeshows and conferences, Reynolds told TechCrunch. We reported on Vendelux’s approach in 2022 when the company raised $2.4 million. At that time, the company was analyzing 30,000 events.In-person events took a dive during the global pandemic, when virtual conference startups emerged, with some, for example Hopin, both grew quickly and also declined quickly as events went back to normal. Around the same time Hopin was, well, hopping, Reynolds and Deeran started Vendelux.Despite the virtual nature of events and conferences then, Reynolds noted they were bullish that events would come back.“We knew that events would be back bigger than ever, and certainly fast forward to today, that’s the case — events are now bigger than 2019,” he said. “Everybody’s realizing the importance of being together in person and what in-person interaction can really create, whether you’re talking about new business deals or you’re seeing existing customers.”As a result, Vendelux saw “incredible tailwinds for the business and for the event space in general,” Reynolds said
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About Vendelux
Industries
Data & Analytics
Consulting
Company Size
51-200
Company Stage
Series A
Total Funding
$17.5M
Headquarters
New York City, New York
Founded
2021
Vendelux is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today