Ventrata announces partnership with English Heritage.

The financial technology platform of choice for leading businesses, Adyen and Ventrata partner to power Ventrata’s market-leading booking platform with real-time data processing and unified payments through Ventrata Payments.This expanded partnership improves the ticket purchasing experience for visitors to iconic sites like the Empire State Building, which was recently named the number one attraction in the world by Tripadvisor travelers. With new web widgets, visitors can now easily purchase tickets online using convenient payment methods such as Google Pay and Apple Pay.These additional payment options not only offer more choice for visitors but also reduce friction during the checkout process. This enhancement leads to lower basket abandonment rates and higher conversion rates for online sales.In addition, Ventrata customers are indirectly benefiting from Adyen’s risk management system. which uses a global cross-industry network of data to accurately make the best risk decisions and protect customers from fraud.“Our collaboration with Ventrata is a testament to the power of strategic partnerships in today’s business landscape,” remarked Nicole Olbe, Managing Director UK&I at Adyen. “As we continue to elevate their global payment operations, our focus remains steadfast on delivering seamless and reliable service to customers worldwide – providing superior financial technology that supports business ambition.”“In the ticketing industry, it is vital to master data processing and cybersecurity. Adyen’s tech-forward approach aligns with our innovation goals, which makes them the perfect partner to fuel our growth,” said Michal Pijak, Head of Operations at Ventrata

TourConnect is launching a booking automation tool that uses advanced technology to drastically reduce time tour and attraction operators spend processing booking emails.The reservations-focused tool is an email add-in that connects a supplier's inbox to their booking system to extract key data and pre-fill the booking form. Using intelligent technology to eliminate the need to manually process email bookings will save the time it takes a reservation team to create, cancel, update and search emailed bookings.“Placing bookings manually is a thing of the past,” says Jessica Horton, reservations manager at Go West Tours in Australia. “The ability to quickly, accurately and automatically process bookings directly from an email is a major game changer.”. . Get a dose of digital travel in your inbox each day