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Overview
Vetted.ai builds an AI personal shopping assistant that helps consumers shop without ads by researching products the way a person would. The app reads trusted articles, analyzes Reddit discussions, and aggregates user reviews to generate high-quality product recommendations. It operates on iOS and Android to reach a wide audience. The service differentiates itself from competitors by offering an ad-free experience and only recommending trusted brands, focusing on trust and quality over quantity. The goal is to provide a hassle-free, personalized shopping experience that helps users find trustworthy products quickly.
About Vetted
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Company Size
11-50
Company Stage
Series A
Total Funding
$14M
Headquarters
San Francisco, California
Founded
2019
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Simplify's Take
What believers are saying
- Google launched Gemini shopping and AI Mode upgrades on April 7, 2026, expanding demand.
- Amazon's Alexa for Shopping rollout in May 2026 normalizes AI-guided purchase behavior.
- Vetted's App Store and Google Play presence stayed active through 2026 updates.
What critics are saying
- Yahoo acquisition pressure in November 2025 ends Vetted's independence and hiring story.
- Amazon, Google, and Gemini now bundle shopping research inside dominant consumer funnels.
- If affiliate traffic weakens, Vetted's free B2C model collapses quickly.
What makes Vetted unique
- Vetted maps trusted reviews, prices, and comparisons into one shopping workflow.
- Its iOS, Android, and browser surfaces keep research and purchase intent together.
- Yahoo entered an acquisition agreement in November 2025, validating Vetted's product thesis.
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Funding
Total Funding
$14M
Meets
Industry Average
Funded Over
1 Rounds
Insight Partners
Index VenturesIndustry standards
Benefits
Unlimited Paid Time Off
Comprehensive Healthcare
Flexible Work Hours
Fully Remote
Growth & Insights and Company News
6 month growth
↑ 5%1 year growth
↑ 2%2 year growth
↓ -10%A look at how Pure Math's technical leaders helped transform their previous startup from a community website into a data-driven AI company whose technical and data science foundations ultimately led to its acquisition by Yahoo. Their work shows how thoughtful architecture, scalable infrastructure, and applied data science can turn early experiments into lasting business value.
Vetted, a startup developing a platform that taps AI to aggregate information about products and rank the top choices, raised $15 million in a venture round.
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About Vetted
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Company Size
11-50
Company Stage
Series A
Total Funding
$14M
Headquarters
San Francisco, California
Founded
2019
There are no jobs for Vetted right now.
Find jobs on Simplify and start your career today