Design in Canva, run on TV. Vibe is now a publish destination in Canva, and the first CTV destination in Canva's publish menu. Design a video ad in Canva, publish it straight into your Vibe creative library, and attach it to a streaming TV campaign without downloading, renaming, or re-uploading a single file. The biggest blocker to launching CTV is the creative. That single barrier keeps advertisers who already run social and search off the biggest screen in the house. Creating a good ad used to involve a lot of resources, and performance marketers are focused on prioritizing strategy, rather than creative production. Now that Vibe lives in Canva's publish menu, marketers can leverage the same design surface they're already using - and get their ads on television. Canva for Vibe is live today for every Vibe advertiser, at no extra cost. It's the second partner in the creative management category Vibe opened in July with Segwise. Why Vibe built this. Producing video takes time, money, and people. For most marketing teams, the budget for CTV exists and the audience is clearly there. What's missing is the production capacity to turn out TV-ready spots on a regular cadence. And performance marketers would rather spend their hours on audiences, testing, and measurement than on exporting files and chasing specs. So Vibe is working through creative production from several angles at once. In July, Segwise gave you a way to turn brand footage into CTV variations at scale. The Canva integration turns the design surface your team already uses, into TV ready ads. The creatives land in your Vibe creative library, ready to attach to a campaign. The goal is simple. Whoever makes the creative should be able to get it onto TV without a production detour. From Canva to your Vibe creative library. Vibe appears in Canva's publish menu as a native Canva app, in the same list as your social and ad destinations. The first time you publish, Canva asks you to connect your Vibe account and pick which advertiser account should receive the creative. That authorization happens once. After that, Publish to Vibe behaves like every other destination in the menu. On the Vibe side, the creative lands in your library alongside your other assets. You attach it to a campaign exactly as you would a file uploaded manually, and it shows up with the same metadata, the same preview, and the same controls. This changes who can move work forward. Your brand designer, your social lead, and your agency partner can all publish finished spots into the advertiser account they've been given access to. Your media buyer no longer has to collect files from Slack threads and email attachments before a campaign can launch. The library becomes the handoff point, and the handoff takes seconds. For teams running several brands or regions, the advertiser account picker keeps things clean. Each design goes to the account it belongs to, so a spot for one brand doesn't end up in another brand's library. Specs enforced before your export. Vibe's specs are MP4, 16:9, 5 to 90 seconds, and 1280x720 minimum. Those requirements now run inside Canva, before anything is exported. A design that comes in at 4 seconds, or falls under the resolution floor, gets caught while you're still in the Canva editor. Moderation runs automatically. Creative that runs on premium inventory has to meet that inventory's standards. Everything published from Canva into Vibe runs the same moderation pipeline as everything else. Automatic scan on upload, channel-level inventory rules (Disney and HBO Max hold different standards than the long tail), and human review when something is flagged. So the speed doesn't cost you placement. A creative designed in Canva is eligible for the same inventory across Vibe's certified supply as one that came out of an agency. What to run first. Don't start from a blank canvas. Open the best-performing vertical video you ran last quarter, resize it to 16:9 in Canva, trim it to 15 seconds, and publish it to Vibe. From there, Vibe's targeting does the part it's built for: audience, device, and daypart across Vibe's premium inventory. Once that first spot is live, you have a baseline, and every new Canva design becomes another variation to test against it. Getting started. Open a video design in Canva, go to the share menu, select Vibe, authorize the connection, choose the advertiser account, and publish. Then open your Vibe creative library and attach the creative to a campaign. If you don't have a Vibe account yet, you can create one and connect it in the same sitting. More on building with Vibe: * Introducing Segwise for Vibe, the first partner in the creative management category * Vibe for Developers, the open API that powers Vibe's partner integrations Sep 23, 2026 Last updated: Sep 29, 2026

Vibe opens Connected TV advertising to APIs and AI agents. Vibe Makes CTV Advertising Programmable Connected TV advertising is beginning to move beyond the dashboard. Vibe, a streaming TV advertising platform aimed at performance marketers, has expanded access to its campaign infrastructure through a public API, Model Context Protocol connection, command-line tool and reporting agent. The company says the changes are designed to let advertisers manage CTV campaigns through their existing software workflows, including scripts, internal applications and AI assistants, rather than requiring every campaign operation to happen inside a dedicated advertising interface. Vibe's latest product expansion reflects a broader change in how performance marketing teams are using software. Instead of treating advertising platforms as standalone destinations, marketers increasingly connect campaign systems to internal data, automation tools and AI assistants. The company's Vibe Developer Platform provides a public API that allows technology partners and in-house development teams to integrate CTV campaign management into their own applications. Vibe's MCP connection extends that model to AI interfaces, allowing advertisers to query campaign performance, explore streaming inventory, review audiences and launch campaigns through tools such as Claude, ChatGPT and Gemini Enterprise using their Vibe accounts. A command-line interface gives technical teams another route for scripting campaign operations, while Vibe Agent provides natural-language reporting inside the platform. The underlying proposition is straightforward: campaign management becomes a programmable service rather than something confined to a graphical user interface. Vibe tested that approach internally. According to the company, its growth team used the API to create 250 account-based CTV campaigns, each with its own audience and creative. The company says the work required less than 15 minutes of hands-on effort, compared with an estimated 40 to 125 hours if configured manually. It also reported that the system matched creative to the correct account on 98% of campaigns on the first pass. Those figures are Vibe's own internal results rather than an independent benchmark, but they illustrate the type of workflow the company is targeting: high-volume, customized campaign creation driven by automation. The expansion also extends beyond campaign execution into the data and measurement layer. Vibe added integrations with Stella for causal CTV measurement; Clay and Omnisend for enriched account and email-based audiences; L2 for voter and consumer audiences; Freshpaint for HIPAA-compliant conversion tracking in healthcare; and Segwise for converting existing brand footage into CTV advertising creative. That integration strategy matters because performance marketers rarely keep audience, CRM, analytics and creative data inside a single system. Connecting those sources to CTV activation can reduce the operational work required to move first-party information into television campaigns. The addition of SOC 2 Type 2 certification also addresses an important enterprise consideration. Advertisers increasingly want to use first-party customer information across media platforms, making security controls and compliance documentation part of the technology evaluation process. Vibe's approach puts it into an increasingly competitive CTV technology market that includes established programmatic platforms, streaming publishers and broader advertising ecosystems from companies such as Google, Amazon and Microsoft. Its differentiation is less about introducing another CTV buying interface and more about making CTV infrastructure accessible through APIs and AI-driven workflows. For enterprise teams, that could make CTV easier to incorporate into automated marketing operations. A campaign could theoretically begin with an instruction in an AI assistant, draw audience information from an existing system, activate through Vibe and return performance data to the same workflow. The challenge will be maintaining governance as those workflows become more autonomous. Access permissions, audience eligibility, creative approvals, budget controls and measurement standards all need to remain explicit when software can execute advertising actions. Vibe's expansion therefore points toward a broader evolution in media buying: CTV platforms may increasingly function as infrastructure that other applications and AI agents can operate, rather than destinations marketers must continually navigate themselves. Market landscape. CTV advertising has traditionally relied heavily on platform interfaces, managed-service workflows and fragmented technology integrations. APIs and AI agent connections introduce a different model in which media buying becomes increasingly programmable. The shift is particularly relevant to performance marketing teams running large numbers of customized campaigns. API access can support automation, while MCP-style connections allow AI systems to interact with advertising infrastructure through structured tools and account permissions. At the same time, advertisers need stronger controls around first-party data, privacy and security. Vibe's SOC 2 Type 2 audit and integrations covering healthcare conversion tracking illustrate how enterprise requirements are becoming part of CTV platform architecture. The broader market is moving toward interconnected media stacks in which DSPs, audience platforms, measurement providers, creative tools and AI systems exchange data rather than operating as isolated destinations. Top insights. * Vibe expanded CTV campaign access through an API, MCP connection, CLI and reporting agent, making streaming TV infrastructure more programmable. * The platform connects campaign activation with audience, measurement, creative and compliance tools, addressing fragmented workflows across performance marketing teams. * Vibe's internal test created 250 account-based CTV campaigns through its API, demonstrating the potential for automated high-volume campaign personalization. * New integrations with Stella, Clay, Omnisend, L2, Freshpaint and Segwise extend Vibe's reach across measurement, audience data, healthcare and creative production. * SOC 2 Type 2 certification strengthens Vibe's enterprise positioning as advertisers increasingly connect first-party customer data with CTV campaigns.

Walmart has made a strategic investment in Vibe.co, a connected TV advertising platform. The retail and e-commerce giant was advised on the transaction by Altman Solon, a strategy consulting firm specialising in telecommunications, media, and technology. The investment is described as positioning Walmart for its next stage of growth and strategic development. No financial details of the deal were disclosed. Vibe.co operates in the connected TV advertising sector, which has seen increasing activity as retailers expand their digital advertising capabilities. The transaction reflects continued momentum in strategic deals across the technology, media, and telecommunications sectors.