Vibe Adds Fairing buyer data to CTV Attribution. Vibe Adds Fairing to CTV Attribution Streaming TV has expanded beyond brand awareness campaigns into performance marketing, but attribution remains difficult when viewers see an ad on a television screen and complete a purchase later on another device. Unlike search or social advertising, CTV often lacks a direct click signal connecting exposure to conversion. Vibe, a streaming TV advertising platform focused on performance marketers, is addressing that gap through an integration with Fairing, a zero-party data measurement and attribution platform. The integration allows Vibe advertisers to include live streaming TV placements in Fairing's post-purchase surveys and return buyer responses to Vibe as conversion signals. The approach adds a consumer-reported layer to CTV measurement, giving advertisers another way to understand which channels or programs buyers associate with their purchases. Technology and functionality. Under the integration, live Vibe campaign placements automatically populate Fairing's survey answer options. When customers complete a purchase, they can identify the TV channel or program they remember seeing. When a buyer credits television for the purchase, Fairing sends the response to Vibe's Conversions API in real time. This creates a feedback loop between post-purchase research and campaign measurement. The setup is designed to reduce manual maintenance because survey options change alongside the media plan. Vibe advertisers can then use placement-level responses while campaigns are running rather than relying exclusively on an aggregated TV performance report after the campaign ends. Fairing's methodology represents zero-party data, because the information is directly supplied by the consumer rather than inferred from browser or device tracking. Advertiser impact. The integration gives performance marketers an additional signal for evaluating streaming TV placements. Buyer responses can potentially help teams identify channels and programs that consumers associate with purchases and adjust budgets during an active campaign. It also provides a common survey-based measurement approach across television, paid social, search and podcasts, according to the companies. For agencies managing multi-channel budgets, this could make qualitative buyer feedback more operationally useful. Rather than remaining in a separate research dashboard, responses can feed back into the campaign environment. The method does not eliminate attribution models or incrementality testing. Instead, Vibe and Fairing position buyer-reported responses as an independent measurement layer alongside those approaches. Strategic outlook. CTV measurement is increasingly becoming a competitive requirement as advertisers move streaming video closer to performance media. The challenge is not simply proving that an ad was delivered, but establishing credible connections between exposure, consumer behavior and business outcomes. The Vibe-Fairing integration illustrates one approach: ask consumers directly what influenced their purchase and use that information alongside technology-based measurement. Because post-purchase responses depend on consumer recall and self-reporting, they should not automatically be treated as definitive causal attribution. Their value is complementary - particularly when combined with modeled attribution, conversion data and controlled incrementality testing. The integration is available to Vibe advertisers through its integration marketplace. Setup requires Fairing on Shopify or another supported storefront and a one-time OAuth connection to Vibe, with no developer work required. Top insights. * Buyer-reported attribution: Fairing surveys capture consumers' stated TV influence after purchase. * Placement-level data: Buyers can identify the channel or program they remember seeing. * Real-time conversion feedback: TV-attributed responses are sent to Vibe through its Conversions API. * Mid-campaign optimization: Advertisers can use responses to inform budget decisions while campaigns are live. * Complementary measurement: Survey data sits alongside attribution models and incrementality testing.

Canva, Vibe bring social-speed creative to streaming TV. Canva, the world's leading visual communication platform, and Vibe, the leading streaming TV ad platform built for performance marketers, today announced an integration that brings streaming TV to Canva. With the Canva app for Vibe, marketers can design a video ad in Canva, publish it into their Vibe creative library and attach it to a streaming TV campaign without downloading or re-uploading a single file. On social, performance teams test new creative constantly. On TV, a single spot has traditionally meant a production crew, weeks of lead time, and a six-figure budget, so most advertisers run one or two ads and wait to see what works. The Canva app for Vibe lets teams get new TV variations into market as fast as they can design them. For smaller and mid-market brands, it also lowers the biggest barrier to a first campaign. Those ads don't need to look like traditional commercials. Vibe's CTV Creative Performance Report, which analyzed more than 17,000 creatives from 3,400 brands, highlights brands repurposing authentic social video for TV, pairing real people talking to camera with a bold offer and a QR code. No studio, no crew. "Canva gives teams a home for professional video production, where they can create with AI, stay on brand and collaborate from the first idea to the final edit," said Bryant Lee, Head of Ecosystem Partnerships and GTM at Canva. "With Vibe, teams can bring their brand to life in one of the most important formats for visual communication, TV, using the creative tools they already know. It's part of our vision for Canva to be the creative layer of every workflow, helping people create once and publish to any platform." With the Canva app for Vibe, advertisers can: * Test TV creative at the pace of social. Every new Canva design becomes another variation to test against a live baseline, using Vibe's audience, device and daypart targeting across premium streaming inventory. * Publish from Canva in one step. Vibe appears in Canva's publish menu alongside other social and ad destinations. After a one-time account connection, publishing to Vibe works like any other destination. * Catch spec issues before export. Vibe's streaming TV requirements (MP4, 16:9, 5 to 90 seconds, 1280x720 minimum) are checked inside the Canva editor, so a design that is too short or too low-resolution is flagged before it ever leaves Canva. * Route creative to the right account. An advertiser account picker sends each design to the brand or region it belongs to, which keeps libraries clean for agencies and multi-brand teams. * Hand off without the file chase. Designers, social leads, and agency partners can publish finished spots into the accounts they have access to. Media buyers no longer collect files from email and chat threads before a campaign can launch. * Keep premium placement. Every creative published from Canva runs through the same moderation pipeline as any other Vibe creative, including automatic scanning, channel-level inventory rules, and human review when needed. Canva-made ads are eligible for the same premium streaming inventory as agency-produced spots. "We built Vibe so marketers could run TV the way they run social: precise targeting, measurement in the tools they already trust, and constant creative testing. Creative has been the hardest part to bring over, because on TV every new test used to mean a new production. Canva is where many of those teams already make their ads, so a new TV variation is now as easy to make as a new social post. And for brands that have stayed off TV because production felt out of reach, that barrier just got a lot lower," said Arthur Querou, cofounder and CEO of Vibe. The integration extends Vibe's partner ecosystem, which already connects streaming TV campaigns to the attribution, CRM, and audience tools marketers use every day. With Canva, that now includes the place where many teams already create their visual work, from video and presentations to social content and everything in between. Together, the integrations are part of Vibe's broader push to remove creative production as a barrier to running streaming TV, alongside the Vibe Developer Platform, MCP connection, and command line tool the company introduced this quarter. The Canva app for Vibe is available today to all Vibe advertisers at no additional cost. To get started, open a video design in Canva, select Vibe from the publish menu, connect a Vibe account and choose an advertiser account. Advertisers can get live on streaming TV with Vibe with no contracts or minimum commitments.

Design in Canva, run on TV. Vibe is now a publish destination in Canva, and the first CTV destination in Canva's publish menu. Design a video ad in Canva, publish it straight into your Vibe creative library, and attach it to a streaming TV campaign without downloading, renaming, or re-uploading a single file. The biggest blocker to launching CTV is the creative. That single barrier keeps advertisers who already run social and search off the biggest screen in the house. Creating a good ad used to involve a lot of resources, and performance marketers are focused on prioritizing strategy, rather than creative production. Now that Vibe lives in Canva's publish menu, marketers can leverage the same design surface they're already using - and get their ads on television. Canva for Vibe is live today for every Vibe advertiser, at no extra cost. It's the second partner in the creative management category Vibe opened in July with Segwise. Why Vibe built this. Producing video takes time, money, and people. For most marketing teams, the budget for CTV exists and the audience is clearly there. What's missing is the production capacity to turn out TV-ready spots on a regular cadence. And performance marketers would rather spend their hours on audiences, testing, and measurement than on exporting files and chasing specs. So Vibe is working through creative production from several angles at once. In July, Segwise gave you a way to turn brand footage into CTV variations at scale. The Canva integration turns the design surface your team already uses, into TV ready ads. The creatives land in your Vibe creative library, ready to attach to a campaign. The goal is simple. Whoever makes the creative should be able to get it onto TV without a production detour. From Canva to your Vibe creative library. Vibe appears in Canva's publish menu as a native Canva app, in the same list as your social and ad destinations. The first time you publish, Canva asks you to connect your Vibe account and pick which advertiser account should receive the creative. That authorization happens once. After that, Publish to Vibe behaves like every other destination in the menu. On the Vibe side, the creative lands in your library alongside your other assets. You attach it to a campaign exactly as you would a file uploaded manually, and it shows up with the same metadata, the same preview, and the same controls. This changes who can move work forward. Your brand designer, your social lead, and your agency partner can all publish finished spots into the advertiser account they've been given access to. Your media buyer no longer has to collect files from Slack threads and email attachments before a campaign can launch. The library becomes the handoff point, and the handoff takes seconds. For teams running several brands or regions, the advertiser account picker keeps things clean. Each design goes to the account it belongs to, so a spot for one brand doesn't end up in another brand's library. Specs enforced before your export. Vibe's specs are MP4, 16:9, 5 to 90 seconds, and 1280x720 minimum. Those requirements now run inside Canva, before anything is exported. A design that comes in at 4 seconds, or falls under the resolution floor, gets caught while you're still in the Canva editor. Moderation runs automatically. Creative that runs on premium inventory has to meet that inventory's standards. Everything published from Canva into Vibe runs the same moderation pipeline as everything else. Automatic scan on upload, channel-level inventory rules (Disney and HBO Max hold different standards than the long tail), and human review when something is flagged. So the speed doesn't cost you placement. A creative designed in Canva is eligible for the same inventory across Vibe's certified supply as one that came out of an agency. What to run first. Don't start from a blank canvas. Open the best-performing vertical video you ran last quarter, resize it to 16:9 in Canva, trim it to 15 seconds, and publish it to Vibe. From there, Vibe's targeting does the part it's built for: audience, device, and daypart across Vibe's premium inventory. Once that first spot is live, you have a baseline, and every new Canva design becomes another variation to test against it. Getting started. Open a video design in Canva, go to the share menu, select Vibe, authorize the connection, choose the advertiser account, and publish. Then open your Vibe creative library and attach the creative to a campaign. If you don't have a Vibe account yet, you can create one and connect it in the same sitting. More on building with Vibe: * Introducing Segwise for Vibe, the first partner in the creative management category * Vibe for Developers, the open API that powers Vibe's partner integrations Sep 23, 2026 Last updated: Sep 29, 2026