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Overview
Vibe.co runs a digital advertising platform for streaming apps and TV channels, helping small and medium-sized businesses reach audiences across 500+ apps and channels and up to 120 million households. Advertisers run campaigns on the platform and pay on a cost-per-view basis, with targeting based on socio-demographic factors, interests, and purchase intent to show ads to likely customers. It differentiates itself with SMB-friendly campaigns, a large and varied inventory, and a pay-for-views model that links cost directly to actual views. The goal is to help brands increase visibility and efficiently connect with the right audiences through streaming media.
About Vibe
Industries
Data & Analytics
Consumer Software
Enterprise Software
Entertainment
Company Size
51-200
Company Stage
Series B
Total Funding
$78.9M
Headquarters
Chicago, Illinois
Founded
2021
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Simplify's Take
What believers are saying
- CTV measurement integration with Fospha strengthens attribution and ROAS reporting.
- AI creative tools lower production friction and accelerate campaign launch.
- Low starting budgets and fast setup widen adoption among small businesses.
What critics are saying
- Amazon Ads bundles CTV with a larger ad stack, weakening Vibe's SMB wedge.
- Roku, Netflix, and Disney control premium inventory Vibe cannot replicate.
- Streaming partners can tighten reseller rules, raising costs and cutting supply abruptly.
What makes Vibe unique
- Self-serve CTV buying in under five minutes targets SMBs overlooked by agencies.
- 500-plus apps and channels provide broad streaming reach without contract friction.
- Targeting combines geolocation, demographics, interests, and buyer intent for performance advertisers.
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Funding
Total Funding
$78.9M
Above
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Parental Leave
Hybrid Work Options
Remote Work Options
Meal Benefits
Stock Options
Childcare Support
Growth & Insights and Company News
6 month growth
↓ -4%1 year growth
↓ -4%2 year growth
↑ 6%AdTech company Vibe.co raised $50 million in a Series B funding round, boosting its valuation to $410 million. Founded in 2021, Vibe offers a self-service TV ad buying platform using AI to assist smaller brands with ad placements on streaming services. Co-CEO Arthur Querou highlights their AI studio and ad targeting product as growth drivers. Vibe plans to use AI agents to fill roles, reducing the need to hire 250 positions by 2028.
Vibe, an adtech startup, aims to simplify the process of buying streaming TV ads, making it as easy as advertising on Google and Meta. The company offers a self-service platform for this purpose. Vibe recently secured a $50 million Series B investment round, led by a venture capital firm.
On Tuesday, Vibe announced a $50 million Series B investment round, led by the venture capital firm Hedosophia.
In addition, Nirav Tolia, CEO of Nextdoor, has joined Vibe.co's board of directors.
Vibe.co, a Paris-based startup, raised a $50 million Series B at a $410 million valuation, led by Hedosophia with participation from QuantumLight and Illusian. The company, which offers targeted advertising on streaming platforms, has raised nearly $80 million in total. Vibe.co aims to reach $1 billion in annual revenues by 2028 and plans to expand its US operations, where it currently employs 90 of its 140 staff.
Vibe is Hiring for 15 Jobs on Simplify!
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About Vibe
Industries
Data & Analytics
Consumer Software
Enterprise Software
Entertainment
Company Size
51-200
Company Stage
Series B
Total Funding
$78.9M
Headquarters
Chicago, Illinois
Founded
2021
Vibe is Hiring for 15 Jobs on Simplify!
Find jobs on Simplify and start your career today