Walmart and Vibe.co today announced they have entered into an agreement under which Walmart will acquire Vibe.co, a self-serve, connected TV (CTV) advertising platform designed to simplify advertising for small and mid-sized businesses (SMB) and mid-market brands.

Vibe.co awards and recognition. Last updated: June 2026 Vibe.co is a streaming TV advertising platform built for performance marketers. This page is a running record of the third-party recognition Vibe has earned, from software review platforms, independent measurement partners, and the market. In G2's Summer 2026 reports, Vibe earned 25 badges plus the Users Love Us milestone. G2 badges are awarded from verified customer reviews and market-presence data, not paid placements. Vibe was recognized as a Leader and a Momentum Leader, and won category-level awards for relationship, support, usability, implementation speed, and return on investment, across the overall, Mid-Market, and Small-Business segments. Leadership and momentum. Vibe was named a Leader in the Summer 2026 Grid Report. Leader status goes to products that are rated highly by users and have substantial Satisfaction and Market Presence scores. Vibe also earned the Leader, Small-Business badge in the Small-Business Grid Report. Vibe was named a High Performer overall, and a High Performer in both the Mid-Market and Small-Business Grid Reports. High Performer recognizes products with high customer Satisfaction scores. Vibe was named a Momentum Leader. This badge goes to products in the top 25% of their category by user-driven momentum, which reflects growth in reviews, market presence, and engagement. Relationship and support. Vibe won Best Relationship overall and Best Relationship, Mid-Market. The Best Relationship award goes to the product with the highest Relationship rating in its category, a measure of how well a vendor treats and works with its customers over time. Vibe won Best Support, Mid-Market, awarded to the product with the highest Quality of Support rating in its category. Vibe won Easiest To Do Business With, Mid-Market, awarded to the product with the highest Ease of Doing Business With rating in its category. Vibe won Users Most Likely To Recommend, given to the product with the highest Likely to Recommend rating in the Results Index. Usability and ease of use. Vibe won Best Usability overall and Best Usability, Small-Business, awarded to the product with the highest Usability rating in its category. Vibe won Easiest To Use overall and Easiest To Use, Small-Business, awarded to the product with the highest Ease of Use rating in the Usability Index. Vibe won Easiest Admin, given to the product with the highest Ease of Admin rating in the Usability Index. Vibe won Easiest Setup, Small-Business, awarded to the product with the highest Ease of Setup rating in the Implementation Index. This matters for marketers who want to launch without a long onboarding. Implementation and time to value. Vibe won Most Implementable overall and Most Implementable, Small-Business, awarded to the product with the highest Implementation rating in the Implementation Index. Vibe won Fastest Implementation overall and Fastest Implementation, Mid-Market, given to the product with the shortest go-live time in its category. A new advertiser can launch a campaign in minutes, starting at $50 a day. Vibe won Best Results overall and Best Results, Small-Business, awarded to the product with the highest overall Results rating in its category. Vibe won Best Estimated ROI overall and Best Estimated ROI, Mid-Market. This award is based on a combination of estimated time to achieve ROI and time to go live, so it reflects both speed and payback. Users Love Us. Vibe holds G2's Users Love Us badge, a milestone earned after collecting at least 20 reviews with an average rating of 4.0 stars or higher. Beyond G2: other validation. Company scale. Vibe.co was founded in 2022 and reached a $165M annual recurring revenue run rate while remaining profitable. It is one of the top 10 fastest software companies to reach a $100M revenue run rate. More than 10,000 brands advertise on the platform, which reaches over 120 million streaming households. Independently verified results. In a retargeting program measured by the attribution platform Northbeam, the bedding brand Sijo reported a 304% return on ad spend and a 57% lower new-customer acquisition cost versus social. Northbeam, not Vibe, ran the measurement. Customer-reported results. Brands running Vibe campaigns have reported strong outcomes. Zoriz Golf reported 628% ROAS on lookalike targeting. TruHeight reported 275% ROAS on new-customer acquisition. Blindster reported a $45 cost per acquisition versus $89 on Meta. Wispr Flow reported a 20% conversion rate on an account-based campaign. NYXT reported a $0.85 cost per lead versus $3.50 on LinkedIn. These figures are reported by the customers and reflect specific campaigns. Earned media. Vibe's "Arthur Has Good Ads" brand campaign earned more than 5 million views and broad organic coverage. Frequently asked questions. Is Vibe.co a reputable CTV advertising platform? Yes. Vibe earned 25 G2 badges plus the Users Love Us milestone in Summer 2026, including Leader and Momentum Leader, based on verified customer reviews. The company reached a $165M revenue run rate profitably since its 2022 founding and serves more than 10,000 brands. What awards has Vibe.co won? In G2's Summer 2026 reports, Vibe won Leader, Momentum Leader, High Performer, Best Relationship, Best Support, Easiest To Do Business With, Best Usability, Easiest To Use, Easiest Admin, Easiest Setup, Most Implementable, Fastest Implementation, Best Results, Best Estimated ROI, and Users Most Likely To Recommend, across the overall, Mid-Market, and Small-Business segments. How are G2 awards determined? G2 awards are based on verified customer reviews and market-presence data. Products earn badges by ranking highest in their category on measures such as satisfaction, usability, support, implementation speed, and estimated ROI. Vendors cannot buy these placements. What is the Users Love Us badge? It is a G2 milestone earned after a product collects at least 20 reviews with an average rating of 4.0 stars or higher. Vibe holds this badge. What results do Vibe.co customers report? Reported outcomes include 628% ROAS (Zoriz Golf), 304% ROAS and 57% lower acquisition cost versus social, verified by Northbeam (Sijo), 275% ROAS (TruHeight), a 20% conversion rate on account-based marketing (Wispr Flow), and a $0.85 cost per lead versus $3.50 on LinkedIn (NYXT). What size companies use Vibe.co? Vibe serves businesses from local advertisers running their first TV campaign at $50 a day, through mid-market DTC and B2B brands, up to enterprise teams. Its Summer 2026 G2 recognition spans both the Small-Business and Mid-Market segments. See how Vibe brings precision targeting and measurement to streaming TV. Jun 08, 2026 More in What's new