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About VidMob
Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
51-200
Company Stage
Series D
Total Funding
$204.9M
Headquarters
New York City, New York
Founded
2014
Overview
VidMob specializes in producing and analyzing video content for digital marketing. Their platform allows clients to create large amounts of video content while also providing analytics to assess the performance of each video. This helps clients understand which aspects of their videos are effective and which need improvement. By automating the analysis of video content, VidMob enables clients to enhance their video marketing strategies, leading to better results and reduced costs. For example, Kraft Heinz experienced a significant decrease in advertising costs after utilizing VidMob's insights. VidMob stands out from competitors by combining video production with in-depth analytics, making it easier for brands to optimize their marketing efforts. The company's goal is to help clients maximize the impact of their video content while minimizing costs.
Simplify's Take
What believers are saying
- Raised $25M for expansion, focusing on engineering and data science.
- 35% year-over-year growth indicates strong market demand and business performance.
- Partnerships with Realeyes and Objective Platform enhance creative data integration.
What critics are saying
- Emerging AI-driven platforms could challenge VidMob's market share.
- Dependence on major platforms poses risk if partnership terms change.
- Data privacy regulations could impact integration of third-party data.
What makes VidMob unique
- VidMob uniquely combines AI analytics with creative production for video content.
- Only company with certified creative marketing partner badge from all major platforms.
- Offers pro bono creative services for non-profits through VidMob Gives.
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Funding
Total Funding
$204.9M
Above
Industry Average
Funded Over
5 Rounds
Industry standards
Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 1%VidMob has raised $25M to enhance its video marketing toolkit, focusing on engineering, data science, and international expansion. The company aims to improve marketing ROI by combining creative ideas with actionable insights through its Agile Creative Studio platform. VidMob, an official creative partner of major platforms like Facebook and YouTube, reports 35% year-over-year growth. The funding was led by BuildGroup, with participation from several other investors. VidMob has raised over $45M to date.
Vidmob appoints Mark Mannino as President.
Vidmob, whose 'Intelligent Creative' platform integrates analytics with the production of ad creative, has partnered with Amsterdam-based holistic marketing measurement company Objective Platform, aiming 'to bring creative data into Marketing Mix Modeling'.
Vidmob, the leader in creative data solutions, today announced the launch of its Custom Guideline Builder, a feature that helps brands create, share, and seamlessly apply customized brand guidelines as they develop and refine ads.
MediaShotz: Vidmob launches Photoshop creative data plugin.
VidMob is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today
About VidMob
Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
51-200
Company Stage
Series D
Total Funding
$204.9M
Headquarters
New York City, New York
Founded
2014
VidMob is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today