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About VideoAmp
Industries
Data & Analytics
Consumer Software
Company Size
501-1,000
Company Stage
Series G
Total Funding
$517.1M
Headquarters
Santa Monica, California
Founded
2014
Overview
VideoAmp provides software and data solutions designed to enhance the advertising industry by offering a more detailed and data-driven approach to media valuation, buying, and selling. Their platform allows clients, including advertisers, agencies, and media owners, to analyze advertising performance across various channels such as linear TV, OTT, and digital platforms. VideoAmp's tools enable clients to connect ad exposures with audience outcomes, ensuring a clear understanding of performance without duplicating audience counts. The company operates on a subscription and licensing model, providing valuable insights that help clients optimize their advertising strategies. By partnering with other firms to integrate additional data sources, VideoAmp aims to improve the accuracy of its measurements. The company's goal is to automate low-value tasks, allowing clients to concentrate on more significant challenges and enhance their advertising efficiency.
Simplify's Take
What believers are saying
- Partnerships with Disney and Fox enhance VideoAmp's data accuracy and audience insights.
- The launch of VXP improves cross-screen planning for agencies and brands.
- VideoAmp's subscription model provides predictable revenue and fosters long-term client relationships.
What critics are saying
- Competition from Nielsen and Comscore threatens VideoAmp's market share.
- Evolving privacy regulations may increase VideoAmp's operational costs.
- Integration challenges with new data sources could impact client trust.
What makes VideoAmp unique
- VideoAmp unifies audiences across TV, streaming, and digital media for advertisers.
- The platform offers deduplicated performance insights across multiple media channels.
- VideoAmp's privacy-first solutions align with increasing regulatory and consumer demands.
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Funding
Total Funding
$517.1M
Above
Industry Average
Funded Over
7 Rounds
Tiger GlobalBenefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
HSA & FSA
Commuter Benefits
Cell Phone Reimbursement
Paid Maternity and Parental Leave
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -4%2 year growth
↓ -2%US - Media measurement company VideoAmp has partnered with Disney and Fox on audience data for its media planning tool.
Blockgraph successfully integrates its identity and data collaboration platform with VideoAmp to elevate multiscreen video measurement capabilities for publishers and advertisers.
In the US, media measurement company VideoAmp has launched VXP (VideoAmp Cross Screen Planner), which taps new data from publishers including Disney, FOX and Paramount, and promises to help agencies and brands reach target audiences efficiently across linear TV, streaming and digital platforms.
VideoAmp, a leading tech-first media measurement company, announced the launch of the next generation of the VideoAmp Platform, encompassing a full suite of APIs and enhanced dashboard experiences for seamless reporting and insights.
US-based media measurement company VideoAmp has launched a new verstion of its platform, including a full suite of APIs as well as enhanced dashboards for seamless reporting and insights.
VideoAmp is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today
About VideoAmp
Industries
Data & Analytics
Consumer Software
Company Size
501-1,000
Company Stage
Series G
Total Funding
$517.1M
Headquarters
Santa Monica, California
Founded
2014
VideoAmp is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today