VideoAmp layoffs rise as Roku reports strong streaming gains. Ad Network August 09, 2026 Highlights. * VideoAmp laid off 20% of its staff last week, with more than 50 roles eliminated, including the chief technology officer position. * Roku reported that platform revenue rose 25% year over year to $1.22 billion in its latest quarterly results. * Northbeam said customer acquisition costs are rising for most advertisers on Meta, especially smaller advertisers. VideoAmp cut 20% of its workforce last week as the ad measurement provider continued reducing staff while trying to challenge Nielsen. The latest layoffs eliminated more than 50 roles, including the chief technology officer position, according to The Wall Street Journal. CEO Tony Fagan said the cuts reflect the company's long-standing approach of adapting early to major changes in the market. The company said those changes include adopting agentic tech and AI agents to perform work previously handled by software developers, product managers and others. VideoAmp had also cut 20% of its workforce in 2024. Fagan previously served as president of technology and strategy before becoming CEO earlier this year, when the company also removed its CMO position. Roku, meanwhile, reported platform revenue of $1.22 billion, up 25% year over year, as it prepares for its pending $22 billion acquisition by Fox. Roku said the increase was driven mostly by higher viewing hours, expanded ad inventory and new relationships with programmatic ad platforms. CEO Anthony Wood said the acquisition offers an opportunity to scale faster and innovate more aggressively for viewers, partners and advertisers. Northbeam's biannual Media Buyer Index found that customer acquisition costs are rising for most advertisers on Meta, often by more than 10%. The report said larger advertisers with at least $100 million in annual revenue are more likely to see stronger performance, while smaller advertisers face more difficult ad auctions. Northbeam also noted that prices are rising across commodities, transportation, labor and technology. company spotlight Upstream. Upstream leads in mobile marketing automation, specializing in customer acquisition and engagement across mobile channels. The company reaches over 1.2 billion consumers globally, conducting 3.1 billion monthly interactions. Its Grow platform excels in lead optimization and interaction, employing predictive technology and marketing strategies to deliver a 12x ROI for e-commerce. Upstream uses advanced MarTech tools for campaign management, identity resolution, and ad fraud prevention, ensuring optimal performance.

MediaRadar expands partnership with VideoAmp, adds TV ratings data. [email protected] July 29, 2026 Key points. * MediaRadar has expanded its partnership with VideoAmp to add television ratings data to its ad intelligence platform. * The integration combines MediaRadar's television advertising occurrence and spending data with VideoAmp's national and local audience ratings. * Clients will gain access to spot-level commercial viewership data, allowing analysis of individual ads instead of relying only on average program ratings. MediaRadar has expanded its partnership with VideoAmp, adding television ratings data to its advertising intelligence platform as marketers and agencies seek more detailed ways to evaluate campaign performance. The integration announced Wednesday will combine MediaRadar's TV ad occurrence and spending data with VideoAmp's national and local audience ratings. The companies said the arrangement will give clients a clearer view of advertising value, audience reach and competitive performance across television campaigns. The new capability is designed to provide spot-level commercial viewership data, allowing advertisers and agencies to analyze individual ads rather than relying only on average program ratings. By bringing VideoAmp's audience data into MediaRadar's platform, clients can compare advertising activity and audience delivery across campaigns, networks and markets. The companies said the approach creates a more consistent framework for competitive analytics and media planning. "The future of advertising depends on greater connectivity across data and measurement environments," MediaRadar Chief Executive Officer Matt Krepsik said in a statement. "By deepening our partnership with VideoAmp, we're giving clients more choice and transparency in how they analyze advertising performance, audience reach and competitive activity across today's evolving TV ecosystem." The agreement comes as advertisers, programmers and agencies continue to evaluate alternative measurement providers alongside Nielsen, which has long served as the dominant ratings currency for television advertising. VideoAmp has positioned itself as one of several companies seeking a larger role in the television measurement market by offering data products that connect viewing behavior with advertising exposure and outcomes. MediaRadar said the integration will help clients understand not only where advertisements ran and how much competitors spent, but also how those placements performed with audiences. That could be particularly useful for brands comparing the relative value of television inventory across national and local buys. "MediaRadar is one of the most widely used intelligence resources in advertising, it's the platform the industry turns to when it needs to understand what's happening in-market," VideoAmp Chief Revenue Officer Bryan Goski said. "Being selected as a foundational data source for their TV measurement capability is an honor."

VideoAmp names Andrea Zapata as SVP, Agency Partnerships. VideoAmp, the media performance platform, announced that Andrea Zapata has joined the company as SVP, Agency Partnerships, where she will lead the company's buy-side revenue organization, reporting to Chief Revenue Officer Bryan Goski. Zapata joins VideoAmp as the company continues to deepen its relationships with agencies and advertisers and expand adoption of its platform across the buy side. Her appointment reflects VideoAmp's focus on helping the market move toward more measurable, outcome-based advertising and giving agencies better tools to plan, measure, optimize, and prove performance across today's fragmented media landscape. "Andrea brings a powerful combination of market credibility, strategic perspective, and deep experience across data, measurement, and media," said Bryan Goski, Chief Revenue Officer at VideoAmp. "She understands the pressures agencies are under, the expectations advertisers have around proof of performance, and the opportunity in front of us as the industry moves toward a more intelligent and connected future." Andrea Zapata brings deep media & Measurement expertise. Zapata brings more than two decades of experience bridging data and revenue across the media industry. Most recently, she served as Vice President of Advertising Data, Measurement, and Partnerships at T-Mobile Advertising Solutions. Prior to that, she held the role of EVP of Ad Sales Research, Measurement and Insights for Warner Bros. Discovery, where she worked directly with VideoAmp, leading WBD's evaluation and adoption of alternative measurement currencies during the 2023 upfront cycle and overseeing full-funnel attribution strategy across the company's streaming and linear portfolio. Strengthening Agency Partnerships with an api-first platform. "When you've worked closely with both buyers and sellers, you develop a strong point of view on what the market needs next. Agencies are under growing pressure to deliver better outcomes in a more automated, data-driven media environment. What drew me to VideoAmp is that the company is building for where the industry is headed - with the infrastructure, interoperability, and API-first platform foundation to help agencies operate with greater speed, clarity, and accountability. I'm excited to help bring that next chapter to life for agencies and advertisers," said Andrea Zapata, SVP, Agency Partnerships at VideoAmp. To share your insights, please write to ABM partnership at [email protected]