V

Vivo Energy

Pan-African fuel retailer and distributor

Overview

Vivo Energy is a pan-African petroleum retailer and distributor that sells Shell- and Engen-branded fuels and lubricants. It runs about 4,000 service stations in 28 African markets and also serves commercial customers by supplying fuels, lubricants, and LPG to industries like mining, aviation, and marine. The company stands out by holding exclusive rights to market Shell-branded products in its markets and by combining a large retail network with Engen assets. Its goal is to grow its footprint, expand services, and strengthen its leadership in Africa’s downstream petroleum market.

Significant Headcount Growth

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About Vivo Energy

Simplify's Rating
Why Vivo Energy is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & TransportationEnergy

Company Size

5,001-10,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2011

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Simplify's take

What believers are saying

  • Jordan added 180 stations in July 2026, expanding Vivo Energy beyond Africa.
  • Uganda's October 2026 Jinja upgrade deepens non-fuel revenue and increases site throughput.
  • Botswana and Morocco expansions show disciplined network densification in growing corridors.

What critics are saying

  • Margins stay hostage to volatile refining and supply spreads; any squeeze hits cash generation fast.
  • Jordan integration and Morocco control disputes can distract management and complicate regulatory approvals.
  • If electrification and alternative-fuel adoption accelerate, station economics erode across its entire network.

What makes Vivo Energy unique

  • Vivo Energy controls Shell and Engen forecourts across 30 markets after Jordan's July 2026 deal.
  • Its 4,200-station network pairs fuel retail with convenience, dining, banking, and services.
  • The company keeps winning via local brand conversion, as Jordan and Morocco show.

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Funding

Total Funding

N/A

N/A

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Performance Bonus
  • Profit Sharing
  • Training Programs

Growth & Insights and Company News

6 month growth

9%

1 year growth

8%

2 year growth

8%
Business & Financial Times
Nov 4th, 2026
Vivo Energy leads the pack with quadruple win at National PR and Communications Excellence Awards.

Vivo Energy leads the pack with quadruple win at National PR and Communications Excellence Awards. Vivo Energy Ghana PLC, the company that markets and distributes Shell-branded fuels and lubricants in Ghana, has emerged as the biggest winner at this year's National PR and Communications Excellence Awards by the Institute of Public Relations, Ghana, winning four major awards in recognition of its excellence in strategic communications, public relations and campaign execution. The company's quadruple win comprised Best Promotional Event and Best PR Campaign of the Year for its She'llFixinitiative, alongside PR Organisation of the Year - Commercial and PR Organisation of the Year - Energy and Utilities. The awards reaffirm Vivo Energy Ghana's commitment to strategicand purpose-driven communication and actions that reinforcescorporate reputation, confirms valued stakeholder relationships and delivers meaningful value beyond its core business operations. Business directory listing A major highlight of the achievement is the double recognition of She'llFix, an innovative initiative designed to equip female drivers with essential vehicle maintenance knowledge and practical car care skills. The campaign exemplifies Vivo Energy Ghana's approach to public relations as a tool for education, empowerment and positive social impact, demonstrating how well-conceived communication initiatives can address everyday challenges while creating tangible benefits for stakeholders. Through She'llFix, Vivo Energy Ghana empowers women with the knowledge and confidence to better understand their vehicles, identify basic maintenance needs and manage routine car care. By addressing knowledge gaps and challenging traditional perceptions around vehicle maintenance, She'llFix promotes greater independence among female motorists while reinforcing the importance of vehicle care, safety and responsible motoring. Beyond its immediate impact, She'llFix reflects the company's core values of Safety, Excellence, Caring, Respect and Integrity. It demonstrates a commitment to understanding customer needs, promoting inclusion and translating these values into practical initiatives that make a difference in people's lives. The campaign also underscores the role of purposeful engagement in building trust, strengthening relationships and creating shared value. Commenting on the awards, the Corporate Communications Manager of Vivo Energy Ghana, Shirley Tony Kum said, the recognition of Vivo Energy Ghana as PR Organisation of the Year in both the Commercial and Energy and Utilities categories further reinforces the company's position as a leading player in Ghana's downstream petroleum industry. These honours highlight the strategic contribution of communications to business performance, reputation management and stakeholder engagement in an increasingly dynamic and competitive operating environment, she said. Business directory listing The achievement also aligns with the company's vision to be Africa's leading and most respected energy business, underpinned by a commitment to excellence, responsible business practices and lasting value creation for customers, partners, employees and the communities it serves. As the company continues to invest in its retail network, customer experience, people and community initiatives, the recognition reinforces its commitment to setting high standards in the energy sector and delivering on its promise to be a trusted partner in Ghana's development. Published by Christabel Danso Please keep comments respectful. Use plain English for its global readership and avoid using phrasing that could be misinterpreted as offensive. By commenting, you agree to abide by its community guidelines and these terms and conditions. Thebftonline encourage you to report inappropriate comments. All Comments 0 Newmont received three corporate awards at the National Public Relations and Communications Excellence Awards, organised by the Institute of Public Relations (IPR), Ghana... 2 hours ago If the Speaker's keynote set the tone of the 2026 IPR Ghana National Summit, the speeches that followed turned his challenge into a working agenda. The question running through the hall was a pointed one: how do public relations professionals shape the thinking of leaders, rather than merely announce their decisions? 3 hours ago The Association of Community Banks (ACB), Ghana, has expressed profound appreciation to the Bank of Ghana (BoG) for its unwavering technical and financial support toward the successful celebration of the Association's 50th Anniversary and the upcoming 24th Biennial General Meeting scheduled for this November in Takoradi. 3 hours ago Persol Systems Limited, a software development and IT consulting company, is urging businesses and public institutions to strengthen their cybersecurity measures through staff awareness, effective data protection and reliable recovery systems to safeguard operations against growing digital threats. 3 hours ago As the country accelerates its digital transformation, the need for robust cybersecurity has become increasingly important. For businesses, particularly small and medium-sized enterprises (SMEs), protecting digital assets, sensitive information and operations is critical to building sustainable and resilient organisations. 4 hours ago The Chief Executive Officer of PETROSOL Platinum Energy PLC, Michael Bozumbil, has called on the government to protect the country's economic recovery through consistent policies, prudent public spending and deliberate support for indigenous businesses. LifeTrac founder John Dusie Stager says imported machines idling for want of a single spare part are costing farmers their planting window. His answer, fabricated with GRATIS Foundation in Tema, now has to prove itself in the field Logistics company ShaQ Express has appointed seasoned entrepreneur and business advisor Leah Nduati as chairman of its Advisory Board as the company seeks to strengthen corporate governance and support the next phase of its growth.

African Eye Report
Oct 30th, 2026
Vivo Energy Ghana wins big at National PR and Communications Excellence Awards.

Vivo Energy Ghana wins big at National PR and Communications Excellence Awards. Koforidua, Eastern Region//- - Vivo Energy Ghana PLC, the company that markets and distributes Shell-branded fuels and lubricants in Ghana, has emerged as the biggest winner at this year's National PR and Communications Excellence Awards by the Institute of Public Relations, Ghana, winning four major awards in recognition of its excellence in strategic communications, public relations and campaign execution. The company's quadruple win comprised Best Promotional Event and Best PR Campaign of the Year for its She'llFix initiative, alongside PR Organisation of the Year - Commercial and PR Organisation of the Year - Energy and Utilities. The awards reaffirm Vivo Energy Ghana's commitment to strategic, purpose-driven communication and actions that reinforce corporate reputation, strengthen valued stakeholder relationships, and deliver meaningful value beyond its core business operations. A major highlight of the achievement is the double recognition of She'llFix, an innovative initiative designed to equip female drivers with essential vehicle maintenance knowledge and practical car care skills. The campaign exemplifies Vivo Energy Ghana's approach to public relations as a tool for education, empowerment and positive social impact, demonstrating how well-conceived communication initiatives can address everyday challenges while creating tangible benefits for stakeholders. Through She'llFix, Vivo Energy Ghana empowers women with the knowledge and confidence to better understand their vehicles, identify basic maintenance needs and manage routine car care. By addressing knowledge gaps and challenging traditional perceptions around vehicle maintenance, She'llFix promotes greater independence among female motorists while reinforcing the importance of vehicle care, safety and responsible motoring. Beyond its immediate impact, She'llFix reflects the company's core values of Safety, Excellence, Caring, Respect and Integrity. It demonstrates a commitment to understanding customer needs, promoting inclusion and translating these values into practical initiatives that make a difference in people's lives. The campaign also underscores the role of purposeful engagement in building trust, strengthening relationships and creating shared value. Commenting on the awards, the Corporate Communications Manager of Vivo Energy Ghana, Shirley Tony Kum, said the recognition of Vivo Energy Ghana as PR Organisation of the Year in both the Commercial and Energy and Utilities categories further reinforces the company's position as a leading player in Ghana's downstream petroleum industry. These honours highlight the strategic contribution of communications to business performance, reputation management and stakeholder engagement in an increasingly dynamic and competitive operating environment, she said. The achievement also aligns with the company's vision to be Africa's leading and most respected energy business, underpinned by a commitment to excellence, responsible business practices and lasting value creation for customers, partners, employees and the communities it serves. As the company continues to invest in its retail network, customer experience, people and community initiatives, the recognition reinforces its commitment to setting high standards in the energy sector and delivering on its promise to be a trusted partner in Ghana's development.

Independent Publications Limited
Oct 10th, 2026
Vivo Energy upgrades Shell Amber Court station in Jinja.

Vivo Energy upgrades Shell Amber Court station in Jinja. Kampala, Uganda | THE INDEPENDENT | Vivo Energy Uganda has expanded the capacity of its Shell Amber Court service station in Jinja, adding more fuelling points, retail outlets and vehicle service facilities as it seeks to meet changing customer needs. The redevelopment increases the station's fuelling points from four to eight and expands its Shell Select convenience shop, fuel storage capacity and vehicle service bay. The site also now hosts a range of retail, financial, food and telecommunications services. The upgraded station was unveiled on Thursday, October 8, 2026, in Jinja City. Customers can access dining services from Java House and KFC Uganda, foreign exchange services from Norfrax Forex Bureau, a Stanbic Bank ATM, GoodLife Pharmacy and an MTN Uganda service centre. Java House has doubled the size of its outlet, adding more dining space and designated recreational and play areas for children and adults. The vehicle service bay has also gained an additional lane, while a dedicated service area has been provided for boda boda riders. The company has also increased storage capacity for Shell V-Power, Shell FuelSave Petrol and Shell FuelSave Diesel to support higher demand. According to Vivo Energy Uganda, the redevelopment has increased land utilisation from about 65% to more than 90%, while incorporating Shell's latest global visual identity. Hans Paulsen, executive vice-president East of Vivo Energy Group, said the investment reflects the company's strategy of adapting its retail network to changes in urban growth, economic activity and customer behaviour. "Across Vivo Energy, we are seeing cities grow, economies develop and the way people move and spend their time change. Our business has to keep pace with that change. Our investment in sites such as Amber Court is therefore about more than adding another place to buy fuel. It is about building a network that is closer to our customers and more relevant to their everyday lives whether they are driving to work, travelling across the country, meeting friends, taking a break or running a business." Paulsen said Uganda and Jinja remained important to the group's expansion plans. "Uganda is an important market for Vivo Energy, and Jinja is an important city within Uganda. We see considerable opportunity in both, and we will continue to invest in our people, our network and our customer proposition as we grow the business across the markets in which we operate." Joanita Mukasa Menya, managing director of Vivo Energy Uganda, said the redevelopment was intended to make Shell service stations more convenient by bringing together services customers may need during their journeys. "When our customers visit our Shell service stations, they may simply want to refuel and leave. But sometimes they need a coffee, a meal, to pick up something from the shop, access a financial service, service their vehicle or simply take a break before continuing their journey," she said. "Amber Court brings many of those needs together in one place. We have increased the number of fuelling positions, expanded our shop and vehicle service facilities and brought in partners that give our customers more reasons to stop and make their stop more worthwhile. For us, this is what good retail is about: understanding our customers, listening to what they need and continually improving the experience we give them." The investment comes as Jinja continues to serve as a centre for commerce, tourism, industry and transport. Its position along major travel routes makes it an important destination for residents, businesses and travellers moving through eastern Uganda. Vivo Energy Uganda, which distributes and markets Shell-branded fuels and lubricants in the country, said the redevelopment forms part of its wider investment in expanding and modernising its retail network. The company said it was continuing to open service stations in different parts of the country, with the aim of bringing its products and services closer to customers.

The Tower Post
Oct 9th, 2026
Shell Amber Court reopens in Jinja with expanded services.

Shell Amber Court reopens in Jinja with expanded services. Vivo Energy Uganda, the company that distributes and markets Shell-branded fuels and lubricants in Uganda, today unveiled its redeveloped Shell Amber Court service station in the heart of Jinja City. The modern, multi-service mobility hub is designed to serve evolving customer needs, significantly increase its operational capacity while introducing a diverse mix of retail and convenience partners in a one-stop modern destination. Customers visiting the newly upgraded location can now refuel at a significantly expanded forecourt, dine at Java House or KFC Uganda, access financial services and foreign exchange at Norfrax Forex Bureau, utilise banking amenities through the Stanbic Bank ATM, obtain healthcare products at GoodLife Pharmacy, and access telecom support at the new MTN Uganda service centre. For visitors stopping for coffee or a meal, the Java House location has doubled in size, featuring an expanded dining area along with designated recreational and play spaces for both children and adults. The redevelopment has also substantially increased the station's core operational capacity. The forecourt now features eight fuelling points, up from four to streamline traffic flow, while the expanded Shell Select shop offers a broader assortment of convenience goods and an improved overall shopping experience for customers who live and work in the city, as well as the many travellers passing through one of Uganda's most important commercial and tourism centres. To support higher service volume, the station's fuel storage capacity for Shell V-Power, Shell FuelSave Petrol, and Shell FuelSave Diesel has been expanded. Additionally, the vehicle service bay now includes an extra lane to accommodate more cars, alongside a dedicated service area designed specifically for boda boda riders. Overall, the project optimises site efficiency by increasing total land utilization from approximately 65 percent to over 90 percent while seamlessly incorporating the latest Shell global visual identity. Hans Paulsen, Executive Vice President East of Vivo Energy Group, and chief guest at the event said the investment reflects the Group's broader ambition to grow its business by staying close to customers and the markets in which it operates. "Across Vivo Energy, we are seeing cities grow, economies develop and the way people move and spend their time change. Our business has to keep pace with that change. Our investment in sites such as Amber Court is therefore about more than adding another place to buy fuel. It is about building a network that is closer to our customers and more relevant to their everyday lives whether they are driving to work, travelling across the country, meeting friends, taking a break or running a business." Adding, "Uganda is an important market for Vivo Energy, and Jinja is an important city within Uganda. We see considerable opportunity in both, and we will continue to invest in our people, our network and our customer proposition as we grow the business across the markets in which we operate." For Vivo Energy Uganda, the redevelopment is also about understanding what customers need beyond the forecourt. Joanita Mukasa Menya, Managing Director of Vivo Energy Uganda, said Shell Amber Court reflects the company's ambition to make Shell locations more useful and convenient parts of customers' everyday journeys. "When our customers visit our Shell service stations, they may simply want to refuel and leave. But sometimes they need a coffee, a meal, to pick up something from the shop, access a financial service, service their vehicle or simply take a break before continuing their journey," she said. Adding, "Amber Court brings many of those needs together in one place. We have increased the number of fuelling positions, expanded our shop and vehicle service facilities and brought in partners that give our customers more reasons to stop and make their stop more worthwhile. For us, this is what good retail is about: understanding our customers, listening to what they need and continually improving the experience we give them." The investment comes at a time when Jinja continues to strengthen its position as a centre for business, tourism, industry and mobility. Shell Amber Court is part of Vivo Energy Uganda's continued investment in expanding and modernising its Shell retail network, with additional Shell service stations being opened in locations across the country. The investment is aimed at bringing Shell products and services closer to more customers while creating modern destinations that reflect the changing needs of Ugandans and the communities in which the company operates. With its expanded forecourt, larger retail and dining spaces, enhanced vehicle service facilities and wider range of on-site partners, Shell Amber Court represents a significant step forward in the evolution of the Shell customer experience in Jinja.

Alwakeel News
Oct 4th, 2026
Vivo Energy launches Engen brand officially in Jordan during a reception for elite dignitaries and the business community.

Vivo Energy launches Engen brand officially in Jordan during a reception for elite dignitaries and the business community. Sunday, 04-10-2026 06:10 PM Al-Wakeel News - Vivo Energy Jordan launched the Engen brand officially in the Kingdom, during an official reception and dinner held at the Royal Automobile Museum in the capital, Amman, in the presence of a group of officials, dignitaries, and businessmen, along with commercial partners, customers, representatives of relevant authorities, and business sectors. Advertisement The ceremony was an occasion to introduce the new brand and the company's vision for the next phase in the Jordanian market. Vivo Energy also reviewed its plan to develop the station network and related services, keeping pace with customer needs and supporting operational efficiency and service quality. Adel Saadallah, General Manager of Vivo Energy Jordan, said that launching the Engen brand in the Kingdom reflects the group's confidence in the Jordanian economy and its supportive elements for investment and growth. He emphasized that Jordan represents an important market within the group's plans, given its strategic location, the stability of its business environment, and the opportunities it offers to build long-term partnerships with various sectors. Saadallah added that the new brand's presence in the Jordanian market is based on an investment vision that goes beyond changing the commercial identity, focusing on developing the station network, enhancing operational efficiency, contributing to the stability of supply chains, and providing integrated solutions that meet the needs of individuals and the commercial and industrial sectors. Saadallah explained that the company's plan for the next phase will combine the development of petroleum services and expansion in non-petroleum services, along with developing commercial and industrial fuel solutions, engine oils, payment services, and fleet management. He emphasized that investing in Jordanian talents will remain a fundamental pillar in implementing these plans, enhancing its ability to lead development processes, establish a sustainable presence for the brand in the Kingdom, and deliver tangible value to customers, partners, and the national economy. Vivo Energy is a leading company in the distribution of petroleum derivatives. It manages its operations and markets its products in Africa and the Indian Ocean islands, in addition to Jordan. The group has a network of about 4,200 service stations in 29 markets, and it exports lubricants to a number of African countries.

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