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Industries
Automotive & Transportation
Enterprise Software
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$17.7M
Headquarters
San Francisco, California
Founded
2018
Vizion provides advanced container tracking solutions specifically designed for the logistics industry. Its main product is an API (Application Programming Interface) that delivers real-time tracking data and events related to shipping containers. This API integrates seamlessly with various software systems, allowing clients such as shippers and logistics service providers to gain comprehensive visibility into their freight operations. Unlike many competitors, Vizion focuses on delivering standardized and detailed tracking information that can be easily incorporated into existing business intelligence tools, enhancing clients' ability to manage their supply chains effectively. The goal of Vizion is to empower clients to make informed, data-driven decisions that improve operational efficiency and help navigate challenges in the supply chain.
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Total Funding
$17.7M
Above
Industry Average
Funded Over
2 Rounds
US container booking data reveals a dramatic contraction in trade volumes following the US-led global trade war, offering an early signal of systemic stress across the supply chain.Per Vizion’s TradeView platform, total US import bookings fell 64% in the week following March 31. Import volumes from China dropped by the same amount, while exports to China fell 36%.The timing of the shift reflects immediate market recalibration, with forward bookings stalling across multiple sectors and product types.The data, compiled from millions of daily container freight bookings tracked by Vizion and Dun & Bradstreet, shows an economy responding with defensive positioning.The preceding months saw a front-loading surge as importers rushed to beat rising tariffs. That behavior, evident in the 20% drop from January to March despite year-over-year growth, preceded an abrupt halt in April, where apparel, textiles, and foundational manufacturing materials like plastics and copper saw booking reductions of up to 59%.Front-loading behavior, then freezeIn the final week of March, as the US confirmed additional tariffs on Chinese imports and Beijing responded with matching duties, the data revealed a broad pullback across supply chains.Apparel and textiles, often discretionary and tariff-sensitive, recorded week-over-week drops near or exceeding 57%. Industrial inputs like plastics and copper saw 45% and 31% declines, respectively, suggesting material consequences for domestic manufacturing continuity. On April 10, the White House clarified that cumulative tariffs on Chinese goods now total 145%.According to Vizion, container booking data operates as a lead indicator for supply chain shifts, capturing strategic hesitancy long before goods reach ports or economic figures adjust.This early insight reveals a system in flux, with shippers reassessing sourcing and timelines while navigating paused or provisional trade rules across multiple regions.Economic implications through a Bitcoin lensThe broader implications for the US economy extend beyond logistics. Tariff shocks create friction across credit, inventory, and pricing cycles, amplifying uncertainty in ways difficult to hedge through traditional instruments.While fiat remains the dominant unit of account for global trade, volatility in trade behavior and policy introduces questions around settlement stability and long-term purchasing power, especially for globally interconnected firms.By contrast, Bitcoin operates outside national policy constraints and serves as an independent value ledger that is not subject to tariff or sanctions policy.In scenarios where fiat-based systems experience frequent or unpredictable distortions, asset holders may explore Bitcoin as a reserve option to mitigate currency politicization.While still volatile in spot terms, Bitcoin offers a deterministic monetary policy and a final settlement layer, both of which appeal during periods of high counterparty risk.For now, systemic dollar displacement is speculative
Discount retail chain Five Below reportedly suspended cargo shipments from China due to the trade war between the country and the U.S.A shipping company used by the retailer told suppliers that Five Below suspended its cargo shipments, that no containers should be delivered to the yard starting Thursday (April 10) and that containers already loaded should be unpacked and returned to the carrier, Bloomberg reported Friday (April 11), citing a letter sent by the shipper to suppliers.It is not clear if the letter went to all Five Below vendors, or only some, according to the report.Five Below did not immediately reply to PYMNTS’ request for comment.The most recent tariff increases announced by the U.S. likely pose costs of 90% to 95% for Five Below, the Bloomberg report said, citing an estimate from Oppenheimer analyst Brian Nagel.Five Below Chief Financial Officer and Treasurer Kristy Chipman said in March that 60% of the retailer’s total cost of goods are imported from China, either directly or through its domestic vendors, PYMNTS reported at the time.“We are dealing with the tariffs that are in place today and our mitigation initiatives are well under way,” Chipman said March 19 during the retailer’s quarterly earnings call. “These initiatives include vendor collaboration, selective price adjustments primarily within our $1 to $5 price points, diversification of sourcing and increasing our focus on product newness.”Global container bookings dropped 49% when the period of April 1-8 is compared to the previous week, March 24-31, the Bloomberg report said, citing an estimate from Vizion.In a blog post announcing that finding, Vizion said that data shows how global shippers are reacting to changes in tariffs.“This dramatic drop aligned with two key developments: the April 4th U.S. tariff announcement, followed by China’s retaliatory measures announced on April 5th,” the post said. “The result? A widespread booking freeze, as shippers paused mid-shipment cycle to reassess costs, timelines and broader trade strategy.”The biggest drops have been seen in discretionary or seasonal categories, the post said.It was reported April 9 that Amazon canceled orders from multiple vendors in China and other Asian countries after President Donald Trump’s April 2 announcement that the U.S. planned to levy tariffs on goods from more than 180 countries
By integrating VIZION's advanced tracking data with Northbound's D&D management platform, businesses gain:
For instance, during October's East Coast and Gulf Coast port strike, Vizion launched three public TradeView dashboards that gave shippers a clear window into the crisis.
Supply chain visibility provider Vizion announced Tuesday it has released a new product to provide customers with live tracking and risk management capabilities. The new tool, TradeView, is made available through a partnership between the company and Dun Bradstreet, which will be providing its own supply chain data to be leveraged with Vizion’s global shipment data.“Our industry needs ESG [environmental, social and governance] transparency mapped across supplier networks and product value chains. TradeView breaks new ground in addressing these needs through unprecedented live monitoring and access to novel datasets. Vizion, in collaboration with Dun Bradstreet, is excited to bring a truly differentiated solution to market,” said Vizion CEO Kyle Henderson in the release. According to Vizion, the tool is designed to help supply chain actors from a wide array of sectors, including port and terminal operators, logistics providers, drayage companies, railroads, and retail providers, make better business decisions. Through the collaboration with Dun Bradstreet, the tool empowers government workers, commodity traders and individuals in capital markets to enhance their economic forecasting capabilities.Vizion’s last solutions release was its Intermodal Rail Tracking in June. This feature focuses on the often-overlooked movement of containers from vessels to inland destinations, providing transparency on events like last free dates and available pickup dates to help shippers and logistics providers avoid access charges.The company has not had to raise capital since 2022, when Samsung led the $14 million Series A round with participation from Maersk Growth and Value Stream Ventures. VIDEO. Flexport plans to lay off 20% of workforce, say insidersOptym lands strategic investment from industry backer Venture 53FreightTech experts: 2024 is the year for laggards to catch up
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Industries
Automotive & Transportation
Enterprise Software
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$17.7M
Headquarters
San Francisco, California
Founded
2018
Find jobs on Simplify and start your career today