Overview
Volley makes clean tequila seltzers using three ingredients—organic juice, sparkling water, and 100% blue agave tequila from Jalisco—to offer a healthier alternative to traditional spiked seltzers. The beverages are produced with simple ingredients and sold online at drinkvolley.com as well as through retail partners, in single packs, multi-packs, or cases, with marketing through partnerships and events. It differentiates itself from competitors by avoiding artificial flavors and added sugars and by using premium Jalisco tequila. Volley’s goal is to become the clean, premium option in tequila seltzers and to grow its online and retail presence while expanding from the U.S. into international markets.
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Simplify's take
What believers are saying
- Samsung announced Volley partnerships on August 19, 2025, expanding distribution inside Samsung Gaming Hub.
- Volley launched on Fire TV in January 2025 and Samsung TVs in November 2025.
- Amazon Alexa subscriptions and new Samsung TV placement show monetization beyond one device.
What critics are saying
- Revenue depends on platform distributors like Amazon and Samsung controlling discovery, policy, and revenue shares.
- Headcount fell from 110 in 2023 to 73 in 2026, signaling operating pressure.
- If licensors or platforms change terms, Volley’s core game catalog and business evaporate.
What makes Volley unique
- Volley owns licensed trivia IP with Jeopardy! and Wheel of Fortune across TV ecosystems.
- Volley’s voice-first gameplay removes controllers, using Alexa, Fire TV, Roku, and Samsung TVs.
- Volley built a rare living-room AI game business before mainstream smart-TV competitors.
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