Max Factory scales active customer base by 100% with Vonage. August 19, 2026 Vonage messaging solutions help Italian retailer enhance customer engagement across WhatsApp, RCS, and SMS, doubling its active user base within one year Vonage a part of Ericsson (NASDAQ: ERIC), today announced that Max Factory Group a leading Italian retail chain with 48 stores across seven regions, has selected Vonage to transform how it connects with customers. By integrating the Vonage Messages API via WhatsApp and Vonage Conversational Connect a multi-channel messaging platform that enables brands to create, launch, and manage personalized campaigns across WhatsApp, RCS, and SMS Max Factory has achieved a 100% increase in its active customer user base and a 65% read rate for its personalized email marketing campaign in just one year. Prior to partnering with Vonage, Max Factory's marketing relied on printed promotional materials that, while familiar, offered little ability to connect with customers in a targeted or measurable way. Printed flyers were failing to reach customers, and campaign performance was difficult to track without the infrastructure it needed to support growth at scale. "Vonage gave Max Factory the tools to reach our customers efficiently and securely via the messaging channels that resonated with them," said Giacomo Cinelli, Head of Marketing at Max Factory. "Vonage's solutions allowed us to deliver personalized, targeted promotions directly to customers, and empowered our team to tailor content dynamically based on individual purchasing history, location, and preferences - capabilities that traditional advertising channels simply cannot match." Centralized campaign management reduced manual workload and operational errors for Max Factory, freeing up time to deliver personalized experiences and exclusive promotions and ultimately strengthening customer loyalty and engagement. Max Factory also significantly reduced costs and environmental impact by replacing paper flyers with digital communications. "Max Factory's transformation is a powerful example of what becomes possible when retailers move from one-size-fits-all outreach to intelligent, personalized, and omnichannel communications," said Fredrik Gessler, Head of API Product Management for Vonage. "By leveraging the Vonage Messages API via WhatsApp and Vonage Conversational Connect, Max Factory was able to reach customers more reliably, engage them more meaningfully, and scale its marketing operations with unprecedented efficiency. This is exactly the kind of transformation we enable for enterprises around the world." Read the Max Factory Case Study to learn more about how Vonage Communications APIs can help you deliver exceptional customer experiences. About Vonage Vonage, a part of Ericsson, creates technology that empowers enterprises and equips developers to lead in the next era of digital transformation. Its AI-powered platforms and tools enable new value creation and innovative customer experiences across mobile networks and the cloud. The company's technology portfolio includes Network APIs, CPaaS, CCaaS, and UCaaS solutions. Trusted by enterprises across industries and embraced by developers around the world, Vonage is committed to reimagining every digital interaction. Vonage is a wholly-owned subsidiary of Ericsson (NASDAQ: ERIC) and operates within Ericsson Group Business Area Global Communications Platform (BGCP). For more information visit www.vonage.com and follow @Vonage. About Max Factory Group Founded in 2005, the Max Factory Group is a leading Italian retail chain that offers a carefully curated selection of products, including men's, women's, and children's apparel, household goods and kitchenware, home décor, textiles, stationery, pet products, toys, and DIY items. With 48 stores across seven regions in Italy, Max Factory's mission is to modernize the shopping experience by combining the strengths of physical stores with digital touchpoints.

Mitek appoints Aaron Seyler as Chief Revenue Officer. Mitek Systems, Inc., a global leader in digital identity verification and fraud prevention, announced the appointment of Aaron Seyler as Mitek's Chief Revenue Officer to lead Mitek's go-to-market organization, effective as of his start date, August 17, 2026. Mr. Seyler joins Mitek from Vonage, an Ericsson company, where he led a global go-to-market organization across 17 countries. In his role as Chief Revenue Officer there, he scaled an API-based enterprise software business through a global partner and channel ecosystem, a motion similar to Mitek's delivery of its identity and fraud capabilities into customer onboarding, authentication, and transaction workflows. Prior to Vonage, he led the go-to-market function at Telesign, a digital fraud and identity protection company, where he helped scale revenue from approximately $200 million to more than $600 million and led its expansion into international markets. "We are pleased to welcome Aaron to Mitek. Unifying our go-to-market functions under a single CRO creates greater alignment and accountability for growth. Aaron has a strong track record of driving revenue growth at global enterprise software businesses, including in digital identity and fraud, and we believe he is the right leader to drive the next phase of our growth," said Edward H. West, Chief Executive Officer of Mitek. "I have spent my career scaling enterprise revenue for software platform businesses, including in digital fraud and identity, and what stands out about Mitek is the trust it has earned with many of the world's largest institutions, the banks and enterprises where protecting identity and assets is mission critical. That trust, together with the technology, data, and services ecosystem beneath it, is difficult to build and difficult to replicate. I am excited to bring our go-to-market teams together and, alongside our partners, help more of these institutions put Mitek's capabilities to work against the growing threat of digital and AI-driven fraud," said Aaron Seyler, Chief Revenue Officer of Mitek. In connection with Mr. Seyler's appointment as the Company's Chief Revenue Officer, the Human Capital Committee of the Company's Board of Directors approved, effective as of his start date, employment inducement awards in the form of performance-based vesting restricted stock units ("PSUs") and service-based vesting restricted stock units ("RSUs"), with an aggregate grant date fair value of approximately $2,500,000. The awards consist of (i) 67,459 PSUs which may vest, if at all, following the completion of the three-year performance period based on the Company's relative total shareholder return performance measured against the Russell 2000 Index, with up to an additional 67,459 PSUs eligible to vest for above-target performance, and (ii) 67,459 RSUs that vest in four equal annual installments beginning on the first anniversary of the grant date. In each case, vesting of the PSUs and RSUs is subject to Mr. Seyler's continued employment through the applicable vesting date, subject to earlier vesting provisions in connection with a change in control and certain qualifying terminations of employment. The PSUs and RSUs were granted as inducement awards material to Mr. Seyler's acceptance of employment with the Company in accordance with Nasdaq Listing Rule 5635(c)(4). The awards were granted outside of, and the shares subject to the awards were not drawn from the share reserve under, the Company's Second Amended and Restated 2020 Incentive Plan (the "Plan"), but are subject to terms and conditions substantially similar to those applicable to awards granted under the Plan.

Explore the learning center. Get the latest use cases, learning paths, and developer support, and build faster with Vonage APIs. What's available today The Beta release includes foundational and advanced content across several of Vonage's most popular API products, including the Video API, Voice API, Verify API, and Messages API (with a focus on RCS and SMS channels). Content is actively expanding throughout the Beta period, so new use cases and learning paths will continue to appear regularly. Built by a cross-functional team The Learning Center has been in development since mid-2025, progressing through a proof-of-concept phase, an Alpha, and a Beta Gate 1 before arriving at its public Beta launch. A cross-functional team spanning API Documentation, Developer Relations, UX Design, Product, Product Marketing, Sales, Support, and Engineering collaborated closely to design and refine the experience, incorporating real feedback from internal testers every step of the way. Frequently asked questions about the Vonage learning center. Select to expand or collapse this FAQ answer. It's a dedicated section of the Vonage API Developer Portal that offers curated, hands-on learning experiences, including use cases, learning paths, and support paths. It is designed to guide developers and business decision-makers through building with Vonage APIs. Select to expand or collapse this FAQ answer. Both developers ready to write code and business decision-makers evaluating solutions. Content is organized to serve users at every stage of the journey. Select to expand or collapse this FAQ answer. The Beta includes content for the Video API, Voice API, Verify API, and Messages API (with a focus on RCS and SMS channels), with more content being added regularly. Select to expand or collapse this FAQ answer. Yes. When you complete all courses in a Learning Path while signed into your Vonage developer account, you'll earn a certificate you can download as a PDF or share directly to your LinkedIn profile. Select to expand or collapse this FAQ answer. General Availability is targeted for Q4 2026.