Vow

Vow

Cultured meat producer delivering sustainable flavors

Overview

Vow Food creates cultured meat products, focusing on a blended cultured Japanese quail to offer a unique flavor and texture while reducing environmental impact. Its core product is grown from animal cells in a controlled facility, enabling meat production without traditional farming. The company identifies optimal cell combinations to produce high-quality meat, scaling production through large facilities like Vow Factory 1, which aims to output up to 30 tonnes per year. This approach differentiates Vow Food from competitors by prioritizing targeted cell selection, sustainability, and a distinctive culinary experience, backed by investors and government support, with initial launches planned in Singapore. The goal is to provide environmentally friendly, craveable meat options that appeal to meat-eaters and ecologically conscious consumers, helping reduce agriculture’s environmental footprint while expanding access to cultured meat globally.

About Vow

Simplify's Rating
Why Vow is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Biotechnology

Consumer Goods

Company Size

51-200

Company Stage

Series A

Total Funding

$56M

Headquarters

Sydney, Australia

Founded

2019

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Simplify's Take

What believers are saying

  • Singapore Food Agency approved Quailia sales in April 2024.
  • FSANZ full approval A1269 for cultivated quail in June 2025.
  • Vow Factory 1 scales to 30 tonnes annually in Australia.

What critics are saying

  • Public backlash delays FSANZ launch beyond 2026.
  • Aleph Farms undercuts Vow with cheaper chicken in Singapore.
  • Eat Just outscales Vow using $200M funding in Asia.

What makes Vow unique

  • Vow invents Quailia from Japanese quail cells for Forged Parfait.
  • Vow produces Forged Gras, cultured foie gras alternative.
  • Vow creates novel meats like mammoth myoglobin in sheep cells.

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Funding

Total Funding

$56M

Above

Industry Average

Funded Over

4 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$30M
Kalshi
$49.2M
Vow

Benefits

Company Equity

Parental Leave

Unlimited Paid Time Off

Relocation Assistance

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

0%

2 year growth

1%
Business News Australia
Nov 20th, 2024
Cultured meat startup Vow breaks the 'foie gras taboo' with its latest Forged product launch

Sydney-based cultured meat company Vow is making foie gras socially acceptable again and back on restaurant menus globally with the launch of its latest product Forged Gras, giving it an edge as the first company delivering a range of cultured meat products in multiple markets.

Business Wire
Apr 4th, 2024
Correcting And Replacing Introducing Quailia, A Brand New Food Invented From Japanese Quail, Found Only In Forged Parfait

Introducing Quailia, an entirely new food carefully crafted from a subspecies of the Japanese quail, available now in Singapore. For the first time in history, Quailia signifies a new frontier in meat innovation and can only be experienced in Forged Parfait, the flagship product from Vow’s Forged brand. (Photo: Business Wire)Introducing Quailia, an entirely new food carefully crafted from a subspecies of the Japanese quail, available now in Singapore. For the first time in history, Quailia signifies a new frontier in meat innovation and can only be experienced in Forged Parfait, the flagship product from Vow’s Forged brand. (Photo: Business Wire)SINGAPORE--(BUSINESS WIRE)--Please replace the release that ran April 3, 2024, with the following corrected version due to multiple revisions.The updated release reads:INTRODUCING QUAILIA, A BRAND NEW FOOD INVENTED FROM JAPANESE QUAIL, FOUND ONLY IN FORGED PARFAITCompany behind the legendary Mammoth Meatball becomes first outside the U.S. to gain regulatory approval and sell cultured meat; launches first available product, Forged ParfaitToday Vow (https://www.eatvow.com/), the pioneering food company enabled by cultured meat technology, proudly unveiled Quailia: an entirely new food carefully crafted from a subspecies of the Japanese quail, available now in Singapore

vegconomist
Apr 3rd, 2024
Vow Receives Regulatory Approval To Launch “World-First” Cultivated Quail Product In Singapore

Australian cultivated meat company Vow announces that it has secured regulatory approval from the Singapore Food Agency (SFA) to produce and sell the world’s first cultivated quail product. Vow’s cell-based product originates from cells of the rare Japanese quail, Coturnix japonica, grown without animal-derived serum and antibiotics to provide a slaughter-free alternative. The Australian pioneer claims it is the only company globally that is currently offering a product free from the controversial fetal bovine serum. “Today we are making history yet again”

Business Wire
Apr 3rd, 2024
Introducing Quailia, A Brand New Food Invented From Japanese Quail, Found Only In Forged Parfait

Introducing Quailia, an entirely new food carefully crafted from a subspecies of the Japanese quail, available now in Singapore. For the first time in history, Quailia signifies a new frontier in meat innovation and can only be experienced in Forged Parfait, the flagship product from Vow’s Forged brand. (Photo: Business Wire)Introducing Quailia, an entirely new food carefully crafted from a subspecies of the Japanese quail, available now in Singapore. For the first time in history, Quailia signifies a new frontier in meat innovation and can only be experienced in Forged Parfait, the flagship product from Vow’s Forged brand. (Photo: Business Wire)SINGAPORE--(BUSINESS WIRE)--Today Vow (https://www.eatvow.com/), the pioneering food company enabled by cultured meat technology, proudly unveiled Quailia: an entirely new food carefully crafted from a subspecies of the Japanese quail, available now in Singapore. For the first time in history, Quailia signifies a new frontier in meat innovation and can only be experienced in Forged Parfait, the flagship product from Vow’s Forged brand

vegconomist
Feb 14th, 2024
Icelandic Prime Minister Tries Vow’S Cultivated Quail At Europe’S First Official Cultivated Meat Tasting

Australian cultivated meat firm Vow and the Icelandic biotech company ORF Genetics recently held what they claim was Europe’s first official cultivated meat tasting featuring gourmet dishes crafted with Vow’s cultivated quail. The pioneering event took place on the 12th of February. Among the attendees was Katrín Jakobsdóttir, the Prime Minister and acting Minister of Food, Fisheries and Agriculture of Iceland, who, according to the announcement, tasted cultivated meat for the first time. Why Iceland?

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