Vue Storefront

Vue Storefront

Frontend as a Service for commerce

Overview

Vue Storefront is a Frontend as a Service (FaaS) for composable commerce. It provides a ready-made frontend architecture, out-of-the-box integrations, and frontend services that cover the entire frontend development cycle from build to launch, targeting commerce brands that want to improve customer experience and boost sales. The product works through a subscription-based model paired with optional custom integrations and support; it connects to market-leading eCommerce backends, content management systems, and search platforms via API integrations to create scalable, headless commerce storefronts. Compared with competitors, Vue Storefront distinguishes itself by offering a cohesive ecosystem of frontend tools and ready-made integrations designed for building and extending modern storefronts quickly, rather than just templates or isolated components. Its goal is to help businesses deliver flexible, high-performance frontend experiences that scale with their eCommerce needs.

About Vue Storefront

Simplify's Rating
Why Vue Storefront is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$38.9M

Headquarters

San Francisco, California

Founded

2020

Simplify Jobs

Simplify's Take

What believers are saying

  • Felix Capital and Creandum's €20m raise in March 2023 signals investor confidence.
  • Enterprise clients like Zenith Watches validate high-margin luxury verticals.
  • Cloud migration boosts security, performance, and recurring SaaS revenue.

What critics are saying

  • Alokai erodes share with superior out-of-the-box integrations in 6-12 months.
  • Nuxt.js dependency causes obsolescence as SvelteKit rises in 12-24 months.
  • Open-source GitHub code forks commoditize core, slashing paid adoption immediately.

What makes Vue Storefront unique

  • Vue Storefront delivers framework-agnostic SDK boilerplate expanding beyond Vue.js.
  • Magento 2 integration deepens enterprise backend penetration for 2,200+ shops.
  • Storefront UI library powers 250+ e-commerce stores with zero sales efforts.

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Funding

Total Funding

$38.9M

Above

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$20M
Vue Storefront
$30M
Kalshi

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Phone/Internet Stipend

Remote Work Options

Flexible Work Hours

Company News

Business Wire
Jan 24th, 2024
Foldable Bicycle Pioneer Brompton Future-Proofs Business With New Composable Ecommerce Site On Bigcommerce

AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the launch of Brompton, the foldable bicycle company, on the BigCommerce platform. After struggling for years with its previous ecommerce platform and tech stack, Brompton sought a new platform that offered flexibility and the ability to scale as the company grows and its priorities shift. “Our old system arguably could have been called composable, but it wasn’t purpose-built that way,” said Oliver Boardman, IT and digital director at Brompton. “The components didn’t work together well, and we didn’t have nearly as much flexibility as we needed. BigCommerce showed us that they could provide a true composable platform capable of scaling with us and our customers.”

FinSMEs
Sep 11th, 2023
Unlocking Business Potential: The Power Of Sap In Streamlining Operations

The success of modern businesses lies in their ability to streamline operations. From boosting productivity to cutting costs and improving inventory management, finding ways to maximize efficiency without sacrificing quality is the primary goal of any business looking to increase profitability and stability. One area businesses should explore for operation improvement is SAP—an enterprise software solution designed specifically for companies seeking an edge in the competitive business environment. Through comprehensive analytics, automated processes, and customizable workflows tailored to suit individual company needs, SAP can unlock a world of potential-boosting power beyond what traditional databases offer. This article will explore how SAP can help your business develop a customized approach that will lead you toward operational excellence.What is SAP, and What are The Benefits of Using It for BusinessesSAP is a software application that has been around since the 1970s. Initially, it was used by large businesses to manage their logistics and supply chain operations. However, over time, SAP has evolved to offer a comprehensive suite of software solutions that cover everything from finance and accounting to customer relationship management

Hamerville Media Group
Jul 6th, 2023
MKM wins Global Award for new website

The independent builders’ merchant’s web revamp – carried out alongside Brave Bison Commerce, Vue Storefront, BigCommerce and Bloomreach – was named ‘Best B2B Project’ at this year’s event.

The Recursive
Jul 5th, 2023
Top Vcs From The Dach Region That Invest In Cee Startups

In recent years, the DACH region (Germany, Austria, and Switzerland) has emerged as a significant source of venture capital for CEE (Central and Eastern Europe) startups. For instance, back in 2022, the Austrian scale-up investor 3VC launched a €150 million fund to support startups in both the CEE and DACH regions.Similarly, SeedBlink, an equity management platform for European innovation, recently announced its expansion in the DACH region with the intention of partnering up with local VCs and business angels to co-invest more than €1.5M in 2023 in 8 startups and with plans to double these volumes in 2024, further cementing the investment ties between the two regions.The Recursive’s research shows that when it comes to investors in the DACH region Austria, in particular, is playing the biggest role in the growth and development of startups in the CEE region. Austrian-based venture capital firms like Speedinvest, Calm/Storm, UNIQA Ventures, and Elevator Ventures have made multiple investments in CEE startups across various sectors, including fintech, healthtech, deep tech, and SaaS. Speedinvest stands out with the most investments in CEE startups, spanning sectors from fintech to deep tech.It’s also worth noting that a lot of these investments have had substantial success, with several CEE startups achieving significant milestones such as becoming a unicorn or being acquired by larger entities.Here you’ll find the top VCs from the DACH region that are actively investing in CEE startups. We explore their investment focus and the stage of companies they invest in. We also highlight some of the CEE startups they have invested in, providing insights into the types of businesses that are attracting DACH venture capital.SpeedinvestAbout: Speedinvest is one of Europe’s most active early-stage investors in the DACH region with more than €1B assets under management and 40+ investors based in Berlin, London, Munich, Paris, and Vienna.Investment Focus: Deep Tech, Fintech, Health, Industrial Tech, Marketplaces & Consumer, SaaS & InfraCompany Stage: Early-stageCEE Investments: Amodo (Croatia, Fintech, *acquired by Cambridge Mobile Telematics*), Investly (Estonia, Fintech), CodeBerry (Hungary, SaaS & Infra), Packhelp (Poland, Marketplaces & Consumer), Dronamics (Bulgaria, Deep Tech), Avatao (Hungary, SaaS & Infra), Harbor Lab (Greece, SaaS).Calm/StormAbout: An exclusive founder network and boutique venture capital firm based in Austria

Vue Storefront
Jun 14th, 2023
Build Frontend Integrations with Framework-Agnostic SDK Boilerplate | Vue Storefront

Vue Storefront is thrilled to announce the release of its SDK Based Integration Boilerplate for Vue Storefront.

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