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Overview
Vuori Clothing sells active and performance wear for men and women primarily through its online store. It offers outerwear, tops, bottoms, and accessories for activities like training, running, swimming, yoga, and travel. The product line includes collections such as BlissBlend and DreamKnit that emphasize comfort and performance. The business model is direct-to-consumer via the website, which helps control brand experience and pricing while reducing costs by bypassing traditional retail channels. Revenue comes from online product sales and digital gift cards. Vuori’s goal is to meet the growing demand for comfortable, stylish activewear and scale through online channels while maintaining quality and a strong brand identity.
About Vuori
Industries
Consumer Software
Consumer Goods
Company Size
1,001-5,000
Company Stage
Private
Total Funding
$445M
Headquarters
Encinitas, California
Founded
2014
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Simplify's Take
What believers are saying
- Vuori opened Shenzhen Luohu MixC on August 13, 2026, expanding across Greater Bay Area.
- Vuori opens San Antonio La Cantera in 2027 and Disney Springs soon.
- Vuori expects more than 100 stores in 2026 after the $825 million 2024 investment.
What critics are saying
- Vuori filed a Florida trademark suit against VuoriActivewear.com and VuoriClothingStore.com on January 5, 2026.
- Lululemon, Alo, and Aritzia crowd Vuori’s premium niche, squeezing traffic and pricing power.
- A retail stumble at scale turns Vuori into another overextended athleisure label.
What makes Vuori unique
- Vuori’s DreamKnit and BlissBlend fabrics anchor a comfort-first, lifestyle-athletic positioning.
- Joe Kudla built Vuori from DTC, then stores, wholesale, and Tmall into an omnichannel brand.
- Carey Collins Krug joins October 5, 2026, signaling disciplined global brand scaling.
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Funding
Total Funding
$445M
Above
Industry Average
Funded Over
3 Rounds
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
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↑ 1%Vuori store reportedly in the works for One Loudoun. It looks like One Loudoun in Ashburn might have another new tenant coming soon - a Vuori clothing store. The Burn has learned that Vuori is considering taking a space in the new section of One Loudoun that is currently under construction. The spot would be in between the Van Leeuwen Ice Cream shop and the Tatte Bakery & Cafe. The Burn believe it will be roughly 4,800 s.f. although that's not confirmed. Vuori specializes in athletic clothing and activewear. While there are a good number of authorized dealers of Vuori clothing around Northern Virginia, the brand's website shows only a single actual Vuori store in NoVa - over at the Tysons Corner Center. There are also stores in Georgetown and up in Bethesda. So the fact that One Loudoun might be getting an actual full-on Vuori store is noteworthy. It's also worth noting that two other stores nearby at One Loudoun also specialize in activewear - Alo and Lululemon, which are each just a few doors down from the proposed Vuori site. The Burn has messages in to confirm if the deal is finalized and will report back when The Burn get more news. (Image at top: Vuori)
US lifestyle brands are expanding their international presence through freestanding stores and pop-ups. Tory Burch, which began overseas expansion in 2006, now operates boutiques across Europe and the Middle East. The brand opens a pop-up at Selfridges Oxford Street on Friday, featuring an Airstream café and exclusive products. LoveShackFancy, Alice + Olivia, TWP, Ulla Johnson and Nili Lotan have opened stores abroad and are seeking new locations. Coach, Ralph Lauren, Alo Yoga, Vuori and Reformation continue expanding overseas. Meghan Labot, managing director at creative agency Love, notes the challenge is "scaling relevance" rather than simple adaptation. Brands must understand how consumers interpret their identity in different cultural contexts whilst maintaining their core values.
Awnings painted on future Vuori store in Disney Springs. Crews are turning the former Shore storefront at Disney Springs in Walt Disney World into a new Vuori store. Latest videos. Vuori coming soon to Disney Springs. Disney Springs confirmed the Vuori store back in June, sharing a photo of a Vuori graphic on the shop's door. The location in Town Center is blocked off by rolling planters. In recent weeks, the slatted awnings above the windows and door have been painted a tan color with black frames. Previously, they were completely black. Both Shore signs are gone from the facade. The windows are covered by graphics of models in Vuori clothing. The brand sells athletic clothing. Shore permanently closed in early May after a clearance sale. Soon after, a permit indicated Vuori would take over the space. Shore was among the first tenants in the Town Center section at Disney Springs when it opened 10 years ago. The shop sold clothing and accessories. There is another Shore location in Longboat Key, Florida and the online shop remains open.
Vuori expands its China retail footprint with a South China debut. Shenzhen, with its strong fitness-focused consumers and vibrant lifestyle scene, presents a promising market for Vuori, enhancing its presence in the Greater Bay Area. Published: Aug 31, 2026 1:59 PM Vuori has opened its first store in South China at Luohu MixC in Shenzhen, marking a new milestone in the American activewear brand's expansion across the country. The store opened on August 13 at Shop L497A, 1881 South Baoan Road, placing Vuori in one of Shenzhen's leading luxury retail destinations. The Luohu MixC opening builds on Vuori's earlier entry into China, which began online through Tmall in 2022 before the brand opened its first mainland store at Jing'an Kerry Centre in Shanghai in 2024. The Shenzhen location gives the brand a direct presence in the Greater Bay Area and connects it with consumers across one of China's most influential lifestyle, technology and business regions. A New Market for Vuori The new Luohu MixC boutique marks Vuori's official debut in South China. The store is open daily from 10 a.m. to 10 p.m., offering customers a dedicated place to explore the brand's performance apparel, activewear and lifestyle collections. Shenzhen is a strategic market for Vuori. The city has a strong base of fitness-focused consumers, a large young professional population and close connections to neighbouring Hong Kong, Guangzhou and other Greater Bay Area markets. For an activewear company, Shenzhen offers the right mix of performance, lifestyle and fashion demand... Members-only article Unlock the rest of this story. Join free to keep reading RetailBoss news coverage, industry analysis, and market intelligence. Used publicly if you comment. Retailboss Inc. encourage your real first name. RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Its reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy. * Since - 2011 * Audience - 50 Million+ * Coverage - Global Markets Its editorial stance Retailboss Inc. prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.
Vuori X Meadow Lane Wellness Market, NYC. * Friday, August 21, 2026 10:00 AM Sunday, August 30, 2026 7:00 PM * Vuori SoHo 106 Spring Street New York, NY (map) Download its Free App & Subscribe to its Newsletter for More NYC Events Deets: From August 21-30, Vuori will partner with Tribeca-based gourmet grocer Meadow Lane to launch the Vuori x Meadow Lane Wellness Market at Vuori SoHo. The 10-day activation will feature complimentary, limited-edition refreshments, an immersive co-branded market experience, and exclusive gifts with purchase. Guests can enjoy Meadow Lane's custom honeydew matcha, honeydew juice, and other curated offerings while exploring the market, complete with floral displays and café seating. Customers who spend $200 or more will also receive a limited-edition mini tennis tote, while supplies last, with the opportunity to personalize their gift with branded tennis bag charms at an on-site customization station. Hint for the Average Socialite: This event is open to the public. What's Trending: @vuoriclothing 0 Likes Share
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About Vuori
Industries
Consumer Software
Consumer Goods
Company Size
1,001-5,000
Company Stage
Private
Total Funding
$445M
Headquarters
Encinitas, California
Founded
2014
There are no jobs for Vuori right now.
Find jobs on Simplify and start your career today