Aatif Ali Appointed Associate Vice President at WPP Media. The short version. WPP Media has appointed Aatif Ali as Associate Vice President. Read more on Indian Conventions. Features Bindu Media Pvt. Ltd and Entertainment Group. Listen Aatif Ali Appointed Associate Vice President at WPP Media has appointed Aatif Ali as Associate Vice President. He brings experience across business strategy, media sales and revenue generation to his new role. Ali joins WPP Media after working with Bharat Media & Entertainment Group (BMEG), where he served as Business Lead and Business Director. His responsibilities included handling strategy, planning and sales operations across accounts in East India. Experience in business development and media sales. During his tenure at BMEG, Ali focused on business development, client management and driving revenue growth. His role involved working across account strategy and sales operations in the East India region. Earlier, he worked as Manager - Advertiser Sales at mCanvas by Affinity, gaining experience in digital advertising, sales and marketing. Background in Digital Media and client relationships. Ali also served as a Digital Media Consultant at Bindu Media Pvt. Ltd., where he supported digital media and business development initiatives. His professional journey across BMEG, mCanvas by Affinity and Bindu Media reflects experience in media sales, strategic planning, client relationships and revenue generation. At WPP Media, Ali takes on the Associate Vice President position, bringing together his experience in media business development, sales operations and client management. Join the conversation. * Editorial TeamEditorial Well earned A well earned elevation. Keep going. #Appointments 6 eyeballs Work with Indian Conventions Opportunities. Indian Conventions is built on participation rather than broadcast. Put your organisation forward, take the floor at a conference, or place your brand alongside work worth reading.

Kanika Juneja joins Apollo Tyres as Head Of Marketing. Bringing experience across leading FMCG brands, Kanika Juneja joins Apollo Tyres as Head of Marketing after holding marketing roles at Nestlé and ITC. Kanika Juneja joins Apollo Tyres as Head Of Marketing, where she will lead the company's marketing function, overseeing brand strategy and marketing initiatives. She shared the update via a LinkedIn post. Prior to this, Juneja was associated with Nestlé for over six years, she joined the company as Marketing Manager-MAGGI Flavor World & Digital Head-MAGGI from September 2020 to February 2024 and was later promoted to Category Marketing Head-Maggi Noodles from March 2024 to September 2026. Earlier, she worked with GSK Consumer Healthcare India for more than five years, she joined as Brand Manager from April 2014 to September 2014; Category Manager-Family Nutrition from October 2014 to May 2017; Category Lead-Horlicks Extensions (Adults) from June 2017 to September 2018 and was later promoted to Senior Brand Manager- Horlicks from April 2019 to February 2020. Previously, Juneja worked with ITC as Assistant Under Training from June 2011 to April 2012 and was later promoted to Assistant Brand Manager, Sunfeast from May 2012 to March 2014. Found this useful? Share it with your team See more Marketing Mind stories on Google Add us as a preferred source and our stories will show up more often in your Top Stories. Parvathi Raghunathan has joined WPP Media as Senior Vice President, where she will contribute to the company's media and technology... Indian marketers are looking beyond traditional advertising formats, with live events, sports sponsorships and creator-led content finding a bigger place...

WPP Media promotes Akshay Chaudhary to Associate Vice President, Programmatic. WPP Media has promoted Akshay Chaudhary to Associate Vice President Programmatic, marking a new development in his career within the digital advertising industry. The promotion comes as programmatic advertising continues to shape how brands plan, buy, and optimize digital media. Automated media buying allows advertisers to use data and technology to reach audiences across digital channels, while providing tools to manage campaign delivery, targeting, and performance. Programmatic leadership roles typically involve overseeing media buying strategies, managing campaign operations, and working with teams responsible for audience targeting, technology, and analytics. At the associate vice president level, responsibilities may also include guiding teams, managing client requirements, and aligning programmatic activity with broader media objectives. Specific details about Chaudhary's expanded responsibilities were not independently confirmed from the available announcement. The programmatic advertising landscape is evolving as advertisers seek greater transparency, improved measurement, and more efficient use of media budgets. Connected TV, retail media, and the continued growth of digital video are expanding the environments in which programmatic buying operates. At the same time, privacy changes and evolving data practices are influencing how advertisers identify and engage audiences. Artificial intelligence and automation are also becoming more prominent in campaign planning and optimization. These technologies can help media teams process signals and adjust campaigns, but effective programmatic strategy still depends on understanding audience behavior, campaign goals, and the quality of available data. For media agencies, programmatic capabilities are increasingly connected to broader planning and measurement functions. Coordinating technology, data, and media execution is important as advertisers look for campaigns that deliver relevant audience engagement and measurable business results.