WWE

WWE

Produces live wrestling events, TV, streaming

Overview

WWE produces professional wrestling entertainment for a global audience. It runs live wrestling events, broadcasts television programs, and operates a streaming service (WWE Network). Its products include live shows, daily and weekly TV programming, and on-demand wrestling content plus merchandise. The shows combine athletic performance with scripted storylines to engage viewers; events are broadcast on TV and streaming platforms, and also offered as pay-per-view or highlight packages. WWE stands apart from competitors by leveraging a multi-platform model that combines live events, television rights fees, a subscription streaming service, and licensed merchandise, along with a strong brand, global talent, and extensive international markets. The company aims to attract and retain fans, grow viewership and engagement, and maximize revenue across ticket sales, media rights, streaming subscriptions, and merchandise.

About WWE

Simplify's Rating
Why WWE is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Stamford, Connecticut

Founded

1952

Get referred to WWE

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • WWE Q2 2026 revenue hit $620.9 million, up 12%, with 59% margins.
  • ESPN’s 2026 PLE deal lifts media rights income and locks domestic distribution.
  • AAA integration creates new Mexico, YouTube, and Chicago crossover opportunities against AEW.

What critics are saying

  • TKO booked $71.1 million WWE litigation costs in Q2 2026; settlement pressure persists.
  • Patrick Dooley’s July 2026 exit removes a key AAA and strategy operator.
  • WrestleMania 42 ticket revenue fell versus 2025; another Vegas return worsens 2027 economics.

What makes WWE unique

  • Netflix Raw, ESPN PLEs, and WWE’s global content engine diversify monetization.
  • WWE controls premium spectacle, live tours, and cross-promotional AAA bookings across continents.
  • Roman Reigns, CM Punk, and Brock Lesnar still anchor premium-event demand.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

-4%
eWrestling
Aug 5th, 2026
Backstage news on Roman Reigns' potential AAA appearance following Rey Mysterio segment.

Backstage news on Roman Reigns' potential AAA appearance following Rey Mysterio segment. During this past Monday night's WWE RAW, the show concluded with WWE and AAA Hall of Famer, as well as AAA General Manager, Rey Mysterio meeting with WWE World Heavyweight Champion "The OTC" Roman Reigns in a backstage segment. Mysterio revealed that he had a proposal for Reigns, who eventually walked off with him. According to Dave Meltzer on the latest edition of Wrestling Observer Radio, WWE is planning to book Reigns for an upcoming AAA event. However, Meltzer noted that this event will not be TripleMania 34 at the MGM Grand Garden Arena in Las Vegas on September 11, nor the AAA x NXT Heatwave on August 30. Meltzer also mentioned that many assumed WWE would have Reigns appear on the same card that competes with an AEW event, as Heatwave coincides with AEW All In in London in 2026. However, that's not expected to be the case. AAA has another event scheduled for September 26, opposite AEW All Out 2026 at the NOW Arena in Chicago. Meltzer believes WWE could be planning to book Reigns for this big event, AAA Worlds Collide, which will take place at Chicago's Allstate Arena. Meltzer speculated that while he anticipated CM Punk would work that Premium Live Event (PLE), he did not expect Roman to be on that show as well. He also indicated that WWE plans to create some sort of special presentation for their event, likely a YouTube or Netflix release, though most probably on YouTube. Additionally, Meltzer explained that WWE hopes to attract a larger crowd by holding a show opposite an AEW pay-per-view in the same city, which they likely will do. He noted that WWE's event will be at Allstate Arena, which is larger than where AEW will be at NOW Arena. WWE is currently ahead in ticket sales, even though their event isn't a pay-per-view competing directly against another pay-per-view. Finally, Meltzer stated it would make sense for Reigns to appear at the Chicago event. However, he acknowledged that CM Punk in Chicago will certainly draw fans, and if Reigns were added to that show, it would increase attendance even more. WWE has yet to announce which AAA event Reigns will participate in. Other upcoming major events for AAA include TripleMania 34 Night 2 at Arena CDMX in Mexico City on Sunday, September 13, and a TV taping on Saturday, August 15, at the Coliseo Centenario in Torreon, Coahuila.

PWMania
Aug 4th, 2026
TKO explains lower WrestleMania 42 revenue following Q2 earnings.

TKO explains lower WrestleMania 42 revenue following Q2 earnings. 08/04/2026 As reported by PWMania.com, TKO Group Holdings has released its financial results for the second quarter of the year. The report revealed that WWE's live event revenue fell to $152 million, down from $185.7 million in the second quarter of 2025. This decrease in revenue was primarily due to a reduction in ticket sales, particularly for WrestleMania 42 in Las Vegas, compared to the same period last year. Discussion about the lower ticket sales for WrestleMania 42 was prominent leading up to the event. WrestleMania 42 announced an attendance of 50,386 on Saturday and 50,816 on Sunday, compared to 61,467 and 63,226 for WrestleMania 41. During the earnings call, TKO Chief Financial Officer Andrew Schleimer addressed this issue, acknowledging that returning to Las Vegas would likely result in lower revenue. He also mentioned that the company has organized many more international events, which he described as an "investment." Schleimer said, "We staged more events, more international events as well, 22 vs. 2 in the prior year quarter. This is an investment in WWE to broaden and grow the fanbase. This is deliberate, just as going back to Vegas for a second year for WrestleMania was. WrestleMania live event revenue in 2026, despite being lower than 2025, was still one of the largest box office draws in WWE history, and we earned a meaningful financial incentive package to return to the state of Nevada. Those economics were less than the prior year, but still beneficial to the company. We increasingly view our events, not just as live events, but as media events that drive viewership and fan engagement across social and help us monetize our most valuable assets. As long as we believe going to a certain location is going to check those boxes, we're going to make those strategic investments in the long-term." (H/T to Fightful for transcribing the above quotes)

WrestleZone
Aug 4th, 2026
AEW expected to pursue former WWE star following TNA exit - report.

AEW expected to pursue former WWE star following TNA exit - report. August 4, 2026 A recently departed TNA star is reportedly expected to receive interest from AEW as she weighs the next step in her career. According to Fightful Select, Mara Sade is expected to be pursued by All Elite Wrestling following her departure from TNA Wrestling and that sources within AEW expect the company to make a play for her. Sean Ross Sapp added that sources across both TNA and AEW believe Sade is likely headed to AEW. Fightful Select reported last month that Sade's contract with TNA Wrestling had expired. This makes her a free agent. Sean Ross Sapp reported at the time that sources close to Sade confirmed her deal had ended. The report added that Sade was actively involved in contract negotiations while also discussing her future with multiple wrestling promotions. Before signing with TNA, Sade competed in WWE as Jakara Jackson. She spent several years on the NXT brand as a member of Meta-Four. Here, she also challenged for the WWE Women's Tag Team Championship during her time with the company. Following her WWE departure, Sade joined TNA Wrestling, where she established herself as a rising talent in the Knockouts division. She competed in the TNA Knockouts Television Championship Tournament, defeating Tasha Steelz in the opening round before losing to Heather By Elegance in the quarterfinals. Manik Aftab is a news and event writer covering the latest developments across professional wrestling, with a focus on WWE, AEW, TNA, and major premium live events and pay-per-views. He has covered the wrestling industry since 2021, reporting on breaking news, live event results, and developing storylines. Manik holds a BA (Hons) in English Literature, which supports his background in journalism, research, and clear, engaging reporting.

WrestleZone
Aug 4th, 2026
WWE executive considered Triple H's number two quietly left company - report.

WWE executive considered Triple H's number two quietly left company - report. August 4, 2026 A longtime WWE executive has reportedly left the company. According to PWInsider, via Fightful, Patrick Dooley has "quietly" departed WWE. This is after serving as the company's Senior Vice President of Global Strategy and Corporate Development. The report notes that Dooley was widely regarded as WWE Chief Content Officer Paul "Triple H" Levesque's second-in-command. This was on the business side of the company, overseeing matters outside of creative. Dooley joined WWE in 2018 and took on several expanded responsibilities during his tenure. Among his notable contributions was helping facilitate WWE's acquisition of Lucha Libre AAA and playing a role in bringing the promotion to FOX Latin America. Triple H reveals one match he can't wait to watch after WWE SummerSlam 2026. Speaking during WWE's SummerSlam post-show, Triple H said he is looking forward to Kevin Owens facing CM Punk after "The Prizefighter" won a fatal four-way match to become the number one contender for the Undisputed WWE Championship. "Which now puts him in a driver's seat, and after last night makes me immediately think about Kevin Owens and CM Punk, and there is a lot of history there. A lot of history that people have seen, and believe me, a lot of history that is behind the scenes. That is going to be an epic encounter that I can't wait to see." [H/T Fightful] The match was originally scheduled to feature Sami Zayn and Finn Balor to determine the number one contender for the Undisputed WWE Championship. However, newly reinstated SmackDown General Manager Nick Aldis added GUNTHER to the bout before announcing a surprise fourth participant, who turned out to be the returning Kevin Owens. WrestleZone's full coverage of WWE SummerSlam Sunday is available here. Manik Aftab is a news and event writer covering the latest developments across professional wrestling, with a focus on WWE, AEW, TNA, and major premium live events and pay-per-views. He has covered the wrestling industry since 2021, reporting on breaking news, live event results, and developing storylines. Manik holds a BA (Hons) in English Literature, which supports his background in journalism, research, and clear, engaging reporting.

POST Wrestling
Aug 3rd, 2026
TKO raises full-year guidance as Q2 revenue reaches $1.55 billion.

TKO raises full-year guidance as Q2 revenue reaches $1.55 billion. TKO Group Holdings raised its 2026 outlook after reporting $1.55 billion in revenue for the second quarter. TKO's second-quarter results show that revenue increased 18% from $1.31 billion in the same period last year. Net income rose by $30.8 million to $303.9 million. Adjusted EBITDA increased 23% to $649.9 million. This measure is used by TKO to assess operating performance before interest, taxes, depreciation, and other company-selected adjustments. It is not the same as net income or cash generated by the business. TKO now expects full-year revenue of between $5.775 billion and $5.825 billion, up from its previous range of $5.675 billion to $5.775 billion. Its adjusted EBITDA forecast increased from between $2.240 billion and $2.290 billion to a range of $2.275 billion to $2.305 billion. WWE generated $620.9 million in revenue, a 12% increase from Q2 last year. Adjusted EBITDA also rose 12% to $368.3 million, while the segment's margin remained at 59%. Media rights, production and content revenue at WWE climbed by $80.8 million to $359.7 million, principally reflecting higher fees under its ESPN distribution agreement. That growth offset a $33.7 million decline in live-events and hospitality revenue, which TKO attributed almost entirely to lower WrestleMania 42 ticket sales. UFC revenue increased 29% to $535.7 million, helped by the Paramount media agreement and partnership income associated with UFC Freedom 250 at the White House. Adjusted EBITDA rose 15% to $280.4 million, although the segment's margin fell from 59% to 52% because of the event's financial profile. IMG produced $354.7 million in revenue, up 16%, and $78.6 million in adjusted EBITDA. FIFA World Cup hospitality sales through On Location drove much of that improvement. TKO's quarterly filing also disclosed substantial legal expenses connected to WWE shareholder litigation. TKO excluded $71.1 million in certain legal costs from its adjusted EBITDA calculation for the quarter, including a $30 million expected loss and $25.6 million in professional fees associated with the merger case. The company said it has returned more than $1.3 billion to equity holders during 2026 through share repurchases, dividends and related distributions. Slightly more than $1 billion remained available under its repurchase authorization as of Monday. TKO reported $1.60 billion in revenue for Q1, bringing revenue for the first half of 2026 to $3.14 billion. Six-month adjusted EBITDA reached $1.20 billion.

Recently Posted Jobs

Sign up to get curated job recommendations

WWE is Hiring for 23 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →