Overview

WaitWhat is a New York-based media company that creates premium, wholly-owned intellectual property and scales it across multiple formats beyond podcasts. It builds high-value podcast series and expands them into an ecosystem of products such as live events, educational curricula, publishing, technology products, and partnerships. The company’s approach centers on developing new content genres and formats (media invention) rather than focusing on volume in a single format. Its revenue comes from sponsorships, memberships, licensing deals (e.g., Masters of Scale content adapted into Podcases with Harvard Business Publishing), and other partnerships. This horizontal scaling across formats differentiates WaitWhat from typical media firms that rely on a single format. The goal is to turn strong, owned IP into a broad, multi-format media ecosystem that includes not just podcasts but experiences, education, and technology ventures.