Wakam

Wakam

White-label embedded insurance solutions platform

Overview

Wakam provides white-label, embedded insurance for businesses. It creates customizable insurance products that partners—like e-retailers and insurtechs—can embed into their apps via an API, enabling B2B2C offerings without partners becoming insurers themselves. The product works by integrating Wakam’s coverage, underwriting, policy administration, and claims handling into a partner’s platform, so the partner’s customers get insurance through the partner’s service. Wakam differentiates itself by combining a long history with a digital-first approach, operating across Europe with a large partner network and AI-enabled operations, now expanding into the UK. Its goal is to help other businesses launch fast, scalable insurance offerings and grow into a leading cross-border digital insurer.

About Wakam

Simplify's Rating
Why Wakam is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

AI & Machine Learning

Financial Services

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Paris, France

Founded

1829

People at Wakam

People at Wakam who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Vitesse integration cuts claims reserves from 24 weeks to 7 weeks, freeing capital for UK product launches.
  • Wagestream partnership introduces the UK's first sick pay for frontline workers, expanding inclusive insurance access.
  • Wakam's UK GWP reaches £500M, representing half of the group's €836M revenue and anchoring global strategy.

What critics are saying

  • Unpriced mental health claims due to missing psychiatric biomarkers will erode capital by 12–18 months with high impact.
  • Manypets' $350M funding enables aggressive pet insurance price undercutting, eroding Wakam's £1.6bn UK white-label margin.
  • Ornikar's pivot to direct underwriting via Digital Edge eliminates Wakam's white-label role, reducing partner pipeline by 20%.

What makes Wakam unique

  • Wakam uniquely combines 200-year insurance stability with startup-like digital speed via white-label embedded models.
  • It is the only pan-European insurer deploying industrial-scale AI for efficiency in 90-day partner deployments.
  • Wakam stands apart by offering fully tailored white-label solutions across 350 partners in over 30 countries.

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Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

2%
Always Finance
Dec 11th, 2025
Wakam UK ltd Partners with Vitesse to Accelerate Claims Payments and Unlock Capital Growth for MGA and TPA Networks

Wakam UK ltd partners with Vitesse to accelerate claims payments and unlock capital growth for MGA and TPA networks. Wakam UK ltd, a leading digital insurer serving MGA's, brokers and the embedded insurance market, has partnered with Vitesse, the trusted financial infrastructure platform for the global insurance ecosystem, to transform claims fund management and improve capital efficiency for its network of managing general agents (MGAs) and third-party administrators (TPAs). As Wakam UK ltd expands across the UK and Europe, the company is adopting Vitesse's platform to deliver real-time visibility, control and integrity of claims funds and data. The move replaces manual processes with a centralized funding model, enabling real-time payments, reducing financial leakage, freeing up capital, and strengthening operational capabilities. "Partnering with Vitesse has transformed how we manage and move claims funds. We've gained real-time visibility, control, and confidence in every payment, ensuring approved claims reach the right beneficiaries quickly and securely," said Dean Witherington, Chief Claims Officer, Wakam UK ltd. "The automation, transparency and consistent claims data across partners have significantly reduced manual reconciliation and the risk of leakage across the process, saving us time and money that we can reinvest into customer service and innovation." Across the industry, loss funds frequently hold 16 - 24+ weeks of expected paid losses, tying up capital across delegated authority programs. By moving to Vitesse's centralized model, Wakam UK ltd has been able to operate with 6 - 7 weeks of reserves, freeing capital to support new product launches and accelerate expansion across Europe. "Wakam UK ltd's adoption of our infrastructure shows what's possible when insurers bring financial control and claims fund management onto a single, trusted platform," said Phil McGriskin, CEO of Vitesse. "They're achieving faster settlements, greater liquidity, and tighter control that helps minimize leakage and strengthen customer trust." The shift is also delivering tangible benefits to Wakam UK ltd's partner network. More than 50 MGA and TPA partners have been onboarded to the Vitesse platform, giving them faster access to Wakam UK ltd's claims funds and eliminating the need to use their own capital to settle claims. The platform's automation of fund flows, reconciliation, and reporting reduces administrative workloads and provides real-time insight into available funds, improving speed and accuracy in claims payments. It also standardizes the flow of claims data back to Wakam UK ltd, strengthening reporting quality and operational consistency across partners. Vitesse's platform serves as the financial infrastructure for the insurance ecosystem, enabling claims fund optimization, real-time global payments, and regulatory alignment across jurisdictions. Licensed by the FCA in the UK and the DNB in Europe, Vitesse has facilitated more than $20 billion in payments across 200+ countries and currencies.

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