Wakam

Wakam

White-label embedded insurance solutions platform

Overview

Wakam provides white-label, embedded insurance for businesses. It creates customizable insurance products that partners—like e-retailers and insurtechs—can embed into their apps via an API, enabling B2B2C offerings without partners becoming insurers themselves. The product works by integrating Wakam’s coverage, underwriting, policy administration, and claims handling into a partner’s platform, so the partner’s customers get insurance through the partner’s service. Wakam differentiates itself by combining a long history with a digital-first approach, operating across Europe with a large partner network and AI-enabled operations, now expanding into the UK. Its goal is to help other businesses launch fast, scalable insurance offerings and grow into a leading cross-border digital insurer.

About Wakam

Simplify's Rating
Why Wakam is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

AI & Machine Learning

Financial Services

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Paris, France

Founded

1829

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Simplify's Take

What believers are saying

  • Wakam UK ended 2025 with £173.63 million GWP and 216% solvency coverage.
  • The March 2026 Principal Insurance motorcycle deal opens a new UK niche.
  • Vitesse cut claims reserves to 6-7 weeks, freeing capital for expansion.

What critics are saying

  • Wakam SA launched a 41-role PSE in France on 17 February 2025.
  • Wakam SA's 2024 turnover fell to €815 million, despite heavier capital support.
  • A claims spike in UK delegated authority erases solvency and triggers retrenchment.

What makes Wakam unique

  • Wakam UK gained FCA and PRA approval in 2024, strengthening regulated distribution.
  • Its Play&Plug API powers 350-plus partners across 30 countries.
  • Olivier Jaillon and Catherine Charrier-Leflèvre paired strategy and execution since April 2023.

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Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

1%

2 year growth

2%
FF News
Mar 30th, 2026
Wakam commits to precision psychiatry: €250,000 to transform mental health.

Wakam commits to precision psychiatry: €250,000 to transform mental health. On 13 April 2026 in London, Wakam will present the first Precision Mind Prize, worth €250,000, in partnership with the FondaMental Foundation. This investment in Franco-British research on psychiatric biomarkers illustrates how insurance can play an active role in reducing one of the sector's most costly and least understood risks. Mental health: the underestimated risk weighing heavily on the bottom line Mental health disorders now represent one of the most dynamic claims areas for insurers: the leading cause of long-term sick leave in Europe, a growing driver of disability claims and income protection benefits, and an aggravating factor in many chronic conditions covered by supplemental health insurance. Yet unlike cancer or cardiovascular disease, psychiatry remains a field without validated biological markers. No objective tool for early diagnosis, no reliable criteria for risk stratification, no personalised treatment to reduce claims duration. For insurers, this makes it a risk that is difficult to model, and therefore difficult to manage. This is precisely the scientific barrier that Wakam has chosen to help break down. The Precision Mind Prize: a bet on transforming psychiatric risk Wakam, in partnership with the FondaMental Foundation, is launching the Precision Mind Prize: a €250,000 endowment designed to fund a collaborative Franco-British research project on psychiatric biomarkers. These biological indicators - blood based, neuroimaging, or digital - are the key to transforming psychiatry into a precision medicine discipline, much like what has already been achieved in oncology and cardiology. Supported projects aim to: * Diagnose earlier - detecting disorders before they worsen and generate lengthy, costly claims; * Personalise treatments - reducing the time to effective care, and therefore the duration of sick leave and disability; * Break the taboos around mental illness - destigmatising psychiatric conditions to improve their declaration and overall management. For the insurance sector, the implications are direct: a deeper understanding of biomarkers opens the door to finer risk modelling, better-calibrated income protection products, and more effective prevention policies. 13 April in London: the inaugural Precision Mind Prize ceremony The ceremony will take place in London on 13 April 2026. Olivier Jaillon, Chairman of the Board of the Wakam Group, will announce the winners, selected by a panel of Franco-British experts. The date and venue are no coincidence: they reflect Wakam's Franco-British roots - present across continental Europe and the United Kingdom - and its ambition to build an international scientific partnership commensurate with the challenges ahead. Wakam: the insurer investing in upstream risk prevention This initiative is part of the Wakam for Good strategy, Wakam's endowment fund, and its purpose as a mission-driven company. It reflects a strong conviction: the insurer of the future cannot settle for managing claims. It must invest in the conditions that reduce the frequency and severity of the risks it covers. "Economic and social shifts are accelerating vulnerabilities. As insurers, we believe that innovation and progress must serve people. The Precision Mind Prize will accelerate research in precision mental health and pave the way for truly personalised medicine." Catherine Charrier-Leflaive, CEO of the Wakam Group and President of Wakam for Good "Beyond enabling better and more precise patient care, this research will contribute to destigmatisation by demonstrating that many mental illnesses are, in reality, physiological conditions." Olivier Jaillon, Chairman of the Board - Wakam Group "This prize aspires to be a true catalyst for Franco-British research in precision psychiatry. It invites researchers, start-ups, and companies to join forces to transform our understanding of mental illness." Marion Leboyer, CEO of the FondaMental Foundation

Always Finance News
Dec 11th, 2025
Wakam UK ltd Partners with Vitesse to Accelerate Claims Payments and Unlock Capital Growth for MGA and TPA Networks

Wakam UK ltd partners with Vitesse to accelerate claims payments and unlock capital growth for MGA and TPA networks. Wakam UK ltd, a leading digital insurer serving MGA's, brokers and the embedded insurance market, has partnered with Vitesse, the trusted financial infrastructure platform for the global insurance ecosystem, to transform claims fund management and improve capital efficiency for its network of managing general agents (MGAs) and third-party administrators (TPAs). As Wakam UK ltd expands across the UK and Europe, the company is adopting Vitesse's platform to deliver real-time visibility, control and integrity of claims funds and data. The move replaces manual processes with a centralized funding model, enabling real-time payments, reducing financial leakage, freeing up capital, and strengthening operational capabilities. "Partnering with Vitesse has transformed how we manage and move claims funds. We've gained real-time visibility, control, and confidence in every payment, ensuring approved claims reach the right beneficiaries quickly and securely," said Dean Witherington, Chief Claims Officer, Wakam UK ltd. "The automation, transparency and consistent claims data across partners have significantly reduced manual reconciliation and the risk of leakage across the process, saving us time and money that we can reinvest into customer service and innovation." Across the industry, loss funds frequently hold 16 - 24+ weeks of expected paid losses, tying up capital across delegated authority programs. By moving to Vitesse's centralized model, Wakam UK ltd has been able to operate with 6 - 7 weeks of reserves, freeing capital to support new product launches and accelerate expansion across Europe. "Wakam UK ltd's adoption of our infrastructure shows what's possible when insurers bring financial control and claims fund management onto a single, trusted platform," said Phil McGriskin, CEO of Vitesse. "They're achieving faster settlements, greater liquidity, and tighter control that helps minimize leakage and strengthen customer trust." The shift is also delivering tangible benefits to Wakam UK ltd's partner network. More than 50 MGA and TPA partners have been onboarded to the Vitesse platform, giving them faster access to Wakam UK ltd's claims funds and eliminating the need to use their own capital to settle claims. The platform's automation of fund flows, reconciliation, and reporting reduces administrative workloads and provides real-time insight into available funds, improving speed and accuracy in claims payments. It also standardizes the flow of claims data back to Wakam UK ltd, strengthening reporting quality and operational consistency across partners. Vitesse's platform serves as the financial infrastructure for the insurance ecosystem, enabling claims fund optimization, real-time global payments, and regulatory alignment across jurisdictions. Licensed by the FCA in the UK and the DNB in Europe, Vitesse has facilitated more than $20 billion in payments across 200+ countries and currencies.

FF News
Apr 30th, 2024
Embedded Insurer Wakam Commits To Uk Market With Fca And Pra Approvals

Wakam receives approval as a licensed and regulated insurer by the Financial Conduct Authority (FCA) and Prudential Regulation Authority (PRA) to support the launch of its new, United Kingdom subsidiary, Wakam UK Limited.This significant move not only cements Wakam’s position as an innovative force in the continental insurance landscape but also boosts its ability to form white-label partnerships across Europe with its distributors. It establishes Wakam as the clear leader in Europe for deploying white-label insurance products through its B2B2C channels with its focus on MGA’s, embedded insurance and Insurtech.Wakam’s launch of its UK subsidiary is a powerful affirmation of its commitment to the UK market, a region generating around £500 million annually in gross written premiums for the company. These new approvals empower Wakam to elevate its offerings for existing customers throughout the UK. This initiative is part of a wider strategy aimed at enhancing technical fundamentals and scaling processes, positioning Wakam for future growth and success.To propel this launch, Wakam UK has assembled a skilled UK-based team of over 40 professionals. Under the leadership of newly appointed CEO Mark Christer, who joined in October 2023, and alongside Wakam’s Group CEO Catherine Charrier-Leflaive, these seasoned leaders are poised to drive Wakam’s continued profitable expansion, with the UK market integral to this broader strategic vision.Speaking on the new approval, Mark Christer, CEO of Wakam UK commented: “The launch of Wakam UK is a significant development for Wakam and underscores our steadfast commitment to the UK market and our UK clients and partners. Wakam has always been known for its innovation and agility and I look forward to coupling that with the significant talent we have recruited to deliver sustainable profitable growth for our partners and ourselves

FF News
Aug 25th, 2023
Fintechs Team Up To Support 9 Million At-Risk Workers, With Better Sick Pay

Wagestream, the UK’s fastest-growing fintech-for-good, has teamed up with French insurtech Wakam to launch Enhanced Sick Pay – a new product providing workers with affordable sick pay cover.Now available to more than one million UK workers through employers offering Wagestream, the product is the UK’s first of its kind: income protection specifically designed to meet the needs of frontline workers, who are overlooked and underserved by the UK’s sick pay system.The latest Low Pay Britain report highlighted that UK statutory sick pay ‘offers very little insurance against sickness, particularly when compared to other rich countries’, and is disproportionately unfair on the lowest-income workers: the 1.6million workers who earn less than £123 a week are ineligible for any statutory sick pay at all.A recent study of 2,000 low-income workers found that the vast majority (83%) fear they would need to work through serious illness – because the current legislation means they can’t afford to take sick leave. More than a quarter (28%) of them would be forced to go without heating or eating, if signed off for work for two weeks or more.Workers signed up to Wagestream through their employer will now have a safety net, for their sick pay. They can choose a plan to set aside money directly in the Wagestream app, based on their income level – which will then pay them up to half of their salary for periods of accident and sickness absence lasting over 7 days, and up to 90 days. Enhanced Sick Pay joins a range of other features already in the Wagestream app: workers at the likes of Bupa, Asda, Greene King and the NHS use Wagestream to manage budgeting, choose when to get paid, chat to a money coach, set aside money for a rainy day, save on bills and more – all in one app.Solving the problem aligns with Wakam’s mission-driven approach to insurance, which is built around inclusive insurance products, transparent terms, lower distributor commission rates and a ‘Wakam For Good’ charitable fund – all overseen by a governance board. This ethical focus is a strong fit with Wagestream’s impact framework and fair financial product principles – which are overseen by its Impact Advisory Board.Rob Moore, Director of Insurance at Wagestream comments: “As part of our mission to bring better financial wellbeing to frontline workers, we’re thrilled to partner with Wakam – a trusted insurance provider now in 32 countries, with an ethical approach that helps us put worker wellbeing first. Too many people come under financial stress if they lose their income for even just a week – but with this partnership, we’ll be able to tackle the problem and give employers a valuable new addition to their financial wellbeing toolkit in the process.” Olivier Jaillon, CEO & CPO of Wakam adds: “We are really proud of this partnership with Wagestream, which allows us to further consolidate our presence in the UK

Coverager
Apr 13th, 2023
Ornikar Partners With Wakam

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