Product demos in the B2B SaaS world offer so much more than just a showcase of your product’s value.They provide an opportunity to prove that your product is the perfect fit for what potential customers have been searching for and that it addresses their unique pain points. As such, a well-executed demo can help close deals, while one that is poorly constructed can create confusion and result in lost sales – significantly harming your bottom line.However, as any good marketing team knows, crafting a successful demo is no easy task. Not only do you have to manage the time and resources to make sure everything is properly set up, but you also have to make sure that the product presentation is compelling and tailored to the prospect you are facing. Doing this manually is a near-impossible task, especially at scale.Fortunately for B2B SaaS teams, we have a range of powerful interactive demo tools available to simplify this process and make sure that the customer experience is consistently exceptional. In this post, we will review four of the most popular interactive demo products on the market – Reprise, Walnut, Navattic & Demostack Reviewed.WalnutWalnut simplifies the process of creating & managing demos by providing a user-friendly platform that allows you to create interactive and personalized demos without any coding experience. The platform also provides users with insights and statistics to help optimize demos and improve your chances of converting prospects into customers.Being hosted on the cloud, customer-facing teams no longer have to worry about any unforeseen technical issues getting in the way, which allows them to focus more on creating the perfect demo that will “wow” customers and lead to more conversions.Walnut offers easy integration with CRM tools such as Salesforce and HubSpot, so there is minimal setup and configuration required.The platform also allows you to embed a self-guided product experience on your website, giving prospects the opportunity to learn more about your product at their own pace.Overall, Walnut is a popular tool that simplifies the process of creating demos, giving you more time to focus on what you do best – connecting with potential customers, building trust, and closing deals

As it looks to continue to offer the first-of-its-kind platform that makes the sales demos process seamless and automated, Walnut has bulked up its executive team with the addition of Eyal Erez the former Spotify director, as Vice President of Research and Development (R&D).Before joining Walnut, Eyal Erez also held a series of engineering positions in tech giants Facebook and Google. Throughout his career, Eyal managed R&D teams at Google, Facebook, and Spotify. In his position at Spotify, he managed a group that built many of Spotify’s core product features (including using artificial intelligence for music recommendations, search, and song discovery). His team consisted of a hundred developers.The announcement comes at a time when Walnut, the interactive product demo leader, is experiencing exponential growth. The startup enables sales teams to quickly create and customize interactive product demos for software—without any coding. Walnut raised $56 million in its first year and grew to around 120 employees in its second.We covered the startup early this year after it raised $35M in Series B funding to meet the increasing customer demand, grow the team across its different offices in the U.S., Europe, and Israel, as well as continue developing its unique technology and platform.Yoav Vilner, CEO of Walnut, said: “We grew very rapidly in our first two years and are already working with hundreds of companies—some of which are on the Fortune 500 list

The SaaS industry has been booming over the past several years. After a global valuation of $31.5 billion in 2015, the market for cloud-based solutions is expected to reach a staggering $208 billion by the end of 2023, highlighting just how in demand these services have become. However, despite the widespread appeal of SaaS services, the B2B sales experience is still a long way from being anywhere near as effective as popular B2C models. With prospects being forced to endure painfully long sales cycles while being hand-held through a rigid funnel, many of the companies operating in this space are shooting themselves in the foot by not putting buyers first, which may be causing them to lose out on revenue-generating opportunities