Why Warby Parker stock popped today. The brand's AI-powered Intelligent Eyewear could be a lucrative new growth driver. By Joe Tenebruso - Nov 5, 2026 at 10:30PM EST Key points. * Warby Parker is gaining customers as it expands its store count and product lines. * The company's sales and profits are rising at a solid clip. * Motley Fool Issues First-Ever 9X Buy Alert" Shares of Warby Parker (WRBY +22.50%) soared more than 22% on Thursday after the eyewear maker highlighted the upcoming launch of its new smart glasses. A winning formula. Warby Parker's revenue rose 10.4% year over year to $244.7 million in the third quarter. The eyeglass designer opened 12 net new stores during the quarter, bringing its total count to 364 locations as of Sept. 30. Warby Parker's high-quality yet affordable prescription glasses starting at $95 are proving popular with budget-conscious consumers. The company's strategy of offering vision tests and eye exams in its retail stores is also helping to bring in more customer traffic. WRBY - Warby Parker. $26.08 +$4.79 (+22.50%) NYSE · As of 4:00 PM ET 11/05/26 WRBY · 1Y +51.45% Key data points. Market cap $3.22B Day's range $24.85 - $27.44 52wk range $16.26 - $31.00 Volume 11.3M Avg volume 3.1M Gross margin 52.61% Active customers grew 3% to 2.74 million on a trailing 12-month basis. People are also spending more at Warby Parker's stores. Average revenue per customer increased 6.7% to $342. "We're continuing to expand our products and services, build on the investments we've made over many years, like exams and insurance, and find new ways to serve our customers," Co-CEO Neil Blumenthal said. All told, Warby Parker's earnings before interest, taxes, depreciation, and amortization (EBITDA) jumped 11% to $28.6 million. AI products should boost growth. Management now sees full-year net revenue rising as much as 12% to $976 million in 2026, resulting in adjusted EBITDA of roughly $118 million. Warby Parker is gearing up for the launch of its Intelligent Eyewear, a line of artificial intelligence (AI)-powered smart glasses developed in partnership with Samsung and Alphabet's Google. They offer real-time translation, turn-by-turn navigation, high-quality photo taking, and other voice-activated features. "One week from today, on November 12, we'll begin accepting pre-orders for our first Intelligent Eyewear collection and look forward to delivering customer orders during the holiday season," Co-CEO Dave Gilboa said. "We can't wait for customers to experience these remarkable products firsthand." Should you buy stock in Warby Parker right now. Before you buy stock in Warby Parker, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now... and Warby Parker wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $358,037!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,229,708!* Now, it's worth noting Stock Advisor's total average return is 897% - a market-crushing outperformance compared to 211% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors. *Stock Advisor returns as of November 6, 2026.

Warby Parker reported third-quarter revenue of $244.7 million, up 10.4% from a year earlier. Net income was $5.6 million, down $0.3 million, while adjusted EBITDA rose $2.8 million to $28.6 million. Gross margin edged up to 54.4% from 54.1%, helped by reduced tariffs and shipping savings. Active customers grew 3.0% to 2.74 million, and the company opened 12 net new stores, ending the quarter with 364. Pre-orders for its first Intelligent Eyewear collection open on November 12, with deliveries planned for the holiday season. The company narrowed its 2026 revenue guidance to $966 million to $976 million and reaffirmed adjusted EBITDA guidance of $117 million to $119 million. It plans 50 new store openings this year.

Five new stores set to open Thursday at Station Twelve in Amherst. Warby Parker, Evereve, Just Salad, The North Face and ALO are among the latest businesses joining the long-awaited retail development along Sheridan Drive. Posted 2:24 PM, Nov 03, 2026 Hello! I'm Taylor Anthony and I'm covering the Northtowns for 7 News WKBW. If you have a story idea, please email me at [email protected] AMHERST, N.Y. (WKBW) - Five new stores are preparing to open Thursday at Station 12 in Amherst, marking another milestone for a development years in the making. The new businesses include Warby Parker, Evereve, Just Salad, The North Face and ALO. The open-air shopping and lifestyle center sits at 3097 Sheridan Drive on the former Northtown Plaza site. With Whole Foods and At Home already part of the development, Thursday's openings mark the beginning of another wave of retail activity at the property. Amherst Town Supervisor Shawn Lavin says the progress is exciting for a community that has waited years to see several major projects come to fruition. He says developments like Station Twelve and the recent Costco opening bring more shopping options to residents while generating additional sales and property tax revenue for the town. WATCH: Five new stores set to open Thursday at Station Twelve in Amherst. Lavin also says increased competition gives consumers more choices when deciding where to shop and what brands fit their budgets. The Amherst Chamber of Commerce sees the development as an opportunity to strengthen the region's economy and attract more visitors and businesses. A.J. Baynes, president and CEO of the Amherst Chamber of Commerce, says the new stores represent the future of retail shopping and could help create additional employment opportunities. More businesses are expected to open at Station Twelve throughout the holiday shopping season and into 2027 as construction and development continue. A voice for everyone. WKBW want to hear what's going on in your community. Share your voice and hear from your neighbors.