Waverly Advisors

Waverly Advisors

Independent, fee-only investment management and planning

Overview

Waverly Advisors is an independent, fee-only Registered Investment Advisor that provides investment management and financial planning services. It serves individuals, families, corporate retirement plans, trusts, endowments, and institutions across Alabama, Florida, and Georgia, managing more than $4.8 billion in assets with a team of over 40 professionals in seven locations. Its offerings include comprehensive wealth planning and ongoing investment management, plus plan design and consulting for retirement plans, acting as an ERISA 3(38) investment fiduciary when needed. The company differentiates itself through its fiduciary independence, large, collaborative team, and personal, relationship-driven approach rather than product-driven advice. Its goal is to help clients achieve their financial objectives and “live their life to the fullest” with confidence and financial freedom by delivering disciplined planning and accountable, independent guidance.

Significant Headcount Growth

About Waverly Advisors

Simplify's Rating
Why Waverly Advisors is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Financial Services

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Birmingham, Alabama

Founded

1999

People at Waverly Advisors

People at Waverly Advisors who can refer or advise you

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Simplify's Take

What believers are saying

  • Captures underserved high-net-worth clients in Louisiana via TruWealth's $3.1B entry in April 2026
  • Reduces geographic concentration risk by diversifying into Pacific Northwest with McBride and Pure in 2026
  • Strengthens holistic advisory platform by adding tax planning and fiduciary trust services to investment management

What critics are saying

  • Integration failure of Smithfield Trust could erode client trust and trigger $150M+ churn within 12-18 months
  • Cultural misalignment from 34th deal may cause 20%+ key advisor attrition within 6-12 months
  • Regulatory scrutiny on ERISA 3(38) fiduciary role could force $10M+ compliance overhaul within 9-15 months

What makes Waverly Advisors unique

  • Integrates direct tax accounting via Cooley & Associates acquisition in May 2026
  • Offers unified fiduciary trust management through Smithfield Trust $3B acquisition in June 2026
  • Expands national footprint with 34 acquisitions since 2021, now managing 38.5B AUM

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Twelve paid holidays

Paid Vacation

Unlimited Paid Time Off

Flexible Work Hours

Hybrid Work Options

Remote Work Options

Sabbatical Leave

Profit Sharing

Growth & Insights and Company News

Headcount

6 month growth

27%

1 year growth

27%

2 year growth

27%
Pennsylvania Business Report
Jun 22nd, 2026
Alabama company purchases Smithfield Trust.

Alabama company purchases Smithfield Trust. The parent company of Alabama-based Waverly Advisors, a fee-only federally registered investment adviser, recently purchased the equity of Pittsburgh-based Smithfield Trust Co., a company providing comprehensive fiduciary wealth management services, for a nondisclosed amount. The transaction closed on June 12. "Acquiring respected trust companies has been a long-standing goal of Waverly's," Justin Russell, Waverly president and CEO, said. "Smithfield's unified approach to trust, tax and investment management directly supports Waverly's mission of building a cohesive and world-class service offering to better serve our clients. Smithfield's unwavering commitment to client-first principles aligns seamlessly with Waverly's philosophy." Smithfield President and CEO Elizabeth Poggi and Chairman and Chief Investment Officer Timothy Rice will join Waverly as co-regional directors. Smithfield's 21 employees also will join Waverly. Smithfield manages approximately $3 billion in assets and offers fully integrated fiduciary wealth management services such as trust and estate administration, customized investment management, tax and charitable planning, and estate planning. Waverly Advisors manages approximately $35.5 billion in assets and serves high-net-worth individuals, families, corporate retirement plans and institutional clients. The company has 51 offices nationwide and employs more than 460 people. The purchase is Waverly's 34th since accepting an equity investment from Wealth Partners Capital Group and HGGC's Aspire Holdings platform in December 2021.

Waverly Advisors
Apr 29th, 2026
Waverly Advisors Acquires TruWealth Advisors

$3.1B Acquisition establishes Waverly’s first Louisiana partnership BIRMINGHAM, Ala. — April 28, 2026 — Waverly Advisors, LLC (“Waverly”), a federally registered investment adviser (“RIA”) that specializes in investment management, financial planning and wealth management services for high-net-worth individuals, families, corporate retirement plans and institutional clients, has acquired TruWealth Advisors (“TruWealth”), a $3.1 billion (as of […]

Waverly Advisors
Feb 4th, 2026
Waverly Advisors Acquires Pure Portfolios

Acquisition further expands Waverly’s footprint and growth capabilities in the Pacific Northwest BIRMINGHAM, Ala. — February 3, 2026 — Waverly Advisors, LLC (“Waverly”), a federally registered investment adviser (“RIA”) that specializes in investment management, financial planning and wealth management solutions for a diverse group of high-net-worth individuals, corporate retirement plans and institutional clients, has acquired […]

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