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Overview
Wayflyer provides growth financing to eCommerce companies without taking equity. It analyzes store data and connects to client platforms with bank-level security to assess performance and offer tailored revenue-based funding within 24 hours. The funding is used for inventory and marketing, and repayments are tied to revenue growth. This data-driven, revenue-based model differentiates Wayflyer from traditional lenders and equity investors by offering fast, non-dilutive capital and actionable insights to help eCommerce brands scale. The goal is to help eCommerce businesses grow into global brands by providing accessible capital and performance-driven financing.
About Wayflyer
Industries
Data & Analytics
Fintech
Financial Services
Company Size
201-500
Company Stage
N/A
Total Funding
$3.6B
Headquarters
Dublin, Ireland
Founded
2019
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Simplify's Take
What believers are saying
- Fortress agreed July 30, 2026 to buy up to $1.5 billion of assets.
- ATLAS added $250 million on February 18, 2026, after Wayflyer topped $100 million revenue.
- Conjura brought 2,000 merchants and 135 terabytes of analytics data into Wayflyer.
What critics are saying
- Wayflyer depends on Fortress buying assets; a financing pullback would choke originations.
- Ecommerce concentration ties revenue to retail downturns and merchant defaults within one quarter.
- Shopify Capital and bank lenders target the same merchants with embedded distribution.
What makes Wayflyer unique
- Wayflyer pairs underwriting and merchant analytics after acquiring Conjura on June 19, 2026.
- Its platform approves funding within 24 hours using read-only commerce data.
- Fortress and ATLAS financing gives Wayflyer unmatched capital firepower versus niche lenders.
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Funding
Total Funding
$3.6B
Above
Industry Average
Funded Over
9 Rounds
Benefits
Equity scheme
Remote Work Options
Flexible Work Hours
Employee Assistance Programme
Health Insurance
Life Insurance
Support for Continuous Professional Development (CPD)
Parental Leave
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -2%2 year growth
↓ -1%Wayflyer, the global working capital provider for small businesses, today announces a new forward flow agreement with funds managed by affiliates of Fortress...
Wayflyer, a global working capital provider for small businesses, has announced a three-year forward-flow agreement with Fortress Investment Group worth up to $1.5 billion. Under the deal, Fortress will purchase assets originated through Wayflyer's platform. The agreement positions Wayflyer to deploy up to $4.5 billion in capital to small businesses over the next 24 months. The forward-flow structure allows Wayflyer to originate loans and transfer eligible receivables to institutional buyers, enabling faster capital recycling. "This agreement is a milestone in how we fund and scale our business," said Aidan Corbett, Wayflyer's CEO and co-founder. The deal follows a $250 million credit facility with ATLAS SP Partners announced earlier this year. Since launching in 2020, Wayflyer has deployed over $6 billion in working capital to businesses worldwide.
Fortress Investment Group plans to buy $2B in loans from fintech unicorn Wayflyer, boosting the Irish platform's e-commerce lending and signaling
Wayflyer acquires Conjura, an AI-driven ecommerce analytics platform, to accelerate its AI product offering for small businesses.
Wayflyer has acquired Conjura, an AI-driven ecommerce analytics platform, to accelerate its AI product offering for small businesses. Financial terms were not disclosed. Founded in 2018, Conjura consolidates fragmented financial data from commerce, marketing and operations platforms, using AI models to provide predictive insights on growth and margin performance. The platform recently introduced a natural language interface allowing merchants to query datasets in plain English. Conjura serves over 2,000 merchants and processes more than 135 terabytes of data annually. The acquisition reunites the companies—Wayflyer was originally incubated within Conjura in 2019. All Conjura employees will join Wayflyer to develop AI-enabled financial tools. Since launching in 2020, Wayflyer has deployed over $6 billion in working capital globally.
Wayflyer is Hiring for 16 Jobs on Simplify!
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About Wayflyer
Industries
Data & Analytics
Fintech
Financial Services
Company Size
201-500
Company Stage
N/A
Total Funding
$3.6B
Headquarters
Dublin, Ireland
Founded
2019
Wayflyer is Hiring for 16 Jobs on Simplify!
Find jobs on Simplify and start your career today