WestRock

WestRock

Sustainable, fiber-based packaging and paper

Overview

WestRock, now operating as Smurfit Westrock after a 2024 merger with Smurfit Kappa, makes sustainable, fiber-based packaging. Its products include containerboard, corrugated boxes, and high-end display packaging used by brands and retailers. The company combines materials sourcing, converting, and manufacturing capabilities across paper, packaging, and recyclability to offer end-to-end packaging solutions. What sets it apart is its scale and integrated approach: it has grown through multiple acquisitions and a major merger to build a global network that covers many steps of the packaging process, from recycled fiber to finished packaging. Its goal is to be a leading, globally available supplier of sustainable packaging that helps reduce environmental impact while meeting the needs of customers and consumers across numerous industries.

Significant Headcount Growth

About WestRock

Simplify's Rating
Why WestRock is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Headquarters

Atlanta, Georgia

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • 580,000 sq ft Pleasant Prairie corrugated hub operational, adding 177 jobs by 2026.
  • E-commerce packaging innovation captures growing sustainable packaging demand segment.
  • Smurfit Westrock merger synergies unlock European market access and operational efficiencies.

What critics are saying

  • St. Paul mill closure signals structural overcapacity; 189 workers laid off in 2024.
  • Q4 2023 $1B net loss and -8.56% ROI; merger integration execution unproven.
  • Carcinogen exposure litigation at Longview plant threatens facility operations and liability.

What makes WestRock unique

  • 25.9% US paperboard mills market share with integrated recycled and bleached production.
  • Smart medication packaging with embedded sensors launched 2024 for healthcare adherence.
  • Global scale post-merger: 97,000 employees, 57 mills across 40 countries, $31B sales.

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Stock Price

Growth & Insights and Company News

Headcount

6 month growth

10%

1 year growth

10%

2 year growth

10%
The Gardner News
Mar 24th, 2026
Packaging company to close MA facility, lay off more than 90 workers.

Packaging company to close MA facility, lay off more than 90 workers. USA TODAY NETWORK - New England March 24, 2026, 2:23 p.m. ET * WestRock Services, a subsidiary of Smurfit Westrock, filed a public WARN this month, announcing it will shutter its Wakefield manufacturing facility in May. * A total of 91 employees will be laid off from the closing Wakefield facility, according to the WARN notice. * The employees will be laid off between May 18 and May 31, the company said in the WARN notice. An Ireland-based packaging company is set to close a Massachusetts facility and lay off more than 90 employees this spring, according to state officials. WestRock Services, a subsidiary of Smurfit Westrock, filed a public Worker Adjustment and Retraining Act Notification (WARN) this month, announcing it will shutter its Wakefield manufacturing facility in May. Robby Johnson, a company spokesperson, said Smurfit Westrock is discontinuing operations at the plant as part of its "optimization efforts," but did not elaborate further. He said production will be transferred to other facilities. The company currently operates in 40 countries and employs roughly 97,000 people worldwide, according to its website. Here's what to know about the Wakefield layoffs. What is Smurfit Westrock? Where is it located? Based in Dublin, Smurfit Westrock produces paper-based packaging for consumer goods, making products for brands such as Ben & Jerry's, Asahi Beer, Papa Johns and e.l.f. Cosmetics, according to its website. Smurfit Westrock was formed in 2024 when European-based company Smurfit Kappa merged with U.S.-based entity WestRock. The company operates more than 500 facilities and 57 paper mills worldwide. The closing Massachusetts facility, located at 365 Audubon Road in Wakefield, manufactures cardboard boxes and custom packaging for regional customers. The company also operates a container plant in Devens and a sheet plant in Springfield, the website said. How many employees are being laid off? A total of 91 employees will be laid off from the closing Wakefield facility, according to the WARN notice. The affected workers include balers, forklift operators, corrugator operators and maintenance technicians. Some are represented by the International Brotherhood of Teamsters, while others are represented by the National Conference of Firemen & Oilers (32BJ SEIU), the notice said. Neither union responded immediately to requests for comment. All layoffs are expected to be permanent and no bumping rights will be granted to employees, the company said. When will the Smurfit Westrock employees be laid off? The employees will be laid off between May 18 and May 31, the company said in the WARN notice. "Closing activities are anticipated to conclude by mid-May," Johnson said in a statement. What is a WARN notice? The Worker Adjustment and Retraining Notification Act, passed in 1988, ensures workers have ample time to prepare for job transitions. A WARN filing is required when a worksite closing or mass layoffs affect at least 50 employees and a third of the site's total workforce. All-Inclusive Resort in Costa Mujeres, CancunAll-inclusive luxury hotel for families. An exclusive hotel on a white sand beach near Cancun, where you will find fun and entertainment for all ages. A personalized and unforgettable family vacation.Palladium Hotel Group | Ad All-Inclusive Luxury for Adults in Costa MujeresDiscover TRS Coral Hotel, an exclusive retreat for adults nestled in Costa Mujeres, Cancun. Turquoise waters, an infinity pool, exquisite cuisine, and premium services await your arrivalPalladium Hotel Group | Ad What Late-Night Snacks May Be Doing To Your BodyLate-night eating can lead to weight gain, cause sleeplessness, and affect your blood sugar. Learn how to manage those cravings.Stelo | Ad Deal of the Day Recommendations are independently chosen by our editors. Purchases you make through our links may earn us a commission. The Link Between Sleep Apnea and Blood SugarStelo | Ad

TechFunding News
Feb 11th, 2026
Tenna lands $13.5M to map electromagnetic threats for US and allied forces

Tenna Systems has raised $13.5 million in oversubscribed seed funding led by Costanoa, with participation from Viola Ventures, Fresh Fund, 202 Ventures and existing backers. The company is valued at an undisclosed amount. Founded in 2023 by twin brothers Avner and Gabriel Bendheim, Tenna transforms existing aircraft, drones, satellites and ships into live sensors, creating real-time electromagnetic spectrum maps that identify interference within 50 to 200 metres. The software-first platform requires no additional hardware installations. The company is already working with the US Army, US Air Force and Israel Ministry of Defence. Its product suite includes Arena for real-time monitoring, Tracer for pinpointing interference sources, and Halo for embedded resilience. Tenna plans to double its headcount and expand US market operations whilst scaling deployments globally.

RS Web Solutions
Oct 11th, 2025
U.S. E-Commerce Paper Packaging Forecast 2024-2031 Report

* September 2025: WestRock unveiled an innovative line of recyclable paper packaging tailored for e-commerce shipments.

MPR News
May 1st, 2025
St. Paul recycled paper mill to close, affecting nearly 190 workers

In 2022, the company - then Westrock - laid off about 130 people when it stopped producing corrugated paper at that facility.

The Minnesota Star Tribune
May 1st, 2025
WestRock closing big paper plant in St. Paul, laying off 189 workers

WestRock is closing its massive paper processing plant on Wabash Avenue in St. Paul and laying off the 189 workers there.

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