what3words

what3words

Defines precise locations via 3-word addresses

Overview

what3words provides a universal addressing system that maps the entire world into 3m by 3m squares, each assigned a unique three-word code. It allows precise locations to be spoken, shared, and used in digital tools. The product works by converting between a three-word address and a GPS location through APIs, apps, and map integrations, enabling use cases like delivery entrances, park spots, or drone landing points, across 170 countries and by 650+ organizations. It differentiates itself by offering a single, language-agnostic, three-word address system that works anywhere, unlike traditional street addresses or geographic coordinates, making it easier to communicate location in areas with poor addressing. The goal is to simplify location communication and operations worldwide by providing a simple, scalable way to reference any place with just three words.

About what3words

Simplify's Rating
Why what3words is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Series C

Total Funding

$136.8M

Headquarters

London, United Kingdom

Founded

2013

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Simplify's Take

What believers are saying

  • what3words launched Auto in April 2026, expanding paid Pro usage into vehicles.
  • New 2026 partnerships with iThink Logistics, Eirad, and Sygic widen distribution.
  • The 2025 £14 million round from ITV and Ingka funds international expansion.

What critics are saying

  • Swiftcomplete integration now competes with Google, Loqate, and Experian in address validation.
  • what3words posted a £16.4 million loss in 2023 after years of heavy deficits.
  • If automakers standardize native maps, what3words becomes a niche add-on, not a platform.

What makes what3words unique

  • what3words' three-word grid solves precise location sharing where addresses fail.
  • Cerence and what3words' in-car voice navigation doubled installed cars in two years.
  • HERE now activates what3words licenses directly, embedding it into enterprise location workflows.

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Funding

Total Funding

$136.8M

Below

Industry Average

Funded Over

12 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$2.2M
what3words
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Flexible Work Hours

Remote Work Options

Paid Vacation

Stock Options

Health Insurance

Wellness Program

Parental Leave

Family Planning Benefits

Employee Assistance Programme (EAP)

Training Programs

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
AMX Solutions Ltd
Aug 19th, 2026
Smarter location sharing with What3Words integration in AMX.

Smarter location sharing with What3Words integration in AMX. When managing assets across large and complex networks, communicating an exact location quickly and accurately is essential. AMX Web integrates with the What3Words API to provide users with a simple, memorable and shareable way to reference precise locations directly from the map. Making Asset Locations Easier to Share Asset and location information in AMX is often shared with field teams, contractors, emergency services and other external stakeholders. While coordinates and grid references provide precise information, they can be cumbersome to communicate and are susceptible to errors when entered or passed between teams. With What3Words integrated into AMX, users can generate a short three-word reference for a location and share it quickly with others. This can help reduce ambiguity and make it easier for teams to identify and navigate to a specific asset or site. How the AMX Integration Works Setting up the integration is straightforward. Clients first register with What3Words and obtain a valid API key. This key and the relevant API endpoint can then be configured within the What3Words section of AMX Web Settings. Once configured, users can access What3Words references directly from the AMX map. When viewing records with location information, users can switch to Map View to see assets plotted on a map. Selecting a location on the map opens a pop-up with the relevant details, including an option to show the What3Words reference. The reference is displayed in two formats: * Shareable link - for example, https://w3w.co/ghost.daytime.organist * Three-word reference - for example, ghost.daytime.organist Both formats can be copied to the clipboard using the Copy button, making them easy to share with colleagues, contractors or other stakeholders. Finding Locations Using Three Words The integration also works in reverse, allowing users to search for a location using a What3Words reference. From AMX Web Map View, users can open the search panel and select What3Words from the 'Searching by' options. After entering a valid three-word reference, such as ghost.daytime.organist, AMX automatically identifies the corresponding location, zooms the map to the relevant coordinates, and highlights it with the What3Words icon. This provides a quick way to locate a site or asset when the user is given a three-word reference, rather than traditional coordinates or a grid reference. Supporting Field Teams and Operational Response The combination of AMX's asset management capabilities and What3Words' simple location referencing can be particularly useful for organisations managing assets across extensive or difficult-to-navigate areas. Whether directing an inspection team to a specific asset, helping a contractor locate a work site or providing emergency services with an exact location, three-word references offer a simple way to communicate precise geographical information. By bringing this functionality directly into AMX Web, users can generate, copy and search What3Words references without leaving the asset management environment. A Simple Addition to Smarter Asset Management The What3Words integration is another example of how AMX can connect with specialist technologies (including Street Works, UKPMS & Google Maps) to make asset information more accessible and actionable. By combining precise geographical data with an easy-to-share location reference, AMX helps organisations improve communication, support field operations and make it easier for people to find the assets they need. With AMX and What3Words, precise asset locations are just three words away. The feature is currently available in AMX Web, and Assetmanagementexpert plan to bring it to AMX mobile in the near future!

FleetPoint
Apr 22nd, 2026
what3words for Auto set to transform in-car navigation.

what3words for Auto set to transform in-car navigation. Wednesday, April 22, 2026 - 06:40 At the Commercial Vehicle Show today, what3words has announced the upcoming launch of its new in-vehicle app, what3words for Auto, designed to deliver precise, voice-enabled navigation directly through a car's infotainment system. The app will allow drivers, from everyday motorists to professionals on the road, to reach exact destinations using just three words. As part of the company's Pro membership, the launch represents a significant step towards placing accurate, intuitive navigation firmly in drivers' hands. Built for Android Automotive OS (AAOS), what3words for Auto will be accessible via Android Auto, CarPlay and selected in-car app stores from summer 2026. This rollout will give millions more drivers the option to use what3words seamlessly within their vehicles, expanding access to a system designed for modern navigation needs. Traditional street addressing systems were never designed for the demands of the 21st century and frequently fall short in real-world navigation. Postcodes can cover wide areas, street names are often lengthy and cumbersome to input, and duplicates are more common than many realise. In London alone, there are multiple instances of the same street name, such as 'Lonsdale Road'. Meanwhile, remote or temporary locations, including roadside stops, fields and construction sites, often lack any formal address. These limitations are compounded by voice input systems that struggle to interpret complex or similar-sounding street names. The result is slower journeys, reduced efficiency for businesses and, in some cases, compromised safety. what3words offers a modern alternative, purpose-built for voice and digital navigation. The system divides the globe into a grid of 3m x 3m squares, assigning each square a unique combination of three words, known as a what3words address. This approach ensures that every location, from a specific building entrance to a precise point on a motorway hard shoulder, has its own identifiable reference. For example, ///filled.count.soap pinpoints the exact entrance to what3words' London headquarters and can be entered quickly using either voice or text. The technology is currently available in more than 60 languages, making it accessible to a global audience. Available through a what3words Pro membership, priced at £3.49 per month, what3words for Auto is designed to make destination entry faster, more accurate and highly intuitive. Powered by custom-trained AI, the app allows drivers to input destinations using natural language commands. A simple phrase such as "Let's navigate to varieties apply shirts" enables the system to identify the correct what3words address, allowing drivers to select the destination and begin navigation instantly. The app also integrates with users' existing what3words accounts, enabling them to access and select saved locations directly from their mobile app. Chris Sheldrick, Co-founder and CEO of what3words, said: "Seamless destination entry is fundamental to a good navigation experience. Millions of people use what3words to get exactly where they need to go, and we're proud to bring that experience directly into the car. With what3words for Auto, drivers will be able to reach exact locations with ease using cutting-edge voice entry technology. It's a major milestone towards our goal of what3words being available in vehicles around the world, making precise addressing accessible to everyone, everywhere." The launch of what3words for Auto builds on the company's growing momentum within the automotive sector. The technology is already integrated into vehicles from leading manufacturers including Jaguar Land Rover, Subaru, Lamborghini and Mahindra, helping drivers locate precise destinations more efficiently. Alongside in-car integration, the what3words app remains free to download on iOS and Android, with additional access available via the company's online map platform. As connected vehicle technology continues to evolve, the introduction of what3words for Auto signals a shift towards more accurate, voice-first navigation solutions. By addressing the limitations of traditional addressing systems, what3words aims to simplify journeys, improve efficiency and enhance safety for drivers worldwide. Discover more Logistics optimization software HGV registration data Vans & Minivans

Motor Transport
Mar 27th, 2026
Just three little words that help transform deliveries.

Just three little words that help transform deliveries. A home delivery specialist said the adoption of addressing system what3words had transformed the working day for its drivers and boosted reviews among customers. AIT Home Delivery said it began using what3words' global addressing system more than two years ago to improve customers' final mile delivery experiences. The system divides the world into a grid of three-metre squares and assigns each one a unique combination of three random words: a what3words address. Customers could add a what3words address on the tracking link page, or share it with the retailer they're shopping with to pass on to AIT, meaning they could specify the exact entrance of their building or another convenient delivery location. AIT said this was particularly handy for newbuilds that don't appear on maps yet, rural homes, or complexes with multiple entrances. As a result, it said that of the 217,000 reviews on Trustpilot awarding an overall rating of 4.6 stars, 84% of customers awarded five stars with another 5% awarding four stars. And customers have highlighted the ability to provide a what3words address among the plus points in their reviews. Kirsty Railton senior customer experience director at the company said: "What3words' groundbreaking system is a perfect fit for its own business as Motor Transport seek to deliver a solid and reliable service, bringing immediacy to the customer - ensuring their purchases are in situ and ready for immediate use. "The end result is a seamless navigation experience straight to customers' doors, with less time and fuel wasted driving round searching for a hard-to-find property." Chris Tindall started writing for the haulage and logistics industry in 2002 and quickly realised there was enough going on to keep him busy for a very long time. View full Profile Motor Transport Executive Brief. The Motor Transport Executive Brief newsletter delivers a comprehensive round-up of the week's major stories in the road transport industry. Covering everything from business acquisitions and contract wins to legislative updates,company highlights and fleeet news. Topics. * Optimize seals deal with what3words to provide precise route planning Optimize has partnered with location technology business what3words to improve the precision of its AI-driven advanced route optimisation platform. * Iveco to integrate what3words into Iveco S-Way by 2025 Truck manufacturer Iveco has sealed a partnership deal with what3words which will see the tech company's location technology integrated into the heavy-duty Iveco S-Way and Daily light commercial vehicle range by the end of 2024. * Yodel cuts 20 minutes of driver delay a day using Trimble Maps technology Yodel has saved an average of 20 minutes of wasted time a day from its drivers' routes using mapping software from Trimble Maps, the parcel delivery company revealed this week.The company, which employs approximately 10,000 staff, has seen record growth and demand for its services since the Covid-19 pandemic... Latest. Motor Transport is dedicated to providing road freight transport fleet operators with the most up to date, relevant and reliable news, views and interviews. Motortransport is published by Mark Allen Group. Mark Allen Group Motor Transport sites

Triangle Management Services
Feb 27th, 2025
what3words Acquires Swiftcomplete for Precision Delivery

What3words has acquired address validation software company Swiftcomplete, enhancing its e-commerce location services. This acquisition strengthens what3words' position by offering a consolidated address entry solution, addressing inaccurate addressing issues. Chris Winfield, Swiftcomplete's founder, joins what3words as Chief Research Officer. The partnership aims to empower businesses globally with faster, more reliable deliveries to precise locations, boosting efficiency and customer satisfaction.

ChannelX
Mar 6th, 2024
Asendia UK & what3words for Middle East delivery accuracy

Asendia UK have announced a strategic partnership with what3words, the innovative location technology company.

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