Duran Duran launch Halloween treasure hunt with what3words and The O2, giving fans the chance to win front-row tickets! Duran Duran are turning London into a Halloween treasure hunt this October, teaming up with what3words and The O2 to give fans the chance to win front-row concert tickets, exclusive vinyl records and unforgettable experiences ahead of their highly anticipated Danse Macabre Halloween show. The legendary British band are inviting fans to put their detective skills to the test by solving mysterious riddles, discovering hidden three-word locations and racing against fellow fans to claim some seriously exciting prizes. Launching on Wednesday 28 October 2026, the interactive experience will continue in the lead-up to the band's Halloween performance at The O2 on Saturday 31 October, with another challenge taking place inside the iconic London venue on the night itself. And for one lucky fan, cracking the code could mean securing a pair of front-row tickets to see Duran Duran live! How to enter Duran Duran's Halloween treasure hunt! The first challenge begins on 28 October, with Duran Duran sharing a mysterious riddle through their official Instagram. Hidden within the riddle are three words that, when entered into what3words, will reveal a secret location where fans can collect their prizes. For those unfamiliar with the technology, what3words has divided the world into 3m x 3m squares, assigning each square a unique combination of three words. This allows users to identify and navigate to precise locations without needing traditional street addresses. Fans will need to correctly identify the hidden words, enter them into the platform and make their way to the designated location as quickly as possible. Only the first three successful treasure hunters will walk away with prizes, making speed and accuracy essential. The clues are scheduled to be released at 9am GMT, with successful participants able to collect their rewards between 10am and 6:30pm during the promotional period. What prizes can Duran Duran fans win? There are three exclusive prize packages available during the initial Halloween treasure hunt, including the opportunity to experience the band's spectacular Danse Macabre concert from the front row. First Place: Front-Row Concert Tickets The first fan to solve the riddle and reach the secret location will receive: * Two front-row tickets to Duran Duran's Halloween concert at The O2. * A vinyl copy of Danse Macabre. Second Place: Halloween Silent Disco Experience The second successful treasure hunter will receive: * A vinyl copy of Danse Macabre. * Two tickets to the Halloween Silent Disco climb at Up at The O2. Third Place: Exclusive Vinyl Prize The third fan to successfully complete the challenge will receive: * A vinyl copy of Duran Duran's Danse Macabre album. With front-row concert tickets up for grabs, the competition offers fans a particularly exciting opportunity to celebrate Halloween with one of Britain's most influential bands. A second Halloween treasure hunt is coming to The O2! The excitement won't end with the initial treasure hunt. On Saturday 31 October, Duran Duran will launch a second interactive challenge during their Halloween concert at The O2 in Greenwich, London. This time, the band will share a series of mysterious "Trick or Treat" words through their Instagram Stories. Fans will need to work out which three words form the correct combination before entering them into what3words to reveal another secret location. Unlike the first challenge, this hidden destination will be inside The O2 itself, transforming the venue into an interactive Halloween playground. The first participant to successfully uncover the mystery location will receive a special Duran Duran Halloween prize package. Further details about the prize and the challenge will be revealed on the day of the concert. For fans attending the performance, it's another reason to keep an eye on the band's social media channels throughout Halloween. Why Duran Duran have teamed up with what3words! The collaboration combines live music, digital technology and real-world exploration, encouraging fans to engage with the band beyond the traditional concert experience. For what3words co-founder and CEO Chris Sheldrick, the partnership also represents a particularly meaningful moment. Before launching the location technology company, Sheldrick worked in the music industry, where the logistical challenges of directing performers and equipment to precise locations helped inspire the idea behind what3words. Speaking about the collaboration, Sheldrick said: "Before creating what3words, I spent years in the music industry, where getting bands and equipment to the right place was a constant challenge. Those experiences helped inspire the idea behind what3words, so it's a brilliant full-circle moment to now see an iconic band like Duran Duran using the technology in such a fun and creative way, sending fans on their own treasure hunt." The Halloween activation demonstrates how location technology can be used to create memorable experiences, combining the excitement of a traditional treasure hunt with the convenience of modern navigation. By turning secret locations into prizes waiting to be discovered, the partnership adds another dimension to Duran Duran's Halloween celebrations. Duran Duran's Danse Macabre Halloween show at The O2! Duran Duran's Halloween concert promises to be a fitting celebration of the band's darker musical influences and theatrical creativity. The show takes its name from Danse Macabre, the group's Halloween-inspired album, which explores gothic themes, haunting sounds and atmospheric reinterpretations of familiar tracks. Known for timeless hits including "Hungry Like the Wolf", "Rio", "Ordinary World" and "The Reflex", Duran Duran have spent decades blending new wave, synth-pop, rock and dance music into their distinctive sound. Their Halloween performance at The O2 offers an opportunity to experience that musical legacy through a particularly spooky lens. The accompanying treasure hunts will extend the celebration beyond the stage, giving fans additional ways to participate in the Halloween festivities. Duran Duran announce Free To Love: Hot Star Remixes physical release! Alongside their Halloween celebrations, Duran Duran are preparing to release physical editions of their Free To Love: Hot Star Remixes album. Arriving on Friday 30 October 2026, the release reimagines the band's cyber-funk anthem "Free To Love", featuring legendary musician and longtime collaborator Nile Rodgers. The project brings together a selection of contemporary dance music producers, offering fresh interpretations of the track through different electronic styles and club-inspired sounds. The release also marks an important milestone for the band, becoming the first Duran Duran remix album to receive a physical release on both vinyl and CD. Fans can pre-order the album through the band's official music store. How to take part in the Duran Duran Halloween competition! With exclusive prizes and front-row tickets available, fans hoping to participate should keep a close eye on Duran Duran's official social media accounts. The first riddle is being shared on 28 October, while the second Halloween challenge will take place on 31 October during the band's performance at The O2. Fans can find the initial treasure hunt announcement on Duran Duran's Instagram and use the what3words platform to identify the hidden location. Whether you're hoping to secure the ultimate front-row experience or simply fancy putting your detective skills to the test, Duran Duran's Halloween treasure hunt is bringing an extra dose of mystery, music and excitement to London this October.

Smarter location sharing with What3Words integration in AMX. When managing assets across large and complex networks, communicating an exact location quickly and accurately is essential. AMX Web integrates with the What3Words API to provide users with a simple, memorable and shareable way to reference precise locations directly from the map. Making Asset Locations Easier to Share Asset and location information in AMX is often shared with field teams, contractors, emergency services and other external stakeholders. While coordinates and grid references provide precise information, they can be cumbersome to communicate and are susceptible to errors when entered or passed between teams. With What3Words integrated into AMX, users can generate a short three-word reference for a location and share it quickly with others. This can help reduce ambiguity and make it easier for teams to identify and navigate to a specific asset or site. How the AMX Integration Works Setting up the integration is straightforward. Clients first register with What3Words and obtain a valid API key. This key and the relevant API endpoint can then be configured within the What3Words section of AMX Web Settings. Once configured, users can access What3Words references directly from the AMX map. When viewing records with location information, users can switch to Map View to see assets plotted on a map. Selecting a location on the map opens a pop-up with the relevant details, including an option to show the What3Words reference. The reference is displayed in two formats: * Shareable link - for example, https://w3w.co/ghost.daytime.organist * Three-word reference - for example, ghost.daytime.organist Both formats can be copied to the clipboard using the Copy button, making them easy to share with colleagues, contractors or other stakeholders. Finding Locations Using Three Words The integration also works in reverse, allowing users to search for a location using a What3Words reference. From AMX Web Map View, users can open the search panel and select What3Words from the 'Searching by' options. After entering a valid three-word reference, such as ghost.daytime.organist, AMX automatically identifies the corresponding location, zooms the map to the relevant coordinates, and highlights it with the What3Words icon. This provides a quick way to locate a site or asset when the user is given a three-word reference, rather than traditional coordinates or a grid reference. Supporting Field Teams and Operational Response The combination of AMX's asset management capabilities and What3Words' simple location referencing can be particularly useful for organisations managing assets across extensive or difficult-to-navigate areas. Whether directing an inspection team to a specific asset, helping a contractor locate a work site or providing emergency services with an exact location, three-word references offer a simple way to communicate precise geographical information. By bringing this functionality directly into AMX Web, users can generate, copy and search What3Words references without leaving the asset management environment. A Simple Addition to Smarter Asset Management The What3Words integration is another example of how AMX can connect with specialist technologies (including Street Works, UKPMS & Google Maps) to make asset information more accessible and actionable. By combining precise geographical data with an easy-to-share location reference, AMX helps organisations improve communication, support field operations and make it easier for people to find the assets they need. With AMX and What3Words, precise asset locations are just three words away. The feature is currently available in AMX Web, and Assetmanagementexpert plan to bring it to AMX mobile in the near future!