WhatNot

WhatNot

Online marketplace for authentic collectibles

About

Whatnot.com operates as an online marketplace dedicated to collectibles, particularly focusing on items like Funkos and FiGPiNs. The platform ensures that every item listed is 100% authentic through a rigorous verification process that includes hand authentication, providing trust and security for both buyers and sellers. It serves collectors and enthusiasts who are passionate about pop culture franchises such as Marvel Comics and Star Wars, offering them a reliable space to buy and sell rare and exclusive items. Whatnot.com distinguishes itself from competitors by charging low fees on sales and providing seller protection, ensuring prompt and secure payments. The company's goal is to create a trusted environment for collectible enthusiasts to engage in safe and easy transactions.

Company Stage

Series D

Employees

501-1,000

Industries

Consumer Software, Consumer Goods

Total Funding

$470.9M

Headquarters

Marina del Rey, California

Founded

2019


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Simplify's Take

What believers are saying

  • Partnership with PSA enhances credibility and attracts serious Funko Pop collectors.
  • Expansion into new categories like diecast cars and stamps diversifies the user base.
  • Livestream shopping partnerships with brands like STAUD highlight growth potential.

What critics are saying

  • Increased competition from platforms like Popshop Live and NTWRK in the collectibles market.
  • High fees for grading services may deter sellers from using the platform.
  • Risk of counterfeit items slipping through verification could harm reputation.

What makes WhatNot unique

  • Whatnot offers the largest collection of 100% authentic collectibles verified by hand.
  • The platform focuses on niche markets like Funkos and FiGPiNs, attracting dedicated collectors.
  • Whatnot's low fees provide a competitive advantage over other collectible marketplaces.

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Growth & Insights
Headcount

6 month growth

9%

1 year growth

31%

2 year growth

89%

Benefits

Competitive base salary and stock options

Unlimited Vacation Policy and No Meeting Holidays

Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability

Work From Home Support

Up to $500 monthly to spend within Whatnot App

Care benefits

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