WhatNot

WhatNot

Online marketplace for authentic collectibles

About WhatNot

Simplify's Rating
Why WhatNot is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

1,001-5,000

Company Stage

Series E

Total Funding

$749.2M

Headquarters

Marina del Rey, California

Founded

2019

Overview

Whatnot.com is an online marketplace dedicated to collectibles, particularly Funkos, FiGPiNs, and similar items. The platform ensures that every item listed is 100% authentic through a rigorous verification process that includes hand authentication, providing trust and security for both buyers and sellers. It primarily serves collectors and enthusiasts who are passionate about pop culture franchises like Marvel Comics and Star Wars, looking for rare and exclusive items. Whatnot.com operates as an intermediary, facilitating transactions between buyers and sellers while charging low fees, which sets it apart from competitors. The company's goal is to create a safe and reliable environment for collectors to buy and sell their prized items.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Whatnot raised $265M, boosting its valuation to nearly $5 billion in 2023.
  • The platform benefits from the growing trend of live shopping among younger demographics.
  • Collaborations with brands like Marvel drive increased traffic and sales on Whatnot.

What critics are saying

  • Increased competition from TikTok Shop could draw users away from Whatnot.
  • Potential logistical challenges with Chit Chats Express may affect postage integration.
  • Expansion into new product categories may dilute Whatnot's brand identity.

What makes WhatNot unique

  • Whatnot offers a unique marketplace for 100% authenticated collectible items.
  • The platform combines live shopping with a focus on niche collectibles like Funkos and FiGPiNs.
  • Whatnot's partnerships with franchises like Marvel enhance its appeal to collectors.

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Funding

Total Funding

$749.1M

Above

Industry Average

Funded Over

6 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$250M
Reddit
$265M
WhatNot
$1250M
Epic Games
$1500M
Airbnb

Benefits

Competitive base salary and stock options

Unlimited Vacation Policy and No Meeting Holidays

Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability

Work From Home Support

Up to $500 monthly to spend within Whatnot App

Care benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Chit Chats
Feb 24th, 2025
Big News: We're Partnering with Whatnot!

Starting Wednesday, February 5, Chit Chats Express Inc. is teaming up with Whatnot, the popular e-commerce streaming auction platform, to bring you quick and seamless postage solutions - powered by ChitChats - right from the Whatnot platform

NeoFeed
Jan 8th, 2025
Whatnot raises $265M, valued at $5B

Whatnot, a live shopping platform competing with TikTok Shop, raised $265 million in a Series E round, boosting its valuation to $5 billion. Led by Greycroft Partners, DST Global, and Avra, the funds will expand operations, hire tech staff, and launch new product categories. With $3 billion in sales in 2024, Whatnot aims to capitalize on a potential TikTok ban in the U.S. and plans a $72 million share buyback.

Mediagazer
Jan 8th, 2025
Whatnot raises $265M at $4.97B valuation

Whatnot, a platform for selling comics and other items via live videos, has raised a $265 million Series E funding round, achieving a valuation of $4.97 billion. The company also reports that its annual Gross Merchandise Value (GMV) has surpassed $3 billion.

Daily Content Newsletter
Jan 8th, 2025
Livestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has secured $265 million in a Series E funding round, a significant investment for a livestream shopping platform.

TechCrunch
Jan 8th, 2025
Livestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B | TechCrunch

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has Whatnot secured $265 million in a Series E funding round, pinning the platform’s valuation at $4.97 billion.

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WhatNot is Hiring for 76 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update WhatNot's jobs every few hours, so check again soon! Browse all jobs →

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