WWhirlpool Corporation designs, manufactures, and sells home appliances for households worldwide, including refrigerators, washing machines, ovens, and dishwashers. The company serves individual consumers, businesses, and large retailers, and earns revenue from direct appliance sales as well as after-sales services and extended warranties. Its products work by combining electrical, mechanical, and software components to perform tasks like cooling, washing, cooking, and cleaning, with ongoing support through repairs, parts, and service plans. Whirlpool differentiates itself through its global manufacturing footprint, a broad portfolio of brands (such as Brastemp and JennAir) and a strong focus on research and development, ESG practices, and customer service. Its goal is to create long-term shareholder value by delivering reliable, high-quality appliances while pursuing sustainable, ethical business practices and continuous improvement to meet consumer needs.
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10,001+
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Headquarters
Benton Harbor, MI
Founded
1911
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Goldman Sachs lowers Whirlpool stock price target. Valued at a market cap of $1.8 billion, Whirlpool stock is down 82% over the past decade. The stock is down 63% in 2026 and continues to disappoint Wall Street. Replacement demand was the steady core of the company's business and was the part appliance makers could always count on. Longbow Research analyst David MacGregor put it at roughly 55% to 60% of total demand during Whirlpool's (WHR) Q3 earnings call. Lately, even that core has started to wobble, and Wall Street noticed. Goldman Sachs responded with a note that shows how analysts now see the road ahead. Appliance shoppers hit pause. In Q3 of 2026, Whirlpool reported net sales of $3.7 billion, down 8.8% year over year due to soft demand in North America. Demand across the North American appliance industry fell 3.3% in the third quarter. Whirlpool expects industry demand to finish the year down about 5%. CEO Marc Bitzer explained where the drop is coming from. The market is now mostly a replacement market, he said, and the decline is tied to discretionary purchases. Discretionary purchases, like upgrades and premium models, are where Whirlpool benefits from higher-margin products. When shoppers only buy what they must, the company sells more basic models at thinner margins. Some households are also choosing to repair instead of replace. Bitzer said he has seen this before and pointed to the 2008 financial crisis, when shoppers held back on items like dishwashers or a second appliance. Goldman cuts Whirlpool stock price target. Goldman Sachs (GS) lowered its price target on Whirlpool to $35 from $41, according to TheFly.com. The firm kept its Neutral rating after the third-quarter earnings miss and the guidance cut. The research note says consumers are delaying appliance purchases because of the macro backdrop, which includes replacement units, thereby impacting volumes and product mix in North America. However, Goldman said that as operating conditions get tougher, Whirlpool's focus on protecting profitability and liquidity should help position it for an eventual recovery. Given consensus estimates compiled by TIKR, Whirlpool is projected to improve free cash flow from $78 million in 2025 to $228.7 million in 2028. If the stock is priced at 8.33x forward FCF, which is in line with its five-year average, it could gain 5% over the next 15 months. Out of the nine analysts covering WHR stock, six recommend "Hold" and three recommend "Sell." Price hikes are the big bet. Whirlpool is trying to price its way back to healthier margins. It raised prices in April and July, while retail price data shows gains of 8% to 9% over January 2025 levels. Bitzer admitted the company "had to course correct a little bit" in the third quarter after aiming very high in June and July. Whirlpool announced a 7% increase effective Nov. 1 in Canada and Dec. 3 in the U.S., while Latin America will see increases of up to 10%. One analyst asked whether rivals had followed Whirlpool's summer increases. Bitzer said he could not speak for competitors, but noted he had seen competitor price moves in October. More retail: He added that Whirlpool will lead when costs justify it and said market share has held steady all year, helped by new products. Several factors impacted profit margins for Whirlpool in Q3: * Price increases in North America and Latin America more than covered weaker product mix, adding about 250 basis points. * Tariffs pulled margin down by about 225 basis points, mainly from new Section 232 tariffs in the U.S. * Higher steel, resin, and base metal costs took away another 75 basis points. Steel is a major cost pressure. Bitzer said North American steel prices rose about 50% over the past 12 months. He called that increase disconnected from reality, since iron ore and international steel prices fell. Whirlpool has locked in two of its three long-term steel contracts at what he called fair prices. Whirlpool's own cost cuts are the other half of the plan. Plant upgrades, supply chain changes, and a 25% cut in local distribution centers add up to $290 million in structural savings, most of which arrives in 2027. In Q3, Whirlpool reported a loss of $0.21 per share, while the EBIT (earnings before interest, and tax) margin stood at 2.6%, an increase of 80 basis points sequentially, but lower than consensus estimates. * Organic revenue down about 1.5% * Ongoing EBIT margin between 2% and 2.2% * Free cash flow of about $300 million, or roughly 2% of net sales * Year-end net debt below $4.5 billion, better than the earlier target of under $5 billion * Gross cost savings of about $250 million, with net savings below $150 million Cash and debt give Whirlpool a cushion. The third quarter was rough on cash. Whirlpool burned through about $1.1 billion more than it generated. Part of the hit came from Grupo Casas Bahia, a major Brazilian retailer that filed for bankruptcy reorganization in August. Whirlpool had not yet collected money tied to that retailer. Bitzer said the fourth quarter is typically when cash flow flips from negative or low to positive. Whirlpool expects to collect about $100 million of the Casas Bahia money, plus most of its related insurance payments. CFO Roxanne Warner said the company has more than $3 billion of available liquidity, and Bitzer said the revolving credit line has not been touched since August. Bitzer was candid about the trade-off. "I'm prepared to carry a little bit too much liquidity around us because we're living in a very uncertain environment." Whirlpool is wrestling with slowing consumer demand. My take on Whirlpool stock. I read Goldman's Neutral rating as fair. The 2027 setup has three things going for it: * First, price increases carry over. Bitzer said Whirlpool exits the year with several points of positive pricing heading into 2027. * Second, about $290 million in structural cost savings arrive, mostly next year. * Third, inventories are low at both Whirlpool and its retailers, so the company does not need to cut production further. The small appliance business adds a lift. It posted an 18.6% EBIT margin, and its October U.S. orders were up about 40%. But the plan needs a lot to go right. Prices must not weigh heavily on product demand and commodities prices should cool off. Further, shoppers who are putting off a new washer or dishwasher cannot trade down to cheaper models in large numbers. Bitzer put the priority plainly. "Our clear focus for Q4 and also for next year is margin expansion, period," he said. Whirlpool will share 2027 guidance on its January call. That is when I will judge whether this waiting room has a door out.
Early third-quarter earnings suggest US consumers are still spending, though not every company is benefiting. "Resilient" was the word many executives used this week, despite inflation, high interest rates and tension between the US and Iran. Royal Caribbean beat earnings expectations, with guests served up 9% to 2.7 million. Its shares rose over 8% on Tuesday. UPS beat expectations on earnings and revenue, with US revenue up 4.5% to $14.86 billion, and raised its full-year revenue forecast to about $92.6 billion from $91.2 billion. Coca-Cola beat expectations and lifted its full-year earnings growth forecast to at least 11%. Sherwin-Williams' net sales rose 7.9%, but it expects muted demand into 2027. Whirlpool missed on both revenue and earnings, and its North America net sales fell more than 8%.
WHR stock tumbles overnight after Q3 miss, outlook cut: Wells Fargo sees few bright spots. Published: Oct 27 2026, 11:10 AM IST * FB * TW * Linkdin * Whatsapp * GNFollow Us Whirlpool's third-quarter results missed estimates, and the company issued a weak outlook. * Wells Fargo pointed to Whirlpool's weaker margins and slowing small-appliance growth. * Whirlpool's North American appliance revenue fell 8.3%, while operating profit dropped 44.7%. * Whirlpool now sees a 2026 adjusted loss of $1.30 per share, down from the initial $7 earnings estimate. Whirlpool Corp. shares fell 8% in overnight trading heading into Tuesday after the appliance maker missed third-quarter estimates and cut its 2026 outlook for the third time this year, now expecting an annual loss. Wells Fargo said margin shortfalls in North America and Latin America and weaker small-appliance growth left few bright spots. Whirlpool stock fell 5% in regular trading on Monday, and the stock is on track for its worst year ever. Wells Fargo maintains cautious view on Whirlpool. Wells Fargo kept its 'Equal Weight' rating and $30 price target on Whirlpool (which still implies a 13% upside from the stock's last close) following its Q3 results and revised forecast. The analyst said investors expected a difficult quarter, but the earnings shortfall was far worse. Weak profits in North America and Latin America, along with slower growth in small household appliances, fueled concerns about the company's recovery. The Michigan-based manufacturer posted a net loss of $249 million in Q3, down from a $73 million profit a year earlier. Revenue fell 8.8% to $3.68 billion, and adjusted loss was $0.21 per share, both missing analysts' consensus estimates of $3.92 billion and earnings of $0.96 per share, respectively, according to Fiscal.ai. Whirlpool's margin shrink and outlook cut. Whirlpool's major appliance business in North America reported an 8.3% revenue decline to $2.50 billion. Operating profit in the segment fell 44.7% to $74 million as softer demand weighed on results. Latin American major appliance revenue increased 6.9% to $858 million, but operating profit dropped 61.3% to $18 million. The company cited product-mix changes following the bankruptcy reorganization of Brazilian retailer Grupo Casas Bahia as a factor affecting profits. "Through disciplined working capital management, we are protecting our year end free cash flow and our balance sheet resilience to navigate challenging market conditions. As a result, we now expect net debt below $4.5B at the end of 2026 and have preserved a clear debt maturity ladder until 2028," said CFO Roxanne Warner. Whirlpool now expects to lose $1.30 per share in 2026, compared with its January guidance of $7 in earnings per share. WHR stock: retail view. However, on Stocktwits, retail sentiment around the stock improved to 'extremely bullish' from 'bullish' territory the previous day. A user said, "I have to say this is what happens when you forget about quality and just manufacture a product that barely makes it through there 1 year warranty! Whirlpool used to last for 10 + years now 10 months is average I've gone to all Samsung appliances and have piece of mind!" WHR stock has crashed 63% year-to-date. For updates and corrections, email newsroom[at]stocktwits[dot]com.< Stay updated with all the latest Business News, including market trends, Share Market News, stock updates, taxation, IPOs, banking, finance, real estate, savings, and investments. Track daily Gold Price changes, updates on DA Hike, and the latest developments on the 8th Pay Commission. Get in-depth analysis, expert opinions, and real-time updates to make informed financial decisions. Download the Asianet News Official App from the Android Play Store and iPhone App Store to stay ahead in business. 0 Comments / 0 New
Whirlpool cuts outlook again on lacklustre demand, soaring costs. 27 Oct 2026, 10:57 pm A Whirlpool washer at a RC Willey Home Furnishings store in Orem, Utah, the US. Whirlpool now expects ongoing loss per share of US$1.30 (RM5.31) for 2026, down from its previous forecast of ongoing earnings per share of US$2.50 to US$3. (Oct 27): Whirlpool Corp slashed its full-year outlook for the third time this year and forecast its first annual loss in decades, citing a sluggish consumer environment and high commodity prices. Whirlpool now expects ongoing loss per share of US$1.30 (RM5.31) for 2026, down from its previous forecast of ongoing earnings per share of US$2.50 to US$3. The original guidance provided in January was for ongoing EPS of US$7. Sales declined for a fourth straight period in the third quarter, dragged by "softer industry demand" in North America and economic challenges "that undoubtedly intensified over the last three months," Chief executive officer Marc Bitzer said on Tuesday morning's earnings call. When different ways of thinking become a strength For Solihin Najmi Lokman, being neurodivergent can feel a little like using a vintage camera. Whirlpool shares dropped as much as 16% in postmarket trading on Monday, before bouncing back as much as 6.6% on Tuesday morning in New York. The fridge and microwave maker is cutting costs and increasing prices to improve margins, but higher steel, resin and base metal costs, as well as tariffs, countered these gains, chief financial officer Roxanne Warner said on the call. "While we made progress on our pricing and cost takeout actions, this progress was partially offset by higher raw material, fuel, and logistic costs," Bitzer said. Consumers are still holding back on replacing their appliances, according to Bitzer, though new premium products launched this year are doing well even in a soft discretionary market. While "outsized" price increases are needed to offset higher costs, they could lead to share losses, RBC Capital Markets analyst Mike Dahl wrote in a post-earnings note. The outlook also does not account for potential disruption from Brazil's election, creating further risk for its Latin America business. Whirlpool has been working to lower its leverage, but those efforts have been complicated by a depressed US housing market and gloomy consumer sentiment as affordability concerns continue to weigh on spending for home appliances. Whirlpool now aims to reduce net debt to under US$4.5 billion by the end of the year, a US$500 million improvement from its target announced last quarter. Uploaded by Felyx Teoh
Whirlpool forecasts annual loss as appliance sales fall. Reading Time: 3 mins read BENTON HARBOR, Mich. - Whirlpool forecast a full-year adjusted loss and lower sales after weak appliance demand weighed on third-quarter results, sending its shares sharply lower in extended trading. The manufacturer's October 26 results showed net sales of $3.677 billion, down 8.8% from a year earlier. It reported a GAAP loss of $3.80 per diluted share and an ongoing, non-GAAP loss of 21 cents per share. Whirlpool now expects 2026 net sales of approximately $14.5 billion, a GAAP loss of $4.95 per share and an ongoing loss of $1.30 per share. That reverses the profit outlook issued with its August second-quarter results, when it projected ongoing earnings of $2.50-$3.00 per share and revenue of about $15 billion. At that time, it expected year-end net debt below $5 billion. The second-quarter release reported sales of $3.517 billion, down 6.8% year over year, and an ongoing loss of 21 cents per share, showing profitability was already under pressure during 2026. Highlights * Executed price increases and structural cost actions, delivering sequential operational progress in Q3 against a tough macroeconomic backdrop * Announced Q4 price increases in MDA North America and Latin America * Q3 GAAP net earnings (loss) margin of (6.8)%; GAAP earnings (loss) per diluted share of $(3.80) * Q3 ongoing (non-GAAP) EBIT margin[(2)] of 2.6%; ongoing earnings (loss) per diluted share of $(0.21) * 2026 updated EPS outlook includes full-year GAAP earnings (loss) per diluted share of $(4.95), and ongoing earnings (loss) per diluted share of $(1.30) * 2026 updated cash flow outlook includes cash provided by operating activities of approximately $700 million and free cash flow[(4)] of approximately $300 million * Maintained strict working capital management, prioritizing balance sheet strength and positioning us well to deliver our full year free cash flow target * Net debt expectations improved from under $5 billion to under $4.5 billion by year end Barron's reported that shares fell 8.5% in late Monday trading after closing at $26.44. That regular-session close was the lowest since March 2009, according to Dow Jones Market Data cited by the publication. Whirlpool retained a full-year free-cash-flow target of about $300 million. Its cash-flow reconciliation shows an outflow of $1.081 billion for the nine months ended September 30. The company announced a 7% fourth-quarter price increase for major domestic appliances in North America. It now expects year-end net debt below $4.5 billion. Homebuilders are also reporting weaker demand. PulteGroup's third-quarter decline in closings, reported by The FINANCIAL on October 24, came as management cited rising mortgage rates and stretched affordability. PulteGroup's home closings fell 9% to 6,876, while net new orders declined 6% to 6,208. Chief Executive Ryan Marshall said higher rates had also made selling an existing home harder. Company's expectations: * Net sales of approximately $14.5 billion; approximately (1.5)% decline vs. 2025 like-for-like[(6)] net sales of approximately $14.7 billion * GAAP net earnings (loss) margin of (2.2)% and ongoing (non-GAAP) EBIT margin[(2)] of 2.0 - 2.2%, supported by pricing actions * GAAP earnings (loss) per diluted share of $(4.95) and full-year ongoing earnings (loss) per diluted share[(3)] of $(1.30) * 2026 GAAP tax rate of approximately 8% and adjusted (non-GAAP) tax rate of 25% * Cash provided by operating activities of approximately $700 million and free cash flow[(4)] of approximately $300 million * Net debt below $4.5 billion at year end Support Independent Journalism Help The FINANCIAL continue delivering quality business and financial news.Support from as little as $1. If you can, please consider supporting us with a regular amount each month. Thank you
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Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
Benton Harbor, MI
Founded
1911
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