Whirlpool Corporation

Whirlpool Corporation

Global home appliances designer and manufacturer

Overview

Whirlpool Corporation designs, manufactures, and sells home appliances for households worldwide, including refrigerators, washing machines, ovens, and dishwashers. The company serves individual consumers, businesses, and large retailers, and earns revenue from direct appliance sales as well as after-sales services and extended warranties. Its products work by combining electrical, mechanical, and software components to perform tasks like cooling, washing, cooking, and cleaning, with ongoing support through repairs, parts, and service plans. Whirlpool differentiates itself through its global manufacturing footprint, a broad portfolio of brands (such as Brastemp and JennAir) and a strong focus on research and development, ESG practices, and customer service. Its goal is to create long-term shareholder value by delivering reliable, high-quality appliances while pursuing sustainable, ethical business practices and continuous improvement to meet consumer needs.

About Whirlpool Corporation

Simplify's Rating
Why Whirlpool Corporation is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Headquarters

Benton Harbor, Michigan

Founded

1911

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Simplify's Take

What believers are saying

  • Price increases can rebuild margins as new products roll out.
  • About $200 million of 2025 structural cost takeout supports earnings.
  • Small domestic appliances grew 13.4% to $222 million in Q1 2026.

What critics are saying

  • Weak housing and high rates keep major appliance demand depressed.
  • Tariff and input inflation pressure margins before pricing fully offsets costs.
  • Samsung, LG, and Bosch are taking share through direct-to-consumer channels.

What makes Whirlpool Corporation unique

  • Whirlpool owns premium brands like KitchenAid, JennAir, and Brastemp.
  • It combines global manufacturing with 55 research and technology centers.
  • Its portfolio spans refrigerators, washers, ovens, dishwashers, and after-sales services.

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Funding

Total Funding

$2B

Above

Industry Average

Funded Over

3 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Apr 14th, 2026
Whirlpool posts Q3 earnings of $3.43, expects $500M free cash flow in 2024

Whirlpool reported third-quarter earnings of $3.43 per share, delivering 50 basis points of sequential global margin expansion in line with expectations. The company's North American business achieved 100 basis points of sequential margin improvement, driven by pricing actions. CEO Marc Bitzer acknowledged challenging US market conditions, with low consumer confidence ahead of elections and constrained housing markets despite recent Federal Reserve rate cuts. Demand has shifted towards lower-margin replacement purchases whilst discretionary spending remains weak due to historically low existing home sales. Whirlpool generated approximately $130 million cash through working capital management in the quarter and expects $500 million free cash flow for 2024. The company returned approximately $400 million to shareholders this year through dividends and continued debt reduction.

PR Newswire
Apr 10th, 2026
Whirlpool announces $60M investment, up to 150 jobs for new Ohio facility.

Whirlpool announces $60M investment, up to 150 jobs for new Ohio facility. Apr 10, 2026, 14:27 ET BENTON HARBOR, Mich., April 10, 2026 /PRNewswire/ - Whirlpool Corporation today announced plans to further expand its industry-leading U.S. manufacturing footprint with the addition of a new, state-of-the-art production facility. Located in Perrysburg, Ohio, this will be the company's 11th factory in the United States and its 6th in the state of Ohio, further solidifying the company's position as a cornerstone of American industrial growth. Whirlpool Corporation acquired an existing building, previously used for solar panel manufacturing, and will invest over $60 million to transform the facility, including new advanced manufacturing technologies and automation, to produce appliance components and subassembly work for washers and dryers. The development of the new plant will take place over the next two years, creating between 100-150 new jobs. This new facility will serve as a vital hub for Whirlpool Corporation's U.S. operations, providing critical support to nearby Ohio plants. "Whirlpool Corporation is leaning into our commitment to U.S. manufacturing," said Marc Bitzer, Whirlpool Corporation chairman and CEO. "When there is a level playing field, our American workers can out-compete anyone in the world. This investment is proof of our confidence in that workforce and our determination to win by producing high-quality, innovative products in the U.S." This announcement follows a period of significant domestic investment for the company, including a $300 million investment in the company's laundry operations announced in October, which is aimed at increasing capacity, by adding a new production line and 400-600 new jobs. "This new facility represents an evolution in American manufacturing," said Kristin Day, Whirlpool Corporation vice president of U.S. manufacturing. "By creating a hybrid environment where cutting-edge automation meets human ingenuity, we are not just building appliances - we are building the future domestic production for our industry. Our people remain the foundation of our success, and these tools will empower them to reach new levels of precision and efficiency." Approximately 80% of the major appliances Whirlpool Corporation sells in the U.S. are produced domestically, with the company spending $23 billion in manufacturing, labor and logistics in the past decade. Last year alone, the company spent more than $6 billion with U.S. suppliers. The investments are subject to the final approval of incentives. Assistance from JobsOhio and a tax credit from the State of Ohio are pending review and approval. Whirlpool Corporation expects to hold a formal ribbon-cutting ceremony for the facility later this year. Official Statements of Support U.S. Trade Representative Jamieson Greer: "The Trump Administration's agenda is accelerating America's industrial resurgence by reducing trade barriers and ensuring that American workers and businesses can compete on even footing. Today's investment by Whirlpool Corporation demonstrates how an America First trade policy can strengthen the country's manufacturing base, create jobs, boost domestic production and support local economies." Senator Bernie Moreno (R-OH): "Whirlpool is investing in the American worker and Ohio is leading the way in reindustrializing the American Heartland and an American manufacturing renaissance. Whirlpool and its workforce are a great reflection of American resilience and proof that we can not only make things in America but make them better." Congresswoman Marcy Kaptur (OH-09): "For decades, we've fought to keep the heart of American manufacturing beating right here in Northwest Ohio. This major investment by Whirlpool proves that when we back our domestic producers, our communities thrive. I am proud to see this commitment to our local workforce, which strengthens our Great Lakes regional economy and ensures that America continues to lead the world in building the products that power our homes and our communities." Congressman Bob Latta (OH-05): "This investment will strengthen our domestic supply chain in Ohio. When companies like Whirlpool invest in expanding American manufacturing, they create good-paying jobs, strengthen supply chain resilience, and help keep our nation competitive. This new development will bring additional jobs to Perrysburg, further boosting our local economy and creating more opportunities for Ohio workers." Perrysburg Mayor Mark Weber: "This is exactly the kind of investment we're proud to see in Perrysburg. It means good jobs for our residents, continued growth for a strong local employer and a clear vote of confidence in both our workforce and our community. It's a great day for our city, and I look forward to welcoming Whirlpool to Perrysburg." Wood County Commissioner Craig LaHote: "Whirlpool has a strong record of success in our region, and we're excited about their plans to bring new opportunities and investment to Wood County. The company's decision to expand here speaks to our strong workforce and business environment, and we look forward to working with them as a new corporate partner in Wood County." About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. SOURCE Whirlpool Corporation

Plant Services
Apr 10th, 2026
Whirlpool to build new $60 million Ohio plant.

Whirlpool to build new $60 million Ohio plant. The Perrysburg plant will be Whirlpool's sixth in the Buckeye state. April 10, 2026 In a statement, Whirlpool leadership said the new factory will be a "hub" for Whirlpool's operations, supporting its other plants in the state. The facility will be constructed over the next two years, though Whirlpool says it will hold a formal ribbon-cutting later in 2026. What people are saying. "Whirlpool Corporation is leaning into our commitment to U.S. manufacturing," said Marc Bitzer, Whirlpool Corporation chairman and CEO. "When there is a level playing field, our American workers can out-compete anyone in the world. This investment is proof of our confidence in that workforce and our determination to win by producing high-quality, innovative products in the U.S." "This new facility represents an evolution in American manufacturing," said Kristin Day, Whirlpool Corporation vice president of U.S. manufacturing. "By creating a hybrid environment where cutting-edge automation meets human ingenuity, we are not just building appliances - we are building the future domestic production for our industry. Our people remain the foundation of our success, and these tools will empower them to reach new levels of precision and efficiency." Today's investment by Whirlpool Corporation demonstrates how an America First trade policy can strengthen the country's manufacturing base, create jobs, boost domestic production and support local economies," said U.S. Trade Representative Jamieson Greer. "Whirlpool is investing in the American worker and Ohio is leading the way in reindustrializing the American Heartland and an American manufacturing renaissance," said Senator Moreno. Whirlpool and its workforce are a great reflection of American resilience and proof that Plant Services can not only make things in America but make them better." Manufacturers investing in Ohio. Joby Aviation to expand into new Ohio factory The new air taxi factory will complement existing production in California and Ohio, the company said. U.S. Medical Glove Co. purchases Ohio paper mill to convert into new factory The company did not disclose how many people it would hire or how much it paid. Hikma Pharmaceuticals invests $1B to expand pharmaceutical manufacturing and R&D facilities in Ohio and New Jersey The expansion will grow domestic capacity across four sites and support the production of more than 12 billion doses of essential medicines annually. Ryan Secard joined Endeavor B2B in 2020 as a news editor for IndustryWeek. He currently contributes to IW, American Machinist, Foundry Management & Technology, and Plant Services on breaking manufacturing news, new products, plant openings and closures, and labor issues in manufacturing.

Yahoo Finance
Mar 27th, 2026
Whirlpool shares plunge 40% as earnings drop 75% and analysts slash forecasts

Whirlpool, one of the world's largest home appliance manufacturers, has been downgraded to a Zacks Rank #5 (Strong Sell) as analysts slash earnings expectations. Shares have fallen over 40% in the past year. The company's latest quarterly results showed sales of $3.8 billion, down 0.9% year-over-year, with earnings plummeting 75%. A guidance cut following significant dilution has driven sharp downward earnings revisions. Whirlpool's top line has remained flat over five years, pressured by weak discretionary spending and a soft housing market. Whilst replacement demand stays steady, reduced new home purchases have hurt demand for new appliances, where margins are stronger. The company's gross margins have also deteriorated over the past five years, reflecting challenging market conditions.

Yahoo Finance
Feb 27th, 2026
AAR stock poised to prove Wall Street wrong, but analysts bearish on Whirlpool and Jackson Financial

AAR, a provider of aircraft maintenance services, is trading below Wall Street's consensus price target despite strong fundamentals that suggest the stock deserves more attention. The company has grown revenue by 17% annually over the past two years, significantly outpacing competitors and indicating market share gains. AAR's expected revenue growth of 15.5% over the next 12 months remains robust, whilst earnings per share have increased by 17.9% annually over the past two years, massively outperforming peers. The company was the first third-party maintenance, repair and overhaul provider approved by the Federal Aviation Administration for Safety Management System Requirements. Meanwhile, analysts recommend selling Whirlpool and Jackson Financial due to declining revenue trends, margin compression and operational challenges.

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