Whirlpool Corporation

Whirlpool Corporation

Designs and manufactures kitchen and laundry appliances

About Whirlpool Corporation

Simplify's Rating
Why Whirlpool Corporation is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Total Funding

$18.8M

Headquarters

Benton Harbor, Michigan

Founded

1911

Overview

Whirlpool Corporation specializes in the design, manufacture, and sale of kitchen and laundry appliances, including refrigerators, washing machines, ovens, and dishwashers. Their products are sold directly to consumers, businesses, and large retailers across various regions, including North America, Latin America, Europe, and Asia. Whirlpool's appliances are known for their quality and performance, with notable brands like Brastemp and JennAir. The company stands out from competitors by focusing on continuous improvement and adapting to consumer needs through extensive research and development. Additionally, Whirlpool is committed to sustainable practices and ethical conduct, aiming to create long-term value for shareholders while ensuring their operations are environmentally and socially responsible.

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Simplify's Take

What believers are saying

  • Whirlpool's focus on innovation meets evolving consumer needs in smart home integration.
  • The rise in demand for energy-efficient appliances aligns with Whirlpool's product offerings.
  • Whirlpool's strong presence in the Americas supports its revenue growth and market stability.

What critics are saying

  • Increased competition from smart home brands like Xiaomi threatens Whirlpool's market share.
  • The divestiture of European operations led to an 18.7% decline in net sales.
  • The Maytag brand impairment indicates potential challenges in brand value and consumer perception.

What makes Whirlpool Corporation unique

  • Whirlpool's century-long history establishes it as a trusted home appliance brand.
  • The company offers a diverse portfolio, including premium brands like JennAir and Brastemp.
  • Whirlpool's commitment to sustainability and ethical conduct enhances its market reputation.

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Funding

Total Funding

$18.8M

Above

Industry Average

Funded Over

1 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Company News

PR Newswire
Feb 18th, 2025
Whirlpool Corporation Welcomes John Morikis To Board Of Directors

BENTON HARBOR, Mich., Feb. 17, 2025 /PRNewswire/ -- The Whirlpool Corporation board of directors has appointed John Morikis, former chairman and CEO of The Sherwin-Williams Company, to the board, effective immediately. Morikis will serve on the corporate governance and nominating committee and the human resources committee

PR Newswire
Feb 18th, 2025
Whirlpool Corporation Declares Quarterly Dividend

BENTON HARBOR, Mich., Feb. 17, 2025 /PRNewswire/ -- Today, the board of directors of Whirlpool Corporation (the "Company") declared a quarterly dividend of $1.75 per share on the Company's common stock. The dividend is payable on March 15, 2025, to stockholders of record at the close of business on February 28, 2025.About Whirlpool CorporationWhirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.Website DisclosureWe routinely post important information for investors on our website, whirlpoolcorp.com, in the "Investors" section

PR Newswire
Jan 29th, 2025
Whirlpool Announces Fourth-Quarter And Full-Year Results; Provides 2025 Guidance

-- Fourth-quarter net sales decline of (18.7)% due to the Europe divestiture; organic net sales(1) growth of 1.9% driven by strong small domestic appliances and international businesses. -- Delivered approximately $300 million of net cost take out in 2024, as expected. -- Q4 GAAP net earnings margin (loss) of (9.5)%; GAAP earnings (loss) per diluted share of $(7.10) driven by the non-cash impact of Maytag brand impairment, GAAP tax rate of (44)%

PR Newswire
Jan 23rd, 2025
Maytag Invites Attendees To Experience Unmatched Performance At Kbis 2025

The brand is set to captivate all five senses in its experiential section of the Whirlpool Corporation boothBENTON HARBOR, Mich., Jan. 23, 2025 /PRNewswire/ -- Maytag is set to bring its hardworking appliance portfolio to life at the 2025 Kitchen and Bath Industry Show (KBIS) with an immersive, sensory experience that highlights the brand's commitment to innovation, performance and durability. Maytag knows hardworking homes demand hardworking appliances that outwork, outlast and outpower the rest—and this year, it will deliver an unforgettable showcase of performance and power in a unique section of the Whirlpool Corporation booth (#W1801)."KBIS 2025 is the perfect opportunity for Maytag to demonstrate the next level of performance," said Lindsay Jones, Maytag Integrated Brand Manager. "We're excited for visitors to immerse themselves in an environment that taps into every sense, showcasing how its appliances not only meet the needs of today's households but exceed expectations in power, design and durability."As soon as guests enter the Maytag brand space, they'll be captivated by an immersive experience that showcases hardworking performance in ways never seen before. From icy visuals to furry finishes, every detail of the booth is designed to highlight the innovation behind Maytag products. A few examples of innovations guests will see, hear and feel the power of include:The Maytag ® Pet Pro Front Load Laundry System : Specifically designed to conquer pet hair, this washer and dryer pair helps remove fur, now available in front load and top load configurations

MarketScreener
Nov 1st, 2024
Whirlpool Corporation Named A Top Corporate Citizen of 2024

Whirlpool Corporation has been recognized by 3BL, a leading sustainability communications partner, as one of the 100 Best Corporate Citizens of 2024.

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