Whirlpool Corporation

Whirlpool Corporation

Designs and manufactures home appliances globally

About Whirlpool Corporation

Simplify's Rating
Why Whirlpool Corporation is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Headquarters

Benton Harbor, Michigan

Founded

1911

Overview

Whirlpool Corporation specializes in the design, manufacture, and sale of kitchen and laundry appliances, including refrigerators, washing machines, ovens, and dishwashers. Their products are sold directly to consumers, businesses, and large retailers across various regions such as North America, Latin America, Europe, and Asia. Whirlpool's appliances are known for their quality and performance, with notable brands like Brastemp and JennAir. The company stands out from competitors by focusing on sustainable practices and ethical conduct, aiming to create long-term value for shareholders while continuously improving its offerings based on consumer needs. Whirlpool's goal is to enhance life at home through high-quality products and a commitment to innovation and sustainability.

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Simplify's Take

What believers are saying

  • Whirlpool's innovation won seven awards at KBIS 2025, boosting brand reputation.
  • Smart home integration trends align with Whirlpool's IoT-enabled product expansion.
  • Sustainable materials demand supports Whirlpool's commitment to eco-friendly practices.

What critics are saying

  • Whirlpool faces increased competition from Asian brands like Haier and Midea.
  • Fluctuating raw material costs could impact Whirlpool's profit margins.
  • Labor disputes in key locations may disrupt Whirlpool's production schedules.

What makes Whirlpool Corporation unique

  • Whirlpool is the last major U.S.-based kitchen and laundry appliance manufacturer.
  • The company boasts a diverse brand portfolio, including KitchenAid and JennAir.
  • Whirlpool emphasizes sustainability and ethical conduct in its operations.

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Funding

Total Funding

$19.3M

Above

Industry Average

Funded Over

1 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Company News

PR Newswire
Apr 15th, 2025
Whirlpool Corporation Declares Quarterly Dividend

BENTON HARBOR, Mich., April 14, 2025 /PRNewswire/ -- Today, the board of directors of Whirlpool Corporation (the "Company") declared a quarterly dividend of $1.75 per share on the Company's common stock. The dividend is payable on June 15, 2025, to stockholders of record at the close of business on May 16, 2025.About Whirlpool CorporationWhirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.Website DisclosureWe routinely post important information for investors on our website, whirlpoolcorp.com, in the "Investors" section. We also intend to update the Hot Topics Q&A portion of this webpage as a means of disclosing material, non-public information and for complying with our disclosure obligations under Regulation FD

SwingFish
Apr 4th, 2025
US manufacturing news - Whirlpool to lay off 651 workers

Whirlpool Corp. will lay off 651 workers from its Amana manufacturing facility effective June 1

PR Newswire
Mar 18th, 2025
Whirlpool Corporation Wins Big With 7 Awards At Kbis 2025

Four of its iconic brands received 7 product awards from top publications Reviewed, Apartment Therapy, and The Kitchn and unveiled new product innovations and immersive booth experiences alongside industry collaboratorsBENTON HARBOR, Mich., March 18, 2025 /PRNewswire/ -- Whirlpool Corporation, a leading global appliance company, is thrilled to announce its success at the 2025 Kitchen & Bath Industry Show (KBIS) in Las Vegas, where it earned an impressive seven coveted awards across four of its appliance brands featured at the show – JennAir, KitchenAid, Whirlpool and Maytag. This recognition reaffirms the company's commitment to improving life at home through all of its appliance innovations, as seen at this year's show.Editors from Reviewed.com , part of the USA Today Network and a trusted site for reviews, selected 15 winning products from KBIS for their Reviewed Awards, which honor stand-out products from the show. Groundbreaking innovations within the Whirlpool Corporation trusted family of brands secured four spots on the list.Two other new Whirlpool Corporation products showcased at KBIS caught the attention of editors from Apartment Therapy and The Kitchn , securing a "Best in Show" seal from both publications which are known as trusted resources for home design and home cooking."Winning these awards at KBIS 2025 is truly such a proud moment for us," said Shannon Blakely, Vice President of North America Brand Marketing at Whirlpool Corporation. "It's an honor to have our innovations recognized, and it really speaks to the passion and dedication of our entire team."At the Whirlpool booth, KBIS attendees witnessed the new products on display via artful booth designs and unique collaborations.To unveil its reimagined design language with new color and personalization options, the brand teamed up with San Francisco-based interior designer Noz Nozawa to host multiple daily design talks in partnership with Brittni Pertijs, Whirlpool Head of Color, Finish and Material Design. Together, the two illustrated how KitchenAid brand's new offerings deliver on both consumers' and designers' cravings for new neutral palettes and expanded customization options, while never sacrificing performance.The bespoke JennAir space, designed by National Kitchen & Bath Association (NKBA) Vice Chair, Kerrie Kelly, in partnership with the brand, also featured furniture, lighting and finishes from leading kitchen brands, including Fabuwood, Cosentino, Four Hands Furniture, Free Power and Sherwin Williams, to bring to life a space that reflected the bold and inspired design that resonates with the interior design community.In the JennAir space, New York Times bestselling author and James Beard Award-winning chef Andy Baraghani demonstrated the ease and power of the new Induction Downdraft Cooktop through twice daily cooking demos, leaving guests in awe of the downdraft technology and his culinary prowess. The new product offering is the first innovation resulting from Whirlpool Corporation's collaboration with downdraft leader, Bora, as first announced at KBIS 2024.Nearby, visitors took in the Gallery of Leather Cuts, an evolving line of 10 column refrigerator panels, which featured a first-time collaboration with Nature Squared, a Swiss-based ethical design brand that creates innovative luxury surfaces using organic materials, like eggshells.To immerse yourself in the experience of Whirlpool Corporation at KBIS 2025, explore an interactive walkthrough of the space

Macau Business
Mar 13th, 2025
Beko Triumphs at iF DESIGN AWARDS 2025 with Six Wins Across Product, UX, and Communication

Beko excels at iF DESIGN AWARDS 2025, winning six accolades across Whirlpool, Grundig, and Indesit brands in Product, UX, and Communication categories, showcasing innovative and sustainable design

PR Newswire
Feb 18th, 2025
Whirlpool Corporation Welcomes John Morikis To Board Of Directors

BENTON HARBOR, Mich., Feb. 17, 2025 /PRNewswire/ -- The Whirlpool Corporation board of directors has appointed John Morikis, former chairman and CEO of The Sherwin-Williams Company, to the board, effective immediately. Morikis will serve on the corporate governance and nominating committee and the human resources committee

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