Overview

Whisk is a food technology platform that connects recipe content to grocery purchasing, evolving from a consumer app into a B2B data service for recipe publishers, brands, grocery retailers, and IoT companies. Its technology uses artificial intelligence to understand ingredients, their relationships, nutrition, and product availability across retailers, enabling partners to make their digital food content shoppable and more engaging. Unlike many consumer-focused apps, Whisk markets itself through partnerships and data services, generating revenue from these collaborations. A key milestone was Samsung NEXT’s 2019 acquisition, which integrated Whisk’s technology into Samsung and positioned it as the core of Samsung’s Food platform, aligning Whisk’s goal with creating seamless digital food experiences across Samsung’s devices. Overall, the company aims to connect recipes to shopping in a scalable, data-driven way that benefits publishers, brands, retailers, and end consumers.