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Overview
Who Gives A Crap makes eco-friendly toilet paper, paper towels, and tissues from recycled paper or bamboo, sold mainly online via subscriptions and through retailers. The products are biodegradable and free of inks, dyes, and scents, and are produced without virgin trees. It distinguishes itself by donating 50% of profits to water, sanitation, and hygiene projects and being a certified B Corp, combining business with clear social impact. Its goal is to fund WASH programs in developing countries while growing access to sustainable bathroom paper products.
About Who Gives A Crap
Industries
Social Impact
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$27.1M
Headquarters
Melbourne, Australia
Founded
2012
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Simplify's Take
What believers are saying
- UK revenue rose 14% to £52m in June 2025, with retail sales up 42%.
- Whole Foods added U.S. shelf space in 2024, expanding beyond direct-to-consumer.
- The company reached $20 million AUD donated and landed TIME100 Companies in 2026.
What critics are saying
- Tesco discounted 12 Mega Rolls to £8.50, compressing premium pricing power.
- Andrex at 22p and Cushelle at 25p undercut Who Gives A Crap's 30p sheets.
- Supermarket private labels can copy sustainability claims, turning subscription economics into a commodity fight.
What makes Who Gives A Crap unique
- Who Gives A Crap built a charity-first toilet paper brand around 50% profit donations.
- Its 2025 Tesco launch put the full household range into 247 UK stores.
- The brand sells recycled and bamboo paper, separating it from tree-based incumbents.
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Funding
Total Funding
$27.1M
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 0%The survey, conducted by OnePoll for Who Gives A Crap, was composed of men and women in the Top 10 US cities by population and asked respondents if they had experienced heartbreak in 2023. San Antonio (53%), Houston (49%) and Dallas (47%) showed out as the top 3 broken hearted cities. (Graphic: Business Wire)According to the survey conducted by OnePoll for Who Gives A Crap, one-third of respondents have held onto relationship items for more than one year. (Graphic: Business Wire)Forty-one percent of respondents in the survey conducted by OnePoll for Who Gives A Crap expect new partners to dispose of old letters, notes and mementos from previous relationships. (Graphic: Business Wire)Respondents in the survey conducted by OnePoll for Who Gives A Crap voted for their preferred way to get over heartbreak. (Graphic: Business Wire)According to the survey conducted by OnePoll for Who Gives A Crap, 62% of respondents believe keeping items from past relationships impacts future relationships
Some of Australia's most high profile investors have jumped on board the Who Gives A Crap train as it raises capital for the first time, securing $41.5 million i
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About Who Gives A Crap
Industries
Social Impact
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$27.1M
Headquarters
Melbourne, Australia
Founded
2012
Who Gives A Crap is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today