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Overview
Who Gives A Crap makes eco-friendly toilet paper, paper towels, and tissues from recycled paper or bamboo, sold mainly online via subscriptions and through retailers. The products are biodegradable and free of inks, dyes, and scents, and are produced without virgin trees. It distinguishes itself by donating 50% of profits to water, sanitation, and hygiene projects and being a certified B Corp, combining business with clear social impact. Its goal is to fund WASH programs in developing countries while growing access to sustainable bathroom paper products.
About Who Gives A Crap
Industries
Social Impact
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$27.1M
Headquarters
Melbourne, Australia
Founded
2012
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Simplify's Take
What believers are saying
- Launched 100% recycled toilet paper at Whole Foods in May 2024 with new colorful 4-roll and 8-roll packs[positive_trends_0].
- Ended Whole Foods exclusivity in June 2024, enabling broader distribution across more US retail channels[positive_trends_1].
- Entered Canada in 2024, donating 50% of profits to sanitation projects and raising over $16 million CAD[positive_trends_2].
What critics are saying
- Reel Paper's US logistics and $8.99 pricing will erode subscription retention in six to twelve months with high impact[negative_trends_0].
- Naked Paper's UK warehouse and £9.20 rolls undercut WGAC's direct-to-consumer margins in six to nine months[negative_trends_1].
- PlantPaper's Amazon bundle at $19.99 will capture 30% of US eco-conscious subscribers via algorithm dominance in three to six months[negative_trends_2].
What makes Who Gives A Crap unique
- SAles model is 80% DTC subscription on proprietary site, driving bulk buys and higher lifetime value[1].
- 50% of profits donated globally to water and sanitation, raising over $14 million USD to date[4].
- Certified B Corp proving high standards of social and environmental performance, accountability, and transparency[5].
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Funding
Total Funding
$27.1M
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Professional Development Budget
Growth & Insights
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 0%Who Gives A Crap is Hiring for 6 Jobs on Simplify!
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About Who Gives A Crap
Industries
Social Impact
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$27.1M
Headquarters
Melbourne, Australia
Founded
2012
Who Gives A Crap is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today