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Overview
Who Gives A Crap makes eco-friendly toilet paper, paper towels, and tissues from recycled paper or bamboo, sold mainly online via subscriptions and through retailers. The products are biodegradable and free of inks, dyes, and scents, and are produced without virgin trees. It distinguishes itself by donating 50% of profits to water, sanitation, and hygiene projects and being a certified B Corp, combining business with clear social impact. Its goal is to fund WASH programs in developing countries while growing access to sustainable bathroom paper products.
About Who Gives A Crap
Industries
Social Impact
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$27.1M
Headquarters
Melbourne, Australia
Founded
2012
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Simplify's Take
What believers are saying
- The Grocer named Who Gives A Crap 2026 Household Goods Brand of the Year.
- A 2025 Tesco rollout reached 247 stores, expanding mainstream UK distribution.
- March 2026 reports showed 19.97% Woolworths growth and 2,920 Australian store presence.
What critics are saying
- July 2026 AI-agent errors exposed pricing confusion and damaged customer trust.
- Tesco and Woolworths can pressure margins with cheaper own-brand paper products.
- If retail growth stalls, premium DTC subscription economics get squeezed by commodity toilet paper.
What makes Who Gives A Crap unique
- 50% of profits fund sanitation, and donations surpassed A$20 million in 2026.
- Who Gives A Crap sells 100% bamboo and recycled paper across 40 countries.
- TIME100 Companies named it a 2026 social-good leader, reinforcing brand credibility.
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Funding
Total Funding
$27.1M
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -2%2 year growth
↑ 0%The survey, conducted by OnePoll for Who Gives A Crap, was composed of men and women in the Top 10 US cities by population and asked respondents if they had experienced heartbreak in 2023. San Antonio (53%), Houston (49%) and Dallas (47%) showed out as the top 3 broken hearted cities. (Graphic: Business Wire)According to the survey conducted by OnePoll for Who Gives A Crap, one-third of respondents have held onto relationship items for more than one year. (Graphic: Business Wire)Forty-one percent of respondents in the survey conducted by OnePoll for Who Gives A Crap expect new partners to dispose of old letters, notes and mementos from previous relationships. (Graphic: Business Wire)Respondents in the survey conducted by OnePoll for Who Gives A Crap voted for their preferred way to get over heartbreak. (Graphic: Business Wire)According to the survey conducted by OnePoll for Who Gives A Crap, 62% of respondents believe keeping items from past relationships impacts future relationships
Some of Australia's most high profile investors have jumped on board the Who Gives A Crap train as it raises capital for the first time, securing $41.5 million i
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About Who Gives A Crap
Industries
Social Impact
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$27.1M
Headquarters
Melbourne, Australia
Founded
2012
There are no jobs for Who Gives A Crap right now.
Find jobs on Simplify and start your career today