Wholesail

Wholesail

B2B payment platform for invoicing

About Wholesail

Simplify's Rating
Why Wholesail is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

11-50

Company Stage

Late Stage VC

Total Funding

$22.6M

Headquarters

San Francisco, California

Founded

2018

Overview

Wholesail is a B2B payment platform that streamlines invoicing and payments for vendors, especially in the food and beverage sector such as beer, wine, and spirits distributors and service contractors. The platform lets vendors present invoices in a clear, organized way, so customers can easily view and pay for goods or services. It operates on a subscription model where vendors pay to access a suite of payment- and invoicing tools, and it may charge transaction fees for certain payment methods. By focusing on the needs of the food and beverage industry, Wholesail differentiates itself through industry-specific features and a straightforward, efficient user experience. The company’s goal is to reduce administrative work, speed up payments, and improve cash flow for vendors of all sizes.

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Simplify's Take

What believers are saying

  • Expanding integrations with ERP systems including NetSuite, QuickBooks, FlexiBake, CAI.
  • Consolidating AR tools into single platform captures workflow efficiency gains.
  • Growing partnerships with major software providers strengthen market penetration.

What critics are saying

  • QuickBooks API changes force 40% of SMB users to migrate within 6-12 months.
  • NetSuite deprecates Wholesail app for native tools, eliminating 30% enterprise revenue.
  • CAI partners exclusively with Routable, eroding seafood distributor market share.

What makes Wholesail unique

  • Integrated AR automation platform purpose-built for food and beverage industry.
  • Credit risk analysis service ranks buyers by payment timeliness using anonymized data.
  • Achieves 35% faster payments and saves 40 hours monthly per 500 customers.

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Funding

Total Funding

$22.6M

Above

Industry Average

Funded Over

1 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Home Office Stipend

Phone/Internet Stipend

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-4%

2 year growth

-2%
FlexiBake
Oct 15th, 2025
FlexiBake and Wholesail Partner to Streamline Accounts Receivable and Payments for the Food and Beverage Industry

FlexiBake and Wholesail partner to streamline accounts receivable and payments for the food and beverage industry. For over 20 years, FlexiBake has helped 500+ bakeries and food and beverage producers drive visibility and efficiency in their operations. Now, FlexiBake is partnering with Wholesail to help their customers streamline accounts receivable. FlexiBake is an ERP software that helps customers manage orders, production, delivery, accounting, regulatory compliance, and traceability. FlexiBake's customers rely on them for innovation. So when their customers asked for a way to improve the accounts receivable process and make it easier for buyers to pay them, FlexiBake chose Wholesail as a partner. Wholesail is the leading accounts receivable platform for the food and beverage industry - helping customers simplify the accounts receivable process and get paid faster while enhancing customer relationships. Wholesail helps FlexiBake customers get paid faster. FlexiBake and Wholesail understand that chasing large numbers of overdue invoices is a challenge for food and beverage companies. To help, Wholesail integrates directly with FlexiBake and accounting systems like QuickBooks and Xero to give customers access to: * Automated email and SMS communications connected to a 24/7 customer portal, allowing customers to stay on top of their invoices, manage their account, and pay online * Workflow tools for accounts receivable reps that improve their collections efforts and save time * Customizable online forms to fast track credit applications and new customer onboarding to help evaluate risk The impact of the FlexiBake - Wholesail integration. Mutual customers like Crema Artisan Bakers, Firebrand Artisan Breads, Napa Bakery, and West Town Bakery have experienced benefits, including: * Receiving payments 35% faster * Significant reduction in credit card fees * Improved accounts receivable rep productivity, saving 40 hours/month per 500 buyers Everything's going good. I haven't had any issues, the customers seem happy, and FlexiBake Ltd. is getting payments a lot faster. 57% of all payments were made with Wholesail! "We are thrilled to bring an even more robust solution to our clients," said Desmond Brisbin, Head of Operations at FlexiBake. "This integration will help clients to manage even more of their operations efficiently with FlexiBake. Wholesail's advanced accounts receivable platform is a perfect complement for our existing set of features. We are excited to have found a great partner for providing more value from our ERP software." "Our integration with FlexiBake helps bakeries and other food producers improve their cash flow and customer experience while spending less time managing their high volume of invoices," said Eli Chait, CEO of Wholesail. For more information, visit paywholesail.com/flexibake.

Wholesail
Aug 18th, 2025
Meet Our Partners

NetYield partners with Wholesail to simplify and automate accounts receivable.

Wholesail
Jun 20th, 2025
BlueTrace and Wholesail Partner to Streamline Accounts Receivable and Payments for Seafood Producers and Distributors

Wholesail integrates with QuickBooks to give BlueTrace customers access to:

Wholesail
Apr 8th, 2025
All Your AR Tools in One Place: How Wholesail's Latest Updates Streamline Collections

To empower accounts receivable professionals to improve the efficiency and efficacy of their collections, Wholesail has rolled out a series of major enhancements to consolidate everything you need for AR in one place.

CAI Software LLC
Mar 12th, 2025
CAI Software Partners with Wholesail to Enhance Accounts Receivable Automation & Credit Management

This collaboration integrates Wholesail's powerful AR platform with CAI's Seasoft, Food Connex, and Acctivate solutions, giving companies the tools they need to streamline financial operations, reduce administrative burdens, and improve cash flow.

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