Whoop

Whoop

Wearable fitness tracker with personalized insights

About

WHOOP offers a fitness membership that focuses on improving personal health and performance through a wearable device called the WHOOP Strap 3.0. This device continuously collects physiological data, including heart rate, sleep patterns, and recovery levels, to provide users with personalized recommendations on their daily activity, sleep needs, and overall readiness for performance. Unlike many competitors, WHOOP operates on a subscription model, where users pay a fee to access the membership, which includes the device and continuous insights through the WHOOP app. This model not only provides users with valuable data but also fosters a strong community through social features and challenges. The goal of WHOOP is to help users optimize their health and performance, catering to both fitness enthusiasts and professional athletes.

Company Stage

Series F

Employees

501-1,000

Industries

Data & Analytics, Healthcare

Total Funding

$393.7M

Headquarters

Boston, Massachusetts

Founded

2012


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Simplify's Take

What believers are saying

  • WHOOP's partnership with Cristiano Ronaldo boosts brand visibility and credibility.
  • Expansion into 56 markets enhances WHOOP's global presence and growth potential.
  • Collaborations with brands like Assos strengthen WHOOP's position in sports technology.

What critics are saying

  • Increased competition from brands like Oura and Fitbit threatens market share.
  • Privacy concerns over data collection could lead to regulatory challenges.
  • Economic downturns may affect consumer willingness to pay subscription fees.

What makes Whoop unique

  • WHOOP offers 24/7 physiological data tracking with its WHOOP Strap 3.0.
  • The company provides personalized health insights for athletes and fitness enthusiasts.
  • WHOOP's subscription model includes a community aspect for user engagement.

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Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-3%

2 year growth

-3%

Benefits

Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.

Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.

Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.

Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.

Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.

Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.

Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.

Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!

Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!

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