BOSTON, Massachusetts, USA--(BUSINESS WIRE)--Nach fast zwei Jahren akribischer Produktentwicklung und anspruchsvollen Testverfahren geben ASSOS und WHOOP ihre neue Partnerschaft bekannt und stellen ein neues Produkt vor, das intensiv getestet wurde, um Spitzentechnologie und hochspezialisierte Handwerkskunst im Bereich der Radsportbekleidung nahtlos zu vereinen: die Mille GT WHOOP Bib Shorts C2 und die UMA GT WHOOP Bib Shorts C2. Diese Zusammenarbeit bedeutet einen wichtigen Schritt in der Entwicklung von Radsportbekleidung, indem sie datengestützte Performance mit Premiumdesign kombiniert, das nachweislich am bequemsten und präzisesten für eine optimale Datenerfassung von Radsportlern ist. Im Mittelpunkt dieser Partnerschaft steht das gemeinsame Ziel, die Leistungsgrenzen von Menschen zu erweitern. ASSOS, das weltweit für die Herstellung von Premium-Radsportbekleidung bekannt ist, verbindet seine Expertise mit der revolutionären Technologie von WHOOP, die einzigartige Einblicke in die komplexe Beziehung zwischen menschlicher Physiologie und Performance gewährt. Mit der neuen Radsportbekleidung helfen die beiden Marken Radsportlern dabei, ihr gesamtes Potenzial mit und ohne Rennrad abzurufen. Die Partnerschaft und die aus ihr hervorgegangene Radsportbekleidung demonstrieren die Anstrengungen von WHOOP, die Radsport-Community, der viele WHOOP-Mitglieder angehören, bei der Optimierung ihrer Leistung zu unterstützen

Following nearly two years of meticulous product development and rigorous testing, ASSOS and WHOOP are thrilled to announce their new partnership (Photo: Business Wire)BOSTON--(BUSINESS WIRE)--Following nearly two years of meticulous product development and rigorous testing, ASSOS and WHOOP are thrilled to announce their new partnership and unveil a new garment that was thoroughly tested to seamlessly integrate cutting-edge technology with the finest craftsmanship in cycling apparel, the Mille GT WHOOP Bib Shorts C2 and UMA GT WHOOP Bib Shorts C2. This collaboration marks a significant stride in the evolution of cycling gear, merging the realms of data-driven performance with a premium design that is proven to be the most comfortable and accurate for optimal data collection from cyclists.At the heart of this partnership lies a shared commitment to elevate people's performance. ASSOS, renowned for crafting the world's premier cycling apparel, pairs its expertise with the revolutionary technology from WHOOP, which offers unparalleled insights into the intricate relationship between human physiology and performance. Together, with the culmination of the new cycling apparel, the two brands are continuing to empower cyclists to reach their full potential on and off the saddle.The partnership and accompanying apparel also further solidifies the commitment from WHOOP to support the cycling community, one of the most popular activities logged by WHOOP members, with optimizing their performance.The first-of-its-kind cycling garments will solve the key problems often noted by cyclists by providing enhanced flexibility, comfort and the same accurate data collection as the device on their wrist. The new Mille GT WHOOP Bib Shorts C2 and UMA GT WHOOP Bib Shorts C2 boast lightweight materials like RX EVO lightweight insulation and three-layer perforated foam that add to overall breathability and eliminate excess weight. In addition, the overall fit is also tested and proven to provide comfort for long rides in cool-weather conditions

Will Ahmed, Founder and CEO of WHOOP, has been named to the third annual Tech Power Players 50, a list of the most influential – and interesting – people in the New England technology scene, as ranked by The Boston Globe’s business journalists and an external advisory. (Photo: Business Wire)Will Ahmed, Founder and CEO of WHOOP, has been named to the third annual Tech Power Players 50, a list of the most influential – and interesting – people in the New England technology scene, as ranked by The Boston Globe’s business journalists and an external advisory. (Photo: Business Wire)BOSTON--(BUSINESS WIRE)--Will Ahmed, Founder and CEO of WHOOP, as well as Emily Capodilupo, Senior Vice President of Research, Algorithms and Data at WHOOP, have been named to the third annual Tech Power Players 50, a list of the most influential – and interesting – people in the New England technology scene, as ranked by The Boston Globe’s business journalists and an external advisory. This recognition is well-timed as WHOOP has recently expanded its global footprint to over 56 markets worldwide with further launches anticipated in the coming months. The company has also recently welcomed new C-suite leaders to deliver on the WHOOP mission of helping people achieve their goals by providing best-in-class wearable technology, actionable feedback, and personalized recommendations across recovery, sleep, strain, and health.The Tech Power Players 50 recognizes leaders in software, cybersecurity, AI and robotics, climate tech, health tech, crypto, and beyond. The list examines their career impact on technology and business, taking into account their tech-specific contributions and innovations that have kept the sector vibrant in a challenging economic climate