Whoop makes a screenless wristband that tracks sleep, exercise strain, and recovery around the clock, and it sells the band to athletes and everyday users only as part of a membership. In 2020, the PGA Tour gave Whoop straps to players and caddies after one golfer's data flagged his COVID-19 infection before he had symptoms. The band records heart rate, the variation between beats, skin temperature, and blood oxygen, and the app turns those readings into daily scores and advice on when to push or rest. Members pay a yearly fee that covers the band, with pricier tiers adding heart-rhythm and blood pressure readings, and Whoop also sells blood tests. Whoop was founded in 2012 at Harvard's startup lab and is based in Boston.
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Company Size
1,001-5,000
Company Stage
Series G
Total Funding
$979.8M
Headquarters
Boston, Massachusetts
Founded
2012
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Total Funding
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Nojoud Radwan takes on Senior Marketing Lead - GCC role at WHOOP. Radwan was earlier with adidas as Senior Marketing Manager in Saudi Arabia. WHOOP has appointed Nojoud Radwan as Senior Marketing Lead - GCC, following her stint at adidas, where she led marketing strategy in Saudi Arabia. At adidas, she served as Senior Marketing Manager from August 2024 to August 2026, overseeing integrated marketing across digital, retail and influencer channels. Her responsibilities included localising global campaigns for Saudi Arabia, aligning brand narratives with local culture and youth trends, and driving creator-led activations. Before adidas, Radwan spent over six years at Nestlé in roles spanning digital marketing, social media and influencer strategy. As Digital Marketing Manager for Nestlé Purina Petcare and Nestlé Health Science from July 2023 to May 2024, she led regional digital strategy across 19 markets, focusing on e-commerce adoption, performance marketing and brand consistency. Radwan began her tenure at The Coca-Cola Company in September 2013 as Assistant Brand Manager.
WHOOP launches Arabic app as GCC membership jumps over 75%. 3 hours ago WHOOP is now speaking Arabic. The subscription-based fitness wearable has rolled out a fully redesigned Arabic version of its app, allowing members to read their sleep, recovery, strain and health data in their native language for the first time, backed by a billboard and digital campaign running across the GCC. On paper, translating an app sounds like a modest update. In practice, Arabic localisation is more involved than swapping text strings. Right-to-left layouts, data-heavy dashboards and health terminology all need rethinking, which is why the company is calling this a redesign rather than a language toggle. For a product whose entire value lies in explaining complex physiological metrics like heart rate variability and recovery scores, comprehension matters more than it does for a typical consumer app. The timing reflects how important the region has become to the Boston-based company. WHOOP says GCC membership has grown by more than 75 percent year on year, and it has steadily built a physical presence here, including a dedicated UAE office and an expanding retail footprint. Later this year, WHOOP Qatar is set to open the company's first performance research and development facility outside its Boston headquarters, which could give it region-specific data on how heat, fasting and local lifestyles affect sleep and recovery. There's also a strategic investor behind the push. Abu Dhabi's Mubadala Investment Company backed WHOOP's Series G round, and the Arabic launch fulfils one of the commitments outlined in that partnership. Add sponsorship deals with UAE Team Emirates-XRG and Al Nassr, plus ties to the Dubai Fitness Challenge and the Doha Marathon, and WHOOP's regional strategy looks less like a marketing exercise and more like a long-term bet. The hardware itself is unchanged. The current band offers up to 14 days of battery life, an FDA-cleared ECG, a Healthspan longevity feature, Blood Pressure Insights and optional Advanced Labs blood testing. Blood pressure tracking remains its most contested feature after drawing an FDA warning letter in 2025 over how it was marketed.
Apple, Fitbit, whoop, Pebble: fitness trackers compared. The screenless fitness-tracker market in India is no longer limited to WHOOP and Fitbit. Amazfit, Noise, Pebble and Garmin now offer alternatives across different price points, while Apple Watch remains a broader smartwatch option. Apple is also reportedly exploring a future screenless wearable. By Priyanka Shaw Technology Correspondent, TelecomTalk Published on Oct 3, 2026 3:57pm IST Highlights. * WHOOP, Fitbit, Garmin, Amazfit, Noise and Pebble now compete across different price segments. * Fitbit Air brings Google's Gemini-powered Health Coach to India's screenless tracker market. * Apple currently offers Apple Watch rather than a screenless fitness band, although reports suggest it is exploring the category.
Qalo's screenless health tracker has a Smart Ring companion, too. Qalo's new subscription-free fitness SL-1 Smart Band works on its own as a Whoop competitor but is even better when paired with the company's smart ring. Reading time 2 minutes Qalo, maker of a subscription-free smart ring competitor to Oura, apparently has Whoop in its crosshairs, too. The company just announced the SL-1 Smart Band, a new screenless wearable device for your wrist that tracks all the same health data as the company's SR-2 Smart Ring, allowing you to seamlessly switch between them depending on the scenario. The strategy is an increasingly common one in a wearable space where capturing as much data as possible is the goal, and Qalo makes it more compelling by being relatively affordable. The SL-1 is a small rectangular puck of sensors that looks similar to a Whoop 5.0 or competing devices like the Garmin Cirqa, which can be fitted with a variety of silicone and fabric wristbands. Qalo says the device is water-resistant up to around 30 feet and can last over 12 days on a single charge (qualities that will have to be tested in a review), but if you're drawn to the minimalism of screenless wearables, it seems to fit the bill. More importantly, all of the health tracking basics are covered: The SL-1 can monitor your sleep, movement, blood-oxygen levels, heart rate, heart rate variability, stress, skin temperature, and menstrual cycles, all without a subscription. Qalo combines that data into a daily "Q Score" that gives you a sense of your health that day and also offers things like menstrual prediction and automatic workout detection. The real draw of the SL-1 is how it works with Qalo's SR-2 Smart Ring, though. Both devices contribute data to the same health profile, making it possible to switch which device you're wearing without losing data in the process. Qalo imagines its rings working for most people during the day or as a more comfortable option while you're sleeping, with the SL-1 band being for more intense workouts or activities where you need your hands and fingers free. Samsung has pitched wearing its Galaxy Ring and Galaxy Watch together using the same logic. The lightweight Galaxy Ring works on its own, but it's even more useful as the wearable you turn to when you don't want a large screen on your wrist. Google's Fitbit Air could serve the same purpose for anyone who already owns a Pixel Watch. Qalo might not be able to deliver hardware and software at the level of Samsung or Google, but its devices could still be a good alternative because they're relatively inexpensive. The SL-1 Smart Band and SR-2 Smart Ring each retail for $200, meaning you can purchase them both for around the price of an Apple Watch Series 12. For anyone trying to capture as much data as possible, that could be a lot easier to swallow.
WHOOP launches Niall Horan WHOOP band. WHOOP has collaborated with Niall Horan, During the biggest world tour of Niall Horan's solo career, WHOOP is celebrating the moment with a custom WHOOP band inspired by Niall's Irish roots and passion for music. The band launch will be powered by content captured from Niall's preparation for the biggest tour of his life. A SuperKnit band designed in collaboration with Niall Horan for the biggest tour of his career. Inspired by the natural greens surrounding his home in Ireland, it features custom etching that reflects a life spent on the road and on stage. Made with their signature SuperKnit for all-day comfort and versatility, it's designed to move with him from rehearsal to recovery. Priced at €49, the new band arrives as Horan brings Dinner Party Live On Tour to audiences around the world. Following the tour's opening in Birmingham on 22 September, Irish fans will welcome him home for four nights at Dublin's 3Arena on 9, 10, 12 and 13 November 2026. The launch will be supported by content captured during Horan's preparations for the tour, featuring him wearing his new band and offering fans a behind-the-scenes look at the build-up to his live performances. The collaboration brings together the Irish heritage and love of music that inspired the design with his established relationship with WHOOP. A long-standing WHOOP member, Horan became an investor and brand ambassador in September 2025. The partnership focuses on recovery, sleep and overall wellbeing, sharing insights into how he incorporates WHOOP into his routine both on and off tour. Since rising to global fame as a member of One Direction, Horan has built a solo career spanning four studio albums: Flicker (2017), Heartbreak Weather (2020), The Show (2023) and Dinner Party (2026). His latest release secured his third UK Number 1 album and the biggest opening week of his solo career to date. Features of the Niall Horan WHOOP band Strength Trainer Compatible Premium Metals Adjustable ECG Compatible WHOOP MG Compatible
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Industries
Company Size
1,001-5,000
Company Stage
Series G
Total Funding
$979.8M
Headquarters
Boston, Massachusetts
Founded
2012
Find jobs on Simplify and start your career today