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About
WHOOP offers a fitness membership that focuses on improving personal health and performance through a wearable device called the WHOOP Strap 3.0. This device continuously collects physiological data, including heart rate, sleep patterns, and recovery levels, to provide users with personalized recommendations on their daily activity, sleep needs, and readiness for performance. Unlike many competitors, WHOOP operates on a subscription model, where users pay a fee to access the membership, which includes the device and continuous insights through the WHOOP app. This model not only provides a steady revenue stream but also fosters a strong community among users, encouraging engagement through challenges and social features. The goal of WHOOP is to help users optimize their health and performance, whether they are casual fitness enthusiasts or professional athletes.
Company Stage
Series F
Employees
501-1,000
Industries
Data & Analytics, Healthcare
Total Funding
$393.7M
Headquarters
Boston, Massachusetts
Founded
2012
Simplify's Take
What believers are saying
- Partnership with Cristiano Ronaldo boosts brand visibility and global reach.
- Expansion into 56 markets enhances WHOOP's international presence and growth potential.
- Collaboration with ASSOS introduces innovative cycling apparel with integrated technology.
What critics are saying
- Increased competition from Oura and Fitbit in the wearable tech market.
- Data privacy concerns could lead to regulatory scrutiny or consumer backlash.
- Subscription model may struggle as consumers cut recurring expenses in economic downturns.
What makes Whoop unique
- WHOOP offers 24/7 physiological data tracking with the WHOOP Strap 3.0.
- The company provides personalized insights for training, recovery, and sleep optimization.
- WHOOP's subscription model includes community engagement and competitive elements.
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6 month growth
↑ 4%1 year growth
↑ 14%2 year growth
↑ 37%Benefits
Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.
Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.
Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.
Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.
Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.
Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.
Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!
Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!
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